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PODCAST

Ray Edwards Show

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

business management & marketing

All Episodes

16:18

10 Rules For Rich Writers

Ray Edwards Show ·

2022/11/22

This week, I'm covering 10 rules for living a richer life, whether you're a writer or not. A rich life is not limited to (but can certainly include) money. My goal is a "richer life" - as in, a more satisfying experience on this planet. These are thoughts which I have adopted as beliefs. They have served me well, and will continue to do so as I strive to be better at following them. Try them for yourself, and I am certain you will see positive changes and ultimately, a richer life. [00:00] Intro -

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06:32

5 Common Copywriting Mistakes That Kill Sales...

Ray Edwards Show ·

2022/11/14

What do you do when your copy isn't converting the way you think it should? Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat. There are 5 common reasons your copy isn't converting, and on this week's episode, I'll explain how you can fix them all. [00:52] Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework [02:01] Reason 2: Not doing enough research [02:46] Reason 3: Not dealing with competing solutions [03:49]

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17:23

Noisy Quitting - Monetize Yourself!

Ray Edwards Show ·

2022/11/11

Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day. What you should be doing is turning your knowledge and skills into a business built around your own personal brand. That's what we're talking about in this week's episode. [00:00] Intro - Turning your knowledge, wisdom, and experience into a business [01:27] There's a storm coming...Batten down the hatches? [02:29] Being a personal brand [03:55] How

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17:17

Copywriting Q&A - Round 2

Ray Edwards Show ·

2022/11/02

A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A. That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside. If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of

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50:57

Ray and Sean Spill the Beans

Ray Edwards Show ·

2022/10/25

It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017. In this weeks episode, I want Sean to explain what it was like to keep the business afloat amidst the shutdowns and restricted operations we faced here in the state of Washington. We both learned some valuable, life and mindset-altering lessons and I think some of those

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27:07

The Power You Need To Succeed

Ray Edwards Show ·

2022/10/18

Are you making progress toward being the person you wish you were? Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get closer). So what's the hold up? You're about to find out. This week, I want to talk about our greatest addiction. It's not drugs, food, or anything of the sort, but it's real, and it is probably the source of your stagnation. The good news? It's fixable. Click below to listen.

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15:17

Copywriting Q&A

Ray Edwards Show ·

2022/10/15

This week, I'm getting back to the core of what I teach by answering questions submitted by copywriters. I encourage you to leave any questions of your own (or corrections/additions to the answers I gave) in the comments on this page. [00:00] Intro [00:56] Question 1 - Should I be worried about A.I. taking my clients? [05:01] Question 2 - Do I need to use contracts? [07:30] Question 3 - Did I write this, or did I steal this? [10:40] Question 4 - What's the best formula for a subject line?

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13:42

Quiet Quitting

Ray Edwards Show ·

2022/10/08

The term "quiet quitting" predates the pandemic by more than a decade, but has become commonplace since 2020. So, what is it? Quiet Quitting is when you decide to the absolute bare minimum of what is required to keep getting a paycheck...No more aspirations of "moving up the ladder", just "acting your wage", as they say. When the pandemic forced so much of the workforce to work from home, outside of the constant supervision of the traditional workplace, it became a lot easier to quietly quit.

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35:30

Is Ray Retiring?

Ray Edwards Show ·

2022/09/30

That is the question that keeps coming up: “Is Ray retiring?” It’s my own fault. It’s because I said (in yesterday's email) that “this is your last chance to work with me personally.” For 98% of those reading this email that remains true, but I am absolutely not “retiring“. And I AM NOT shrinking the goals for my company. Quite the contrary, we have significantly increased our goals. My reasons for continued growth, and scaling up, are very different than they were three years ago, however.

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50:44

A Magical Tool for Copywriters: Notion Demo With...

Ray Edwards Show ·

2022/09/20

This week's entire episode is devoted to an incredible tool for copywriters (although, I'm quite certain it was not built exclusively for us) - Notion. Notion is one of those things I was "sort of" familiar with... I knew it was some sort of workspace management system, but I had no idea how much it could be tailored to copywriting and content creation until I got a look at how Cliff Ravenscraft was using it. I'm not easily impressed these days, and I certainly don't feel the need to learn a

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57:03

Interviewed by Jennifer Allwood

Ray Edwards Show ·

2022/09/13

If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com : I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority https://jenniferallwood.com I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored. For those who ask for episodes that are

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08:29

Will ClickFunnels Cure Parkinson's?

