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PODCAST

Shiny New Clients!

The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media, online business marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).If you"ve got a business - this is the show you need to fill your calendar with perfect clients.This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

business marketing

All Episodes

8:40

Banishing Imposter Syndrome

Shiny New Clients! ·

2025/03/10

Ever secretly worry you're a total fraud? Like you're not really qualified to charge for what you do, or that everyone else in your industry is somehow lightyears ahead of you? That’s imposter syndrome, my friend. And here’s the wildest part: you probably think career milestones will cure it-- they won't. In this episode, I’m walking you through: ✔️ A behind-the-scenes story from my time at Sundance Film Festival—how a VIP guest ended up in the same cold, wet shoes situation as me (literally)...

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20:27

Define & Price Your Signature Offer (with Business...

Shiny New Clients! ·

2025/03/03

There are 3 questions that you need to ask yourself about your signature offer... and the answers will help you sell the heck outta it. If you're a service provider or coach who is just starting out, this episode will help you hash out a high-ticket signature offer. If you already have an offer but sales have slowed... keep listening, because answering these 3 questions might help you uncover the root cause of your slow season. What You’ll Learn in This Episode: The three essential parts of e...

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8:36

The full scoop with Trial Reels (and how people are...

Shiny New Clients! ·

2025/03/03

How do you use trial reels? What is this new Instagram feature all about? In this episode you'll find out not only what trial reels are all about... But how the savviest creators on the internet are actually using them to get more reach and followers. FREE STUFF ⬇️ Get the 6 B-Roll Reel Formulas every reel follows: https://parkdale-republic.lpages.co/opt-in-b-roll-freebie/ A Guide to setting up your first ManyChat automation: https://parkdale-republic.lpages.co/manychat...

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10:40

The dark side of PR & Upping your social media literacy

Shiny New Clients! ·

2025/02/24

Today's story comes from inside a PR campaign where we used tactics you'll wish you didn't know about. EEK. In a internet dominated by misinformation, it's so important we have social media literacy and get savvy to the tactics being used to persuade us. This episode will help. Your feed is designed to keep you engaged—and sometimes angry—by feeding you divisive content. Bots and PR companies are paid to hype up narratives that suit their employers. In this episode we'll look at evidence of t...

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5:36

Orange trees and "Abundance Mindset" (for business...

Shiny New Clients! ·

2025/02/17

In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree. When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth). During a standing weekly chat with my friend Alicia Wood, I was struck by the abundance of an orange tree in my yard. This tree, overflowing with fruit, became a vivid analogy for abundance: even whe...

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21:34

How to scale your course/membership with an affiliate...

Shiny New Clients! ·

2025/02/17

Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like... How some of the biggest names in online business are using collabs to massively increase revenueHow to know you're ready to launch an affiliate programThe best materials and assets to provide your affiliatesBack end data that will help your affiliates follow up with leads, and how to find itMind...

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9:29

What Superbowl commercials can teach us about content...

Shiny New Clients! ·

2025/02/10

In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media. Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories. Instead, think of your account as a ma...

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10:40

How to make MORE social media content FASTER ⚡️

Shiny New Clients! ·

2025/02/10

Want to make social media content faster? *Step into my office*. In this episode, I shares my hard-earned strategies for streamlining content creation. Drawing from my early days juggling multiple accounts and last-minute deadlines, I reveal how I created time-saving processes by batching steps rather than individual posts. Learn how to generate dozens (even hundreds) of content ideas in one session, eliminate task switching, and leverage proven tools—like Canva templates, hashtag automation,...

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11:57

How to eliminate stress as a newbie business owner

Shiny New Clients! ·

2025/02/03

Ok sure, maybe we can't "eliminate" it... But we sure can minimize it, by making some practical changes to your new business. In this episode, I share how to chip away at the stress of running a business—bit by bit, like melting a big block of ice. I'll opens up about her early experiences in her 20s, juggling multiple jobs to fund a California adventure, and realizing that the relentless grind left me accustomed to high stress. You'll walk away from this episode with practical tips to ...

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10:02

The hate on "How-To" content (and what to post on...

Shiny New Clients! ·

2025/01/27

Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible. The truth lies somewhere in the middle. I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients. If you’re a service-based entrepreneur struggling to strike this balance on social media...

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19:52

When to hire an executive assistant (and why you keep...

Shiny New Clients! ·

2025/01/20

Meet Monique Helstrom, former Chief of Simon Sinek’s team, who's now made a career of helping Executives and Assistant's create symbiotic, profit-generating relationships. In this episode, hear how the right support person can boost productivity in your business by up to 50%, and how to navigate those first (often messy) steps of sharing passwords, delegating tasks, and trusting someone else with the innermost details of your business. Monique also shares three unconventional ways to get...

