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PODCAST

Customer Growth Sessions

Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.

business marketing

All Episodes

23:35

How to Build a Loyal Community (+ Customer Base) with...

Customer Growth Sessions ·

2025/02/20

In this episode of Customer Growth Sessions, Pat Ahern interviews Kelly Moffat, the COO and co-founder of Kirrin Finch, a pioneering apparel brand specializing in menswear-inspired clothing for women, trans, and non-binary individuals. Kelly discusses the brand’s unique journey, from launching on Kickstarter to becoming a mainstay in the niche fashion industry.Discover more about Kirrin Finch And don't forget to follow them on Instagram Enjoyed the episode? Don't forget to subscribe to be the first

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30:49

The Ins and Outs of Creating High Quality Clothing...

Customer Growth Sessions ·

2025/02/13

In this episode of Customer Growth Sessions, Pat Ahern interviews Katya Eckert, the founder of A DOMANI.Katya shares her journey of creating A DOMANI, a sustainable sleepwear brand. She discusses the behind-the-scenes process of taking apparel from idea to customer's front door, including determining the right type of fabric and finding a great manufacturer. Learn more about A DOMANI and connect directly with Katya for collaborations and to try out their innovative sleepwear. Connect with Katya on

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18:41

Hiring an SEO Company: Hiring for Fit (Part 2)

Customer Growth Sessions ·

2025/02/05

Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.This episode is part 2 of our series on How to Hire an SEO Company. Missed part 1? Check it here. In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He emphasizes the complexity of SEO and the importance of asking the

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21:31

Hiring an SEO Company: Hiring for Quality (Part 1)

Customer Growth Sessions ·

2025/01/29

Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He emphasizes the complexity of SEO and the importance of asking the right questions to vet potential agencies. This episode focuses on specific questions to ensure you

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31:23

From Algorithms to Ad Budgets: David Casey from Vix...

Customer Growth Sessions ·

2025/01/22

In this episode of Customer Growth Sessions, Pat Ahern interviews David Casey, the founding partner of Vix Media.David shares his deep insights into TikTok marketing strategies, algorithm-based content's significance, and the importance of effective ad budgeting. David explores why businesses should use TikTok, the advantages for B2B sectors, and practical tips for creating engaging TikTok content. He discusses the benefits of Spark Posting and TikTok’s Creative Challenge to help amplify reach

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44:36

Building the Next Healthcare Revolution: Insights...

Customer Growth Sessions ·

2025/01/09

In this episode, Ari Tulla, the CEO of Elo Health, shares his expertise in personalized nutrition and the intersection of AI and healthcare.Ari explores why he is so passionate about nutrition, the origins and mission behind starting Elo Health, and the challenges he's faced in building Elo Health and Luminary Vitamins. He also delves into his personal growth story of founding multiple businesses, providing valuable insights and inspiration. Learn more about Elo Health and Luminary Vitamins Connect

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25:02

The Missing Layer in E-commerce Retention: Phone...

Customer Growth Sessions ·

2024/12/30

Join host Pat Ahern in this interview with Philippe Roireau, the co-founder of Consio. Philippe shares his expertise in using phone sales to boost e-commerce retention and engagement. He offers insights on best practices for launching a phone channel for ecommerce, the hidden benefits of calling past customers, when to make phone calls to potential customers, and how founders should think about hiring for this role. Philippe also discusses how Consio turns abandoned checkouts and churned subscribers

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24:38

Google Ads Mastery: Transform Your Campaigns with Dan...

Customer Growth Sessions ·

2024/12/18

In this episode, Dan Wood, the founder of Break Digital, shares his expertise in Google Ads.He explores effective strategies for optimizing Google Ads campaigns, offering valuable insights on common pitfalls and best practices. You’ll gain practical tips for setting up conversion tracking, choosing the right keywords, targeting your audience, and integrating other advertising methods to maximize your ROI. Dan also opens up about his journey and shares his strategies for using Google Ads to elevate

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29:57

Chase Johnson on the Power of Video Content in...

Customer Growth Sessions ·

2024/12/11

In this episode, Chase Johnson, the founder of Bloom Creativ, shares his expertise in video production. He explores the key differences between professional and DIY video content, offering valuable insights on the pros and cons of each. You’ll gain practical tips for creating captivating videos, crafting compelling stories, selecting the right talent, and effectively planning your video projects.Chase also opens up about his personal journey and shares his strategies for using video to elevate and

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32:47

From Concept to Coverage: Mickie Kennedy’s Guide to...

