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PODCAST

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their

business marketing

All Episodes

39:11

Meet The Attorney: Intellectual Property in Three...

Marketing Solutions for Local Law Firms ·

2023/07/12

After a career as a technical documentation person that spanned some 20-plus years, Nancy Delain graduated from law school on the same weekend that her college class celebrated its 25th reunion. She's now been practicing intellectual property and business law as the founder of Delain Law Office, PLLC in Schenectady, New York for almost 20 years. She brings her comprehensive knowledge of the law together with her tech-writer working style to bear for her clients. The work she does is detailed

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25:04

The Ethics of Lawyer Advertisements: Practical...

Marketing Solutions for Local Law Firms ·

2023/07/05

Lawyer advertisement plays a significant role in attracting clients and building a successful law firm. However, lawyers must abide by ethical guidelines set forth by governing bodies to ensure that they uphold their professional responsibilities. The American Bar Association (ABA) has released a set of guidelines to address some of the most pressing ethical concerns faced by lawyers when it comes to advertising. This guide has gained prominence in recent years and provides practical answers to some

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46:47

The State of Social Media (2nd Half 2023)

Marketing Solutions for Local Law Firms ·

2023/06/28

Lots of things going on with social media, so in order to help you stay on top of your game, we decided to do the state of social media twice per year. Listen to where the social platforms are heading as we enter the 2nd half of 2023.Follow Lora on Social Media and Checkout her Podcast:Facebook: https://www.facebook.com/LoraShipmanOfficial/Instagram: https://www.instagram.com/lora_shipman/Pinterest: https://www.pinterest.com/ShipmanMedia/Twitter: https://twitter.com/ShipmanMediaYouTube:

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25:50

4 Things the Best Law Firm Websites Have in Common

Marketing Solutions for Local Law Firms ·

2023/06/21

Websites are not just for businesses that sell products. The online landscape for legal services is becoming extremely competitive as more and more law firm websites are sprouting up.A good law firm website can drive lots of potential clients to your legal business. But what makes a law firm website good? If you want to stand out in the online world, remember to take note of these law firm website design must-haves, and some SEO practices to attract clients to your beautiful finished website.Website

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28:28

Meet The Attorney: Estate Planning and Elder Law,...

Marketing Solutions for Local Law Firms ·

2023/06/14

Mike Menninger has been a full-time estate planner since 2014. He is one of only approximately 155 attorneys in Ohio that is certified as a specialist in Estate Planning, Trust & Probate Law by the Ohio State Bar Association. To have achieved and maintained that distinction, he dedicates himself to education, both for himself and his clients, to ensure he is able to provide the technical know-how along with honest and heartfelt counseling. His approach to estate planning is built upon his

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27:03

11 Best Legal Directories to Get Listed On and Grow...

Marketing Solutions for Local Law Firms ·

2023/06/07

Online legal directories serve as a platform for attorneys to get more clients and establish credibility in the legal industry. In an age where online presence is necessary for business growth, law firms need to be on these directories to expand their reach, generate leads, and, ultimately, increase revenue.With the numerous options available online, choosing the right ones to be listed on can be a challenge. But don’t worry; we’ve got you! Here are the best legal directories to list your legal

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25:11

Meet the Attorney: Let's Trademark That!

Marketing Solutions for Local Law Firms ·

2023/05/31

Radiance W. Harris, Esq. is an award-winning trademark attorney, bestselling author, and speaker. As the founder and managing attorney of Radiance IP Law, she helps emerging businesses protect, monetize, and grow profitable brands with trademarks. She has successfully represented startups and multinational corporations across diverse industries. Previously, she worked at one of the world’s largest law firms representing Fortune 200 brands. Connect with RadianceWebsite:

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30:42

Benefits of Local Service Ads for Law Firms

Marketing Solutions for Local Law Firms ·

2023/05/24

Imagine if your law firm’s ads appear at the top of the search engine results. You can make it possible with Google Local Service Ads for law firms. It will guarantee an increase in your reach.Local Service Ads (LSAs) direct potential clients to firms in different areas of expertise to learn more about their services and connect with them. In turn, they help firms generate more leads and clients. Sadly, many legal practitioners don’t know this service exists or how to create an effective campaign.If

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15:42

Omnichannel is a shift in the way consumers interact...

Marketing Solutions for Local Law Firms ·

2023/05/17

If you're still treating your online and offline channels as separate entities, it's time to rethink your strategy. Here’s why:1. Consumers expect a seamless experience: In today's world, customers expect to be able to interact with brands seamlessly across multiple channels. Brands that fail to provide a seamless experience risk losing customers to competitors.2. Omnichannel can drive revenue: Research shows that companies with strong omnichannel strategies retain an average of 89%

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50:24

Meet the Attorney: Law Firm Marketing in the Virtual Age

Marketing Solutions for Local Law Firms ·

2023/05/10

Davina Frederick is a Florida-licensed attorney, law firm growth strategist and business coach, and founder of Wealthy Woman Lawyer, LLC. Wealthy Woman Lawyer helps women law firm owners scale their law firm businesses to and thru $1M so they can fully fund--and still have ample time to enjoy--the lifestyle of their dreams. Davina is also the creator and host of the Wealthy Woman Lawyer podcast, and the author of two books on law firm marketing and management.Davina's book:

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16:47

The Power of Digital Display Ads

Marketing Solutions for Local Law Firms ·

2023/05/03

Are you on the fence about the power of digital display ads for your law firm? These fast facts may just change your mind!1. Display advertising has been shown to increase website traffic by up to 300%, according to a study by comScore.2. 71% of internet users pay attention to online ads, according to the Interactive Advertising Bureau (IAB).3. Display advertising has been shown to increase brand awareness by 46%, according to a study by Nielsen.We bring our clients results! Learn how you can

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12:59

Fast Facts That Will Convince You That Your Law Firm...

