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PODCAST

Find Your Magic

Welcome to Find Your Magic, the podcast where entrepreneurship and mental health meet! If you found your way here, it’s no accident...maybe you have a hunch that your work should be more fulfilling, that your relationships should be more supportive, that your days should be more joyful, or maybe you’re nervous to take the leap into a new chapter of life. If any of that sounds like you, you’re in the right place. I’m your host, Kelsey Formost: marketing expert, mental health advocate, founder

education self-improvement

All Episodes

47:32

62. SEO (Search Engine Optimization) for beginners with

Find Your Magic ·

2023/05/17

Git yer notebooks out, Magic Makers! We're gonna learn how to find Keywords for your niche! How to make Google list you on page 1! Using "Alt-Text" to boost SEO! This podcast episode is a full-on class on how to improve your SEO (for beginners). I'm a bit embarassed to admit that even though I'm a professional writer, I have kind of avoided diving super deep into SEO. Until I had this chat with Sadie, I felt super intimidated by the technology of it all. BUT, as Sadie explains, there are

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32:03

61. I got 99 problems and being a b*tch ain't one!...

Find Your Magic ·

2023/05/12

"I got 99 Problems and Being a Bitch Aint One"...the title of her book says it all!! You don't have to be a mom or mompreneur to appreciate this episode on coping skills with licensed social worker (and Copy Class grad!) Lindsey Konchar. TW: we talk about post-partum depression, anxiety, fertility, and kids. If ya need to skip this one to take care of yourself, I get it! But if you are experiencing challenges related to those things, I'm betting you actually get TONS out of knowing you're

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34:34

60. Using digital products to generate extra income...

Find Your Magic ·

2023/05/01

If you're en entrepreneur, chances are you feel like you could use more TIME; and not just time in your day for your business, but also time for yourself, your family, and your passions outside of work! In this episode, we're talking about how my guest Louise Rowland works 20-25 hours a week running two businesses while also being a present "mum" to two young children. Listen to discover how she managed to scale back on 1:1 client work and transition into a group business model. Louise

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21:15

59. When to hire help (even on a shoestring budget)

Find Your Magic ·

2023/04/24

Listen to hear 2 BIG updates & 1 exciting REVEAL! I'll be real with y'all - I debated just quietly hitting publish on some pre-recorded episodes without recording or releasing this one...but the more I thought about it, the more I realized how hugely important it is to continue to talk about ALL the 'behind the scenes' stuff - even when that stuff is hard to talk about. Here's the thing: My business - and my income - looks vastly different right now than it did when I had a huge

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43:45

58. Creating Multiple Income Streams for...

Find Your Magic ·

2023/03/07

ANNOUNCEMENT! Before we get into today’s episode, I just created something REALLY exciting for my overwhelmed-but-motivated entrepreneurial listeners who need PRACTICAL guidance for getting their business up, running & PROFITABLE… Introducing “BYOB” (Build Your Own Business”): A monthly membership where we will focus on ONE, needle-moving topic each month that will help you build a profitable, sustainable business, step by practical step. Join the “founding members” at the STUPID low

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38:44

57. How to grow on social without burning out...

Find Your Magic ·

2023/02/12

Social Media is a double-edged sword; on one hand, it can be an INCREDIBLY powerful tool for growing your business and brand. On the other hand, it can be a slippery slope to burnout and imposter syndrome. How much to share (and how often) on social is something I myself struggle with, which is why a couple years ago I started following Social Media Manager Shanté Gorman, founder of Sugarpunch Marketing Agency. Beyond her expertise in helping entrepreneurs work smarter, not harder on

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21:27

56. I hired a biz coach & learned these 5 (hard) lessons

Find Your Magic ·

2023/01/23

Hiring an expert (someone who has already gotten to where you want to go) is THE fastest shortcut to success! That's why (after 3 months of healing from deep burnout) I bit the bullet and hired a (very expensive but, so far, worth it) business coach to guide me into a sustainable business in 2023. These are the 5 lessons I learned in our first strategy calls (listen for the full advice!)... 1. Hybrid programs (Course + Support + Done-For-You option) are the future. 2. Look at your numbers,

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55:30

55. The end of the "Girlboss" façade & the rise of...

Find Your Magic ·

2023/01/15

When you look at Whitney Eckis you see someone who "has it all"; a successfulmarketing agency with HUGE clients like Marriot Hotels, Red Bull, Soul Cycle, a top-rated podcast, and a hemp infused coffee brand so popularit just got into Urban Outfitters. What you don't see- like so many of us entrepreneurs - is her story of burnout, anxiety, and depression that got her there. Whitney joins me on Find Your Magic to talk about the REAL sh*t... She gives A+ branding advice (like, the kind she

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25:12

54. Welcoming myself back (even though I'm embarrassed).

Find Your Magic ·

2023/01/12

Recently I was in a yoga class where the teacher kept saying the words "welcome back" every few minutes. His idea was that hearing that phrase would interrupt your thoughts and bring you back to your body. It drove me NUTS, but dang was it effective. Every time I started thinking about my to-do list while I was contorted in right angle moon dog or whatever-the-f*ck, he would say "WELCOME BACK" and instantly I was back in the present moment. I decided to take that same approach to this

