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PODCAST

Little Talks

Littlefield Agency

Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.

business marketing

All Episodes

20:30

Win high-value customers with Account-Based Marketing

Little Talks ·

2024/11/20

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and disli...

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21:23

Chelsea talks B2B trade shows

Little Talks ·

2024/11/13

She's back! Everyone's favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week's episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens to product gamification, she discusses the good, the bad and the ugly of the trade show world.In the end, it's all about getting those leads, which starts with personal interactions and continues on through CRM marketing efforts. So grab a cup...

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13:30

B2B marketing during the holidays

Little Talks ·

2024/11/06

While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays.The main take away? Showcase your appreciation for your customers and employees in personal and genuine ways. It'll help strengthen relationships, and lays the groundwo...

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20:24

Emails! Emails! Emails! And other musings ...

Little Talks ·

2024/10/30

In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation.Jay’s top insight? Embrace lo-fi content! Over the past year, engagement on lo-fi videos has skyrocketed by 48...

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18:02

Is content still king?

Little Talks ·

2024/10/23

Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still packs a punch for B2B companies, driving up organic traffic, brand inquiries, and even conversion rates. But here’s the kicker—most top-performing c...

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18:12

Meet your next customer on TikTok

Little Talks ·

2024/10/16

Sam and Roop continue their recap of sessions from HubSpot's INBOUND24, this week jumping into everyone's favorite short-form video platform—TikTok. And if you're watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer.In this episode the gang channels their notes from INBOUND speaker extraordinaire Dawn Dodson on how TikTok can be your brand's secret weapon for meeting your...

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20:18

2025 Planning: What's next for B2B marketing?

Little Talks ·

2024/10/09

It’s that time of year again—2025 planning is upon us! In this week’s episode of Little Talks, Sam and Roop break down everything you need to know to build a successful B2B strategy for the year ahead. They emphasize content marketing can play a huge role in your 2025 strategy. Blogs, podcasts, and even short-form video all play a role in creating an ongoing dialogue with your audience, inviting them to participate instead of just pushing messaging at them.Littlefield’s own Ditch Witch: ...

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23:53

HubSpot's INBOUND24 recap: Part 2

Little Talks ·

2024/10/02

This week, the Boston trio—Sam, Roop, and our very own Senior Client Engagement Manager, Joy Hulver—got together in the studio to unpack their experiences from HubSpot’s INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy’s favorite moments from the conference.Joy goes into influencer marketing, where she introduces the concept of “narrative transportation,” showing how consumers connect with influencers on a personal level. The crew touches on some...

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19:39

HubSpot's INBOUND24 recap: Part 1

Little Talks ·

2024/09/24

The energy was ELECTRIC as the Littlefield Agency team touched down in Boston for INBOUND 2024, HubSpot’s annual marketing conference. This year, Roop, Sam, and Senior Client Engagement Manager Joy Hulver attended INBOUND. The crew learned everything from LinkedIn ad strategies to the latest in AI-driven marketing with HubSpot’s newly released “Breeze”—a tool to help marketers tackle complex tasks with ease.Beyond the sessions, we had the chance to reconnect with clients and industry peers (i...

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14:44

INBOUND24 preview: HubSpot’s annual marketing shindig

Little Talks ·

2024/09/11

As Roop would say, "It's the most wonderful time of the year" (and no, he's not talking about Christmas)! It's time for HubSpot's annual marketing conference, INBOUND. This year marks Roop's third time attending, but he’s not going alone. Sam and Senior Client Engagement Manager, Joy Hulver, will be joining him in Boston for a jam-packed agenda covering B2B marketing trends, harnessing AI in the workplace, content strategies, email marketing, and more.With an impressive line-up of speakers, i...

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22:48

Special Guest: B2B photographer John Amatucci

Little Talks ·

2024/08/28

As we gear up for Labor Day weekend, Sam welcomes a special guest to Little Talks this week: John Amatucci, a seasoned B2B photographer who’s been capturing amazing shots with us for 20 years! In this episode, John shares his creative process and how he tackles the challenge of making B2B photography stand out, even when working with large industrial equipment. He also dives into how AI is shaking up the photography game—not as a competitor, but as a powerful tool that boosts creativity ...

