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PODCAST

Frictionless Marketing

Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era. Inspired by his bestselling book "Friction Fatigue," /prompt."s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communication

business marketing

All Episodes

47:23

MASTERCARD CMO, Raja Rajamannar on Serving vs. Selling

Frictionless Marketing ·

2020/10/13

Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem, and, most recently, Mastercard, where he’s been for the past seven years.Raja has been named as one of the Top 5 World's Most Influential CMOs by Forbes, is a member of the Campaign Power 100, one of Business Insider’s 25 Most Innovative CMOs in the World,

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28:57

Catherine Blades, CCO of AFLAC

Frictionless Marketing ·

2020/09/03

Catherine Blades is the SVP, Chief ESG, and Communications Officer of Aflac, a company she’s been at for over six years. Catherine is a PR News Hall of Famer, Forbes' inaugural inductee in the Women in Communications Hall of Fame, a two-time Cannes Lion winner, a 2017 inductee into the PR Week Hall of Femme as well as the first American to win the Relations 4 the Future Medal at Davos.Catherine has also been named to the Latino Leaders’ Latina 100 (2020), a Children's Miracle Network CHANGEMAKER

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37:28

SOUTHWEST AIRLINES CCO, & SVP Linda Rutherford

Frictionless Marketing ·

2020/08/21

“Our early employees took a big risk and banded together in what we call today a warrior spirit. It was a matter of ‘we must survive against all odds.’ I think those very early beginnings served as a great foundation for what our culture has become today.”Linda Rutherford began her career at Southwest Airlines in 1992. In the subsequent 28 years, Linda has been a pivotal part of the development of the brand’s communications function, ultimately culminating in the role of Senior Vice President &

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42:16

Spotify’s Head of Communications, Dustee Jenkins

Frictionless Marketing ·

2020/07/16

Dustee Jenkins is the Head Of Global Communications and Public Relations at Spotify. Dustee joined Spotify in late 2017 from Target, where she spent seven years, culminating in the role of Chief Communications Officer. In addition to being part of PRovoke Media’s Influence 100, Dustee has been Recognized by Mashable as one of 10 Pioneering Women Changing the Field of Communications, and was listed on PR Week’s Global Power Book and also highlighted by Ad Age for 40 Under 40 in Marketing, and PR

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39:39

AbbVie's Head of Communications, Javier Boix on...

Frictionless Marketing ·

2020/07/09

“Storytelling is much more a science than an art. But it’s still an art, and it needs to be informed by science, meaning analytics data.”In today's interview, Lippe Taylor CEO Paul Dyer sits down with Javier Boix, the Head of U.S. Communications at AbbVie to dive into the true meaning of the commonly-used term “storytelling” in the context of communications and analytics. They also look at how to approach one's career as a generalist versus a specialist and much more.Here are some key takeaways

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31:42

Conagra CCO, Jon Harris on Heritage Brands and Comms...

Frictionless Marketing ·

2020/07/01

“Innovation is the lifeblood of our business. It really is. It's not about the ingredients, it’s about keeping our brands top of mind and close at hand and always evolving to suit the ever-changing, ever-evolving needs of the consumer.”Having joined the company in August 2015, Jon Harris is the Senior Vice President and Chief Communications Officer of Conagra Brands. Prior to Conagra, Jon was the Chief Communications Officer of Hillshire Brands, and also served as SVP, Global Communications for

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30:51

Capital One Public Relations Director Sukhi Sahni on...

Frictionless Marketing ·

2020/02/07

“PR is more than press releases. It’s understanding where the audience is so you can share stories that will resonate.”Welcome to Frictionless Marketing.Today we’re talking to the Director of PR at Capital One, Sukhi Sahni.Sukhi was added to The Holmes Report’s Innovator Twenty-Five list of top PR movers-and-shakers, and prior to joining Capital One, Sukhi worked in Communications at Sprint Nextel, and before that, she was a part of the Carnegie Endowment for International Peace.We discussed a lot

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29:32

LG Electronics’ Head of Global Corporate...

Frictionless Marketing ·

2019/12/19

Welcome to Frictionless Marketing. Today, as part of our Influence 100 series in partnership with The Holmes Report, we are speaking to Ken Hong, the Head of Global Corporate Communications at LG.Ken has been at LG for over ten years. Throughout the course of that time, he has witnessed and led the company through a number of technological and overall changes in the marketing landscape. Ken currently resides in Korea, but his position has taken him all over the world, giving him a very globalized

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01:44:26

Taking Your Seat at the Table: Strategies for...

Frictionless Marketing ·

2019/09/20

In August of 2019, Lippe Taylor hosted an event called Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman. The centerpiece of the evening was a roundtable discussion on the topic of executive female leadership.The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority and their advice for future generations of female leaders. This episode features full audio from the event and a distillation of the wisdom and key

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53:37

Johnson & Johnson’s Chief Customer Officer, Chester...

Frictionless Marketing ·

2019/05/22

“We're not just going to follow the latest fad out of the door. We need to know that it is really going to provide our consumer a better outcome. We're in the business of science and technology and ultimately better health outcomes for our consumers.”Chester Twigg is the Global Chief Customer Officer of Johnson and Johnson, and under this title, he oversees J&J’s Global Commercial Strategy while maximizing growth and value within the company on a global level.Chester joined Johnson &

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58:20

Broadening Your Aperture - Lenovo CCO, Torod Neptune...

Frictionless Marketing ·

2018/09/05

In this installment of Frictionless Marketing, Paul Dyer interviews Torod Neptune about his ambitious marketing and communications vision for Lenovo. Utilizing Torod’s cogent methodology, listeners will learn how the Chief Communications Officer for Lenovo maintains a consistently effective cross-cultural branding effort. Torod also discusses the challenges of staying relevant as a company, the language and cultural hurdles when developing an international ‘master brand story,’ and the importance

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51:37

Paypal’s Uniquely Integrated Communications...

Frictionless Marketing ·

2018/08/29

PayPal’s Senior Vice President of Corporate Affairs, Franz Paasche, sits down with us to discuss the keys to a fully integrated digital communications practice.As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment.Today’s episode is with Franz

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54:05

eBay's Dan Tarman On Digital Disruption & Purpose

Frictionless Marketing ·

2018/08/06

Dan Tarman, Chief Communications Officer of eBay, talks to Lippe Taylor about the power of a brand's purpose in crafting a compelling communications strategy.As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment.Today’s episode is with Dan Tarman,

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00:42

This Is Frictionless Marketing

Frictionless Marketing ·

2018/08/05

Welcome to Frictionless Marketing, a new show from Lippe Taylor that feature a series of corporate and creative conversations with CCOs, CMOs, and other executive marketing leaders to discuss today's best-in-class marketing campaigns and frictionless frameworks to help build your brand in an era where advertising is no longer the answer, including behind-the-scenes stories and expert insights to help marketing decision-makers prepare for a future where the consumer rules.

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