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PODCAST

Open Market

Joe Zappa & Eric Franchi

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O"Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

business marketing

All Episodes

38:16

Attention, Adtech Hype, and Getting Denied a Raise...

Open Market ·

2025/02/19

Eric Franchi and Joe Zappa talk about the the formula for generating more attention, where we are in the adtech hype cycle, the time Joe got denied a $650/month raise, and weeks where decades happen.

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43:21

Debate! Outcomes Era vs Quality Era with Erez Levin

Open Market ·

2025/02/12

Adtech influencer and product guy Erez Levin joins Eric Franchi and Joe Zappa on the pod to debate Joe's thesis, the Outcomes Era, and present an alternative, the Quality Era. They debate whether Outcomes or Quality is the dominant paradigm of digital advertising, what constitutes a quality or real outcome, and whether media should be primarily valued based on its quality or its propensity to drive sales, among other points. Eric leverages his experience refereeing fights in his dojo gym to

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48:13

The AI-Inflected Future of Ads with OpenAds...

Open Market ·

2025/02/05

OpenAds co-founder and CTO Michael Bishop joins Eric Franchi and Joe Zappa to discuss how AI will transform static ads into personalized experiences, the multi-hundred-billion-dollar AI "search" ad opportunity, the challenges and advantages of building an adtech AI startup, and the irrational, gut-oriented disposition tech entrepreneurs need to go after huge but hard opportunities.

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47:39

The Future of AI and Customer Experiences with...

Open Market ·

2025/01/29

Crosshatch CEO Soren Larson joins Eric Franchi and Joe Zappa to discuss how AI will improve customer experiences, why first-party data isn’t enough to power personalization, the intersection of AI agents and advertising, and the role of the agency in an AI-driven advertising industry.

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44:01

How Adtech GTM Is Changing with Peer39 CEO Mario Diez

Open Market ·

2025/01/22

Peer39 CEO Mario Diez joins Eric Franchi and Joe Zappa to discuss why publishers banding together failed 11 years ago and still hasn't worked, the advantages of a GTM CEO and the gaps they need to fill, how adtech GTM has changed over the last 15 years, and the future of advertising data companies in an AI-driven world.

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23:01

Live from CES: What's Next for Viant AI with Viant...

Open Market ·

2025/01/15

Viant CEO and co-founder Tim Vanderhook joins Eric Franchi and Joe Zappa live at CES to discuss what's next for ViantAI, how AI will disrupt advertising, the ramifications of Google's dominance, and CES vibes.

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39:07

Building a Community with AdTech God

Open Market ·

2025/01/08

The mysterious deity of adtech, Adtech God, joins Eric Franchi and Joe Zappa on the pod to discuss how to build an audience and community, why most adtech companies are still approaching marketing with a 2005 playbook, and what individuals and organizations can do to capture the precious attention of their audiences.

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47:25

Lessons from 2024 and Predictions for 2025

Open Market ·

2025/01/01

It's just Eric Franchi and Joe Zappa, your humble hosts, on this episode as they break down the ever-increasing power of content to influence your reputation and relationships, the companies that dominated adtech in 2024, and the adtech and advertising sectors to watch in 2025. Plus, Eric hates dogs (if you know, you know).

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43:04

Inventing Performance TV with Jason Fairchild

Open Market ·

2024/12/18

tvScientific CEO and co-founder Jason Fairchild joins Eric Franchi and Joe Zappa to talk about the lessons he brought from OpenX to tvScientific, inventing the performance TV category, and which big players, including The Trade Desk and AppLovin, might get into performance TV (or not).

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35:35

Rising from the Ashes of MediaMath with AdLib CEO...

Open Market ·

2024/12/11

AdLib CEO and co-founder Mike Hauptman joins Eric Franchi and Joe Zappa to tell the story of meta DSP AdLib's reinvention after the collapse of MediaMath in 2023. We go deep into the story of the day MediaMath was shut off and explore how AdLib reoriented itself and came back stronger in the wake of that event. Plus, Joe makes fun of Eric for being old — replete with nautical metaphors!

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39:43

Charting New Territory for DMPs with Permutive CEO...

Open Market ·

2024/12/04

Permutive CEO and co-founder Joe Root joins Eric Franchi and Joe Zappa to discuss the evolution of the DMP category and how to evolve the identity of a company as market forces shift around it. Eric and Joe put Joe Root in the hot seat, too, as they workshop Permutive's message in real-time.

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43:26

Getting in the Arena with Matt Barash

Open Market ·

2024/11/25

Matt Barash is perhaps the best example of an adtech influencer. The master networker and content creator joins Eric Franchi and Joe Zappa to discuss what most people get wrong about building influence, his theory of attention, why executives shouldn't be afraid of controversy, and the opportunities Matt is excited about today in the advertising industry.

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39:23

Moving Marketing to the Boardroom with Goodway Group...

Open Market ·

2024/11/20

Jay Friedman, CEO of Goodway Group, joins Eric Franchi and Joe Zappa to talk about elevating marketing within organizations, developing a distinct marketing philosophy, driving incremental returns on advertising, and carving out space for yourself and your business with bold, provocative takes.

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38:23

Preaching in the Desert with ID5's Mathieu Roche

Open Market ·

2024/11/13

Eric Franchi and Joe Zappa interview Mathieu Roche, CEO & co-founder of ID5, about evangelizing identity solutions before it was cool, driving urgency, competing with big players, bringing a European business to market in the US, and managing a remote-first workplace.

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37:05

Expanding CTV Access to SMBs with Vibe’s Arthur Querou

Open Market ·

2024/11/04

Co-hosts Eric Franchi and Joe Zappa speak with Vibe founder and CEO Arthur Querou about an unconventional adtech product launch, aligning product with marketingand sales, and the differences between enterprise and SMB sales.

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49:57

Deep Dive on Acquisitions with LUMA’s Terry Kawaja

Open Market ·

2024/10/30

Co-hosts Eric Franchi and Joe Zappa interview Terry Kawaja, founder and CEO of LUMA. They cover the existential importance of marketing to acquisitions, the role of the CEO in building the brand of a startup, and the optimal conditions for exiting.

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47:57

“The Most Anticlimactic Moment” and Other Lessons...

Open Market ·

2024/10/23

Joe Zappa interviews co-host Eric Franchi about the biggest lessons he learned building and selling Undertone. Eric talks about his best-ever hires, the biggest challenge Undertone faced in his tenure, and how he approached life and business post-exit.

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53:47

Why Sincera Is So Bad at Marketing with Sincera...

Open Market ·

2024/10/16

Eric Franchi and Joe Zappa interview Sincera founder Mike O’Sullivan about the category Sincera is creating, marketing early-stage startups, and the risks of playing it safe.

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39:33

Taste as a Differentiator, Hiring a Head of Growth,...

Open Market ·

2024/10/09

This week on the pod, co-hosts Joe Zappa and Eric Franchi dig into the new frontier of taste in Silicon Valley, whether you should hire a head of growth and what they should focus on, the MrBeast memo, viral adtech social posts, and Mark Zuckerberg’s live interview on stage with the Acquired pod.Links:Taste is Eating Silicon Valley. by Anu AtluruAndrew Yeung’s LinkedIn post on “Head of Growth”MrBeast memo

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44:11

Building Businesses on Thought Leadership with Eric...

Open Market ·

2024/10/02

Co-hosts Joe Zappa and Eric Franchi chat with Eric Seufert about how he's used thought leadership, especially via his blog Mobile Dev Memo, to launch successful tech, media, and investing businesses and become one of the best-known voices in mobile.

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78 results

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