Ray Edwards Show ·

2022/09/06

That is an intentionally provocative title, but I assure you it's not clickbait. Give me a quick 7 minutes and I'll explain why I believe the answer to that title question is an emphatic, "Yes!" A Note About This Episode: The audio from this week's podcast comes from a recently released YouTube video of the same title. If you prefer video, you'll find it here. [00:12] Intro ... Are you serious? [00:53] Do you own a business...or a job? [01:49] What's a true marketing system? [02:21] The

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17:02

How Clickfunnels Saved Me From Brain Surgery

Ray Edwards Show ·

2022/08/30

Listen to this week’s podcast to learn how Click Funnels (and the upcoming Funnel Hacking Live) actually saved me from brain surgery. My neurologist was telling me it was time to give in and have the brain surgery … but my heart was telling me a different story. To go to the event, I had to say NO to brain surgery - and to do that, I had to actually get better. [00:00] Intro - Is it true? [08:34] How does this relate to you? [10:14] Are you stuck in the loop? [12:11] Here's an example

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17:49

Power Beliefs for Business Owners

Ray Edwards Show ·

2022/08/23

Let's start this week's encouraging podcast with some discouraging facts from our friends at the Bureau of Labor Statistics: 22% of business startups fail in the first year 50% of new businesses fail within the first five years 97% of online businesses fail within the first five years Did you catch that last one? Ouch! I've been doing business online for nearly two decades. Is it just luck that I've beaten the nearly insurmountable odds? I don't think so. This week, I want to share 7

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23:59

Get Clients Now

Ray Edwards Show ·

2022/08/18

If you're a new copywriter, or perhaps find yourself in a slump, your immediate question is likely: How do I get clients, now? This week, I'm sharing some methods that have consistently worked for me and I'm certain can work for you as well. Bonus - These client-getting methods are not exclusive to copywriting! [smart_track_player url="https://traffic.libsyn.com/secure/rayedwards/REP582.mp3" artist="Ray Edwards", title="Get Clients Now" background="default"] [00:00] Intro [00:48] Method

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14:19

Linguistic Alchemy - Go For Gold

Ray Edwards Show ·

2022/08/09

When I say, "change your words, change your world", it isn't just for the sake of marketing - it's a fact. This week's episode is about the importance of language. From the way we express ourselves in person and online, to our most private internal dialogue, the words we choose are critical. They truly shape our view of reality. Quick note: Much of this content was inspired by an interview with Robin Arzón I heard on Rich Roll's podcast (linked below). I highly recommend you add it to your

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32:37

14 Rules for Success in Tough Times

Ray Edwards Show ·

2022/08/06

No matter how bad things get, there are almost always things you can do to improve yourself and your situation. This week, I'm giving you 14, easy to understand rules that will help you do exactly that. Disclaimer: "Easy to understand" doesn't always mean easy to follow, but my belief is that if you make the effort, you will be rewarded. If you attempt some or all of these rules, I would love to hear about your results. How has your life changed? I will read and respond to every comment, so please

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46:08

Ask Ray Anything

Ray Edwards Show ·

2022/07/26

This week's podcast comes from a meeting I hosted recently entitled, "Ask Ray Anything". The original intent of this meeting was to answer questions related to my Accelerated Certification Program, but I made the last-minute decision to make it a complete free-for-all...A true, "Ask Ray Anything" meeting. The end result: A lot of great Q&A that I felt would benefit more people if I shared it here. [00:00] Intro / What is the purpose of this meeting? [02:58] Why the world NEEDS you right now

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01:09:33

Richie Norton on Anti-Time Management

Ray Edwards Show ·

2022/07/16

If you're an entrepreneur, I'd be shocked if you didn't own at least two books on the subject of time management. I'd be even more shocked if you own a time management book that I haven't read. I've been fascinated with this particular subject since my high school days. That's quite a few years ago (decades in fact), so it seemed unlikely that anyone could completely change the way I manage my time at this stage of the game. Then along came Richie Norton, and his book, Anti-Time Management, did

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21:03

Thinking About the End

Ray Edwards Show ·

2022/07/08

This week, I wanted to tackle a huge question: "Is this the end?" Spoiler Alert: No. It isn't. We're dealing with unpleasant realities at this time. Tune into the news, and you hear things like: Recession Inflation High Interest Rates the Labor Market the Great Resignation Bear Market Supply Chain Shortages War in Europe It's important to realize that the news media is in the business of selling fear. I don't mean to vilify the media...Fear is what we buy the most of, so that's mostly

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