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PODCAST

Two Minute Marketing Tips

Erika Taylor Montgomery

Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing

education

All Episodes

00:10:45

How To Strengthen Your Website’s SEO

Two Minute Marketing Tips ·

2020/12/18

Digital marketing is the new norm, and chances are, your business already has a website up and running. Because of this, it’s crucial that you know about search engine optimization, or SEO. In this episode of Two Minute Marketing Tips, I dig deep into some of the key components of optimizing your website for SEO to take your business to the next level. I cover: Keywords and why they’re important URLs and Hyperlinks User Experience and Website Speed And so much more! Want more Two Minute Marketing

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00:09:05

Press Strategy - 10 Media Pitching Mistakes And Their...

Two Minute Marketing Tips ·

2020/12/14

What makes a press strategy successful? Landing high-quality media coverage through media pitches requires a lot of research, carefully crafted messages and well-timed follow up. If you haven’t seen success, there may be some easy fixes! In this episode of Two Minute Marketing Tips, I explain 10 media pitching mistakes and their simple fixes. You will learn: How to conduct useful research How to get better results by choosing more targeted outlets How to find the right media outlet for your

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00:07:11

How To Decide Whether To Track Conversion Rates

Two Minute Marketing Tips ·

2020/12/11

At Three Girls Media, we’re big believers in using data, analytics and other forms of business intelligence to track our clients’ success. A useful metric often used to measure marketing success is conversion rates; that is, what percentage of engagements converts to sales or other business? Does your company track conversion rates? Should it? What even are conversion rates? In this episode of Two Minute Marketing Tip, I explore whether tracking conversion rates might be useful for you. I’ll

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00:05:37

How to Create Your 2021 Marketing Strategy

Two Minute Marketing Tips ·

2020/12/07

2020 has undoubtedly been an abnormal year and, as it comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2021? In this episode of Two Minute Marketing Tips, I explain how to create your 2021 marketing strategy. You will learn: How to strategize based on your specific goals and audience How to put your plan into action How to utilize your analytics to improve your plan

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00:09:14

2021 Marketing Trends - How To Make A Strong...

Two Minute Marketing Tips ·

2020/12/04

With the COVID-19 pandemic, social justice movements, and the worst economic crisis since the Great Depression and giant murder hornets invading the U.S., 2020 has been a maddening year. Along with these massive changes, marketing is evolving with these strange times. In this episode of Two Minute Marketing Tips, I discuss the modern marketing trends that are springing up as a result of 2020 events and how you can get involved so that your marketing strategy stays strong going into the new

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00:07:51

8 Valuable Tools for Public Relations

Two Minute Marketing Tips ·

2020/11/30

Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery dives into eight documents that are essential to public relations: Electronic press kits Sample letters and fact sheets Editorial calendars Media game plans Press releases Media advisories Media pitches Looking for more Two Minute Marketing Tips? You can learn more about public relations and

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00:08:29

How To Curate Social Media Content Like A Professional

Two Minute Marketing Tips ·

2020/11/27

With increased competition and ever-changing algorithms that reward brands receiving high engagement, the ability to give your audience exciting and relevant social media content is more important than ever. In this episode of Two Minute Marketing Tips, I’ll help you learn how to curate social media content like a pro. I cover: The benefits of curating content The correct ratios for content curation Finding your sources And more! Want more Two Minute Marketing Tips? Get some outstanding insight into

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00:05:40

Facebook Ads - Basics You Need to Know

Two Minute Marketing Tips ·

2020/11/23

Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with paid content. According to PwC’s Global Consumer Insights Survey 2018, most consumers turn to social media to get inspiration for purchases. It would follow, therefore, that brands should invest their time and resources to reach as many consumers as possible through social

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00:02:59

Social Media Marketing Lessons from The Devil Wears...

Two Minute Marketing Tips ·

2020/11/20

Have you ever seen “The Devil Wears Prada?” Then you probably remember the Editor-in-Chief of Runway Magazine, Miranda Priestly and her cold, sarcastic remarks. In her quotes, however, there are valuable social media marketing lessons to be had. In this episode of Two Minute Marketing Tips, I examine three Miranda Priestly quotes and the social media marketing lessons that we can take from them. Want more Two Minute Marketing Tips? Learn more about public relations and the media right now by

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00:09:29

14 Simple Steps To A Successful Etsy Marketing Strategy

Two Minute Marketing Tips ·

2020/11/16

You’ve started your dream side-hustle: an Etsy shop with your hand-crafted goods. Now what? The most crucial step to getting off the ground is, of course, marketing. In this episode of Two Minute Marketing Tips, I will take you through actionable, concrete steps to see results on your Etsy shop. I’ll cover: Thinking like a potential buyer Promoting your Esty shop on other platforms Best practices on Etsy Want more Two Minute Marketing Tips? Get some outstanding insight into social media and

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00:08:28

Five Reasons Press Releases Are Important And How To...