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53:32

53. Business partnerships and focusing on your...

Find Your Magic ·

2022/09/26

Today, my guest is Shay Brown, the COO, and co-founder of the Bucketlist Bombshells. If you haven't heard of the Bucketlist Bombshells, it is a multi-million dollar educational community that equips women with confidence and knowledge to start a remote service-based online business. I know that sounds very official, but it boils down to the tools women need to level up their business knowledge and mindset to be successful in business. In this episode, we talk about business partnerships,

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55:46

52. Listening to your gut as an entrepreneur with...

Find Your Magic ·

2022/09/12

TW: Disordered eating & fertility Meet Tristan Thibodeau, the founder of branding agency Wild Womn Haus. She helps people clarify what aspect of their business needs the most attention and helps them build a holistic brand strategy that’s focused on what * actually * works for them (so they can build a SUSTAINABLE business!). During this conversation, my mind and my heart were blown right open. Trigger warning: We discuss disordered eating, topics surrounding fertility and whether or

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50:34

51. How to make money with a small following with...

Find Your Magic ·

2022/08/22

I know I say how excited I am about every episode, but literally from the bottom of my soul, this is one of the most important and exciting episodes for you to listen to. My guest today is King Ashley Ann, she is a best-selling author, a social media strategist, an award-winning event designer, a consultant with more than 13 years experience, and an absolute powerhouse of a human being. Ashleyoffers some of the most robust marketing education programs that I have ever seen in my life

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62:17

50. What a difference a year makes…’Find Your Magic’...

Find Your Magic ·

2022/08/01

One year ago I was… RAW from a divorce-level breakup with my partner of 3.5 years, sleeping in my childhood bedroom with zero clue what was next. GRIEVING a multitude of losses; loss of my entire support system after leaving my home of 7 years in LA, loss of my identityas an actress/entertainment professional, loss of my relationship, loss of my living situation, loss of a future I’d imagined in detail but that was now never going to happen. Deep in THERAPY and just beginning to explore

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68:55

49. Building your brand with purposeful press with my...

Find Your Magic ·

2022/07/25

Today I am interviewing my PR agent, Lydia Bagarozza. Lydia helps purpose-driven brands expand their audience, grow their impact, gain credibility and trust — and secure press opportunities organically. She is passionate about working with mentors, consultants, and environmentally conscious brands, and finds it her absolute mission to help them leave behind a legacy on this planet. Her diverse professional background includes working on PR campaigns for brands in the coaching, wellness,

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38:59

48. Overcoming limiting beliefs with certified...

Find Your Magic ·

2022/07/18

The path is not linear, magic makers. My guest today is Helen Denham. She is a mindset mentor, meditation teacher, and singer-songwriter. She is a certified Behavior Change Specialist, QHHT Facilitator, and Reiki II healer. Helen’s mission is to embolden her community to design the lives they truly desire through mindfulness, energetic healing, behavior change, and subconscious reprogramming. As entrepreneurs, we explore a lot of different ideas and have extremely curious minds. We want to

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46:19

47. Manifesting the life you truly desire with the...

Find Your Magic ·

2022/07/11

Hi Magic Makers! You are in for some incredible value today. My guest is Efia Sulter and she shares her 5 step manifestation framework on how to have a life of freedom, passion, love, purpose, and all of these things that make you want to leap out of bed in the morning. She coaches ambitious people to confidently manifest their desires and stop playing small I know when you hear the word manifestation, you may just think of people telling you to journal and make a vision board which may

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13:36

46. How to build a brand voice: Solo Series #3

Find Your Magic ·

2022/06/27

Get your notebooks out for this one, Magic Makers; today I'm giving you a copywriting lesson I usually charge for:how to build a brand voice! If you've been listening for awhile, you know I'mall about giving you quick actionable tips to make your business more enjoyable AND more profitable...And so today we're getting into what a brand voice is, why you need one, and - DRUMROLL PLEEZE - how to actually build one. By the end of this episode, you will have the tools you need to build your

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43:50

45. Advocating for a better world with Meg Ten Eyck...

Find Your Magic ·

2022/06/20

Meg Ten Eyck, CEO of LGBTQ lifestyle site “Everyqueer”, is an award-winning Queer travel content creator. Since starting in the LGBT travel industry, Meg has visited 60+ countries, spoken at LGBTQ conferences on five continents, published her first book, and had her content read by more than ten million people. Her work involves creating content, marketing campaigns, and conducting professional development training for brands working with the LGBTQ community. Meg has been cited as a leading

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43:17

44. Making a Living and a Having a Life as a Creative...

Find Your Magic ·

2022/06/13

Hey Magic Makers! Let’s keep Pride month going by hearing more stories from our friends in the queer community! Today I am speaking with Georgia Clark, a novelist, performer, screenwriter, and the host and founder of a popular storytelling night called Generation Women in New York City. She has an amazing queer romance novel called “Island Time” coming out tomorrow, June 14, 2022. Georgia specializes in romcom, which in my personal opinion, is a very under-appreciated genre! This

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55:00

43. How bodies store trauma w/ LGBTQ+ Chiropractor...

Find Your Magic ·

2022/06/06

Happy Pride Month, magic makers! I’m so honored to welcome my childhood friend, Dr. Katie Schlein Valadez to the podcast today to talk about how we can use the body as an entry point to heal deeper emotional and psychological issues. Katie is a chiropractor and business owner in San Diego, CA. She herself is a member of the LGBTQIA+ community, and she’s created a wonderful, safe and open place for any and all people seeking healing. In this conversation, Katie generously shared insights

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