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14:37

Save time on social media (while posting 2x more)

Shiny New Clients! ·

2025/01/13

Here are 3 hacks business owners are using to create more content, way faster. Ever feel like you’re juggling a million things—client work, receipts, endless to-dos—yet you still need to show up on social media to grow your business? In this episode, Jenna shares realistic, no-fluff tips to streamline your social media marketing so you spend fewer hours scrolling and more time on the activities that matter. From deciding when you actually want to scroll to moving tasks off your phone, these s...

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13:22

The 6 B-Roll Reel Formulas (and how to make content,...

Shiny New Clients! ·

2025/01/06

The easiest way to get views on Instagram in 2025? The B-Roll Reel. You can film 'em in under a minute, and with these 6 Text Formulas, you can start growing ASAP.In this episode, Jenna reveals why B-roll Reels have become one of the most consistent and effortless ways to create engaging Instagram content. Think of it as the 2025 update to the old “text graphic” trend—only with a simple background video (you sipping coffee, walking down the street, or even just steam rising from a mug). ...

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24:43

Instagram 2025 ✨Predictions✨ (and seriously advanced...

Shiny New Clients! ·

2025/01/01

These predictions are not for the beginner business owner like most of my episodes… We’re going deep on strategies and trends that Instagram, Meta, ManyChat, AI and social media at large are moving toward this year.Special guest Marketing Strategist, Business Coach and Meta Ads Expert Caley Dimmock shares her Meta Ads predictions.Arshiya Fathima (Shiya) ManyChat expert tells us just how much deeper and more advanced business owners can go using ManyChat, bots and AI customer service agents.I’...

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9:33

2025 Social Media PEP TALK (post more & keep your...

Shiny New Clients! ·

2024/12/30

It's time you had a follower growth spurt, and in this episode I'm gonna tell you how to do it. First, we talk one of the biggest mindset blocks that keeps business owners from posting content consistently and acting on their ideas... Then I give you the kick in the pants you need to get out there and speak to your audience.💥 Enroll in Magic Marketing Machine: https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting

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19:08

How to get FREE PRESS for your small business with PR...

Shiny New Clients! ·

2024/12/23

Wanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it... In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal. After having journalists slam the phone on her dozens of times, Gloria started to uncover patterns in her pitches that made journalists actually hear her out. She took her experience...

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29:16

Overcoming Scarcity, Negative Comments and Mean...

Shiny New Clients! ·

2024/12/09

Feel like you’re on a constant quest to "prove your worth" as an entrepreneur? ...And sometimes all it takes is one negative comment or refund request to knock you off your game and feel like a failure?In today’s episode we’re joined by mindset coach (and super viral social media presence), Samantha Chung (aka @simplifying.sam), who is giving you accessible, and, quite frankly, life-changing mindset-shifts every successful entrepreneur needs.Ditch scarcity thinking, embrace abundance, and han...

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24:19

Convos with Course Creators: How Nikki Bergen Scaled...

Shiny New Clients! ·

2024/12/02

Ever wondered how to pivot your service-based business into a thriving online empire? In this episode, we’re diving deep into the inspiring journey of Nikki Bergen, creator of The Belle Method and The Bump Method. From teaching 25 in-person classes a week to scaling her business online during the pandemic, Nikki shares how she turned her expertise in women's health into a powerful and values-driven online brand.What you’ll hear in this episode:The surprising ways the pandemic forced Nikk...

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21:54

Convos with Course Creators: Feat. Dog Trainer, Janna...

Shiny New Clients! ·

2024/11/25

We’re kicking off the "Convos with Course Creators" series with a powerful conversation featuring Dog Trainer Janna Markir, owner of Janna’s Pack K9 Training. Janna takes us behind the scenes of her journey from service provider to online business owner, sharing how she scaled, found her niche within the dog trainer world, and leveraged Instagram to drive growth.What you’ll hear in this episode:Why the online course industry is booming (expected to hit $60 billion by 2025!)The pivotal moments...

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14:55

How to book way more sales calls (without feeling...

Shiny New Clients! ·

2024/11/18

If you wanna book more sales calls for your business and feel good and genuine while you close leads you NEED to hear this episode. I'll give you a powerful strategy that can completely transform how you approach sales calls, manage them, and how many you close.You'll hear a clip originally recorded during an exclusive Magic Marketing Machine group call with my private students, where I lay out 3 different approaches to this sales call strategy, so you can choose the one that fits your busine...

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142 results

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