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PODCAST

Beyond The Shelf

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David"s past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify,

business marketing

All Episodes

36:23

Setting Goals Before Spending Dollars with Allume...

Beyond The Shelf ·

2024/07/23

Today Dave is joined by Andrea Leigh, Founder & CEO of Allume Group. Allume Group is an eCommerce knowledge hub helping professionals learn the information and skills they need to be successful online. Andrea is a founding member of The Digital Shelf Institute and a co-host of the "Fresh Four" podcast from The CPG Guys.They discuss how Andrea got her start in the space (1:30), what it was like working at Amazon during its rapid expansion (2:57), an overview of Allume Group (1...

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32:58

Focusing on Marketing Efficiencies with Daasity's Dan...

Beyond The Shelf ·

2024/07/16

We're back from a brief summer hiatus with Dan LeBlanc, CEO and Co-Founder at Daasity. Daasity provides the experience and tools to help clients transform into data-driven organizations. Dan founded Daasity after an illustrious career with Capital One, ProFlowers and other brands and firms.They discuss how the flower industry taught Dan about LTV (6:11), why he decided to become an entrepreneur (10:10), the best parts about growing your own business (12:55), why D2C brands are realizing...

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35:43

Defining Value Engineering with Lettuce Commerce’s...

Beyond The Shelf ·

2024/05/28

Dave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce. Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development.Dave and Joe discuss the secret to forecasting upcoming trends (4:45), Joe's journey at Salsify (9:58), an overview of "Value Engineering" (11:56), what Lettuce Commerce is trying to accomplish (22:26), and what Joe foresees over the next few years of PIM (28:16).Connect with Joe on LinkedIn: https:/...

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27:19

The Intersection of Gaming and Commerce with Hashku’s...

Beyond The Shelf ·

2024/05/21

This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku. Hashku is a leader in the gaming marketing and advertising space. Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming.They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), how brands are working with Hashku (9:55) (the latest stats on the size and scale of the gaming industry (12:34), leveraging in-game items...

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33:14

Thinking of Omnichannel as Part of the Greater Whole...

Beyond The Shelf ·

2024/05/14

Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG). Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel. At TPG, he helps drive omnichannel ROI for leading retail and CPG companies.They discuss how Danny became passionate about marketing (3:58), learnings from his time at J&J (6:00) and why he pivoted to smaller companies (1...

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39:05

Bringing Joy to Your Business with CVS Media...

Beyond The Shelf ·

2024/05/07

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.Parbinder shares the incredible story of his family's business (6:44), an overview of his previous experience working for big brands (11:34), what makes CMX stand out from other retail media n...

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30:43

What a Great In-Store Experience Looks Like with...

Beyond The Shelf ·

2024/04/30

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42:25

Commerce, Omni and Why with firstmovr's Chris Perry

Beyond The Shelf ·

2024/04/23

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42:13

Why Being the Voice of the Customer is So Important...

Beyond The Shelf ·

2024/04/16

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34:32

Operating in a Test-and-Learn Environment with...

Beyond The Shelf ·

2024/04/09

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34:51

Reflecting on the Early Days of eCommerce with...

Beyond The Shelf ·

2024/04/02

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39:19

The Growth of Commerce Content from Afterthought to...

Beyond The Shelf ·

2024/03/26

en-us

37:58

A Day in the Life of E-Commerce Innovator and...

Beyond The Shelf ·

2024/03/19

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50:21

Breaking Down Brand Silos with PriceSpider's Rae...

Beyond The Shelf ·

2024/03/12

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39:17

An Investor's POV on the Future of eCommerce with...

Beyond The Shelf ·

2024/03/05

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34:36

Dissecting the Retail Media Flywheel with Media, Ads...

Beyond The Shelf ·

2024/02/27

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40:30

REWIND: Best Practices for Building Creative that...

Beyond The Shelf ·

2024/02/20

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35:53

From E-Commerce at Nestle and Coca Cola to Founding...

Beyond The Shelf ·

2024/02/13

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34:29

Omni is the New eComm + Real-World Use Cases of AI...

Beyond The Shelf ·

2024/02/06

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33:26

Optimizing Media Strategy for "Retailers 4-100" with...

Beyond The Shelf ·

2024/01/30

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96 results

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