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PODCAST

The Rebooting Show

Brian Morrissey

The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. https://www.therebooting.com/ (www.therebooting.com)

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All Episodes

28:30

How Dotdash Meredith and The Daily Beast approach...

The Rebooting Show ·

2024/07/17

At last week’s Media Product Forum, which The Rebooting held in collaboration with WordPress VIP, I had a discussion with Dotdash Meredith chief product officer Adam McClean and The Daily Beast svp of product Samantha Winkelman about their respective product strategies. While both owned by IAC, the publishers are at vastly different sizes, with The Daily Beast having three people in product to DDM’s 75. The connective tissue of both: A focus on audience needs.

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30:58

Bloomberg Media’s audience-focused approach to product

The Rebooting Show ·

2024/07/16

In a session recorded at The Media Product Forum in NYC, Bloomberg Media global head of product Marissa Zanetti-Crume shares how the media organization takes an audience-focused approach to building products. Marissa highlights the importance of understanding user behavior, particularly the shift towards personalized, relevant content delivered efficiently. She shares insights on Bloomberg's recent homepage redesign, the role of AI in enhancing user experience, and the strategic decisions driving

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32:23

The God metric for audience value

The Rebooting Show ·

2024/07/11

In a discussion held in Cannes, I sat down with Jason White, chief product and technology officer at The Arena Group, and Johanna Bergqvist, general manager of the managers at The Rebooting partner EX.CO. A part of the conversation that resonated was how White has zeroed in on revenue per session as what he calls the “God metric” that prioritizes session depth over raw page views. This is a recognition that traditionally digital media publishers have focused on eyeballs without understanding the

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25:12

Inside Hearst's New Data Play

The Rebooting Show ·

2024/07/02

In a session recorded at the Cannes Lions, Hearst Magazines CRO Lisa Ryan and Jen Dorre join the show to discuss how the publisher is responding to the shifts in advertising to performance-focused channels, including retail media and platforms.Skip to topic:00:00 Introduction01:36 Realism in Publishing and Growth Strategies04:45 Focus on Audience and Data Utilization07:33 Innovative Ad Products and Consumer Engagement13:03 Challenges and Opportunities in Attribution14:26 The Role of Brand

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45:01

The Math is Mathing

The Rebooting Show ·

2024/06/25

In this episode recorded at the Dotdash Meredith villa in Cannes, Dotdash Meredith CEO Neil Vogel and Axios senior media reporter Sara Fischer discuss the impact AI is set to have on the publishing business.Skip to topic:00:00 Introduction03:04 Challenges and Opportunities in Publishing05:44 The Role of Algorithms in Media13:02 AI Deals and Legal Considerations22:47 AI's Impact on Business: Myth vs. Reality25:38 The Future of Print and Digital Media31:36 The Role of Credibility and Relevancy in

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32:34

Can ads support news?

The Rebooting Show ·

2024/06/17

This episode from Cannes of The Rebooting Show, presented by Outbrain, features David Kostman (CEO of Outbrain), Kate Scott-Dawkins (Global President for Business Intelligence at GroupM), and Johanna Mayer-Jones (chief advertising officer of the Washington Post). They discuss the ad market's growth contrasted with the decline in ad revenue for news publishers. Emphasizing the value of trusted journalism, they explore the importance of advanced audience targeting and AI in creating brand-safe

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45:12

Semafor’s Ben Smith on Newsroom Wars

The Rebooting Show ·

2024/06/11

Semafor editor in chief Ben Smith sees a fragmenting media landscape and impatient owners running headlong into the peculiarities of newsroom culture, where bosses have never had an easy time. Enter the hard-charing Brits. Also: check out Ben’s new podcast, Mixed Signals, in which Ben and co-host Nayeema Raza unpack the real conspiracies of modern media. Skip to topic:00:54 Introducing Ben Smith and Mixed Signals04:14 Podcasting and Media Expertise09:09 Challenges in Modern Newsrooms20:11

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01:02:25

The Washington Post’s Turnaround Plan

The Rebooting Show ·

2024/06/04

In the wake of Jeff Bezos buying The Washington Post in 2013 and the heady “Democracy Dies in Darkness” days following the 2016 election, The Washington Post was considered a credible rival to The New York Times. That’s no longer the case. New CEO Will Lewis is embarking on a turnaround at the Post, which lost $77 million last year. As Lewis put it, “We are in a hole, and we have been for some time.” On this week’s episode, Matt Cronin, founding partner of House of Kaizen, joins to discuss the

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47:11

The Depth Era

The Rebooting Show ·

2024/05/21

Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter.Skip to topic:00:00 Introduction and Media Challenges01:02 Welcome to The Rebooting Show01:44 Discussion on Audience vs. Consumer03:38 Key Takeaways from the New Growth Agenda07:22 Challenges in Media

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01:03:17

Audio in the AI Age

The Rebooting Show ·

2024/05/20

Scott Porch, founder of Big IP, which operates the business side of several popular lifestyle podcasts like The John Campea Show, Happy Sad Confused, Star Wars Explained, discusses that state of podcasting, and how it is morphing. He acts as something of a talent manager in expanding these podcasts into more well rounded media companies, with revenue coming from memberships and events. The growth of these businesses will not be driven by ads necessarily. "Podcasters are influencers in a lot of

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53:10

Chaos in the SERP

The Rebooting Show ·

2024/05/07

Detailed.com's Glen Allsop breaks down the massive Google update roiling the publishing world as Google attempts to gain control of spammy results. Glenn breaks down the winners and losers, why big publishers have come to depend on SEO and often push the envelope with sub-standard content and brand arbitrage.

