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PODCAST

The Obvious Choice

Jonathan Goodman

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship

health & fitness fitness

All Episodes

01:02:49

237 | Create Seasons To Get More Out Of Life

The Obvious Choice ·

2024/06/24

You want to focus on family, work, and your interests, but it feels like a constant state of guilt as you jump in and out of focus with each. You can do it all - just not at the same time. The 8-4 way of living How to value what you have more What to celebrate instead of outcome wins -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship. -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to

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32:57

236 | Hesitating To Scale (HOT SEAT)

The Obvious Choice ·

2024/06/21

The goalposts always seem to move. You hit one goal, and then automatically, you're preparing to get to the next level. But what happens if you pause to think about it first? The hire that makes you money and gives you peace of mind Being scared to hire for the thing that you do best It's okay to focus on getting the reps in and enjoying the in-between -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer

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48:00

235 | Dr. Gillian Mandich - The Happiness Habit

The Obvious Choice ·

2024/06/19

Happiness doesn't happen because you've achieved something. What actually does create happiness may surprise you. The top three things that affect how happy you are and increasing your capacity to be happy Creating an upward happiness spiral The one thing that money can buy that does bring more happiness -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a

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56:13

232 | Jon Finkel - Finding Your Underserved Market

The Obvious Choice ·

2024/06/12

There's nothing better than meeting someone who gets excited like you do over a shared interest. It's like getting an instant best friend. You can create that "instant best friend" connection with potential clients by leaning into your interests. Find your underserved market by looking for shared interests Getting your foot in the door to get where you want to be Leveraging existing assets to make money between big projects Click here to subscribe to Jon Finkel's Books & Biceps newsletter. --

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41:03

231 | When To Say Yes

The Obvious Choice ·

2024/06/10

Common advice is short and catchy but lacks nuance, which can lead to missed opportunities. Why "If it's a hell yes, it's a no" is flawed advice The 5-step progression of what to say yes to The one-month challenge that could lead to the love of your life, new friends, or maybe your business breakthrough -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a

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19:47

230 | What Am I Working Towards? (HOT SEAT)

The Obvious Choice ·

2024/06/07

You're making the kind of money that lets you have the kind of life you want, but now what? The unexpected answer from a Hindu Priest about knowing how much money is enough How to study yourself to find where you're most energized The one thing that limits your growth -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious Choice, published by HarperCollins, is now

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58:27

229 | Ed Latimore - Following Your Curiosity

The Obvious Choice ·

2024/06/05

To reach your goals, you'll have to get creative when the road there gets bumpy. Getting creative when you want to do something Switching into a probabilistic mental model instead of deterministic The most dangerous thing you could do -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and

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46:40

228 | The Best Ways We've Spent Money

The Obvious Choice ·

2024/06/03

Being smart with your money isn't just about saving it, but spending it to improve your life. Whether you have a lot or a little to spend, it can have a big impact if spent wisely. Spending under $100 to remove nagging, daily annoyances in life and business Spending up to $1,000 to improve qualify of life If you had Jeff Bezos money, maximizing the things you value most (and why you don't need to wait to start) -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available

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24:29

227 | Creating Your In-Person Summit (HOT SEAT)

The Obvious Choice ·

2024/05/31

The idea of creating your own summit can be really exciting. There's a lot of potential but there's a lot of things to think about. How to run an online digital event How to get more out of a digital event beyond the event date The logistics, costs, and perks of in-person events -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious Choice, published by HarperCollins, is

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58:22

226 | Charlie Hoehn - Creating Something People Can’t...

The Obvious Choice ·

2024/05/29

Whether you want to sell millions of copies of books or have a waitlist of clients a mile long - you have to know how to create something people can't get enough of. Is a million copies of a book worth being a goal? The 70% test to better your product How crowdsourcing can help you create a better product with community buy-in -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today

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54:42

225 | What No One Warned Us About When Building a...

