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PODCAST

The Email Marketing Show

Email Marketing Heroes

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn"t stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every "Email Marketing Wednesday" or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post

business marketing

All Episodes

40:18

WTF Is An Automated Customer Journey? Use the SCORE...

The Email Marketing Show ·

2024/10/16

WTF is an automated customer journey and why do you need to worry about it? We’re Kennedy and Fifi, and today we’re going to dig into what automated customer journeys really are, why they work, and how to build them into your email marketing strategy.Plus, we’ll even peel back the curtain on the SCORE Method, our proven framework for engaging subscribers and turning them into buyers, without all the fuss and confusion.Let's do this.Useful Episode ResourcesRecent episodesHow to Come Up With Your Next

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27:56

How We Turned 1 Product Into $2.4million

The Email Marketing Show ·

2024/10/09

We’re Kennedy andFifi, and this week, we’re going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue.PLUS – we’ll break down each of the core principles we used too so that you can use these to scale your business, using strategic email marketing, all while maintaining work-life balance.Let’s get into it!Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking

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26:25

Creative Email Batching Techniques That Will Save You...

The Email Marketing Show ·

2024/10/02

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker?We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there - staring at a daunting list of emails to send, not knowing where to begin.Let's go!Useful Episode ResourcesRecent episodesWarning: 6 Lies Your Email Marketing Platform Is Telling YouHow to Come Up With Your Next Email Campaign (Without Overthinking It)The

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38:14

Warning: 6 Lies Your Email Marketing Platform Is...

The Email Marketing Show ·

2024/09/25

Welcome to another episode of The Email Marketing Show!We’re Kennedy andFifi, and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention to instead.Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)The Surprising Thing That REALLY Impacts Your Email Deliverability.Why You Need to Avoid These Email Marketing Mistakes.FREE list of the top 10 books to improve your email marketingIf you

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27:49

How To Keep Your Email Marketing Tidy (Tags,...

The Email Marketing Show ·

2024/09/18

Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised.With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time.That’s why, in this week’s episode of 'The Email Marketing Show', we tackled how to stay organised with your email systems. Ready?We’re Kennedy and Fifi, and if you’ve ever felt like your email list is a cluttered mess, this one's for you.Useful Episode ResourcesRecent episodesHow to Come

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33:38

How to Come Up With Your Next Email Campaign (Without...

The Email Marketing Show ·

2024/09/11

One of the most common challenges that email marketers face is coming up with new email campaigns.We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show!Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How

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25:47

How to Measure Email Marketing Success with the Right...

The Email Marketing Show ·

2024/09/04

When it comes to running a business, it can feel like you're constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data. But here’s the truth: most of these numbers don’t actually matter. So, which ones do? We’re Kennedy and Fifi, and that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show!Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List,

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28:57

How We Are Currently Leveraging The Power Of AI To...

The Email Marketing Show ·

2024/08/28

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. We’re Kennedy and Fifi, and today we're going to be talking about how we are leveraging the power of AI right now in our business. No fluff. No 'ideas' - just practical stuff that we're actually doing.Ready? Let's go!Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert)

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29:01

How To Send Promotional Emails WITHOUT Annoying People

The Email Marketing Show ·

2024/08/21

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing.We’re Kennedy and Fifi, and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns.Ready to discover all our best secrets?Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful

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29:16

Turn Your Funnels into Sales Machines with Kate McKibbin

The Email Marketing Show ·

2024/08/14

We’re Kennedy and Fifi, and on this episode of The Email Marketing Show, we're chatting with Kate McKibbin from Hello Funnels to discover powerful ways to optimise your email marketing funnels. Ready? Let's go.Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan

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42:53

9 Powerful Psychology Techniques To Improve Your...

The Email Marketing Show ·

2024/08/07

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing.We’re Kennedy and Fifi, and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns.Ready to discover all our best secrets?Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful

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22:25

Mistakes With Your Email Marketing Automation Strategy

The Email Marketing Show ·

2024/07/31

Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation?We’re Kennedy and Fifi, and today we're going to share what you can do better with your automated email sequences.Ready?Let's go.SOME EPISODE HIGHLIGHTS:(1:06) Want to carry on with the conversation? Join our FREE Facebook group.(1:31) Check out our sponsor - Zerobounce!(4:51) Not showing your personality.(9:03) Not sending emails out 'live' first.(11:55) Not

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25:15

The 3 Subconscious Reasons For Not Buying - What...