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00:48:43

The Wall Street Journal's Emma Tucker on...

The Rebooting Show ·

2024/04/30

Emma Tucker was named the editor-in-chief of The Wall Street Journal (and Dow Jones Newswires) in early 2023. She was brought in with a mandate to shake up the Journal in a media market that Emma describes as changed “beyond recognition.” The Journal itself has its own challenges: an aging subscriber base that’s pushing 60, a stodgy internal culture and often convoluted editing process that’s exacting yet hard to square in the current realities of publishing. Like other publishers (and companies),

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00:44:50

NYU's Jay Rosen on the economics of news

The Rebooting Show ·

2024/04/23

Jay Rosen, a professor of journalism at NYU, discusses the diminished state of the industry, promising nonprofit models and new funding models that subsidize public service journalism since the economic foundations supporting it have crumbled, and The New York Times has strayed farther into progressivism since Trump’s ride down that escalator.Get 25% off a TRB Pro membership for access to all of The Rebooting's content and exclusive events.

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00:50:47

The pivot to intentional audiences

The Rebooting Show ·

2024/04/16

I’m joined by Matt Cronin, founding partner at House of Kaizen, which works with publishers and other companies with recurring revenue businesses to align their business goals with audience needs through customer experience frameworks. Some highlights of our conversation:Shift to audience-centric approaches: There's a significant shift towards understanding and directly engaging audiences rather than relying on platforms for traffic, which involves a fundamental transition to being

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00:47:55

Investigating the influencers

The Rebooting Show ·

2024/03/26

On this week’s episode of The Rebooting Show, I spoke to writer John McDermott about his recent expose of self-help guru Jay Shetty and what it says about the chaotic Information Space. We delve into the paradox of influencer culture, where authenticity is a currency, even if the influencers themselves are as flawed as the general population. There’s often a blurry line between fake-it-’til-you-make-it and fraud.

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00:52:28

The bootstrapped path

The Rebooting Show ·

2024/03/19

Stephanie Kaplan Lewis founded Her Campus in 2009 with Annie Wang, and Windsor Western as college undergraduates. They saw a need for college women to have a publication made for them by other college women.Her Campus has grown since then as a profitable, growing media business with 85 employees. Stephanie says Her Campus expanded revenue by 50% last year – and did it with an entirely ad-focused business model. Stephanie credits the growth in large part to building a long-term business that works

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00:54:42

Audience-first publishing

The Rebooting Show ·

2024/03/12

Matt Cronin is a founding partner at House of Kaizen, a consultancy that works with publishers and other companies on recurring revenue growth.House of Kaizen, which is a sponsoring partner of The Rebooting, uses research-backed experiments to foster audience-first engagement. This allows clients to turn total reader revenue into cumulative gains. We discuss how publishers can become truly audience centric, what publishers can learn from other consumer companies and more

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00:52:29

Mosheh Oinounou on elitist bias in news

The Rebooting Show ·

2024/02/27

Mosheh Oinounou, a broadcast news veteran, started posting summaries of the news of the day during the early days of the pandemic. He found they were resonating, and over the past few years, Mo News has amassed 440,000 followers on Instagram for news delivered mostly through Instagram Stories. Mosh has since expanded to a daily podcast, a membership program that’s attracted 6,000 paying subscribers, newsletter and more. We spoke about the prospects of “creator journalists,” why his evenhanded

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00:55:52

Introducing The Rebooting memberships

The Rebooting Show ·

2024/02/06

The Rebooting is launching paid memberships. All the details are on therebooting.com. In this episode, I speak to my collaborator Reid DeRamus, founder of Caddie Labs, which is working with me on implementing and growing memberships. Rather than discuss the benefits, we talk through the strategic and tactical decisions we made. Among the topic we cover:Why sequencing your business is important – and realizing your “unfair advantages” is critical in that The importance of first-party data in a

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00:45:25

Life after the pageview

The Rebooting Show ·

2024/01/30

Digital media veteran Scott Messer discusses the structural changes to the publishing business, from the deprecation of the third-party cookie to the critical role search plays in many publishing businesses. Scott is a longtime digital media exec who understands the mechanics of the digital ad industry as well as anyone I know.

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189 results

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