The Obvious Choice ·

2024/05/27

Everyone warned you how hard building a business would be. They told you about the long hours and the amount of work involved. While helpful, there are a few things they neglected to tell you and how to manage them. You're being flexible and rigid in the wrong places You can't start with the $6,000 dinosaur costume The $65 monthly mistake that led to hating everyone -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online

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16:41

224 | When A Niche Isn’t Working (HOT SEAT)

The Obvious Choice ·

2024/05/24

Focusing on demographics only in your niche can leave you unsuccessful and frustrated. There's a missing piece that can make your niche more successful and exciting. How to niche that isn't focused on demographics only Finding repeatable events for easier marketing Keeping people going after the event ends -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious Choice,

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52:42

223 | Sara Feldstein - From Burnt Out Accountant To...

The Obvious Choice ·

2024/05/22

Necessity is the mother of invention. Throw a worldwide pandemic at a mom who is burnt out with work and doesn't want to sit her kids in front of the screen all day, and you'll bet she'll invent a solution. Sometimes, that solution turns into a million-dollar company. How to turn a "no" into a "yes" The jagged journey to finding the right product to sell The PR 101 thing you're not doing but should be -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for

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57:07

222 | DM Sales Mastery for High-End Fitness Coaches

The Obvious Choice ·

2024/05/20

Most coaches worry about where to find potential leads to talk to and what to say to them. Finding them is easy because they're right under your nose. As far as what to say...well, it's not as complicated or as scary as you think. Your 7-step proven conversation process to convert leads The booking mistake you're making, how to fix it, and how to minimize ghosting What to say if someone asks about the price during your DM conversation -- Jon's next book, The Obvious Choice, published by

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30:35

221 | From €800 to €8k per month as a new dad (Case...

The Obvious Choice ·

2024/05/17

You know time is the one thing you can't make more of. Money is nice, but more time with your family is the goal. The good news is - it doesn't have to be one or the other. You can have both. Luring in the lurkers The onboarding process that sets clients up for success Choosing the work (and clients) that fill your cup -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast,

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56:49

220 | Jason Feifer - Preparing For An Uncertain Future

The Obvious Choice ·

2024/05/15

The Universe has a knack for throwing a monkey wrench into even the best-laid plans. It doesn't mean you shouldn't plan and set goals. It does mean that you want to be flexible so you can dodge the wrench when the Universe gets feisty. How not to miss interesting detours along the way to meeting your goals The exercise you should do to create an identity that doesn't leave you trapped A lesson to learn from the best forecasters in the world to help you make more informed decisions -- FREE GIFT -

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38:38

219 | Scaling Coaching (The Big Mistake People Make)...

The Obvious Choice ·

2024/05/13

There's only so much you can do alone in your business. That's why, if you want to scale, you'll need to do two things: hire help and get comfortable following up with leads. Why clients don't care like you think they do if you assign a different coach to them Creating your book of business Reframing your mindset around lead turnaround time and following up -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on

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31:17

218 | In-Person Networking The Smart Way (HOT SEAT)

The Obvious Choice ·

2024/05/10

No matter the size of your online following, you don't want to sleep on in-person networking. When done right, it can have a much faster and larger impact on gaining clients than social media. Use social media not as a discovery mechanism but this thing instead Building a community based on the 1% that makes you different The homework assignment you'll want to do -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on

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51:38

217 | Clay Hebert - Help People Understand What You Do

The Obvious Choice ·

2024/05/08

Have you ever had someone ask you what you do, only to stumble over your words? Communicate what you do in a way that creates interest and leaves you stumble-free. Pretend like you're a screenwriter and finding the story Defining your champagne moment and perfect calendar Three questions to ask yourself to identify what you should focus on for a happier business and life -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for

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49:20

216 | Scaling coaching (The Big Mistake People Make)...

The Obvious Choice ·

2024/05/06

Many coaches make the mistake of waiting until they're bursting at the seams to start laying the groundwork for scaling their business. With the right systems, the right people, and the right tech, you can grow your business far bigger than you thought possible. The difference between working "on" your business and "in" your business - and how to work on your business more Why coaching is the best business model and the Passive Income Fallacy Three steps to creating your scalable business -- FREE

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442 results

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