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PODCAST

Health Nonprofit Digital Marketing

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

business non-profit

All Episodes

00:12:43

S2E4 - How to Organize Your Website Resources

Health Nonprofit Digital Marketing ·

2022/06/09

Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority. A poorly organized site can lead to visitor confusion, frustration, and abandonment. If you want to educate, engage, and turn your visitors into donors, this isn’t what you’re looking for. In this episode, Spencer shows you how to reorganize your site to encourage patients to browse other pages. Resources: Companion article: How

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00:12:00

S2E3 - Seven Tips for Writing Helpful Content for...

Health Nonprofit Digital Marketing ·

2022/05/19

Most website visitors are time-strapped and inundated with information when researching health information, making it hard to determine which sources to pay attention to. It can be tough for them to find a trustworthy source when it comes to their health. With all of the conflicting information out there, how can they know which site to believe? In this episode, Spencer outlines seven tips for writing helpful content for patients. These tips will help you earn a visitor's trust and encourage

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00:15:35

S2E2 - Four SEO Strategies to Boost Patient Resource...

Health Nonprofit Digital Marketing ·

2022/05/05

You're a nonprofit in the health space and you want to generate awareness for your organization. However, you don't know where to start or what strategies will work best for your organization. In this episode, Spencer outlines four SEO strategies that nonprofits in the health space use to boost their search traffic. These strategies are not only effective but they can be easily implemented by any nonprofit with limited resources and time. Resources: Companion article: SEO Strategies to

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00:09:27

S2E1 - Five Steps to a Better Patient User Experience

Health Nonprofit Digital Marketing ·

2022/04/21

A lot of nonprofits in the health space provide online resources for patients, but it can be tough to figure out how to make your website more user-friendly. In this episode, Spencer outlines the overall strategy to create a better patient user experience. He examines the problem from the perspective of a new website visitor and the 5-step journey they might take from awareness to engagement with your organization. Resources: Companion article: Creating a Better Patient User Experience for

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00:28:58

S1E24 - Three Reasons Your Site is Confusing

Health Nonprofit Digital Marketing ·

2022/03/03

Many nonprofits face the challenge of improving their confusing website. In this solo episode, Spencer outlines three (and a half) reasons your website has a poor user experience and specific steps you can take to improve it. Resources: The Complete Guide to Nonprofit Website User Experience (UX) [Brooks Digital]The Secret of Highly Effective Health Nonprofit Websites [Brooks Digital]Service: UX Research & Content Strategy

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00:35:59

S1E23 - Ditching Social Media with Jed Johnson of...

Health Nonprofit Digital Marketing ·

2022/02/17

Have you ever wondered what nonprofit marketing would be like without social media? In this episode, Jed Johnson of Wide Awake International shares why they made the decision to remove themselves entirely from social media. We discuss how social media conflicted with their values of dignity and love, how they generate awareness without social media, and what it cost them to make the

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00:33:21

S1E22 - Managing Chronic Illness for Young Adults...

Health Nonprofit Digital Marketing ·

2022/02/03

In this episode, Dominique Viel of InvisiYouth Charity discusses the unique struggles of young adults with chronic illnesses. We discuss her personal story as the founder of InvisiYouth Charity, what being "medically adult-ish™" means, and how she reaches and engages the young adult demographic. Get in touch: Website: http://www.invisiyouthcharity.com/Instagram / Facebook / TwitterInvisiYouth Chat Sessions on YouTubeInvisiYouth Charity shop on Etsy

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00:33:41

S1E21 - Running a One-Person Marketing Department...

Health Nonprofit Digital Marketing ·

2022/01/27

Are you a one-person marketing department at your nonprofit? In this episode, Melissa McGurgan shares her tips on being the only marketer in your organization. We discuss how she handled marketing when her school was unaccredited, how a "sprint mindset" helps her get more done, and operating with limited human and financial resources. Resources: The American Marketing Association and their Nonprofit and Cause Marketing Virtual ConferenceHubspot Academy Get in

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00:31:24

S1E20 - Digital Storytelling with Julia Campbell of J...

Health Nonprofit Digital Marketing ·

2022/01/06

In this episode, Julia Campbell shares her advice on nonprofit storytelling in our digital age. We discuss why storytelling has become so popular, the building blocks of a captivating story, and ways to tell stories ethically and effectively on digital channels. Resources: Nonprofit Tech for GoodBeth Kanter Get in touch: Website: https://jcsocialmarketing.com/Podcast: https://nonprofitnationpodcast.com/

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00:34:07

S1E19 - Digital Maturity Models

Health Nonprofit Digital Marketing ·

2021/12/09

Digital maturity is a measure of how well an organization is able to create value through digital channels and react to disruptive technologies and events. For example, how badly COVID disrupted your nonprofit is one indicator of digital maturity. In this solo episode, Spencer discusses the various digital maturity models available today and outlines a digital marketing maturity framework for nonprofits. Resources: Deloitte's digital maturity modelForrester's digital maturity

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00:30:17

S1E18 - Stories of Chronic Illness with Kimberly...

