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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:48:04

Ash Jones, Founder of Great Influence -...

The Places We"ll Go Marketing Show ·

2024/04/18

Join us for a conversation with Ash Jones, founder of Great Influence, as he shares insights from working with industry stars and mastering authentic storytelling. We discuss self-promotion vs. idea promotion, the risks of social media, and the importance of clarity and consistency in marketing. Ash's passion and unique perspective offer valuable lessons for marketers at all levels. Don't miss this engaging episode filled with practical advice and memorable stories.

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00:43:11

Investing in Yourself: Strategies for Marketing...

The Places We"ll Go Marketing Show ·

2024/04/03

Join us for an enriching conversation with Nina Holdaway, Managing Director at Accenture Song, as we delve into the core principles of marketing in today's rapidly changing landscape. Nina shares invaluable insights on the importance of learning, adaptation, and community-building in navigating transformations within organizations. From humanizing marketing efforts to investing in personal and professional development, Nina's perspective offers valuable lessons for marketers striving to

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00:47:27

From Subscribers to Fans: Catherine Newman's...

The Places We"ll Go Marketing Show ·

2024/03/26

Join us as we glean wisdom from Catherine Newman, a seasoned executive leader who served as EVP of Marketing at WWE. Delve into discussions on consumer behaviour, brand loyalty, and effective team dynamics. Explore the principles of humility, experimentation, diversity, and legacy that underpin successful marketing strategies. Uncover the nuances of language and the shared responsibility inherent in navigating risks. With Catherine's broad expertise spanning diverse industries, this episode

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00:44:24

Decoding Advertising's Commercial Realities with Tom...

The Places We"ll Go Marketing Show ·

2024/03/21

Join us as CFO & COO Tom Lewis offers a reality check on marketing's commercial challenges. From pricing leverage to negotiating dynamics, Tom unveils insights crucial for success. Explore pearls of wisdom on diversification, DEI challenges, and continuous learning in a rapidly evolving landscape. Tune in for pragmatic advice and invaluable perspectives from a seasoned expert shaping the future of marketing.

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00:54:01

Marketing Superpowers with Suresh Balaji, CMO at...

The Places We"ll Go Marketing Show ·

2024/03/13

Embark on a captivating journey through the world of marketing with Suresh Balaji, the mastermind shaping Lloyds Banking Group's marketing landscape. Join us as he unravels the secrets of his extraordinary career, moving from early hesitations to fully embracing the enchanting realm of brand-led experiences. Discover the pearls of wisdom he has gained; the transformative power of courageous kindness, and the untold stories behind his passion for Superman comics. This episode is a must-listen,

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00:38:04

Beyond the Brief: Navigating Marketing Realities with...

The Places We"ll Go Marketing Show ·

2024/03/03

Join host Mark and Ritchie in a compelling conversation with marketing veteran and Chairman of the Marketing Skills Trust, Martin Troughton. Delve into Martin's unconventional journey, discussing the industry's dynamics, the interplay between structure and chaos, and the nuanced relationship between brand and performance marketing. Discover the significance of continuous learning, inclusion, and embracing mistakes. The episode concludes with gratitude for Martin's holistic

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00:45:32

Sustainability and Spirits: Cristina Diezhandino,...

The Places We"ll Go Marketing Show ·

2024/02/27

Explore the dynamic world of marketing leadership in our latest episode featuring Cristina Diezhandino, Chief Marketing Officer at Diageo. Amidst global challenges like COVID and geopolitical shifts, Cristina shares her journey steering one of the most significant CMO roles worldwide with gusto and optimism. Uncover the heart of Diageo's business, centred on socializing and creating valuable connections. Gain insights into the delicate balance of creativity and precision, and discover how Diageo

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00:45:11

Love, Empowerment, and Marketing with Naomi Walkland...

The Places We"ll Go Marketing Show ·

2024/02/22

Embark on a journey through Bumble's remarkable marketing with Naomi. From the dating Sunday excitement to a broader cultural movement, discover how Bumble's mission for women empowerment redefines the online dating space. Naomi emphasizes the power of family support, making bold moves, and creating global conferences to inspire others. Explore Bumble's Christmas campaign creativity, advocacy's role, and the importance of innovation with accountability. Uncover the key to marketing

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00:39:18

The Art of Risk: Mastery in Strategic Decision-Making...

The Places We"ll Go Marketing Show ·

2024/02/15

In this compelling episode, we unravel the intricacies of strategic decision-making with Jane Stiller, the visionary Chief Marketing Officer of ITV. Join us as Jane takes us through her journey and shares the art of risk, highlighting the delicate balance between calculated strategy and embracing uncertainty. Explore the pivotal role of ITV X and the insight into how cool, calculated decisions can be the key to success when grounded in a deep understanding of customers and market dynamics. Discover

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00:44:56

Empowering Youth: Transformative Insights for 2024...

The Places We"ll Go Marketing Show ·

2024/02/06

Discover the impactful work of Jamie and Onside as they navigate the challenges young people from deprived areas face outside the classroom. Jamie shares insights into the transformative role of youth workers, spotlighting Archie's inspiring journey. Dive into the necessity of a mindset shift for underprivileged opportunities, the contagious power of confidence, and the crucial involvement of empathetic employers, all framed within the context of Onside's mission. Join us for a glimpse into

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00:54:08

Beyond Pain: Revealing secrets of resilience and...

