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PODCAST

Small Efforts - with Sean Sun and Andrew Askins

Sean Sun and Andrew Askins

Two agency owners and friends talk about cybersecurity, design, and the continuous small efforts it takes to build a business.

business entrepreneurship

All Episodes

73:17

We're so back

Small Efforts - with Sean Sun and Andrew Askins ·

2024/05/30

Andrew and Sean are back for Season 2! In Season 2 they'll get transparent about the highs and lows of building their businesses (with plenty of goofing around too). Same concept, new businesses. In this episode we recap WHERE THE HELL WE'VE BEEN FOR TWO YEARS. Plus we talk about the projects we're working on now, how to market and validate Andrew's new startup, and Sean's search for founder friends. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website:

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43:08

How to voice and tone

Small Efforts - with Sean Sun and Andrew Askins ·

2022/06/30

(0:24) This is officially a rock climbing podcast(8:15) Andrew and Sean's gardens have attracted guests(12:59) Sean lowkey needs another break(25:10) Miscreants is doing a collection drop at DEFCON(29:56) Rebranding is like creating a religion but without Kool-Aid Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website:

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39:06

Scoring Sean's Twitter account

Small Efforts - with Sean Sun and Andrew Askins ·

2022/06/16

(0:27) There’s a parallel universe where Andrew’s life revolves around photography(8:34) Sean is suspicious as hell(17:31) The real reason why so many CEOs are super fucking into meditation(26:31) Andrew and Sean’s bi-weekly book club chat(34:29) Your lawyer career doesn’t mean shit if you can’t work on your streetwear brand Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and

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47:48

DC BAYBEE!

Small Efforts - with Sean Sun and Andrew Askins ·

2022/06/02

(0:25) The difference between Andrew and Sean is that Sean is extra delusional (6:27) Sales feels like throwing shit at the wall and seeing what sticks (17:23) Either the channels depend on the day, or different channels work during different times(24:32) Giving constraints encourages creativity, not stifles it(34:21) Andrew and Sean are both traveling and bad at bowling Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team

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47:58

People and processes

Small Efforts - with Sean Sun and Andrew Askins ·

2022/05/05

(0:22) Getting experience is all about putting in the reps(9:09) It’s easy judging a designer by their portfolio. A PM by their resume? Not so much.(18:58) It’s mad hard building a leadership team(27:12) Commission vs. Salary: We’re undecided on which one’s better(37:03) If Krit didn’t exist, Andrew would definitely have an SEO marketing agency Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing

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33:12

ADHD and founder salaries

Small Efforts - with Sean Sun and Andrew Askins ·

2022/04/21

(0:22) Sean was recently diagnosed with ADHD, and that’s OK(5:58) I’m not undisciplined, mom—I’m just wired differently (10:16) Wages as a CEO: How much should you compensate yourself?(20:21) Stocks are steady, but business is more rewarding(26:53) Sometimes, it’s the stupid risks that pay off (so go sponsor that esports team)(30:36) Personal note: Rest in peace, Mike Murray Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch

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40:11

Nerding out about agency processes

Small Efforts - with Sean Sun and Andrew Askins ·

2022/04/07

(0:27) It’s good to have a playbook in case you get hit by a bus tomorrow(6:19) You can’t have a great process if you don’t iterate or communicate(11:31) The more granular you get, the more you get bogged down by the rules(18:14) Awesome employees + no rules = chaos(23:17) The client does have the final decision, but it’s sad if you just act like a waiter(33:24) Miscreants don’t sponsor losers Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants

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40:37

What should your job be as a founder?

Small Efforts - with Sean Sun and Andrew Askins ·

2022/03/24

(0:27) The Tale of Two Founders: the Technical One and the Sales and Marketing One(6:58) Sean is Andrew’s new therapist(13:39) Letting go of your Legos is harder than it looks(17:48) Hot Take: Social media memers don’t make for good marketing directors(23:32) Sean is like a laptop with too many Chrome tabs open: constantly getting drained(29:56) Relinquishing Perfectionism: It’s not that their version is worse—it’s just different(35:40) Miscreants is now an eSports sponsorThanks for

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51:11

Should you adjust salaries for the cost of living?

Small Efforts - with Sean Sun and Andrew Askins ·

2022/03/10

(0:27) Andrew got roped into volunteering with a local high school robotics team(4:12) It’s mad hard to hire a product designer(10:59) One does not simply get hired because one uses hamburger menus(20:22) There’s always a weird rift between international and domestic employees(28:38) How do you keep your employees happy when you can’t give them a ping pong table?(31:38) You can’t pay someone a shit salary just because they’re in Mexico(40:44) Hiring People: It’s like a transaction, so don’t

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57:26

Security Cybernet

Small Efforts - with Sean Sun and Andrew Askins ·

2022/02/24

(0:27) Andrew got his first snow boots ever, and Sean is terrified of surfboarding(4:36) Sean wishes he had an office-office, and Andrew's looking to hire a product designer(10:14) Andrew’s new pitch: a low-cost, automated recruiting service with a flat fee(19:58) There are many great online job boards out there, but Ziprecruiter is not one of them(25:34) Coinbase's Super Bowl ad was a super clever campaign(30:02) Andrew and Sean play a game using Krit's data on cybersecurity product

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35:47

Closing the lead gap

Small Efforts - with Sean Sun and Andrew Askins ·

2022/02/10

(0:27) Andrew’s never been to Disney World, and Sean’s surrounded by cat owners(5:18) Domain names are like gym memberships: you should take them seriously(10:38) People are scrambling to figure out how to close that lead gap, and that’s fair(15:40) A less boring alternative to white papers: interactive microsites(19:48) No time for microsites? Start a movement with other companies(24:33) What’s better than hosting competitions? Free swag.(28:19) Everyone loves free stuff—including existing

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34:55

Underrated (and overrated) product design tactics

Small Efforts - with Sean Sun and Andrew Askins ·

2022/01/27

(0:25) Andrew and Sean are going to play a game(2:57) Microcopy: the little bits of texts that can make a huge splash(7:48) Accessibility: it’s just good design(10:18) Andrew wants tooltip walk-throughs to burn in Hell(14:05) Not all product analytics is created equally(20:03) Why do people have a customer support robot when it takes hours to get a response?(23:19) Documentation is more scalable than customer support, but most people suck at it(32:47) Andrew’s quick correction Thanks for

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53:20

Andrew and Sean’s final episode of 2021!

