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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:34:19

Experience Explosive Growth Through SEO

Shopify Masters ·

2025/04/10

Zero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.For more on Zero Waste Store and show notes click here.

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00:45:39

Why Every Sephora Store Wants Tower 28 Beauty Products

Shopify Masters ·

2025/04/08

Tower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success.Watch Amy's video interview here. For more on Tower 28 and show notes click here.

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00:31:28

The Art of Curating Products and Building Community...

Shopify Masters ·

2025/04/03

Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a community of other small business owners that she could go to for advice, and hosts advices to foster connection between makers and customers. Here's some of her tips for other small retailers.

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00:33:03

Inside True Classic’s Billion-Dollar Content...

Shopify Masters ·

2025/04/01

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here.

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00:32:35

The Recipe for Launching Your Second Product

Shopify Masters ·

2025/03/27

Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their new product and what it took to get to this point in the business.

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00:40:07

Inside the Merch Model That Reduces Waste and...

Shopify Masters ·

2025/03/25

Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands.For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandiseTo see more video interviews, subscribe to the Shopify Masters Youtube channel.

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00:36:06

Everything You Need to Know About Building Supply Chains

Shopify Masters ·

2025/03/20

Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For more on Diaspora Co. and show notes click here.

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00:34:23

Maximize Your Margins as an Ecommerce Founder

Shopify Masters ·

2025/03/18

Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer brand. Andrew shares his tips for iterating and testing creative, spending more efficiently on ad creative, and saving on variable costs like manufacturing and shipping.

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00:31:15

Break Into an Established Market With These Retail...

Shopify Masters ·

2025/03/13

Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.For more on Original Duckhead and show notes click here.

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00:34:14

Creating Media Moments with A PR Expert

Shopify Masters ·

2025/03/11

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.

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00:35:59

Creative Strategies to Fundraise Without Sacrificing...

Shopify Masters ·

2025/03/06

Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and grew Sani into a thriving business.For more on Sani and show notes click here.

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00:34:44

The Business Pivot That Led to More Customers and...

Shopify Masters ·

2025/03/04

Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintaining good relationships, plus the big change he made to make Odd Bunch's value proposition better for both customers and suppliers.For more about Odd Bunch and show notes: https://www.shopify.com/blog/odd-bunch-relationshipsSubscribe to the Shopify Masters YouTube channel for video

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00:32:08

How to Scale Quickly Without Funding

Shopify Masters ·

2025/02/27

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on Waterboy and show notes click here.

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00:33:59

When a Passion for Plants Grows Into a Business

Shopify Masters ·

2025/02/25

April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses.For more about Unsolicited Plant Talks and show notes: https://www.shopify.com/blog/unsolicited-plant-talks-hobby-to-businessSubscribe to the Shopify Masters YouTube channel.

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00:30:24

The Key to Balancing Profitability & Sustainability

Shopify Masters ·

2025/02/20

A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun.For more on My Skin Feels and show notes click here.

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00:37:34

The Future of DTC: Funding Strategies and Using AI

Shopify Masters ·

2025/02/18

Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consumer brand in today’s market, including securing funding, managing cashflow, and leveraging AI.For more about Naadam and show notes: https://www.shopify.com/blog/naadam-financingSubscribe to the Shopify Masters YouTube channel for video interviews.

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00:36:50

Want to Patent Your Product?

Shopify Masters ·

2025/02/13

Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protecting your invention.For more on Kindred Label and show notes click here.

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00:29:47

How To Dominate Affiliate Marketing

Shopify Masters ·

2025/02/11

Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing.For more on Reverie and show notes click here.

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00:28:19

Building a Multimillion-Dollar Brand on Family...

Shopify Masters ·

2025/02/06

Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vitamin market. Gain insights on effective marketing strategies, product development, and the importance

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00:35:55

How Fur's Founders Pioneered a New Beauty Category...

Shopify Masters ·

2025/02/04

From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.For more on Fur and show notes click here.

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