Marketing Solutions for Local Law Firms ·

2023/04/26

According to Hupspot…Having 10-12 landing pages increases leads by up to 55%With a stat like that, who wouldn’t want to add landing pages to their online marketing strategy?!? But it doesn’t stop there! Lead generation isn’t the only benefit you can enjoy from landing pages. Landing pages can also: * Provide additional analytics and insights about your target audience* Make it easy for you to test which marketing initiatives make the biggest impact on your business* Increase brand value and

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26:51

7 Attorney Lead Generation Tips You Must Follow to...

Marketing Solutions for Local Law Firms ·

2023/04/19

All business begins with lead generation. No matter what the industry is, cultivating a list of potential clients is crucial for success. If you offer legal services in particular, attorney lead generation should be at the top of your to-do list to ensure your firm’s growth..Lead generation involves reaching out to potential clients to get to know your firm and use your legal services. When done right, you can increase conversion rates and foster brand trust.If this is your first time diving into

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31:01

Meet The Attorney: Divorce Like A Pro

Marketing Solutions for Local Law Firms ·

2023/04/12

Meet Debra Whitson, Attorney, Mediator, and Certified Divorce Specialist™For the first half of her career, Debra Whitson was a prosecutor, and she spent the latter half specializing in Matrimonial and Family Law. She is an experienced mediator and collaborative divorce practitioner as well as a recognized expert in working with victims of domestic violence.Debra Whitson believes that legal battles are more harmful to families than helpful, and is passionate about helping people find ways to make

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16:39

The Secret Weapon for Law Firms in the Digital Age

Marketing Solutions for Local Law Firms ·

2023/04/05

Incorporating omnichannel marketing into a law firm's digital marketing strategy can help increase online visibility, generate leads, and build trust with potential clients. By utilizing multiple channels, such as social media, video, webinars, and a mobile-responsive website, law firms can reach a wider audience and provide a more seamless experience for potential clients. By providing a seamless, integrated experience across all channels, including online and offline touchpoints, law firms

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41:34

Meet The Attorney: An Attorney to Work On & In Your...

Marketing Solutions for Local Law Firms ·

2023/03/29

Who is Jason Pollan? Born/Childhood in Mississippi, Adulthood in New Orleans. Graduate of Tulane Law and a licensed attorney for +20 years. I've worked as a litigating attorney, election law/civil rights attorney. I have been a healthcare and public affairs advocate as well as a lobbyist for AARP, Trial Lawyers Association, and MS Center for Justice (civil rights org). I've created my own multi-state, multi-million dollar law firm. Now, I work with law firms (of all types) helping

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19:12

How Display Ads Can Help Your Law Firm Stand Out

Marketing Solutions for Local Law Firms ·

2023/03/22

Are you looking for a way to reach new clients and expand your law firm's online presence? Digital display advertising might be just what you need. Top benefits of this strategy include:Increased brand visibility: Place your law firm's message in front of potential clients across the web, increasing brand awareness and recognition.Targeted messaging: Target specific audiences based on factors like location, interests, and behaviors. This ensures your message reaches the right people at the

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12:48

Top Reasons Why Your Law Firm Needs To Double Down On...

Marketing Solutions for Local Law Firms ·

2023/03/15

Did you know that digital lead generation is a game-changer for law firms? Here are three fast facts that prove it:1. According to a recent study, 96% of people seeking legal advice use a search engine. (Source: Advanced Web Ranking)2. 70% of law firms report that their website is their top source of new business. (Source: The National Law Review)3. Mobile optimization is essential - 63% of all website visits in the legal industry come from mobile devices. (Source: Clio)We bring our clients

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28:53

Meet The Attorney: Whose kids do you want to put...

Marketing Solutions for Local Law Firms ·

2023/03/08

Joy Rosenthal is a compassionate lawyer and divorce mediator based in New York City. I spent 10 years representing children in family court and I was struck by how loyal and kind children were to their family members – and how kids had such a strong sense of fairness, caring, and forgiveness. When I started my own law firm in 2006, I realized that helping parents get through their divorce amicably - and out of court could help their children, too. So that’s what I’ve been doing ever since.I also

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23:00

SEO is like a puzzle. You have to put all the pieces...

Marketing Solutions for Local Law Firms ·

2023/03/01

So what are some of the pieces that make up the SEO puzzle? Here are 5 you can start working on:Keyword research: One piece of the puzzle is conducting keyword research to determine the most relevant and valuable search terms to target.On-page optimization: Optimizing your website's content, metadata, and other on-page factors to align with your target keywords and provide a positive user experience.Link building: A third piece of the puzzle is acquiring high-quality backlinks from

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261 results

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