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Digital Marketing Radio

Digital Marketing Radio is the show for in-house, agency and entrepreneurial marketers who want to stay on top of the latest tools, tactics and trends shared by today"s modern marketing masters. Join David Bain as he interviews the world’s leading marketing minds, including the likes of Larry Kim, Rand Fishkin and Roberto Blake, sharing step-by-step, tactical strategies on topics such as online ads, SEO and YouTube success. Follow the conversation on to the second part of each epsiode where guests

business marketing

All Episodes

28:00

How to use customer data in digital campaign planning...

Digital Marketing Radio ·

2017/06/05

Today I'm joined by a man who helps clients with their challenges in advertising, software design, and business process management. He describes himself as a Technologist, Speaker, Sushi Connoisseur, and a Travel Hacker. Welcome to DMR, Scott Dubois. [You can find Scott over at Pidalia.] On this episode of Digital Marketing Radio we discuss how to use customer data in digital campaign planning, with topics including: How do you use customer data in digital campaign planning? What data do

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26:49

How to Sell on Amazon – CASEY GAUSS | DMR #210

Digital Marketing Radio ·

2017/05/29

Today I'm joined by a man who’s leveraged his passions for tech, learning, and helping others to launch and grow a company that now employs more than 20 people, helping his customers grow thousands of different Amazon businesses. Welcome to DMR, Casey Gauss. [You can find Casey over at Viral-Launch.com.] On this episode of Digital Marketing Radio we discuss how to sell on Amazon, with topics including: Why is Amazon the platform that you chose to focus on? What kind of products sell really

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30:50

Digital Marketing in the Healthcare Industry – KYRA...

Digital Marketing Radio ·

2017/05/22

Today I'm joined by someone who for nearly 2 decades has helped lead cutting-edge sales and marketing strategies in the healthcare industry. She’s the senior VP and general manager of marketing and communications at Influence Health - welcome to DMR, Kyra Hagan. [Here's the whitepaper that Kyra mentioned during the discussion] On this episode of Digital Marketing Radio we discuss digital marketing in the healthcare industry, with topics including: Is digital marketing in the healthcare

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32:39

Testing and Learning in E-Commerce – JOHN VEICHMANIS...

Digital Marketing Radio ·

2017/05/15

Today I'm joined by a man who has held senior online business roles for the past 20 years. He’s been a senior manager at Dell and Apple, a Director at Skype and a Vice President at Expedia. He’s currently Senior Vice President of Online Marketing for Farfetch - welcome to DMR, John Veichmanis. On this episode of Digital Marketing Radio we discuss testing and learning in e-commerce, with topics including: How would you define testing and learning in relation to e-commerce? Is it necessary

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34:28

How to improve your email response rate – GARRETT...

Digital Marketing Radio ·

2017/05/08

Today I'm joined by a man who is the CEO of a search marketing agency focused on growing marketing qualified leads for B2B companies. Welcome to DMR, Garrett Mehrguth. [You can find Garrett over at DirectiveConsulting.com.] On this episode of Digital Marketing Radio we discuss how to improve email response rate, with topics including: Are most companies doing email outreach wrong? Why is reply rate so important? What are the ways that businesses can improve reply rate? What are the

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36:18

How has Pay-Per-Click Advertising Changed Through The...

Digital Marketing Radio ·

2017/05/01

I'm joined by a man who bought his first paid traffic back in the year 1999. Since then he has worked with over 1000 companies around the world and spent in excess of $200 million on traffic. Welcome to DMR, Jim Banks. [You can find Jim over at SpadesMedia.com.] On this episode of Digital Marketing Radio we discuss how pay-per-click advertising has changed over the years, with topics including: Is there anything that your 1999 self would recognise about Pay-Per-Click Advertising today? Have

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28:29

How to use Video to Share your Company’s Story – ERIC...

Digital Marketing Radio ·

2017/04/24

Today I'm joined by a man who just wasn’t satisfied with the way that agencies and B2B brands were doing video... so he founded his own company, specialising in custom videos that help clients capture attention, motivate action, and drive more sales. Welcome to DMR, Eric Hinson. [You can find Eric over at Explainify.com.] [Note: As per Eric's kind offer, listeners can get 2 free chapters of Eric's book here.] On this episode of Digital Marketing Radio we discuss how to use video to share your

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23:02

How do you foster creativity? – RANJITH KUMARAN | DMR...

Digital Marketing Radio ·

2017/04/17

Today I'm joined by a man who’s returned to the company he co-founded, to lead it into a future based around creative collaboration. He’s the Chief Executive Officer at Hightail. Welcome to DMR, Ranjith Kumaran. On this episode of Digital Marketing Radio we discuss how to foster creativity, with topics including: Do you think that creatives tend to be protective of their creativity? Is it possible to develop creativity, or it it more of a natural instinct? What is the most common path to

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29:22

How to Engage and Retain Your Audience – JEROD MORRIS...

Digital Marketing Radio ·

2017/04/10

Today I'm joined by someone who creates educational content and digital products that help people develop and grow rewarding, profitable online businesses. He’s the VP of Marketing for Rainmaker Digital. Welcome to DMR, Jerod Morris. On this episode of Digital Marketing Radio we discuss how to engage and retain your audience, with topics including: If you produce outstanding content on a regular basis, is that not enough by itself to engage and retain an audience? What do you mean by

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30:09

Video Advertising on Facebook – MATT JOHNSON | DMR #202

Digital Marketing Radio ·

2017/04/03

Today I'm joined by someone who over the past year has grown a 4-man video marketing agency form part-time to full-time and beyond. He's based out of SouthEast Massachusetts - welcome to DMR, Matt Johnson (@mobiusms on Twitter). [You can find Matt over at MobiusMediaSolutions.com.] On this episode of Digital Marketing Radio we discuss video advertising on Facebook, with topics including: Why video marketing? Why Facebook rather than YouTube for video marketing? What type of video is

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31:07

Site Speed in a Mobile-First World – PETE CAMPBELL |...