The Email Marketing Show ·

2024/07/24

Do people have reasons for not buying from you? Yes, they do.We're Kennedy and Carrie, and today we're sharing the three subconscious questions people have that stop them from buying from you. It's super important you answer these exact questions in your marketing and sales copy because people can't and won't buy unless you do!Ready to find out what these questions are and make more sales in your business?Let's go.SOME EPISODE HIGHLIGHTS:(0:30) Want to carry on with the conversation? Join our FREE

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20:55

How To Create An Effective Lead Magnet Email Sequence...

The Email Marketing Show ·

2024/07/17

Do you use a lead magnet to grow your email list? Does the strategy work for you? How can you make it work even better? We're Kennedy and Carrie, and today we're sharing how to create a lead magnet sequence that will get your subscribers to love you.And grow your list.And your business.Ready?SOME EPISODE HIGHLIGHTS:(0:35) Want to carry on with the conversation? Join our FREE Facebook group.(2:14) Check out our sponsor - Zerobounce!(2:46) Treat your lead magnets with reverence.(5:15) Don't deliver

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34:06

Can't Stop Procrastinating? How to Stop Putting off...

The Email Marketing Show ·

2024/07/10

Are you someone who can't stop procrastinating when it comes to doing your email marketing? Well, you're not alone.We're Kennedy and Carrie, and today we're sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now!Ready?Let's go.SOME EPISODE HIGHLIGHTS:(0:34) Want to carry on with the conversation? Join our FREE Facebook group.(2:01) Check out our sponsor - Zerobounce!(3:06) Just get started (or jump back in).(5:15) Stack habits together or

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33:05

How To Use Summits For List Building, With Fifi Mason

The Email Marketing Show ·

2024/07/03

How do you host your online summit or conference? Can you use a summit for list building and see more success in your business? We find out from our friend Fifi Mason, who's been running successful summits about personal branding for introverts for nearly 5 years.Here are some awesome strategies and tips to make summits as successful and stress-free as they can be.Let's go!SOME EPISODE HIGHLIGHTS:(1:16) Check out our sponsor Zerobounce!(1:47) Who is Fifi Mason and what is an online summit?(4:29) Why

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27:19

Buyer Psychology in Email Marketing - Make MORE Email...

The Email Marketing Show ·

2024/06/26

How can you make your email marketing more effective? How do you sell more? By using buyer psychology in your email marketing.We're Kennedy and Carrie, and we're sharing all the good stuff about that.Ready? Then buckle up!SOME EPISODE HIGHLIGHTS:(0:30) Want to carry on with the conversation? Join our FREE Facebook group.(1:25) Share stories.(7:58) Address people as if they're already your customers.(11:05) Tell people what to do next.(13:55) Share social proof.(19:34) Use scarcity and

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27:50

Little Tricks to Write Better Emails That Aren't Boring

The Email Marketing Show ·

2024/06/19

How can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how?We're Kennedy and Carrie, and we're sharing the little things you can do to make your email marketing less boring.Ready? Then buckle up!SOME EPISODE HIGHLIGHTS:(0:30) Want to carry on with the conversation? Join our FREE Facebook group.(3:05) Make everyday life sound interesting.(4:35) Take people on a journey with you.(10:27) Stay relevant to your

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34:43

The 7 Best Email Marketing Strategies That Shouldn't...

The Email Marketing Show ·

2024/06/12

What are the BEST email marketing strategies out there? Well, we have 7 strategies for you that shouldn't work, but they absolutely do!We're Kennedy and Carrie, and the things we're going to share might surprise you. But trust us, they work!Ready to get all the good stuff?SOME EPISODE HIGHLIGHTS:(0:33) Want to carry on with the conversation? Join our FREE Facebook group.(2:42) 1. Send more emails.(5:09) 2. Include one clear call to action in all your emails.(8:06) 3. Talk about yourself.(16:23) 4

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31:36

How To Build An Impactful Email Marketing Strategy Plan

The Email Marketing Show ·

2024/06/05

How and why should you create an email marketing strategy plan? What are the pros and cons? What can planning help you achieve in your business?We're Kennedy and Carrie, and you're about to find out how planning your email marketing activities can be super simple and effective.Ready?SOME EPISODE HIGHLIGHTS:(0:32) Want to carry on with the conversation? Join our FREE Facebook group.(3:23) How do you create an email marketing strategy?(6:23) Why is having an email marketing strategy effective?(9:55)

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