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PODCAST

Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol" school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

business marketing

All Episodes

41:36

EP 220 - Overcome Self-Doubt and Build Confidence...

Alt Marketing School ·

2025/02/03

In this episode, Fab and our co-host Dan Nelken gets real about the wild world of copywriting, freelancing, and creative confidence. Dan—bestselling author of A Self Help Guide for Copywriters—drops some serious wisdom on balancing data with gut instinct, building a killer support network, and making your words actually feel something. He also spills his go-to tools for staying sane as a freelancer and shares why he named his inner critic “Alan” (spoiler: it’s hilarious and helpful). Whethe...

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29:10

EP 219 - Is it Possible to Pivot? How to Change...

Alt Marketing School ·

2025/01/27

Join Fab and Becca as they dive into the world of pivoting in marketing - you know, that scary but sometimes necessary shift in your business direction. They chat about why it matters, what makes it tricky, and how to use your audience's feedback to make smart moves. Their big question: can you really pivot your niche, and if so, how?ABOUT OUR CO-HOSTBecca Holloway is an award-winning social media consultant with 10+ years of experience in paid social specialising in TikTok, Instagram and Lin...

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54:59

EP 218 - A Masterclass in Meme Marketing

Alt Marketing School ·

2025/01/20

Join Fab and Annie-Mai Hodge as they chat about all things meme marketing and its place in today's social media world. They share their thoughts on staying authentic, building genuine connections, and really getting to know your audience. The pair discuss how marketers can get creative and try new things while being mindful of meme etiquette and copyright rules. Most importantly, they remind us that marketing should be fun - it's all about finding your voice and creating content that your aud...

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31:33

EP 217 - AMA: What We Are Doing Differently in 2025

Alt Marketing School ·

2025/01/13

Not long to go - join Alt Marketing School's Business of Marketing summit, our yearly open day: Click hereIn this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media. They dive into rolling with the punches when it comes to strategy, figuring out what actually counts as success (hint: it's not just about the numbers!), and why showing your existing audience some love is way more ...

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41:15

EP 216 - How to Set Strategic Goals and Run Your Next...

Alt Marketing School ·

2025/01/06

Ready to set powerful goals? You're in for a treat because today's episode is all about turning vague business wishes into concrete, achievable milestones through strategic planning and smart marketing reviews.Join Fab and guest Niki Hutchison, as they break down the art of setting meaningful objectives and running effective quarterly reviews that actually drive results. Because who wouldn't want to start their year with crystal-clear goals and a solid plan to achieve them?ABOUT OUR GUEST ♥️N...

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7:05

Join us for the Business of Marketing Live (plus...

Alt Marketing School ·

2024/12/30

We are coming to you with a cheeky bonus episode just for the holidays. We're taking a moment to extend our heartfelt thanks for your unwavering support – couldn't have done this without you! But wait, there's more. We're giving you an exclusive sneak peek into our upcoming Business of Marketing Summit.Listen to an extract for our exclusive interview where Becca and Fab are diving deep into what a potential TikTok ban might mean for your strategy – think of it as your survival guid...

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79:46

EP 215 - Finding The Balance Between Strategy and...

Alt Marketing School ·

2024/12/23

We’re closing out the year with a blast! Fab is joined by the one and only Becca Holloway and guest Joe Burns as we dive into the magic of micro-influencers and the rise of engaging, authentic communities - think less "spammy billboard" and more "exclusive VIP lounge."Discover how these smaller creators drive real connections by delivering personalised content that resonates deeply with niche audiences. We’ll also be spilling the tea on hyper-targeted campaigns, showcasing how precision marke...

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91:18

EP 214 - How to Find a Brand Voice That Stands Out

Alt Marketing School ·

2024/12/16

Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten? This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication. Nick shares practical strategies for developing your unique voice, offering clear guidance for maintaining authenticity even during busy holiday periods.ABOUT OUR CO-HOSTEmma York is a social media trainer, di...

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48:23

EP 213 - A Framework for your Next Sales Page

Alt Marketing School ·

2024/12/09

Writing really effective sales pages is all about changing the way you think about selling, focusing on the benefits not just features, building your story to resonate with your audience, and addressing any of the sticking points before they arise. Join us for this live Q&A with award-winning copywriter Suzanne spilling all the secrets.ABOUT THE GUESTSuzanne Frear is an award-nominated expert in creative Copywriting and messaging that connects. She has the unique gift of taking her client...

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86:30

EP 212 - Cut Down Hours of Work with These Workflow &...

Alt Marketing School ·

2024/12/02

Tune in for an episode featuring social media expert Bethan Wright, who shares her delegation secrets and introduces "brain dumping" to spark creativity. We discuss the benefits of hiring a coach and how to make marketing enjoyable, joined by co-host Jess Bruno, who shares insights on using AI for effective delegation. Get ready for laughs and valuable tips to elevate your game!ABOUT YOUR CO-HOSTJess Bruno is a social media content strategist who supports service-based providers. She creates ...