Small Efforts - with Sean Sun and Andrew Askins ·

2021/12/30

(0:27) Andrew hopes he's resilient to SAD because he has plenty of other mental anguish(3:29) Culture and Business: Only having awesome culture doesn't put food on the table(15:58) Miscreants just launched three freaking projects back to back(19:09) Appealing to Emotions 101: Emphasize with pain(21:33) If you think figuring out your niche is hard, try finding someone else's(29:15) Standing out in a Commoditized Industry: Specifically show what you do(38:07) Krit and Miscreant's 2022 goals:

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40:17

Dealing with the highs and lows, plus the future of...

Small Efforts - with Sean Sun and Andrew Askins ·

2021/12/16

(0:27) Running an agency is like leading geese while not knowing where you're going(5:45) Holidays While Remote: Having fun traditional office stuff is hard(9:11) Miscreants’ Black Friday merch sales were so high that Sean became a folding master(11:56) The hardest part of having a newsletter is making it(15:05) Krit learned some interesting things from testing their design audit process(19:30) And Miscreants is launching a YouTube channel(23:55) Andrew and Sean might share an Airbnb for

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48:05

Andrew and Sean talk about SaaS security

Small Efforts - with Sean Sun and Andrew Askins ·

2021/12/02

(0:27) Krit (sort of) got hacked (7:21) One does not simply tell employees and clients that one got hacked(13:23) Two Types of Recruiters: Those who “spam the shit out of everybody,” and those who build relationships(18:31) “Holidays are tough”(23:47) It’s hard juggling days off while pushing against stagnation(26:54) Selling butts in a seat is easier when you have a smaller team(30:27) Making Playbooks: Is it better to make it simple than have all the context in the world?(34:44) Krit just

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89:51

Dropping out of high school with Andrew Morris, CEO...

Small Efforts - with Sean Sun and Andrew Askins ·

2021/11/22

(0:27) Andrew, Sean, and another Andrew(7:24) Getting ahold of the people you want and don't want to get to(11:30) Crossing the chasm: Getting rid of collection bias and positioning yourself better(16:15) Leading people who work for the people who work for you (20:15) The Difference Between Therapists and Executive Coaches: One tells you to shut up and suck it up(23:09) Values vs principles(32:02) Andrew Morris's goal used to be to sell for $30M. Given that GreyNoise is valued at more than

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47:28

Andrew wonders how fast is too fast, and Sean’s cold...

Small Efforts - with Sean Sun and Andrew Askins ·

2021/11/04

(0:27) Andrew has a cat named Stevie Nicks, and Sean’s cold and stressed in LA(3:17) Krit has officially launched one of its non-security clients(5:47) Sean’s New Pitch: Soundtracks based on interviews(8:27) Remixing and Repurposing Old Content: Why build from scratch when you have a foundation?(11:22) Running Remotely: How do you make your company more transparent internally?(16:50) Sean might be hiring another PM!(17:59) Speed: How fast is too fast? (23:58) The Secret Key to Speed:

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54:57

Andrew and Sean's domain graveyard

Small Efforts - with Sean Sun and Andrew Askins ·

2021/10/21

(0:21) The Yin and Yang of Running an Agency: How much can you control?(7:42) LinkedIn Marketing is free game(11:21) Onboarding Plans: Unexpectedly hard to develop(18:01) Andrew and Sean have a graveyard for domain names of projects they’ve abandoned(25:30) Some projects are very, very dead(30:57) And some were shot dead before they took off(35:04) You can’t expect prototype speed past the prototype stage(37:41) Development and Marketing: When do you go to the next stage?(41:12) Swag Ideas

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39:58

Andrew has a new cat and Sean is still looking for a...

Small Efforts - with Sean Sun and Andrew Askins ·

2021/10/07

(0:29) Andrew’s cat, Po’ Boy’s, new friend: a cat named Danger (work-in-title)(2:49) Security Companies: Why so many ‘S’ names?(8:12) Hiring Notice: Sean’s still looking for a Project Manager(10:56) Hiring Notice: So, Sean’s really looking for a Producer/Project Manager(14:36) Getting referrals for Design People from Tech People isn’t the greatest(17:05) Andrew and Sean really appreciate Mike Privette (Return on Security)(22:02) Broadening Horizons: When do you work with people outside

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38:37

Andrew’s releasing an interview series and Sean’s...

Small Efforts - with Sean Sun and Andrew Askins ·

2021/09/23

(0:27) Irvine's sunsets are crazy and Detroit's EDM scene is wild(4:50) Andrew's kicking off his interview series Product People(7:41) Sean is a fanboy of Return on Security(10:20) It's not all about the VC outreach(12:19) Product Management is such a weird industry(19:50) There aren't many good online security communities for intermediates(23:47) There's a difference between having a fan base and having a community(29:01) Sean hypothesizes the history between lawyers and legal

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