PODCAST

Media People Podcast

Victor Genova

Lively & insightful chats with the people who power the media industry.

business

All Episodes

01:15:20

EP72 - Empathy Inc. President - Mo Dezyanian

Media People Podcast ·

2022/11/15

Mo Dezyanian describes himself as the “kid who skipped cartoons to watch the commercials.” But if you look at his early years, you’d be hard pressed to see a future ad agency founder. A somewhat nomadic childhood, Mo was born in Iran, but spent much of his youth living in Germany. His family eventually moved to Canada, and Mo would go on to study computer Science at York University. The original goal was to work for Microsoft, but Mo decided to enroll in McMaster University’s MBA program. While

00:50:56

EP71 - Dentsu Media Canada President - Sarah Thompson

Media People Podcast ·

2022/11/01

Publics relations, social media management, media strategy, and new business development have all played a pivotal role in Sarah Thompson’s career. Born & raised in Dorchester, Ontario, Sarah relocated to Toronto after graduating from university and college. The early part of Sarah’s career was heavily concentrated in public relations. This included roles at National Public Relations, Accenture, and Mansfield Communications, to name a few. Additional responsibilities in social media and strategy

00:48:07

EP70 - Canadian Marketing Association VP of Member...

Media People Podcast ·

2022/09/27

Agency, vendor, and not-for-profit, Lucy Collin has touched virtually every segment of the media & marketing world. Born & raised in Cartier, Ontario—a small town 80 kilometers north of Sudbury, Lucy moved to Toronto when she was 18 to study Fashion Merchandising and Marketing at Centennial College. After graduating, Lucy moved into media buying & planning at Media Buying Services. Additional opportunities to grow within the agency world presented themselves before pivoting into broadcast sales at

01:22:45

EP69 - Head of the Jones & Jones Group - Jesse Jones

Media People Podcast ·

2022/09/13

Founded in 1987 by Denise and Allan Jones, the Jones & Jones Group has served many sides of the creative world for Afro-Caribbean & multi-cultural creators. And at the head of this is today’s guest, Jesse Jones. Born in Sudbury and raised in Toronto, Jesse studied marketing & communications at the University of Ottawa. Being in the nation’s capital presented a coincidence that Jesse parlayed into an opportunity which would arguably help launch his career. Working at the campus radio station

00:56:06

EP68 - Underknown Co-Founder & CEO - Steve Hulford

Media People Podcast ·

2022/08/30

Have you ever viewed a science, history, or geography video on social media? Of course you have. They’re everywhere. Then it’s likely you’ve seen something produced by Steve Hulford’s company, Underknown. Underknown is a next-generation digital media company operating 40+ owned & operated video channels on social media. With 50 million followers and 120 million active monthly viewers, you might be familiar with some of their brands including “What If” and “How To Survive”. Special interest video

00:40:59

EP67 - High Buds Club Founder & CEO - Jaime Lipowitz

Media People Podcast ·

2022/08/03

What was your first sales job? Was it in adtech? Media? Perhaps it goes a back a little further. A paper route? Girl Guide cookies? Or maybe a lemonade stand. When Jaime Lipowtiz was a child, she was flipping Beanie Babies. That was then and this is now. She has since moved from collectables and into cannabis. Jaime is the founder of the High Buds Club, the premiere discovery platform and social club for budtenders and cannabis retailers in Canada. A native of Suburban Toronto, Jaime studied

01:06:12

EP66 - Veritas Communications President & CEO -...

Media People Podcast ·

2022/07/19

If you look back at Krista Webster’s high school career, nobody would blame you for thinking she was headed straight for Broadway. The arts —especially music theatre, played a major role in her teenaged years. But her professional career would bring about the opportunity to work with a relatively new type of performer—influencers. Krista is the President and CEO of Veritas Communications, Canada’s largest influencer marketing agency that walks the line between public relations and marketing. But

00:51:20

EP65 - Apex Mobile Media Co-Founder & CEO - Walder Amaya

Media People Podcast ·

2022/06/28

We have a return guest—Walder Amaya from Episode 4 is back on the podcast. So what’s Walder been up to since we last chatted way back in 2015? Quite a bit actually. He departed Evolve Media to co-found Apex Mobile Media—a leading mobile marketing solutions company. And in just a short period of time the company has grown to include the Apex Gaming Network and AlphaKonnect. Walder takes us through where the idea for Apex came from, and what was required of both him and his business partner, Chris

00:38:32

EP64 - Magnet Senior Vice President & General Manager...

Media People Podcast ·

2022/05/31

Data—it has always played a role in advertising and marketing, and its prominence & demand has only grown over time. As a matter of fact, many thought leaders refer to data as the new oil to illustrate just how important it has become. And at the heart of all this is today’s guest, Janice Liu. Janice is the Senior Vice President and General Manager of Magnet, a data & engineering consulting business. Born in China and raised in Vancouver, Janice has held senior level roles at both the agency and

01:03:06

EP63 - Broadside9 Media CEO - Andrew Murray

Media People Podcast ·

2022/04/19

Media, adtech, renewable energy, and seafood? It’s quite the eclectic mix of business interests, but it’s just a selection of the many professional endeavors of today’s guest, Andrew Murray. Andrew is the CEO of Broadside9, a media agency specializing in interactive media solutions. Andrew was born in Ottawa, but spent the majority of his youth in Prince Edward Island. You’d think a media agency CEO would be armed with a business degree, but Andrew studied Neuroscience, focusing his research on

00:45:40

EP62 - Standard Media Index VP, Business Development...

