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PODCAST

How I Grew This

Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.

business marketing

All Episodes

25:07

Co-Founder and Chief Organizational Plumber of...

How I Grew This ·

2023/11/16

In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet. Daniel Krauss has vast experience in IT, having worked with companies like Marquardt Group, IFS, and Siemens. Before starting FlixBus with his school friend, André Schwämmlein, Daniel worked as a

en

00:25:07

Co-Founder and Chief Organizational Plumber of...

How I Grew This ·

2023/11/16

In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet. Daniel Krauss has vast experience in IT, having worked with companies like Marquardt Group, IFS, and Siemens. Before starting FlixBus with his school friend, André Schwämmlein, Daniel worked as a

en

00:37:46

[Greatest Hits] Miguel Navarro - How to Build a...

How I Grew This ·

2023/11/09

Artificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI. In this episode of How I Grew This, Miguel Navarro joins Mada Seghete to define conversational AI, discuss how it differs from classic chatbots, and the functional benefits of conversational AI for

en

37:46

[Greatest Hits] Miguel Navarro - How to Build a...

How I Grew This ·

2023/11/09

Artificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI. In this episode of How I Grew This, Miguel Navarro joins Mada Seghete to define conversational AI, discuss how it differs from classic chatbots, and the functional benefits of conversational AI for

en

00:37:37

[Greatest Hits] VP of Growth at Acorns: Anthony...

How I Grew This ·

2023/11/02

In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context. Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel

en

37:37

[Greatest Hits] VP of Growth at Acorns: Anthony...

How I Grew This ·

2023/11/02

In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context. Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel

en

00:16:08

[Greatest Hits] Head Of Marketing @ MediBuddy: Ashish...

How I Grew This ·

2023/10/26

Ashish Bajaj is the Head of Marketing at MediBuddy, which joined forces with DocsApp in 2020 to become India’s largest digital healthcare platform. Previously, he held roles as the Head of Media and Brand Alliance at Ola and as a Channel Marketing Manager with Microsoft. In this episode, Ashish fondly shares warm anecdotes from his current and past work experience to highlight the positive impact those projects have had on the lives of their customers. Ashish believes that the impact their

en

16:08

[Greatest Hits] Head Of Marketing @ MediBuddy: Ashish...

How I Grew This ·

2023/10/26

Ashish Bajaj is the Head of Marketing at MediBuddy, which joined forces with DocsApp in 2020 to become India’s largest digital healthcare platform. Previously, he held roles as the Head of Media and Brand Alliance at Ola and as a Channel Marketing Manager with Microsoft. In this episode, Ashish fondly shares warm anecdotes from his current and past work experience to highlight the positive impact those projects have had on the lives of their customers. Ashish believes that the impact their

en

00:37:38

[Greatest Hits] CMO @ Deliveroo: Inés Ures - Taking...

How I Grew This ·

2023/10/19

Inés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly prevalent shift from paid to organic growth strategies, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast,

en

37:38

[Greatest Hits] CMO @ Deliveroo: Inés Ures - Taking...

How I Grew This ·

2023/10/19

Inés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly prevalent shift from paid to organic growth strategies, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast,

en

41:42

[Greatest Hits] VP of Growth at Shopify: Morgan Brown...

How I Grew This ·

2023/10/12

Morgan Brown is the VP of Growth at Shopify and the author of the book “Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success”. Prior to Shopify, Morgan led the product team at Facebook and was the Chief Operating Officer for Inman News - the leading news source for real estate and technology. Given the size of the Shopify brand, they optimize metrics and data analytic processes from a “merchant-first” perspective. This helps guide them toward their mission of making online

en

00:41:42

[Greatest Hits] VP of Growth at Shopify: Morgan Brown...

How I Grew This ·

2023/10/12

Morgan Brown is the VP of Growth at Shopify and the author of the book “Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success”. Prior to Shopify, Morgan led the product team at Facebook and was the Chief Operating Officer for Inman News - the leading news source for real estate and technology. Given the size of the Shopify brand, they optimize metrics and data analytic processes from a “merchant-first” perspective. This helps guide them toward their mission of making online

en

00:28:41

Founder and CEO of Picsart: Hovhannes Avoyan -...

How I Grew This ·

2023/10/05

In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies. Hovhannes is a seasoned entrepreneur and investor, having founded several successful startups, including Sourcio, Monitis, and CEDIT. His extensive experience encompasses building enterprise software, SaaS

en

28:41

Founder and CEO of Picsart: Hovhannes Avoyan -...

How I Grew This ·

2023/10/05

In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies. Hovhannes is a seasoned entrepreneur and investor, having founded several successful startups, including Sourcio, Monitis, and CEDIT. His extensive experience encompasses building enterprise software, SaaS

en

00:32:11

[Greatest Hits] VP of Product at Bonusly: Andrew...

How I Grew This ·

2023/09/28

Instructions on how to rate and review How I Grew This on Apple Podcasts can be found here.

en

32:11

[Greatest Hits] VP of Product at Bonusly: Andrew...

How I Grew This ·

2023/09/28

Andrew Brinkman, the VP of Product at Bonusly, joins Mada Seghete in this episode of How I Grew This. Andrew has over fourteen years of experience building product teams that drive outcomes from Sling TV, Hudl, PenLink, and IBM. He has a proven track record of building and leading high-performing products that customers love. In this episode, Mada and Andrew discuss how to validate customer desirability, leveraging existing organic demand to drive expansion, and how to build a company culture that

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38:13

[Greatest Hits] Senior Director, Mobile Marketing and...

How I Grew This ·

2023/09/21

Jayne Peressini is the Senior Director, Mobile Marketing and Growth @ Electronic Arts (EA). Her team manages user acquisition, retargeting, and user retention across the multiple genres of games that EA produces. Jayne’s interest in gaming dates back to the pre-iPhone era when her Dad purchased her a console on which she became hooked to playing games. Jayne believes that mobile gaming helps people gain a sense of community and can sometimes act as a welcome distraction, which is why mobile gaming

en

00:38:13

[Greatest Hits] Senior Director, Mobile Marketing and...

How I Grew This ·

2023/09/21

Jayne Peressini is the Senior Director, Mobile Marketing and Growth @ Electronic Arts (EA). Her team manages user acquisition, retargeting, and user retention across the multiple genres of games that EA produces. Jayne’s interest in gaming dates back to the pre-iPhone era when her Dad purchased her a console on which she became hooked to playing games. Jayne believes that mobile gaming helps people gain a sense of community and can sometimes act as a welcome distraction, which is why mobile gaming

en

35:29

[Greatest Hits] Senior VP, Global Mobile Strategy &...

How I Grew This ·

2023/09/14

Our guest on this episode of How I Grew This, Dan Bishop, is currently the Senior Vice President of Global Mobile and Digital Marketing at Citi. Most people that build a career in startups stay in the startup world and most who go to Fortune 500 brands stay in that world. Dan has built a career traversing through both. He got his start seeing innovations that would change the world years later, first at JumpTV creating Online TV deals before Netflix and then at UStream seeing the early days of live

en

00:35:29

[Greatest Hits] Senior VP, Global Mobile Strategy &...

How I Grew This ·

2023/09/14

Our guest on this episode of How I Grew This, Dan Bishop, is currently the Senior Vice President of Global Mobile and Digital Marketing at Citi. Most people that build a career in startups stay in the startup world and most who go to Fortune 500 brands stay in that world. Dan has built a career traversing through both. He got his start seeing innovations that would change the world years later, first at JumpTV creating Online TV deals before Netflix and then at UStream seeing the early days of live

en

391 results

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