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PODCAST

Marketing, Magic, & The Messy Middle: Wickedly Branded

Beverly Cornell

Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently.With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed

business marketing

All Episodes

34:42

From Philly to Costa Rica: How One Entrepreneur Built...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/12/31

Send us a textIn this enchanting episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with Richard Blank, CEO of Costa Rica’s Call Center. Richard’s story is one of bold moves and building a business that thrives on empathy, gamification, and yes—pinball machines. Richard shares his secrets to igniting employee engagement and delivering exceptional customer experiences. Tune in to discover how culture, connection, and a little magic can transform your business.Three Key ...

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38:10

Courage, Creativity, and Clarity in Entrepreneurship...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/12/24

Send us a textIn this heartfelt Spark & Ignite Your Marketing episode, Beverly Cornell interviews Saskhia Menendez, a transformative voice in the music industry for underrepresented communities. From navigating personal and professional barriers to blazing new trails for inclusivity, Saskhia shares her entrepreneurial spirit, resilience, and the lessons she’s learned.Three Key Topics Covered: Perseverance and Resilience in Challenging Industries: Saskhia opens up about her journey t...

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40:16

Build Trust and Scale Your Niche Business When...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/12/17

Send us a textDo people misunderstand your business or doubt your niche idea? You’re not alone. In this week’s episode of the Spark and Ignite Your Marketing Podcast, we sit down with Roberto Capodieci, the innovative mind behind SimFly, an ethical "play-to-earn" platform for flight simulation enthusiasts. If you’ve ever felt like your audience doesn’t “get” your business—or if you’re trying to market a niche product in a way that builds trust and loyalty—this episode is for you. Key Topics:...

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37:59

Building Communities and Thriving Through Podcasting...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/12/10

Send us a textIn this week’s episode of Spark & Ignite Your Marketing, Jennifer Henczel shares her inspiring story of resilience, reinvention, and the power of community. What happens when life throws you a curveball that shifts your perspective forever? Jennifer Henczel, award-winning entrepreneur and founder of the Women in Podcasting Network, shares how a near-tragedy ignited her journey from hustle to harmony. Three key topics from the episode:Turning Adversity into Opportunity:Jennif...

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11:02

13 Years of Brand Magic: Lessons from Growth,...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/12/05

Send us a textWelcome to a very special episode of Spark: Ignite Your Marketing Podcast! Today, we celebrate 13 incredible years of BC Associates Marketing, a journey that began as a solo freelancing adventure and has grown into a thriving purpose-driven agency. Along the way, Beverly shares stories of lessons learned—like the importance of saying “no” to clients who don’t align with your values and how embracing collaboration elevated her team and her brand.This episode is a reflection ...

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44:07

Money, Mindset, and Magic: A Healthy Relationship...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/12/03

Send us a textIn this episode of Spark It Ignite Your Marketing, we sit down with Michelle Cooper, the powerhouse behind Alchemy Accounting and Bookkeeping. Michelle shares her incredible journey from corporate finance to building a million-dollar business that transforms entrepreneurs’ relationships with money. With over 14 years of experience, she reveals how overcoming self-limiting beliefs and embracing boundaries can lead to financial empowerment. If you're ready to shift your money mind...

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11:56

Purposeful Giving: Align Your Business with the Magic...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/11/28

Send us a textReady to make your brand’s giving efforts more impactful? 💡 In this episode of Spark and Ignite Your Marketing, host Beverly Cornell unpacks the magic of cause marketing with intention.Key Takeaways:Intentionality is EverythingCause marketing isn’t just about following trends or making donations. It’s about aligning your giving efforts with your brand’s core values and mission. When your chosen cause reflects what your business stands for, it builds authenticity and creates

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28:09

How Simplifying Your Marketing Drives Big Results...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/11/26

Send us a textListen to Part 1! Can focusing on one clear message change everything for your business? In Part 2 of this conversation with Chirag Nijjer, Beverly Cornell explores the art of customer journey mapping and how simplifying your marketing strategy can create exponential growth. Chirag shares real-world examples of how clarity in branding eliminates friction, drives conversions, and builds trust. Top three key takeaways:Outcome Over Process: Focus on what you want to achieve rather ...

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9:42

Gratitude in Business: 5 Ways to Show Appreciation...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/11/21

Send us a textThanksgiving isn’t just a holiday—it’s a perfect moment to embrace gratitude as a year-round business practice. In this episode of Spark & Ignite Your Marketing, Beverly Cornell shares how showing appreciation can transform relationships with clients, teams, and communities. From handwritten thank-you notes to celebrating client wins and giving back, these simple yet powerful steps can make a lasting impact.Tune in for tips, inspiration, and actionable ideas to spark gratitu...

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28:32

How Simplifying Your Marketing Drives Big Results...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/11/19

Send us a textDoes your marketing feel chaotic? In this Part 1 episode of Spark & Ignite Your Marketing, Beverly Cornell dives into the art of simplifying marketing strategies with Chirag Niger, a renowned speaker and advisor at Google. Chirag shares his journey from growing up in a family business to becoming a thought leader in marketing clarity, helping brands worldwide cut through the noise and achieve extraordinary results.Three Key Takeaways:Simplify to Amplify: Overcomplicating you...