Media People Podcast ·

2022/03/29

Darrick Li’s Comscore career started directly after university, and continued for more than a decade. He began as an analyst before pivoting into sales—a move that would launch his career within the company and take him all the way to Senior Director of Sales. It should be no surprise that Standard Media Index tapped him to lead their foray into the Canadian market. Outside of work, Darrick has a history of giving back—both within and outside of the media industry. Darrick Li stops by to chat

01:07:34

EP61 - WS Chief Media & Operations Officer - Maz Tannir

Media People Podcast ·

2022/03/15

Think managing media a country with two national languages is complicated? Try handling media and marketing in India—a country with over 1.3 billion people, a number of languages & dialects, and a variety of cultural nuances that need to be accounted for. But that’s only one of the many pieces that make up the life and career of today’s guest, Maz Tannir. Born in Lebanon, Maz’s father moved his family to Oman in order to escape the war happening at home. After high school, Maz moved to Cyprus to

01:04:07

EP60 - Theatrical Entertainment Advertising Veteran -...

Media People Podcast ·

2022/03/01

Working at a media agency can provide ample opportunities to support a variety of clients across a number of different industries. But no two industries—let alone clients, are truly alike. Opportunities to support theatrical movie studios can be particularly limited given that there are only a handful of them in the entire world. But today’s guest, Larry Medeiros, has worked with the likes of Sony, Paramount, and Warner Brothers. You’d expect most kids to gravitate towards TV and video games, but

00:55:51

EP59 - Acast Canada Managing Director - Heather Gordon

Media People Podcast ·

2022/02/15

When Acast—one of the world’s leading podcast companies, wanted to expand into Canada, they tapped Heather Gordon to lead the charge. A digital media sales veteran, Heather got her start at CHUM, working as an unpaid office assistant. She moved over to a paid role at CHUM Interactive, providing sales support for one of their first digital sales teams. She rose through the ranks before taking the reins of the digital sales team responsible for the legendary Canadian music television

00:53:37

EP58 - Sales Health Alliance Founder - Jeff Riseley

Media People Podcast ·

2022/01/18

Sales reps: Stop me if you’ve heard this line—“You’re only as good as your last quarter”. Success in sales is quantifiable, and it can seem like an endless chase to hit one’s target—with little room to breathe when you do. The constant hustle can massive repercussions on mental health. But there is hope. Today’s guest, Jeff Riseley, is tackling the mental health issues plaguing sales professionals. Motivated by experiences from his own sales career, Jeff is the founder of Sales Health

00:32:34

EP57 - Derooted Immersive Creative Director & Partner...

Media People Podcast ·

2022/01/04

In the push persuade audiences to choose your product or service over the competition, it’s easy to forget that advertising is in itself both a form of art and expression. This is part of what motivated today’s guest, Simón Rojas Gajardo, to pursue a career in advertising’s creative side. Simón is both the Creative Director and a Partner at Derooted Immersive—a creative technologies company that specializes in producing uniquely memorable and interactive experiences for brands and live events

00:54:24

EP56 - LinkedIn Financial Services Lead - Amina Mattern

Media People Podcast ·

2021/12/07

We’ve had our share of worldly individuals on the Media People Podcast, but very few have criss-crossed the globe like today’s guest, Amina Mattern has. Born in Pakistan, Amina’s personal, academic, and professional journey has taken her to places such as Dubai, Houston, Kuala Lumpur, Vancouver, and Montreal – to name a few. Amina is currently based in Toronto, where works as the Financial Services Lead for LinkedIn Marketing Solutions. But marketing wasn’t part of the original plan. Amina

00:45:59

EP55 - Dentsu New Business Manager - Amy Foster

Media People Podcast ·

2021/10/13

Hustle—it’s a requirement for anyone trying to make it in media. And it’s a word that today’s guest, Amy Foster uses to describe herself. Amy is a New Business Manager at Dentsu Canada—the Canadian division of Dentsu International, one of the world’s largest multinational media & marketing communications companies. On the outside, media might appear to be one the more exciting and sexier industries. But little is ever made about the demands, let alone the impact it can have on a person. Amy

01:04:28

EP54 - Authentic Leadership Coaching Founder -...

Media People Podcast ·

2021/09/21

Leadership jobs are some of, if not the most sought-after roles. But stop me if you’ve heard this, it can be lonely at the top. And even leaders need an experienced person to lean on. That’s exactly the gap that today’s guest, Kristine Lyrette aims to fill. Kristine is the founder of Authentic Leadership Coaching—a company that helps leaders become better at what they do. With an HR diploma from Confederation College in hand, a career in media didn’t seem like an obvious path at the time. But an

00:51:54

EP53 - Star Metroland Media Director of Digital Sales...

Media People Podcast ·

2021/08/25

Making the jump to digital advertising can be challenging, especially if you’re coming from the broadcast world. Moving to a new medium while pivoting careers can make it even more difficult. But today’s guest, Cheryl Luciani, did just that. Cheryl’s the Director of Digital Sales at Star Metroland Media, but it was broadcast buying where she got her start—planning and negotiating multimillion-dollar television campaigns for brands such as Johnson & Johnson and Coca-Cola. She pivoted not only into

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Media People Podcast

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