Health Nonprofit Digital Marketing ·

2021/11/25

We all love stories of a miracle cure, but for people with chronic, incurable conditions, there is no model for what it looks like to live a meaningful, "unfixed" life. In this episode, Kimberly Warner of Unfixed Media Productions shares how she uses film to enable people with chronic illnesses to share their stories. We discuss her personal journey with chronic illness, how sharing stories can bring healing, and her new docuseries Life Rebalanced Chronicles produced in collaboration with the

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00:24:40

S1E17 - Bringing Generations Together with Nita...

Health Nonprofit Digital Marketing ·

2021/11/11

Every once in a while, you hear a story that makes you smile from ear to ear. In this episode, Nita Wilkinson of Green Hills Community shares a heartwarming story of a program connecting seniors with teens who volunteer to teach them technology. We discuss the value of tech skills for elders, the unexpected results of bringing teens and seniors together, and how aging folks can add value to those around them. Resources: International Council on Active AgingLeadingAge Get in

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00:24:31

S1E16 - The Vanity of Nonprofit Metrics

Health Nonprofit Digital Marketing ·

2021/10/28

Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish. In this solo episode, Spencer challenges the popular digital metrics of traffic and stickiness and explains how to find your "smoking gun" metrics instead. Article: The Vanity of Nonprofit MetricsArticle: The Surprising Truth About Digital Metrics for NonprofitsService: Health Nonprofit Digital Diagnostic

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00:27:56

S1E15 - Building Your Own Tech Platform with Greg...

Health Nonprofit Digital Marketing ·

2021/10/14

It used to take CoachArt's staff seven hours to match a volunteer with a child seeking arts and athletics lessons. Now, it takes them less than seven minutes. How did they do it? In this episode, Greg Harrell-Edge of CoachArt comes on the show to discuss how he built a customized tech platform to match volunteers with kids. We discuss the creation of CoachArt Connect, how CoachArt quickly pivoted to virtual lessons during Covid, and how that unexpected digital pivot is helping them scale

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00:31:58

S1E14 - Forging Nonprofit Partnerships with Kyle J Rose

Health Nonprofit Digital Marketing ·

2021/09/30

"We are far more united and have far more in common with each other than things that divide us." — British MP Jo Cox Accomplishing something truly great by yourself is a hard road. It's why many nonprofits develop partnerships with other organizations that have similar missions. But doing so is not always straightforward. In this episode, Kyle J Rose—a Vice President at the International Diabetes Federation, Head of Strategy at DiabetesWise, and an Advisor at DiabetesMine—comes on the show

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00:36:34

S1E13 - Awareness PR Campaigns with Jennifer Weaver...

Health Nonprofit Digital Marketing ·

2021/09/16

Awareness campaigns are a lot of work and we all want to make the absolute most of them. So how do you get more PR and earned media opportunities to boost your reach? Jennifer Weaver of the Cholangiocarcinoma Foundation is a print and TV veteran and we dive into this exact question on the show. Jennifer breaks down the successes of their recent Journey of Hope campaign, how to get more press coverage, and her favorite PR tips and tricks as an industry

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00:29:18

S1E12 - Website Messaging with Pam Lowney of Fistula...

Health Nonprofit Digital Marketing ·

2021/09/02

Writing website messaging that captures the attention of visitors doesn't happen automatically. In this episode, Pam Lowney of Fistula Foundation comes on the show to discuss what nonprofits get wrong about their messaging, the difference between head and heart messaging, and the messaging framework she used during their web redesign. Website: https://fistulafoundation.orgEmail: pamela@fistulafoundation.org

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00:23:24

S1E11 - What Every Newly Diagnosed Visitor Wants From...

Health Nonprofit Digital Marketing ·

2021/08/12

When someone is newly diagnosed, your organization has a prime opportunity to secure their attention and engage them with your resources. However, many nonprofit websites fail to effectively address the needs of newly diagnosed patients. In this solo episode, Spencer unpacks what newly diagnosed people want from your website and how you can adapt your website to meet their unique needs. Article: The Secret of Highly Effective Health Nonprofit WebsitesArticle: How Patient Experience Design

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00:36:48

S1E10 - Combating Stigma with Kevin Williams of The...

Health Nonprofit Digital Marketing ·

2021/07/29

Experiencing stigma is a real and significant challenge for people with a health condition. And as a health organization, combating stigma is a complex issue. In this episode, Kevin Williams of The Depression and Bipolar Support Alliance (DBSA) comes on the show to discuss why stigma is such an important issue, the 3 different types of stigma, and how DBSA addresses stigma through education. Website: https://www.dbsalliance.org/Email: kwilliams@dbsalliance.org

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00:26:20

S1E9 - Action-Oriented Awareness Months with Carolyn...

Health Nonprofit Digital Marketing ·

2021/07/15

Does your organization have an awareness month? If so, you know it's not just about spreading awareness—it's about encouraging action. In this episode, Carolyn Baker of The Autism Community in Action (TACA) comes on the show to discuss why TACA calls them "action" months, how they encourage people to take action, and how they're adapting their messaging as they emerge from the pandemic. Website: https://tacanow.org/Email: carolyn.baker@tacanow.org

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88 results

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