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PODCAST

The Simple and Smart SEO Show

Crystal Waddell

The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.✨WHY SEO?✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don"t feel overwhelmed: SEO can be simple and

business marketing

All Episodes

42:33

SEO For Local: Strategy to Execution Tips with Amanda...

The Simple and Smart SEO Show ·

2024/09/25

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results.Key Takeaways:Local SEO Is All-Encompassing: Local SEO isn't limited to Google Business Profiles or maps. It involves your entire website and ho...

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34:09

Optimizing Business: SOPs, Hiring and SEO with Nathan...

The Simple and Smart SEO Show ·

2024/09/18

I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth. Key Takeaways:SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the business and regularly updating them to maintain efficiency.Hiring the right people is critical: Nathan shares his strategy for hiring A-players and the importance of setting ...

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34:44

Managing Digital Entities: Tools + Tips with Crystal...

The Simple and Smart SEO Show ·

2024/09/11

⚠️ SMART, advanced episode! 🤓In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO. Takeways:Consistency is Key: Your digital presence and how you describe your business should remain consistent across all platforms. Inconsistent messaging can confuse search engines and users.Entities are Everywhere: Anything from people to concepts can be an entity.

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30:50

Predicting SEO Success with Machine Learning: A...

The Simple and Smart SEO Show ·

2024/09/04

In this episode, I sit down with Nicholas Garfinkel to explore the future of SEO through the lens of predictive models and machine learning. Key Takeaways:The Importance of Data in SEO: Nicholas emphasizes the need for data-driven approaches in SEO, highlighting how relying on intuition alone isn't enough in today's rapidly changing environment.Predictive SEO Models: Nicholas introduces Kixley, the first predictive SEO tool that uses machine learning to forecast the impact of SEO strateg...

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39:20

Leverage Local SEO to Thrive Off Social Media: Kechia...

The Simple and Smart SEO Show ·

2024/08/28

Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. Key Takeaways:Introduction to Kechia Taylor:Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.Thriving Without Social Media:Kechia explains why she stepped away from social media and ...

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32:30

SEO, Domain Authority vs Customer Authority w/Jamar...

The Simple and Smart SEO Show ·

2024/08/21

Join me as I sit down with the brilliant Jamar Ramos, a seasoned expert in SEO and multi-channel marketing.Key Insights:The Role of SEO:Jamar emphasizes the importance of SEO but clarifies that it’s just one piece of the puzzle. "SEO is just what you do on the technical side of the website. It has to be about multi-channel marketing," he states.Customer Satisfaction Over Domain Authority:One of the standout points Jamar makes is how customer happiness can drive success even if domain authorit...

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37:13

Real World SEO Strategy For Entrepreneurs With Dolly...

The Simple and Smart SEO Show ·

2024/08/14

Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit.Key Takeaways:Introduction to Dolly DeLong:Dolly DeLong introduces her dual roles as a Middle Tennessee family photographer and a systems and workflow educator.She shares her experience of separating her photography and education businesses to better serve her audience and improve website clarity.The Importance of SEO:Dolly emphasizes the critical role of SEO in bu...

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9:35

Sizzling Summer SEO: A Mid-Year Recap with Crystal...

The Simple and Smart SEO Show ·

2024/08/07

Join me as I recap an eventful summer, blending personal adventures and business breakthroughs. Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year.Let's go SEO!Key Takeaways:Business Achievements:Launched 2025 photo props, doubling sales from last June.Website traffic nearly doubled, showing successful SEO efforts.New Website Launch:Introduced a dedicated site for the Simple and Smart SEO Show.Joined an SEO bundl...

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41:16

How To Build Trust With Search Engines With Erin Sparks

The Simple and Smart SEO Show ·

2024/07/31

I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. Erin shares insider knowledge on building trust with Google and mastering SEO foundations.Key Topics:The Evolution of SEO: Discover how SEO has transformed since 2004, emphasizing accountability and digital strategy. Erin explains the shift from traditional marketing to a data-driven approach, highlighting the importance of staying current in the fast-paced digital landscape.Google's Knowledge Graph: ...

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5:37

Keyword Gap Analysis and Branding: Follow Through...

The Simple and Smart SEO Show ·

2024/07/28

Join me as I walk through the practical steps I took after my conversation with Erika Varangouli, an expert in content marketing, SEO, and branding at Riverside.fm.Key Takeaways:Integrating SEO with Branding:Erika emphasized the importance of aligning SEO with branding. Inspired by her advice, I started using customer reviews in ChatGPT to create better product descriptions.Customer-Centric Content:One new idea is to include a section in my thank-you emails that addresses potential issues, li...