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80:22

EP 211 - Why You Should Stop Sleeping on TikTok

Alt Marketing School ·

2024/11/25

Our co-host Becca and our sensational guest Penny Walker break down how to lasso viewer attention with a hook that'll reel 'em in faster than you can say "ciao bella!" Join us as we explore the balance between following trends and focusing on long-term, core content that resonates with your audience. We also discuss the strategic approach to TikTok, emphasising continuous learning and progress.ABOUT YOUR CO-HOSTBecca Holloway is an award-winning social media consultant with 8+ years of experi...

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99:47

EP 210 - Building Authentic Client Relationships

Alt Marketing School ·

2024/11/18

Join Fab and co-host Emma York, along with special guest Ben McKinney, as they discuss client expectations, social media myths, and the art of storytelling. Tune in for insights on why follower count isn't everything and what truly matters in social media marketing. Expect valuable tips, engaging conversations, and a few surprises along the way.ABOUT YOUR CO-HOSTEmma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on ...

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43:46

EP 209 - What is an Omni-Channel Strategy Anyway?

Alt Marketing School ·

2024/11/11

Curious about why your marketing campaigns seem scattered? Tune in for a replay of our Q&A session on Omnichannel Marketing with the wonderful Adrienne Hunter. We’ll be exploring the importance of having a unified strategy across ALL touchpoints and looking at how you can maximise engagement to achieve all your marketing goals!ABOUT OUR GUEST ♥️After experiencing burnout and toxicity in the fast-paced PR and creative agency world, Adrienne founded Sage Mind Marketing in 2017 to pursue a m...

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83:06

EP 208 - Mastering Client Proposals and Setting...

Alt Marketing School ·

2024/11/04

Join Fab, co-host Jess, and special guest Shanté Gorman as they crack the code on creating proposals that actually convert. From structuring options that empower (not overwhelm) clients to crafting work-style guides that prevent miscommunication, we've got tonnes of actionable strategies to help you transform your client relationships.Whether you're struggling with boundary-setting or wanting to level up your service packages, this episode is one you won't want to miss. ABOUT OUR CO-HOSTJess ...

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82:23

EP 207 - Navigating Trends & Maintaining Brand...

Alt Marketing School ·

2024/10/28

Ready to level up your brand? Join Fab, co-host Becca, and special guest Ange Lyons as we explore what's shaping modern brands in 2024. From visual storytelling to building authentic communities on Threads, get ready for a no-fluff guide to making your brand unforgettable.Whether you're refreshing an established brand or building from scratch, you'll walk away with actionable insights to make your brand impossible to ignore.ABOUT OUR CO-HOSTBecca Holloway is an award-winning social media cons...

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81:35

EP 206 - How to Come Up with Campaign Ideas Fast

Alt Marketing School ·

2024/10/21

Hey rebels! In this week's episode, Fab is joined by Nick Entwistle, who shares his fun take on One Minute Briefs, where you pitch ideas in just a minute, along with email campaigns styled as bank statements. Our co-host Emma York breaks down the ups and downs of LinkedIn hashtags and chats about the buzz around Threads rise to becoming the 5th most downloaded app. ABOUT OUR CO-HOSTEmma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out...

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24:32

EP 205 - Empathetic Copywriting with Lea Tierney

Alt Marketing School ·

2024/10/14

This week, we're diving into the wild, wonderful world of all things copywriting. Fab is joined by our fabulous guest Lea Tierney as they discuss why empathy is your secret weapon when it comes to creating engaging, authentic copy that connect with your audience. The will also be sharing practical strategies for doing competitive analysis and turning your market research into actionable insights. ABOUT OUR GUEST ♥️Lea Tierney is a Copywriter and Messaging Mentor, providing copywriting and sto...

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86:24

EP 204 - How to Build Truly Personalised Email...

Alt Marketing School ·

2024/10/07

This week, Fab and our co-host Jess Bruno are serving up all the juicy details on how you can make email marketing a breeze.They're joined by the one and only Yuval Ackerman as they discuss strategies for crafting emails that build authentic connections, turning your sales page into an irresistible hotspot, and the newest features from Instagram. ABOUT OUR CO-HOSTJess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content tha...

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89:49

EP 203 - Creating a Distinctive Voice for Any Brand

Alt Marketing School ·

2024/09/30

In this episode, Fab and our co-host Becca chat about copywriting. We are also joined by copywriter guest Mel Barfield spilling all the beans about why "writing drunk, editing sober" is the creative hack you need. We're diving into authentic content creation, dodging shiny object syndrome, and letting ideas "joyfully fester" into perfection. From freelance tips to social media savvy, this episode's got it all. ABOUT OUR CO-HOSTBecca Holloway is an award-winning social media consultant with 8+...

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37:41

EP 202 - What’s Next For Social: Trends and Predictions

Alt Marketing School ·

2024/09/23

We are back baby - for real this time. Fab and co-hosts Becca, Emma, and Jess discuss the latest trends and changes in social media marketing. They recap the summer's marketing highlights, focusing on Instagram's evolving features, TikTok's new political engagement tools, and the resurgence of LinkedIn company pages.ABOUT OUR GUESTS ♥️Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on social ⤵︎ TikTok: @freshappr...

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307 results

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