Two Minute Marketing Tips ·

2020/11/13

In today’s age, it’s all about online content marketing and increasing your brand exposure. To some, the importance of a press release seems outdated or old-fashioned, as other social media channels have taken over businesses’ communications and content strategy. Why are press releases still important in the era of digital media? In this episode of Two Minute Marketing Tips, I offer insight into the importance of a press release and how to write one to get noticed by your audiences. I cover: What

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00:05:46

Festive Marketing Ideas You Need To Try This Year

Two Minute Marketing Tips ·

2020/11/09

The holiday season is near, which means it’s the perfect time to start thinking about incorporating holiday fun into your marketing and business. There are numerous ways to get your team involved in the holiday spirit, but doing so in a professional, enjoyable way is just the tip of the iceberg! In this episode of Two Minute Marketing Tips, Erika outlines some creative ways you can acknowledge the holiday season and get your audience excited and involved in your marketing efforts. I’ll

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00:06:00

Why You Need to Invest in Social Media Advertising

Two Minute Marketing Tips ·

2020/11/06

It’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. But why should you invest in social media advertising? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains how to create social media ads that will drive sales. You will learn:  Why social media advertising is an effective and budget-friendly choice  How to know which ad types will perform the best  How

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00:06:07

A Guide To The Perfect Media Pitch

Two Minute Marketing Tips ·

2020/11/02

Are you trying to gain the attention of the media? Writing the perfect media pitch is a task that even the most experienced professionals struggle with. In this episode of Two Minute Marketing Tips CEO, Erika Taylor Montgomery, covers the most important aspects of writing a media pitch from describing what a media pitch is to how to fix a failed one. Check out this episode to learn more! Want more Two Minute Marketing Tips? Learn more about public relations and the media right now by listening on

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00:07:43

How Buyer Personas Can Boost Your Content Marketing...

Two Minute Marketing Tips ·

2020/10/30

Quality is an important component of content marketing. Creating targeted content that is valuable to your customers is an essential piece of any successful content marketing strategy. So, how do you ensure your content is relevant and useful to your audience? The answer: Build buyer personas. In this episode of Two Minute Marketing Tips, I’m going to teach you all about buyer personas and how you can use them to revamp your content marketing strategy. We will cover: What is a buyer persona and

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00:06:05

How To Begin Your Social Media Marketing Strategy

Two Minute Marketing Tips ·

2020/10/26

Nowadays, print advertisements and TV commercials aren’t enough for business success; social media marketing is now one of the leading forms of digital marketing, and if you don’t have a social media marketing strategy in place yet, it’s time to start. In this episode of Two Minute Marketing Tips, Erika discusses the basics of developing a social media marketing strategy and some excellent resources to help you along the way. She covers: Setting goals Finding the best social media channels for

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00:07:16

How to Create Meaningful Future-Proof Content

Two Minute Marketing Tips ·

2020/10/23

These days, so much about the future seems uncertain. Even without a global pandemic, job losses, distance learning, political uncertainty and social unrest, the fast pace of technological advances makes it difficult to guess what tomorrow may bring. In this episode of Two Minute Marketing Tips, you’ll learn some tried and true methods to mitigate uncertainty by future-proofing your content and ensuring its effectiveness, regardless of what tomorrow brings. For example: Quality over

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00:05:12

Best Practices For Blogging For Business

Two Minute Marketing Tips ·

2020/10/19

Blogging is one of the most cost-effective and efficient marketing tools available for business owners and entrepreneurs. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains some important do’s and don’ts when it comes to blogging. You will learn: How to write headlines The optimal length for your blog articles How to incorporate keywords Tried and true methods to increase search engine optimization Want more Two Minute Marketing Tips? Get

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00:07:12

How to Start a Successful Pinterest Business Page

Two Minute Marketing Tips ·

2020/10/16

Pinterest serves as a fantastic social media platform for inspiration in cooking, fashion, cleaning, interior design and so much more; but did you know that you can now have a Pinterest Business Account? In this episode of Two Minute Marketing Tips, Erika will teach you how you can use Pinterest to grow your business and; What a Pinterest business account is How to create a Pinterest business account Tips and Best Practices for using Pinterest for your business Want more Two Minute Marketing

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00:05:10

How Infographics Improve Your Digital Marketing Plan

Two Minute Marketing Tips ·

2020/10/12

In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains how to create infographics and why they are such an invaluable marketing tool. You will learn: What an infographic is Why infographics perform so well How to create your own infographic Want more Two Minute Marketing Tips? Get outstanding insight into social media content creation by listening on Apple Podcasts, Spotify or SoundCloud: Content Creation Part 1: 6 Tips For Writing Short,

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