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PODCAST

Boutique Chat

The Boutique Hub with Ashley Alderson

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the

business entrepreneurship

All Episodes

08:19

Five Minute Friday: The Secret to Merchandising Like...

Boutique Chat ·

2025/03/28

Do your in-store displays actually help you sell more? Or are they just taking up space? In this Five Minute Friday guest episode with JR Visual, they're diving into the exact visual merchandising strategies you need to create beautiful, high-converting displays in your boutique. Whether you’re struggling to style mannequins, organize product flow, or just make your store look cohesive, this episode gives you clear, actionable advice that will help boost your sales and elevate your customer

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39:34

#706: Mastering the Art of Buying: Trends, Mindset &...

Boutique Chat ·

2025/03/25

What does it take to become an entrepreneurial powerhouse in the retail world? Tony Chinn, a seasoned retail expert, joins us today to share his incredible journey from starting as a greeter at Guess to launching his own successful entrepreneurial venture. With experience at iconic brands like BB, Kitson, Forever 21, Agassi, and Akira, Tony's story is a testament to the power of intention and vision boards when it comes to achieving lasting success. Listen in to hear practical advice for retailers

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04:58

Five Minute Friday: The Three Pillars of Exceptional...

Boutique Chat ·

2025/03/21

In this episode, Emily from Supermoon dives into the key strategies for delivering exceptional customer service. With insights gathered from interviewing hundreds of support agents, she shares three game-changing ways to streamline support, reduce friction for customers, and leverage AI to improve efficiency. Whether you're a small business owner, a customer support professional, or just looking for ways to enhance your customer experience, these tips will help you provide faster, smarter, and more

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34:30

#705: Serving First, Selling Second: The Secret to...

Boutique Chat ·

2025/03/18

From feeling out of place as a young girl to becoming a beacon of inspiration for women nationwide, DeAnna Maynard-Goodman (also known as “FabD”) has embarked on a journey that’s nothing short of extraordinary. Today, she joins the show to share how her experiences in the beauty industry shaped her path and inspired her to launch a boutique with just a modest $300 investment. DeAnna also opens up about navigating her career through the challenges of COVID-19 and reveals how focusing on meeting her

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08:39

Five Minute Friday: April Buying Week at Atlanta...

Boutique Chat ·

2025/03/14

This week, Morgan Ramage and Alejandra Trombetta from the Atlanta markets’ fashion and events team join us to share trends for the upcoming season across apparel, gift, and home collections, and provide a few highlights for top events at the crossover buying event happening in Atlanta, April 1-4. Resources: About April Buying Week: https://www.americasmart.com/aprilbuyingweek A/W ’25 Apparel Trend Report: https://www.atlanta-apparel.com/The-Best-Of/Trends Details for all upcoming Atlanta

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48:47

#704: AI for Entrepreneurs: Boosting Productivity,...

Boutique Chat ·

2025/03/11

Want to save money, save time, be better at content creation, and be a better boss? Who doesn’t? Today, I’m joined by my friend Kinsey Soderberg, owner of Feel Good Social and Authentic AI, and we’re digging into all the different ways you can use AI to make your life easier. She sheds light on how she has been working to find a healthy balance with using AI tools that allows for better productivity without sacrificing quality or authenticity. Resources: Kinsey Soderberg: Feel Good Social |

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07:54

Five Minute Friday: The Real Reason You're Drowning...

Boutique Chat ·

2025/03/07

Struggling with excess inventory that just won’t move? You’re not alone. In today’s episode, we're diving into one of the most common challenges retailers face: what to do with all that unsold inventory—and, more importantly, how to stop it from happening again. Here’s the truth: it's not always about running another sale or marking things down (though we'll cover that too). Often, the biggest problem with excess inventory starts long before the markdowns... and it's all about how much attention and

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33:37

#703: Live from Dallas Market Center: Retail,...

Boutique Chat ·

2025/03/04

What does it take to build a thriving business while staying true to family values and legacy? In today’s episode, live from the Dallas Market Center, I’m joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. Listen in as they open up about the dynamics of working as a family, finding the right balance and

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09:21

Five Minute Friday: Retail Design 101: How to Create...

