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PODCAST

Memes & Machines

Oliver Yonchev and Catty Berragan

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world"s biggest brands for over a decade and want to give you their unfiltered, honest, and occasionally humorous opinions on the industry.

business marketing

All Episodes

01:01:28

How to become an EARLY Mover in Marketing and get...

Memes & Machines ·

2024/03/13

This week’s topics include: 👟Great ideas and where they come from. 👟Google becomes early movers in trying to kill AI clickbait. 👟Human intelligence vs artificial intelligence: Who wins? 👟Ben Horowitz - Difficult conversations: What we have learnt. 👟Social issues within marketing: Are you as a marketing team liable? 👟Wendy’s dynamic pricing: Is this the beginning of a trend for surge pricing? 👟How to strategically measure fundraising within a business and why you shouldn’t be celebrating just

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46:14

The DEMISE of Industry Media and has AI Gone too far?

Memes & Machines ·

2024/03/06

This week’s topics include: 🔈How will the role of an agency look in a future landscape. 🔈Are we seeing the death of industry media? 🔈Scotland’s very own Fyre Festival scandal: The Wonka experience that sparked controversy👀 🔈Debunking the Myth: Is TikTok truly in the decline? 🔈 We finish by discussing our most underrated social platforms, with a hint of Farcaster. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver

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44:51

Brand Strategy SECRETS, Marketing Mistakes and the...

Memes & Machines ·

2024/02/28

This week’s topics include: ⭐Coinbase win the bid for Liquid Death’s Super Bowl ad campaign. ⭐The art of becoming a reactive brand and how to get ahead of the curve. ⭐Luxury brand Loro Piana's venture into Internet culture: Does it work? ⭐Strategies for sustaining focus within your marketing plans. ⭐The critical role of advertisement placement and why it is detrimental to your campaign success. ⭐We share some of our biggest marketing mistakes, and what you should be doing to avoid them? Memes &

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48:09

Zuckerberg vs The Apple Vision Pro and The TOP Super...

Memes & Machines ·

2024/02/20

This week’s topics include: 🕶️The best and worst of the Super Bowl 2024 ads. 🕶️The secret formula to a winning ad. 🕶️Apple vs Meta - Zuckerberg’s competitor review, sincere or desperate? 🕶️The pipeline of agency and in-house marketing: Which should you use and when. 🕶️Bespoke in-house services: The ultimate rebrand for freelancers. 🕶️Elon’s battle for creator attention. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver

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49:10

The Next BIG Search Engine, the New Internet Hero...

Memes & Machines ·

2024/02/14

We've reached the 1% club, and this week's topics include: 💡Farcaster: What's new? 💡'Chrome killer': A new browser from Arc. 💡Surreal's latest campaign hijack story. 💡How local superstars are becoming the new influencers. 💡Psychology: The mental processes employed by companies to keep you hooked. 💡 Email automation conspiracy theories🔮 💡The Mcnamara Fallacy - Disregarding meaningful metrics and why we do it. 💡 Business of Fashion ''Is Nike losing its edge'' - Our verdict. Memes & Machines

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52:21

Farcaster, memes, full stack creators and the best...

Memes & Machines ·

2024/02/01

This week's topics include: 🚀 Why is Farcaster blowing up? 🚀 How are memes breaking down barriers in luxury? 🚀 Move over social media manager move in full stack creator. 🚀 Capcut: is it going to kill agencies? 🚀 Tech: Nurolink, Vision Pro and Perplexity AI - what is all the hype? 🚀 How to create out of home ads that stand out? 🚀 Catty's favorite creative framework revealed 👀 Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention

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44:05

AI in Marketing, Search EVOLVING and why Apple’s...

Memes & Machines ·

2024/01/24

This week's topics include: 👉 Hospitality is poised to take advantage of AI but will it? 👉 Mo Gawdat’s creative process is fascinating: find out why? 👉 How AI will affect search? 👉 Is generative AI the digital equivalent of wearing a fake Channel handbag? 👉 How automation can be used to make marketing teams lives better? 👉 Apple’s spacial computing’s launch content launch missed an opportunity what was it? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to

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52:56

The END of Mobile, Personal Brand and the Bull Market📈

Memes & Machines ·

2024/01/17

This week's topics include: 🛎️ What is the Rabbit R1 device? 🛎️ Will it result in death to mobile phones...? 🛎️ How to find the best direction for your personal brand 🛎️ The US SEC approval of bitcoin ETFs - what's next? 🛎️ Web3 marketing in 2024 🛎️ AI to improve your workflow Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want

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55:36

Marketing Skills that MATTER in the AI age, the...

Memes & Machines ·

2024/01/10

We're back! And this week's topics include: 🌍 Jobs: how will technologies like AI with impact marketing roles? 🌍 What skills marketeers need to focus on in order to standout? 🌍 Case study: 100 year old company that have X10 their sales in just the last 3 years, but how? 🌍 Media predictions for 2024 and the future? 🌍 Why YouTube will continue its dominance? 🌍 The AI automation stack that could change podcasting forever? 🌍 Is the traditional planning process dead? - and what needs to change in

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58:41

Is Mr Beast ruining YouTube? 👀

Memes & Machines ·

2023/12/20

Merry Christmas🎅 Our last episode of the year! And this week's topics include: 🎄 How NOT to be boring in your marketing 🎄 What's the secret to Guiness's exceptional marketing? 🎄 Is the Mr Beastification of YouTube a good or bad thing? 🎄 The Facebook growth playbook - what lessons can we learn from expanding internationally? 🎄 Our marketing resolutions for 2024 Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev &

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01:03:32

Marketing Predictions, Fake Launches and why Brands...

