x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

BrandWhys®: The Healthpreneur’s Guide to Clients & Credibility

Welcome to BrandWhys, the ultimate podcast for healthpreneurs and wellness business owners looking to transform their fitness and nutrition marketing and branding game. Whether you"re a personal trainer, dietitian, or yoga instructor, we dive into the strategies that actually work. Each episode delivers actionable wellness marketing insights through real conversations with successful entrepreneurs who"ve mastered their fitness branding and nutrition business growth. From wellness branding

business entrepreneurship

All Episodes

23:55

10: The Strategy and Challenges Behind Serena Shoup's...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/10/22

Our guest today is Serena Shoup, a corporate CPA turned CEO of her own bookkeeping business, a mentor for other bookkeepers and accountants, and a mom of three. Serena's rebranding journey is one of the most comprehensive we've featured, involving a total name change, a shift in services, and much more. In this episode, Serena takes us through her transformation from freelancing under her own name to creating a brand that attracts her ideal clients while setting up her business for a potential

en-us

30:05

9: Clarity and Brand Purpose with Amy Hanneke

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/10/15

In this episode of BrandWhys Podcast, I'm chatting with Amy Hanneke of Hello & Co Creative about the ups and downs of her rebranding. We dive into the details of why it’s so hard to rebrand yourself, the mental energy involved, and the importance of having clarity before you even begin. Whether you’re a designer, business owner, or just curious about what goes into a successful rebrand, this episode offers a candid behind-the-scenes look at how to create a brand that truly represents who you

en-us

14:34

8: The Secret to a Brand That Evolves

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/10/08

In this episode of BrandWhys, I'm diving into why your website might be holding your brand back, even if it looks great on the surface. Many business owners treat their websites like static brochures, but in 2024 and 2025, that approach won’t cut it. I’ll share how big brands like Patagonia are leveraging their websites as dynamic tools for storytelling, market research, and sales — and how you can do the same, no matter your business size. If your website hasn’t evolved with your brand, it’s time

en-us

30:14

7: Building Brands with Integrity: Amanda Grover's...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/10/01

Amanda Grover, the creative force behind Storytellers Grove, shares how she helps individuals tap into their creative expression and confidently share their message. We talk about the importance of authentic branding, the challenges people face in speaking about themselves confidently, and how Amanda refines her clients' messaging to avoid feeling "braggy."You'll hear about Amanda's transformative rebranding journey—triggered by the pandemic—that led her to embrace mindfulness and authenticity in

en-us

10:36

6: Building Brand Loyalty: How Domino’s Reclaimed...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/09/24

In today's episode, we're diving into a fascinating rebranding story full of valuable lessons for small business owners: the Domino's Pizza turnaround. Back in 2009, Domino's faced a storm of negative feedback, which led them to launch an audacious campaign to overhaul their pizza and rebuild trust with their customers. We'll dissect their bold move, the incredible results, and how transparency and customer-centric innovation played a key role in their success. Plus, we'll explore how these

en-us

34:13

5: The Client-Driven Approach to Rebranding: Keila...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/09/17

Today we're diving into the power of rebranding with our special guest, Keila Hill Trawick, founder of Little Fish Accounting. We explore how Keila’s rebranding journey significantly increased the quality and fit of the clients her firm now attracts. We also cover the importance of aligning your services and pricing with your target market and the benefits of providing detailed initial information to potential clients. Keila shares valuable insights on the significance of understanding the deeper

en-us

23:00

4: Rebranding into Luxury: Melissa Azzaro's Business...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/09/10

In today's episode, I'm chatting with Melissa Azzaro, an award-winning registered dietitian and nutritionist known as The Hormone Dietitian. Melissa transitioned from her original brand, Avocado Grove Nutrition, to a more targeted and successful identity. We discuss the significant impact her rebrand had on her business, including her increased social media presence, higher website traffic, and a seamless fit with her niche in women's hormonal health. Melissa also shares practical insights on

en-us

11:07

3: Rebranding or Repositioning? A Lesson from Dunkin

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/09/10

In today's episode, we're diving deep into the fascinating world of branding, using Dunkin's transformation as a case study. You might have noticed that Dunkin' Donuts is now just Dunkin'. This change wasn't just a face-lift but a strategic move to stay relevant in a shifting market. We’ll unpack the difference between rebranding and repositioning, and dive into how Dunkin' kept its core identity while modernizing its image and expanding its appeal beyond just donuts. Whether you're a small

en-us

23:11

2: From Self-Made to Professionally Crafted: Emily...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/09/10

In this episode, I'm thrilled to chat with Emily Kim, a brand photographer and educator for creative business owners. Emily takes us on a deep dive into her rebranding journey, sharing her experiences from a completely DIY brand to working with a professional designer. We'll hear about the emotional aspects of letting go of self-made designs, the importance of strategic color choices, and the challenges encountered along the way. Emily also discusses the tangible and intangible benefits of her

en-us

1:36

1: Welcome to the BrandWhys™ Podcast!

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/09/02

BrandWhys™ is all about exploring the stories behind brands and rebrands! I've seen how a brand can transform a business, but I know it's also emotional and not always rainbow and butterflies. We'll be talking to big and small companies, look at case studies, and answer common questions that come up with rebranding. New episodes drop every Tuesday, so make sure you subscribe!

en-us

50 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...