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PODCAST

Business for Good Podcast

Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world"s most pressing problems. Whether it"s climate change, unsustainable agricultural practices, cyber threats, coral reef die-offs, nuclear waste storage, plastic pollution, or more, many of the world"s greatest challenges are also exciting business opportunities. On this show, we feature business leaders who are marrying profit and purpose by

business

All Episodes

37:00

Turning the Tide for Tuna: Impact Food’s Kelly Pan

Business for Good Podcast ·

2023/08/01

Tuna are like the tigers of the ocean: apex predators essential for oceanic health. And just like with tigers, humanity has been waging an unprovoked war on tuna, causing their numbers to plummet in recent decades. They may not be furry, but these finned beasts still need help, and help them is exactly what Impact Food is seeking to do. Founded in 2021 by a few recent UC-Berkely grads interested in doing something good for the world, the company has embarked on a journey to recreate whole muscle

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33:26

Is the Future of Plastic Fungi? MadeRight Is Working...

Business for Good Podcast ·

2023/07/15

Nearly none of the plastic we use—even what gets thrown in the recycling bin—actually gets recycled. One reason for that is that plastic manufacturers often include additives in their plastics which enhance the performance of the material, but reduce the recyclability of those plastics. But what if there were a natural additive that could mimic the performance improvements of conventional plastic additives while improving recyclability? That’s what MadeRight is betting on. The Israeli startup,

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33:57

From Villain to Hero: Rubi Labs’s Quest to Make CO2...

Business for Good Podcast ·

2023/07/01

What started with a small grant from the National Science Foundation to two twin science-y sisters barely out of college is now a startup employing dozens of people that’s so far raised more than $13 million to revolutionize how we make clothing. Here’s how it works: You already know that plants take in CO2 and convert it into biomass, which we humans often like to turn into clothing. But what if we could bypass the plants, and just capture C02 being emitted from a factory and convert it with

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43:22

The Most Controversial Plan to Cool the Planet: Make...

Business for Good Podcast ·

2023/06/15

If you listen to this show, you probably already think that we need to slash human emissions to prevent catastrophic climate change. In many ways, our species has been engaged in a massive, uncontrolled geoengineering project that’s heating up the planet to the point where wildlife extinction, massive floods and fires, and other tragedies are now simply routine. So far, humanity’s geoengineering has largely been limited to heating the earth up. But what about purposeful geoengineering to actually

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30:03

A Packaging Revolution: TIPA is All in on Compostables

Business for Good Podcast ·

2023/06/01

Every piece of plastic you’ve ever used still exists somewhere on the planet, from the ziplock bag of leftovers to the bag of chips to the packaging holding in all the grapes you picked up at the store. We used to ship all of our plastic waste to China, but in 2017 they stopped taking it, so the vast majority of our plastic, including what we put in the recycling bin, at the very best just ends up in a landfill, and at the worst ends up in the ocean. Enter TIPA, an Israeli startup promising to

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36:14

Hummus as a Force for Good: Joey Bergstein and the...

Business for Good Podcast ·

2023/05/15

Did you know about the correlation between declining smoking rates and increasing hummus consumption? It’s true—a decade ago, as American smoking rates were falling, hummus consumption began ascending, leading numerous tobacco growers to convert their fields to chickpea production instead. Hummus is also a favorite of those seeking to eat plant-based while still getting a satiating snack or meal. In fact, in the Middle East, the birthplace of hummus, it’s not eaten as a dip like it is here in

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49:54

The OG of Mycelium Fermentation: The Quorn Story

Business for Good Podcast ·

2023/05/01

There are several dozen startups, including one that I cofounded, laboring to scale mycelium fermentation to a point where it can start making a dent in demand for animal meat. One company though, has been doing this for decades: Quorn Foods. While most alt-meat is made from pea, soy, or wheat, Quorn dominates the portion of the market made from mycelium, controlling more than 99% of the mycoprotein-based alt-meat sector. Partnered with companies like KFC, Quorn is the number one alt-meat brand in

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52:00

From Cultivated Meat to National Security: The...

Business for Good Podcast ·

2023/04/15

Twenty years ago, Jason Matheny was a public health student who in his spare time was crusading to create a meat industry that would be less reliant on animals. In 2004, after he founded New Harvest to popularize cultured meat, his fame grew. The New York Times profiled him in its annual “Ideas of the Year” feature in 2005. That same year Discover magazine named cultured meat one of the most notable tech stories. For the next several years, Jason was the face of the movement to grow real meat

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34:16

Some Help from Kelp: How Keel Labs is Reimagining...

Business for Good Podcast ·

2023/04/01

You probably already know that using animals to make materials like leather has a lot of downsides. But using petro-chemicals and intensive crops like cotton, while better than animal products, is still pretty suboptimal for the planet. Keel Labs thinks it has a better idea. Rather than relying on animals or terrestrial plant agriculture, it’s seeking to use kelp—yep, seaweed—to make the next generation of materials. Kelp grows much more quickly than land-based plants, sucks C02 out of the air,

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58:58

(Bio)engineering Better Beef: Josh March and SciFi...

Business for Good Podcast ·

2023/03/15

In 2021, a lengthy analysis was published by a now-defunct online news outlet concluding that cultivating animal cells at commercial meat industry scale was simply a pipedream. Josh March didn’t really disagree. But he thought if you could bioengineer the animal cells to get more comfortable at production scale, and add those finished cells into otherwise plant-based meats, you could both commercialize meat cultivation and make animal-free burgers taste even better. Not only did March persuade

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42:31

The Business of Being an Author and Influencer with...