Memes & Machines ·

2023/12/14

Catty returns and this week's topics include: 🦧Our thoughts on the launch of Google Gemini 🦧How to avoid marketing misses 🦧How to get a head start on 2024 🦧The rejection of perfection 🦧2023 reflections and predictions for next year Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and

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55:32

Why TikTok isn't a search engine, keeping your...

Memes & Machines ·

2023/12/07

This week we have a special guest joining Oliver and topics include: 🕶️ An introduction to Pollyanna; Flight Story’s Strategy Director and her path in to creativity. 🕶️ Should brands turn off their comments on social media? 🕶️ Why are people are watching TV on TikTok? 🕶️ Is TikTok a search engine? 🕶️ Are hashtags finally dead? 🕶️ Is the X/Twitter boycott justified? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver

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01:04:19

Making Viral ADS, AI is the end of Search, Pitching...

Memes & Machines ·

2023/11/30

This week's topics include: 🪄The Oatly ad everyone loved - we believe it was flawed, but why? 🪄We make our predictions for 2024 and beyond - trigger warning they are controversial 👀 🪄Has AI changed search forever? 🪄How can you influence AI so your brand appears in chatbot responses? 🪄What are the top tips for winning a pitch? 🪄Debate of the week: Should LinkedIn company pages be managed by social teams or corporate comms? Memes & Machines is a podcast for marketers, entrepreneurs or anyone

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42:09

Snoop Dogg, VIRAL Marketing SECRETS and Meta's Mind...

Memes & Machines ·

2023/11/22

This week's topics include: 🔍How can marketers stay motivated? 🔍Snoop Dogg’s genius marketing stunt - why did it go viral? 🔍How can you elevate the customer experience by creating friction? 🔍What does Meta’s mind-reading technology mean for our future? 🔍Why & how to focus on niches in brand marketing Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for

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55:57

AI in Marketing, Growth Hacking Instagram and...

Memes & Machines ·

2023/11/15

This week's topics include: 🙌Humane AI the next big thing? 🙌How AI is transforming the creative? 🙌What is WhatsApp community and should you use it in your marketing? 🙌Growth hacking tactics to increase your following on Instagram? 🙌What makes the perfect Reel? 🙌Christmas ads in 2023: what’s the verdict? 🙌Debate of the week: is attention at all costs worth it? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev

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54:49

AI Regulation, Skills of the Future and Social Media...

Memes & Machines ·

2023/11/08

This week's topics include: 👀 X changes that you need to know about. 👀 New AI regulations - what do they mean? 👀 What skills do marketers need when AI does more of the work? 👀 How has TikTok shop mastered social commerce? 👀 What’s a new instagram feature in BETA that could help your UGC strategy? 👀 Word association with brands: tells you all you need to know. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver

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55:18

The Next BIG Social Network, Creator Lead Brands And...

Memes & Machines ·

2023/11/01

This week's topics include: 🚀What’s the next big social network ? 🚀Has Musk destroyed Twitter? 🚀What is virtual fashion and how to use it? 🚀What can companies learn from creator lead brands? 🚀Debate of the week: Will ChatGPT change the world? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest

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40:09

AI Avatars, Ryanair's Marketing GENIUS and Podcasting...

Memes & Machines ·

2023/10/26

This week's topics include: ⭐ What's the secret to Ryanair's marketing success? ⭐ Out of phone - TikTok's twist on out of home ⭐ Are podcasts more trustworthy than other forms of media? ⭐ DEBATE OF THE WEEK - does where you place your ad matter more than your ad? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their

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51:11

Taylor Swift CONSPIRACIES 👀, Twitch, PR and Small...

Memes & Machines ·

2023/10/18

Up for discussion this week: 💣 The Taylor Swift conspiracy theory: is she a PR and SEO genius or has the world gone mad? 💣 New Twitch feature: what does ‘stories’ mean for creators and brands? 💣 Are brands overlooking stories in their social media strategy? 💣 How changing a single word can get you a 70% better outcome in your marketing? 💣 Our ad of the week and this one hits hard! 💣 And we debate how we would spend a $10k, $100k, and $1mil marketing budget? Memes & Machines is a podcast for

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42:06

Growth HACKING, Reddit SECRETS and the PSYCHOLOGY in...

Memes & Machines ·

2023/10/11

Topics covered this week include: ✍️ How to grow on Reddit? ✍️ Is growth detrimental to brand marketing? ✍️ Will AI ruin creativity or help it? ✍️ What does 0-1 mean? ✍️ The benefits of building teams in big cities ✍️ Sponsoring events: valuable or ways of money? ✍️ What is ‘barrier psychology’ and how do brands use it to drive sales ✍️ Debate of the week: keep or scrap the “content calendar” 👀 Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow

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67 results

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