Boutique Chat ·

2025/02/28

Feeling like your boutique is falling behind the competition? You’re not alone. In this episode, JR Visual Design dives into one of the biggest fears boutique owners face: new stores popping up with on-trend designs, functional layouts, and an experience that draws in customers. If you’ve ever worried that your boutique looks outdated or lacks the flow and aesthetic that keep shoppers coming back, this episode is for you. They're breaking down the key elements of great store design and how to

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37:51

#702: Turning Followers into Fans: The Business of...

Boutique Chat ·

2025/02/25

Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed. Resources: Marc D’Amelio: Instagram | Facebook D'AMELIO FOOTWEAR ON HUBVENTORY Join The Boutique Hub

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06:03

Five Minute Friday: How to Motivate & Retain Your...

Boutique Chat ·

2025/02/21

Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives. Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven strategies for understanding employee strengths, rewarding loyalty, and fostering growth within your

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32:22

#701: The State of Boutique Retail: What’s Working,...

Boutique Chat ·

2025/02/18

Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I’ll break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year. Resources: Join The Boutique Hub Boutique Summit 2025 Retail Bootcamp 2025 Boutique

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07:04

Five Minute Friday: Building a Dream Team: Hiring,...

Boutique Chat ·

2025/01/31

We have a special host for today's Five Minute Friday episode! Melodie van der Baan, Co-founder and CEO at Max Retail (and Boutique Hub partner), joins us to share key insight into hiring and training staff. Whether you have one employee or 100, Melodie's tips will help at the beginning of your boutique journey and as you scale up. Resources: Max Retail Join The Boutique Hub Community The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

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36:28

#644: Money Matters: Financial Basics Every Small...

Boutique Chat ·

2025/01/28

Transforming your financial future isn’t as hard as it may seem. My guest today is Hilary Hoff, a seasoned financial advisor with a rich background in corporate finance, and she joins the show today to discuss the six pillars of financial planning. She breaks them all down in practical, actionable ways that will help you take control of your finances. Hillary Hoff: Website | Facebook | Schedule a Consult Call Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram

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09:01

Five Minute Friday: How to Maximize Your 2025...

Boutique Chat ·

2025/01/24

Today, I’m going to help you jump-start your year with your planner. Whether you’re using the Boutique Boss Planner we created specifically for small business owners or a different one, this episode is all about maximizing your prep to not just create a plan—but to plan smarter. Resources: 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

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31:30

#643: From Affordable to Unforgettable: The Power of...

Boutique Chat ·

2025/01/21

How you make people feel about what they buy from you—and how they buy it—is a huge part of what makes a boutique successful. In this special episode featuring Ashley Donnell of The Babe Standard, we’ll be chatting about the value of selling experiences. Ashley has been particularly successful in this area, so don’t miss hearing her valuable tips! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: The Babe Standard: Website | Instagram Ashley Donnell:

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08:33

Five Minute Friday: The Vision Board Effect: How to...

Boutique Chat ·

2025/01/17

Are you ready to design your future? As we step into 2025, now is the perfect time to reflect on who you want to be and what you want your life to look like. So, in this Five Minute Friday episode, we explore the power of vision boards—why they work, how they help you stay focused, and how to use them to turn your dreams into reality. Tune in to discover how a vision board can be the first step in creating the life you truly desire. Resources: Join The Boutique Hub Community Ashley

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09:30

#642: Six Layers to Retail Success: Build a Business...

Boutique Chat ·

2025/01/14

Are you struggling to identify what’s working (and what’s not) in your business? If you are looking for clarity on where to focus in order to scale effectively, this episode is exactly what you need! I’ll be breaking down the six key layers to success in retail, providing you with actionable strategies for building a strong, resilient, and sustainable business that can thrive in the long term. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Retail

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08:39

Five Minute Friday: 10 Resolutions to Revolutionize...

Boutique Chat ·

2025/01/10

It's that time of the year: the time for New Year's resolutions. So today, I'm sharing my top 10 resolutions for retailers in 2025. Listen in to hear my real—and direct—take on what goals we should all aim for in the coming year. Resources: Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

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10:41

#641: Holiday Retail Wrap-Up: What Worked, What...

Boutique Chat ·

2025/01/07

It’s time to unpack what worked and what didn’t this past holiday retail season—and figure out how to put that information to great use now, while it’s fresh. After talking to hundreds of retailers over the last few weeks and analyzing their successes and what they would be doing differently this next year, I have some valuable information to share with you! Listen in to hear how to start planning for the next seasons, what to focus on, what changed, and more. Learn More About the Boutique Hub Here:

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467 results

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