Customer Growth Sessions ·

2024/12/02

Join us for an enlightening session with Mickie Kennedy, President and Founder of eReleases.In this episode, Mickie shares his expertise on the importance of press releases for businesses, how to craft a compelling story that captures national media attention, and practical tips for leveraging press releases to build credibility and grow your brand. Discover the art of engaging journalists, creating data-driven press releases, and effectively timing your media push. Plus, learn about valuable

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22:38

Pivoting Your Ecommerce Business with Jon Mason,...

Customer Growth Sessions ·

2024/11/19

Join us today for an exclusive interview with Jon Mason, the Creative Director and Founder of SwingJuice. In this insightful conversation, Jon shares his remarkable journey from running an energy drink business that reached 300 stores to launching a thriving golf apparel brand.Discover the pivotal moments that inspired his transition, how he smoothly wound down his energy drink venture, and the strategic approaches he employed to successfully promote his new apparel line. Learn more about Jon Mason

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18:54

SEO Shorts: Customer Acquisition Content

Customer Growth Sessions ·

2024/11/07

Today, we're taking a break from interviewing other experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.We often see brands wasting money creating content that doesn't align with their business goals. With this episode, we're discussing the only three types of content that businesses should be creating to acquire customers. We call it "Customer Acquisition Content." See

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33:13

ICPs and Go-to-Market Strategies with Melissa Hollis...

Customer Growth Sessions ·

2024/10/28

Join us today for an interview with Melissa Hollis, Co-Founder and CEO of Taylor Street Collective.Melissa delves into the critical aspects of defining ICPs, and buyer personas, and building effective go-to-market strategies for startups and solo marketing teams. She discusses the fundamentals of persona development, the importance of knowing your ideal customer, and practical advice for navigating limited marketing budgets. Learn more about Taylor Street Collective and connect with Melissa on

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35:12

Building + Elevating Your Brand Identity with Jordan...

Customer Growth Sessions ·

2024/10/14

Join us today for an interview with Jordan Obinger, Creative Director and Founder at Edition Studios. Jordan delves into the critical aspects of building and elevating brand identity for businesses. He discusses the fundamentals of brand creation, the importance of visual identity, and effective ways to differentiate your brand in competitive markets. Learn more about Edition Studios and connect with Jordan on Instagram or via their website at editionstudios.com. You can also reach them via email at

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21:38

Elevating Customer Service for Ecommerce: A Deep Dive...

Customer Growth Sessions ·

2024/10/01

Join us today for an interview with Alex Holmes, Chief Growth Officer at Influx.Alex delves into the critical aspects of building and scaling a customer experience (CX) strategy for ecommerce businesses. He discusses the importance of early CX planning, essential metrics for measuring success, and the role of both AI tools and human management in creating an exceptional CX system. Learn more about Influx and connect Alex on Linkedin Explore these resources for insights into customer support

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28:05

How Ecommerce Brands Can Scale Through Limited...

Customer Growth Sessions ·

2024/09/24

In this episode of Customer Growth Sessions, we welcome Audrey Fairbrother, the Content Marketing Manager at EQL, to speak about limited product launches. Audrey shares her expertise on the concept and execution of limited product launches, providing insightful strategies for both established and emerging brands. Connect with Audrey Fairbrother on Linkedin For more information follow EQL and visit their website Download EQL's free launch strategy guide.

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40:50

How to Launch an Influencer Marketing Program from...

Customer Growth Sessions ·

2024/09/10

In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether you’re a B2C or e-commerce business looking to amplify your marketing efforts. Learn more about SARAL and get in touch with Yash on

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20:22

From Startup to Success: Jim Simon on the Evolution...

Customer Growth Sessions ·

2024/08/29

Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry.Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating supply chain control, all while staying profitable. Learn valuable lessons on entrepreneurship, funding, and innovation in this insightful conversation. For

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44:40

The Podcast on How to Start a Podcast with Miklós...

Customer Growth Sessions ·

2024/08/20

Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast.Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right equipment, to finding compelling topics, to promoting and distributing your podcast effectively. Discover the strategies that have helped him and his

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40:55

Better Product Development Through Live Shopping with...

Customer Growth Sessions ·

2024/08/07

Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy.Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial journey. Discover the pivotal moment that propelled her into the world of live shopping and learn about her passion for helping brands tap into this powerful

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