Business for Good Podcast ·

2023/03/01

The Business of Being an Author and Influencer with Toni Okamoto of Plant-Based on a Budget This is a special episode of this podcast, because the guest is not only an entrepreneur making money by making the world a better place, but she also just happens to be my wife. Toni Okamoto is the founder and CEO of Plant-Based on a Budget, and she has her fourth cookbook coming out right around the time that this episode drops! Long-time listeners will recall that Toni was actually the co-host of this

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33:45

Will Technology Spare Animals from Experimentation?...

Business for Good Podcast ·

2023/02/15

President Biden recently signed into law the FDA Modernization Act 2.0, new legislation that ends the FDA’s mandate that all drugs be tested on animals prior to human clinical trials. The new law doesn’t prohibit animal testing, but it does give companies the choice of whether to conduct animal experiments or not, and could lead to many fewer animals being used as test subjects. If we don’t use animals as test tubes prior to human clinical trials, what should we use? Emulate claims it has the

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47:26

Selling Shovels and Pickaxes to the Cultivated Meat...

Business for Good Podcast ·

2023/02/01

You’ve heard of the companies seeking to build new brands of animal-free meat, but you hear a lot less about the B2B companies working behind the scenes to give those pioneers the tools they need to succeed. One such company, Matrix FT, recently debuted what it’s calling Ohio’s first cultivated chicken nugget, featuring chicken cells grown on the scaffolds and microcarriers it produces. Via a technology called electo-spinning (more like this than this), Matrix FT is creating edible, animal-free,

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34:11

Fermenting Methane into Meat! The String Bio Story

Business for Good Podcast ·

2023/01/15

Usually when you hear about meat’s connection to methane, it’s about all the methane that cows are emitting into the atmosphere, accelerating climate change. What if, however, you could capture methane before it goes into the atmosphere, and feed it to microbes which in turn convert it into protein-packed ingredients to make alt-meat? Sounds like magic, but it’s not magic, it’s science! And it’s a science that Dr. Ezhil Subbian and her team at String Bio are advancing right now. The India-based

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33:41

Is the Road to the Future Paved with Upcycled...

Business for Good Podcast ·

2023/01/01

Nearly none of the plastic we use gets recycled. Even the plastic we throw into the recycling bin often ends up in landfills since it’s just not economical to recycle the plastic, especially now that China has banned imports of American plastic waste. So what are we going to do with the vast oceans of plastic we love to use? Shelly Zhang has an idea. As you’ll hear in this episode, the death of Shelly’s father led to the birth of her company, Molten Materials. Armed with her PhD in engineering,

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45:25

Is Sugar by Another Name Just as Sweet? Ali Wing and...

Business for Good Podcast ·

2022/12/15

Is Sugar by Another Name Just as Sweet? Ali Wing and Oobli Are Fermenting Their Way to a Sweet Protein Future We all know that eating too much sugar isn’t good for us, but millions of years of evolution led us to love sweet foods. After all, they provide us with a quick boost of energy needed in an ancestral environment where we were largely active throughout the day. Of course, today most people in the developed world are far from being active all day, yet we still crave sugar and eat it in an

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31:58

The Deepest Hole Humanity’s Ever Dug: The Quaise...

Business for Good Podcast ·

2022/12/01

The inside of the earth’s pretty hot. How hot? As hot as the surface of the sun. Seriously. That heat could generate unbelievable amounts of clean geothermal energy to power our civilization—if we could reach all the way down there. You see, to get to fossil fuels like oil and gas, we only need to drill down a couple kilometers. In places that have volcanoes, like Iceland, you can fairly easily reach down into hellish parts of the earth to harness geothermal energy, but most human populations tend

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45:29

Automated Reforestation: Grant Canary and the Drone...

Business for Good Podcast ·

2022/11/15

This is a cool episode, because Grant Canary has found a way to make money by cooling the planet—with trees! In episode 98 with Maddie Hall, we learned about how her startup, Living Carbon, is bioengineering trees to grow faster so we can reforest the planet faster. And in this 101st episode, we’ll hear about a different approach to reforestation. Every year, millions of acres of forests in the US burn down, and the number of acres burning is increasing annually. We know that trees not only provide

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01:00:42

The Legendary Venture Capitalist Fixated on the...

Business for Good Podcast ·

2022/11/01

If you’re familiar with the Silicon Valley world or venture capital space, Steve Jurvetson is a name that needs no introduction. For the rest of you, Steve’s a legendary venture capitalist perhaps best known for his early backing of companies like Hotmail, Skype, Paypal, Tesla, SpaceX, and more. He sat on Tesla’s board of directors for years, and currently sits on SpaceX’s board, too. These big bets he’s taken on then-risky and out-there companies have led Steve to astronomical financial success

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54:11

A Whale of a Tale: Wildtype and the Future of...

Business for Good Podcast ·

2022/10/15

As we continue to empty the oceans, our species’ demand for fish only seems to increase. But what if we could eat all the bluefin tuna and salmon we wanted without having to harm fish and other aquatic animals? That’s the vision that companies like Wildtype are working toward. Founded in 2016, this cultivated fish startup has raised $120 million so far and now has 60 employees who are growing real fish meat without the fish. I’ve enjoyed their product now twice, both pre-pandemic and recently, and

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180 results

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