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10:24

From Words to Growth: The Impactful Magic of...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/11/14

Send us a textMake testimonials work for you in this Spark & Ignite Your Marketing episode! Beverly Cornell explains the true impact of social proof, showing how powerful testimonials can be for service-based businesses looking to build trust, attract clients, and grow with confidence. Whether you're just starting out or scaling up, you'll find actionable tips to seamlessly integrate customer reviews across websites, social media, emails, and in-person interactions. Tune in to learn how t...

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40:11

How to Turn a Creative Passion into Profit with Tonya...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/11/12

Send us a textIn this Spark & Ignite Your Marketing, host Beverly Cornell chats with Tonya Cross, pharmacist-turned-entrepreneur and founder of Accented Glory. Tonya reveals her biggest “light bulb” moments, how she markets with purpose, and the importance of staying aligned with your true calling. From practical tips on finding your audience and capitalizing on trends to meaningful lessons on collaboration and authenticity, this episode is full of insights for any creative entrepreneur l...

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8:36

How Service-Based Businesses Can Make Black Friday a...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/11/07

Send us a textBlack Friday isn’t just for retail—service-based businesses can join the action too! In this episode of Spark & Ignite Your Marketing, Beverly Cornell shares powerful tips to help service-oriented businesses create irresistible Black Friday offers. There's a lot to consider, from percentage-based discounts and bundling services to non-sales promotions like exclusive content.Remember to grab the FREE resource to help you define your Black Friday offer—without the overwhelm. R...

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27:06

Building Confidence as an Entrepreneur: Skills for...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/11/05

Send us a textListen to Part 1In Part 2 of Spark & Ignite Your Marketing with retail expert Susan Negen, co-founder of WhizBang Retail Training, we explore the surprising strategies that fuel sustainable growth. From launching a ‘Retail-a-thon’ livestream long before live video was popular to navigating the power of AI in everyday marketing, Susan shares lessons on balancing bold tactics with real self-care. Discover why she believes in ‘excellence over perfection’ and hear her insights o...

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11:03

Sparks of Inspiration: Transforming Ideas into...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/10/31

Send us a textIn this episode of Spark and Ignite Your Marketing, host Beverly Cornell dives into the world of inspiration, or as we call it around here, sparks—those moments of insight that bring clarity, excitement, and a fresh perspective to your business. But with every spark comes a choice: which ideas will push you forward, and which may lead you off course?Beverly shares how service-based entrepreneurs can harness these sparks strategically to align with their goals, explore innovative...

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27:01

Building Confidence as an Entrepreneur: Skills for...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/10/29

Send us a textIn part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell talks with retail expert Susan Negen about the transformative power of confidence and vision in building a thriving business. Drawing from her journey with WhizBang Retail Training and two decades of retail experience at top brands like Bloomingdale’s and Macy’s, Susan shares why creating a clear, inspiring vision is essential—and how it differs from simply setting goals.Key Takeaways:Vision vs. Goa...

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9:52

Finding Your Niche Can Transform Your Purpose-Driven...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/10/24

Send us a textFinding your niche is the key to success, especially for creative entrepreneurs and purpose-driven brands. In this episode of Spark & Ignite Your Marketing, Beverly Cornell, founder of BC & Associates Marketing, reveals how honing in on a specific focus can amplify your message, create deeper connections, and spark real change. Whether you’re a wellness coach, artist, or boutique brand owner, this episode is packed with actionable insights to help you stand out and grow....

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41:19

Setting Expectations for Success: Building a Loyal...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/10/22

Send us a textIn this Spark & Ignite Your Marketing episode, host Beverly Cornell dives deep into the entrepreneurial journey of Ralph Velasco, founder of Continental Drifter Experiences. Ralph shares how he transitioned from owning a restaurant to becoming a successful international tour leader by mastering one key element: setting clear expectations. Learn how Ralph found his niche in cultural travel, avoided the common trap of trying to appeal to everyone, and created experiences that ...

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8:00

Structure Your Homepage for Maximum Impact With...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/10/17

Send us a textIs your website’s homepage turning visitors into clients, or are they leaving after just 15 seconds? In this episode of Spark and Ignite Your Marketing, Beverly Cornell reveals the essential elements every service-based business needs to structure a high-converting homepage. Using a chiropractor’s site as an example, Beverly breaks down each section—headlines, calls to action, testimonials—and offers a free worksheet to help you craft your own winning homepage. Whether you're a ...

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24:07

Entrepreneurial Success Through Mortgage Note...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/10/15

Send us a textIn this episode of Spark & Ignite Your Marketing, Beverly chats with Nathan Turner, founder of Earnest Investing LP. Nathan has built a thriving business by focusing on mortgage note investing, a powerful alternative to traditional real estate investments. Nathan shares how he navigated the 2008 financial crisis, the key strategies he uses to help investors grow their wealth, and why mortgage note investing offers impressive returns without the hassles of property managemen...

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136 results

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