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10:27

Low Effort, Big Impact: SEO Work You Actually Have...

The Simple and Smart SEO Show ·

2024/07/26

In this Follow Through Friday episode, Crystal Waddell (that's me!) revisits her discussion with Holly Homer and walks listeners through her process of improving a dedicated page on her e-commerce website for senior athlete posters. She shares practical tips on reusing content, internal linking, and leveraging quick SEO wins to create a user-friendly page while managing time constraints. Crystal demonstrates how small, actionable steps can bring big results for your website's SEO s...

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40:10

Spoiler: SEO Success Is Trial and Error with Holly Homer

The Simple and Smart SEO Show ·

2024/07/24

This week I'm interviewing Holly Homer, co-founder of PageWheel and the creative force behind KidsActivities.com. Episode Highlights:Introduction to Holly Homer: Holly shares her remarkable journey from starting one of the first mom blogs to creating a sustainable business that supports her family.Streamlining Digital Product Creation: Discover how PageWheel can generate sales pages, thank you pages, delivery emails, and social media content, reducing the time and effort needed for digital ma...

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32:53

Combining Strategic SEO & Growth Mindset with Edwin...

The Simple and Smart SEO Show ·

2024/07/17

In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego. We explore several key aspects of SEO:The importance of targeting high-intent, long-tail keywords over high-volume, short-tail ones to boost conversions. The necessity of personalized SEO strategies and a deep understanding of customer needs.Our discussion extends to the intricacies of website migrations, including:meticulous planning, effective redirect...

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11:21

Enhancing Website Performance with Microsoft Clarity...

The Simple and Smart SEO Show ·

2024/07/12

Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez.Key Takeaways:Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.Behavioral Insights: Clarity's screen recordings and heatmaps revealed user interactions, helping to optimi...

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39:52

Why Your Customers Don't Check Out with Celeste Gonzalez

The Simple and Smart SEO Show ·

2024/07/10

This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath*We talk about so many SEO-adjacent topics:strategies for boosting conversions, the significance of focusing on the user, and the utilization of tools like heat maps and session recordings to analyze and improve website performance. Key takeaways...

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15:32

From Theory to Practice: Real SEO Tips for Your Website

The Simple and Smart SEO Show ·

2024/07/06

In this episode of Follow Through Fridays on the Simple and Smart SEO Show, I review actionable SEO and blogging strategies shared in the podcast with Steven Schneider of Trio SEO. I discuss my experiences applying these tips on my new Wix website and Shopify store to enhance user experience and optimization. My key takeaways are:simplifying navigation, optimizing for search intent, using professional photography, and boosting user trust with reviews and detailed "about" sections. I also

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38:42

Blogging Isn't Dead: Advice from Trio SEO's Steven...

The Simple and Smart SEO Show ·

2024/07/03

Send me a text!In this episode of the Simple and Smart SEO Show, I chat with Steven Schneider from Trio SEO. We discuss the importance of understanding the power of SEO and the transformation it can bring to a brand. Steven shares his journey into SEO, starting from blogging in college to building a successful SEO agency. Key points include:1. The evolution of affiliate marketing and its current challenges. 2. The importance of high-quality, human-written content. 3. How AI too...

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36:50

Balancing SEO and Brand Building: A Chat w/Erika...

The Simple and Smart SEO Show ·

2024/06/26

Send me a text!In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building. We discuss key insights into conversion rate optimization, the historic division between SEO and paid landing pages, and the holistic approach required to build trust and relevance for small businesses. Erika shares her journey from working at Semrush to heading SEO and branded content at Riverside FM, emphasizing the importance of user ex...

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16:30

Why OAO should replace SEO: The Future Of Optimization

The Simple and Smart SEO Show ·

2024/06/21

In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from Terakeet. This episode highlights practical SEO strategies and the importance of creating and distributing owned assets that align with business objectives, particularly:The importance of aligning social media strategies with business goals, rather than merely following platform guidelines. The Mach-6 framework ...

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34:55

SEO Reimagined: Owned Asset Optimization With Jonas...

The Simple and Smart SEO Show ·

2024/06/19

Send me a text!In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy. 1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI tools.2. Meet the MACH-6 model: An upgrade to a traditional marketing model.Contrasts with the PESO model, emphasizing the importance ...

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223 results

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