Digital Marketing Radio ·

2017/03/31

Welcome to the third in a 3-part series of Digital Marketing Radio episodes, recorded live at the Search London Meetup – a special episode sequence, helping to celebrate reaching the milestone of 200 episodes of Digital Marketing Radio. In this, episode 201, we hear the talk given by Pete Campbell from Kaizen - 'Why Brands Need to Focus on Site Speed in a Mobile-First World'. In this episode Pete talks about things like: New developments in speed technology What a slow site costs you

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21:11

HREFLANG for International SEO – NICHOLA STOTT | DMR...

Digital Marketing Radio ·

2017/03/29

Welcome to the second of a 3-part series of Digital Marketing Radio episodes recorded live at the Search London Meetup – a special episode sequence helping to celebrate the "double ton" of DMR episodes. In this, episode 200, we hear the talk given by Nichola Stott from theMediaFlow on HREFLANG for International SEO. View the slides from the presentation below. In this episode, Nichola talks about: how to set up HREFLANG, the most common errors in setting up HREFLANG what HREFLANG isn’t

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12:21

Where do Meetups fit into the Marketing Mix? – JO...

Digital Marketing Radio ·

2017/03/27

Over episodes 199 to 201, I wanted to do something a little different to help celebrate the 200th episode of Digital Marketing Radio – before we return to the regular format in episode 202. What I did a couple of weeks ago was go along to a local meetup called Search London where I recorded 2 great talks on SEO – and also chatted to the host of the meetup – Jo Turnbull. In episode 200 of DMR, Nichola Stott from TheMediaFlow will share “HREFLANG for International SEO: Lessons from 3,000

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38:55

How to implement a people-based marketing approach –...

Digital Marketing Radio ·

2016/12/06

Today I'm joined by someone who is a part technical product manager and part marketing visionary. He is is a principal product manager leading Adobe Marketing Cloud’s Device Co-op and People Core Services teams. Welcome to DMR, Asa Whillock. [You can find Asa contributing to Adobe’s digital marketing blog] On this episode of Digital Marketing Radio we discuss how to implement a people-based marketing approach, with topics including: How do you define people-based marketing? How do you

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38:25

Generating Leads on Social Media – OLLIE WHITFIELD|...

Digital Marketing Radio ·

2016/11/29

Today I'm joined by someone who loves to spend time building personal brands. He’s a social selling and lead generation expert from the Creation Agency... welcome to DMR, Ollie Whitfield. On this episode of Digital Marketing Radio we discuss generating leads on social media, with topics including: How is social selling different from selling on your own website? Should every business be selling on social media? What’s the wrong way to sell on social media? What about lead generation

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35:30

Are there any businesses that DON’T need digital...

Digital Marketing Radio ·

2016/11/22

Today I'm joined by someone who’s an influential entrepreneur, a self-taught digital marketing specialist, someone renowned for his success in winning BBC’s The Apprentice 2014. He’s the founder of one of the UK’s fastest growing digital marketing agencies, Climb Online, welcome to DMR, Mark Wright. On this episode of Digital Marketing Radio we discuss whether there are any businesses that DON'T need digital marketing with topics including: Do you talk to any businesses in the line of your

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37:38

Is it possible to be a great digital marketing...

Digital Marketing Radio ·

2016/11/15

Today I'm joined by someone who’s worked as a digital marketing expert, both in-house and agency-side for a number of different companies. And when he’s not working in his regular job, you might be able to find him being a casual tour guide based in Melbourne, Australia. Welcome to DMR, the Head of Digital at ‘ID Collective’, Ben Oliver. On this episode of Digital Marketing Radio we discuss whether it is possible to be a great digital marketing generalist with topics including: We’re talking

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35:06

How effectively are you using Google Analytics? –...

Digital Marketing Radio ·

2016/11/08

Today I'm joined by an experienced trainer and conference speaker who specialises in providing Google Analytics consultancy and services. Welcome to DMR, Dara Fitzgerald. [You can find Dara over at MeasureLab.co.uk.] On this episode of Digital Marketing Radio we discuss "How effectively are you using Google Analytics?", with topics including: Is Google Analytics the right analytics software for the majority of businesses? How many businesses don’t even have their GA scripts installed

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28:01

If you’re not split-testing at the moment, are you...

Digital Marketing Radio ·

2016/11/01

Today I'm joined by a man who envisions a world where every business tests their ideas. He formed his own conversion optimization agency ‘Dayley Conversion’ - in 2014, which later became part of ‘Disruptive Advertising’. Welcome to DMR, Chris Dayley. On this episode of Digital Marketing Radio we discuss split-testing, with topics including: Should every business be split-testing the performance of their web pages? From the businesses that you talk to, what percentage would you say are

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27:52

Growing a digital marketing agency from China – JOSH...

Digital Marketing Radio ·

2016/10/25

Today I'm joined by a man who failed at business through most of his career running a digital marketing agency and nearly went out of business in 2012. But now he's a TEDx speaker, has written over 200 articles for publications like TechCrunch, Forbes, Mashable, Time, and Inc, his agency has grown to 25 staff, and he's the author of the new book Chief Marketing Officers at Work. Welcome to DMR, Josh Steimle. [You can find Josh at JoshSteimle.com] https://www.youtube.com/watch?v=3rLyTAzQOpM On

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256 results

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