The Places We"ll Go Marketing Show ·

2024/01/30

Embark on a transformative journey with our esteemed guest, Dan Ariely, renowned professor and behavioural economist, as he fearlessly navigates disbelief, death threats, and profound challenges. In this riveting episode, Ariely shares insights on resilience, not merely as bouncing back, but as the art of walking through life. Drawing inspiration from luminaries, he reflects on finding ways to dance between life's raindrops, steering through adversity. From overcoming severe burns to

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00:33:45

Lessons from the Father of Modern Branding - David...

The Places We"ll Go Marketing Show ·

2024/01/23

Welcome to this captivating episode of our marketing podcast, where David Aaker, Vice Chairman at Prophet, a luminary in branding, shares his journey from brand equity to multidimensional branding. In this insightful conversation, he explores portfolio management, the purpose of brands, and their impact on social programs. Acknowledged as the father of modern branding, David's wisdom and trailblazing efforts inspire continued passion for writing and authorship. Join us in uncovering the origins

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00:46:42

How to Embrace Exponential Change with Oliver...

The Places We"ll Go Marketing Show ·

2024/01/16

In this episode, we talk to Oliver, the Founder and CEO of Flight Story, a company that keeps brand at the forefront of what's possible, using the latest in tools and techniques such as AI.Oliver shares his journey from Barnsley, England, to becoming a successful entrepreneur and speaker. He also reveals how he overcame the challenges and opportunities of exponential change in his life and business. We learn from his insights and stories on topics such as the psychological impact of the

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00:38:44

Beyond Constraints: Michelle McEttrick's Insights on...

The Places We"ll Go Marketing Show ·

2024/01/09

Join Michelle in this episode as she shares her unique perspective on starting 2024 with a lighthearted holiday detox. Michelle emphasizes the importance of setting intentions without constraints, reflecting on her career journey marked by versatility across various agencies and sectors. The conversation delves into her 50/50 career philosophy, her impactful role at Primark driving sustainability, and insights into cultivating a customer-centric market approach. Michelle concludes the discussion

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00:42:09

Under Pressure: A Creative Entrepreneur's Guide with...

The Places We"ll Go Marketing Show ·

2023/12/12

Embark on a captivating exploration of creativity, leadership, and personal growth with Marc Nohr, a distinguished creative entrepreneur and current Fellow at The Marketing Society. In this episode, Marc shares his transformative journey from uncertainty to mastery, delving into the crucial role of pressure and the delicate balance of authenticity in challenging situations. Trace the unconventional path that led Marc to the role of Managing Director, unravelling the secrets of discipline and

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00:40:38

The Power of Contagious Content: Insights from Paul...

The Places We"ll Go Marketing Show ·

2023/12/05

Join us in this captivating episode as we sit down with Paul Kemp-Robertson, Co-Founder at Contagious and Co-author of 'The Contagious Commandments.' Paul has recently taken on a new role as Chief Content Officer at WARK and LIONS. Delve into the pages of his remarkable journey into publishing, exploring the intersections of creativity, marketing, and contagious ideas. Gain valuable insights into the process of co-authoring a compelling work and discover the secrets behind the success of

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00:35:46

From YouTube Star to Marketing Maven: Caspar Lee's...

The Places We"ll Go Marketing Show ·

2023/11/03

Join us for an enlightening episode as we engage in a conversation with the renowned Caspar Lee, once a YouTube sensation and now a leading figure in the realm of influencer marketing. Caspar takes us through his compelling journey, shedding light on his transition from a celebrated content creator to a key player in the world of influencer marketing. Explore Caspar's remarkable insights as he delves into the intricacies of influencer marketing, offering invaluable wisdom and practical advice

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00:46:17

Slow the F*ck Down with Emma Harris, CEO of Glow London

The Places We"ll Go Marketing Show ·

2023/09/15

In this episode, we sit down with Emma Harris, the visionary CEO of Glow London. Emma's journey is nothing short of inspiring. Emma's perspective on manifestation goes beyond the ordinary, emphasizing belief, mindset, and conscious thoughts. Her journey, from this unique approach, has led to incredible outcomes, shaping the life she envisioned. We also explore her movement, "Slow the F*ck Down," redefining success as a balance of well-being. Tune in to discover Emma's formula

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00:39:23

Marketing for a Better World: Jeremy Gilley MBE,...

The Places We"ll Go Marketing Show ·

2023/09/01

In this episode, we embark on an inspirational journey with Jeremy Gilley, MBE, the Founder of Peace One Day, as he shares his extraordinary vision for a world filled with inspiration and positivity. Jeremy not only champions peace but also seeks to uplift spirits through a unique video platform dedicated to showcasing inspiring content. Join us as he unveils his vision for this platform and explains how it aligns with the broader mission of spreading hope and unity. Discover how Jeremy's

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00:42:06

Bright ideas, Built to Scale with Pip Jamieson...

The Places We"ll Go Marketing Show ·

2023/08/18

Discover the genius behind creative networking in our episode, "Bright Ideas, Built to Scale." Join Ritchie and Mark as we chat with Pip Jamieson, Founder of The Dots. Unveil the journey of turning a spark of innovation into a thriving platform connecting creative professionals and beyond. Dive into Pip's design-inspired origins, and learn how she reshapes collaboration and community. Get inspired by insights on diversity, inclusion, and breaking industry norms. Tune in for a dose of

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214 results

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