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24:07

The state of AI

Little Talks ·

2024/08/21

It’s been a while since we chatted about artificial intelligence. For well over a year now, we’ve seen both the positives and negatives of this rapidly growing technology. But where do we stand in mid-2024? This week, Roop and Sam talk about where we’ve been, where we’re going, and how we use AI ourselves—and possibly how you might use it for your B2B brand.We also cover new players in the game, from Apple to Google. AI is more than just ChatGPT, and it’s more than just a tool to do your home...

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16:02

How to navigate B2B marketing during an Election Year

Little Talks ·

2024/08/13

This week we discuss marketing challenges as we get closer and closer to the upcoming election. Sam explains brands need to be strategic with their timing and placement, making sure that their messaging remains relevant. Since the 2016 presidential election, digital ads have become a staple in political campaigns, leading to significant increases in competition and costs. This trend continued in 2020, with political ad spending reaching a staggering $8.5 billion. The steady flow of polit...

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19:26

Is content marketing worth it for B2B brands?

Little Talks ·

2024/08/07

This week, we cover a question we hear from time to time from our B2B prospects: Does content marketing work?Our short answer: Yes!Today’s B2B customers are more empowered than ever before. They conduct their own research, seek out info online, and are hesitant to engage with sales reps until they’re well-informed about a product or service. B2B sales cycles can also be long and complex, with multiple decision-makers involved. Content marketing can help you stay top-of-mind with your prospect...

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14:07

Closing the attribution loop for better ROI

Little Talks ·

2024/07/31

Question we get ALL THE TIME: How can I close the loop on a lead sent to our dealer network? In this week's episode, Sam and Roop discuss some solutions to this problem we've seen WORK. Proper attribution is key to creating better, more targeted and cost-effective marketing campaigns, so if squeezing more value out of your marketing budget is on your To Do List, this podcast is for you.Tell us what you think!

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17:12

Marketers rejoice! Google cookies live!

Little Talks ·

2024/07/24

In this week's episode, Sam and Roop dive into everything from the bittersweet farewell to our summer interns to the surprising news from Google. Our interns—Tatum, Careena, and Lauren—have been a whirlwind of creativity, even making a TikTok that went viral with over 92,000 views! As they head off to new adventures, we can't help but feel a mix of pride and a touch of sadness. It’s been a fantastic summer with these bright minds adding a fresh perspective to our work. But, let's get rea...

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19:22

Go beyond the Moon with Ditch Witch's Sean Hubbard

Little Talks ·

2024/07/17

We are over the Moon to have Ditch Witch's Sean Hubbard on the show this week for his first-ever Little Talk's appearance. From content strategies to digital media, Sean's journey from PR writer to marketing communications manager shows how embracing change can keep you and your B2B brand fresh and relevant.Since this was Sean's first time on the podcast, it was only fitting to share some big news. Ditch Witch will soon be releasing the first episodes of their own new podcast, "Beyond The Moo...

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14:41

Podcasts: The silver bullet of B2B content marketing

Little Talks ·

2024/07/10

Sam and Roop are back for another episode after an eventful Fourth of July weekend! In the midst of summer, it's wonderful to take a break and spend time with friends and family. Here at Littlefield, the busy summer makes those moments of relaxation even more cherished.This week, we’re diving into the world of podcasting and its critical role in bettering your B2B content marketing. Podcasts are incredibly versatile, serving as a foundation for video, text, and social media content, ultimatel...

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15:55

Apple's Mail Privacy Protection mess

Little Talks ·

2024/07/03

Happy (early) Independence Day! The agency is looking forward to a long holiday weekend with friends and family, and hope you have a good one, too. So on a short week, we have a quick topic we've been wanting cover for awhile: Apple Mail vs. Everybody's Analytics.Apple Mail has been the scourge of the email marketing world for quite a while now, and with their recent announcement regarding Mail updates, it doesn’t look like that’s going to improve. So this week we thought we would jump in and...

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20:05

Stretching your B2B marketing dollar

Little Talks ·

2024/06/26

Sam and Roop are back, fresh from another great week of employee wellness activities during Littlefield Agency's annual Wellness Week. And they have a topic every marketer won't want to miss.This week the gang covers how to make the most of your marketing budgets with some tweaks and adjustments to get you through the lean times. From finding and focusing on high-impact ROI channels, to leveraging your analytics and evergreen content to their maximum potential, there's something for everyone ...

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