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PODCAST

MAP IT Marketing

Trying to work out how all your marketing fits together is tricky, especially when you"re trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan

business

All Episodes

46:45

Meanies, Trolls and Hate Comments and How to Overcome...

MAP IT Marketing ·

2022/10/13

Is the fear of meanies, trolls and haters holding you back on using social media for your business? Or even worse - preventing you from showing up with confidence for your business? I want to help you turn that fear on its head. I used to be crippled with fear. I was bullied as a teen so was super sensitive to negative comments, and then mixed with my ADHD rejection dysmorphia, a fear of being wrong, and a strong dislike of conflict and it would mess me up bad There’s something about keyboard

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43:06

Marketing Made to Order - with Claire Williamson from...

MAP IT Marketing ·

2022/10/06

There’s something about a beautiful coat. Finding the perfect coat for you can transform your outfit into something stunning. In 2019 Claire launched Velma and Beverley, a bespoke coat and jacket company becoming known for its’ bold use of colourful wool and the option to select a cotton lining that bests fits your own personal style. The ability to showcase New Zealand wool, and then create a garment that is bought from people all over the world is a huge delight to Claire who grew up in the

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26:14

Gated or Ungated Content Marketing? Let's Decide

MAP IT Marketing ·

2022/09/29

I love the power of freely available content that helps your potential customer find real gems of information from you. This is called ungated content as all they need to do is check out your social media, read a blog, watch a youtube video or a live and they can get all the goodness you choose to share. This podcast is an example of ungated contact. There are some who believe that this is the only way now to distribute our content, and then use that to build what I call in my book a sticky

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42:03

Marketing a Vegan Product to Meat Eaters - with...

MAP IT Marketing ·

2022/09/22

The first time I tried Vince it was in a white paper bag, passed to me by its creator Debbie Stowe at one of my live training events. I took it home and over the next few days used it in my family cooking. Nobody noticed until I fessed up that I’d been “watering down” our meat with a dehydrated vegetable mince look alike. That of course was exactly how Debbie and her husband Nigel had imagined their vegan product would be most used. Not as a product just for vegans, but as a way to easily

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30:27

Marketing Tactics That Need To Die and What To Do...

MAP IT Marketing ·

2022/09/15

One of the biggest mistakes small business owners make (including marketers) is to assume that something it’s not a good idea simply because we don’t like it. Email is a great example. Everyone has an idea of what frequency of email is ok, but it’s generally far less than what is actually ok! However there are some marketing tactics that go on that are not good for you, your brand or your business. Some of them are even against the terms of service of the platforms we’re using. This podcast was

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49:41

Why Thunderpants Removed Gender From Their Marketing

MAP IT Marketing ·

2022/09/08

When Thunderpants started almost 27 years ago, selling comfortable underwear first in Nelson, then nationally and later internationally, it was like most other clothing companies. There was a woman’s range, and then later a men’s range. Sisters Sophie and Josie have seen many changes in what people have bought, and who’s buying. While hipster briefs were the most popular for years, ultra high waisted pairs now vastly outsell them. Their fabrics are designed and printed here in New Zealand, and feel

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66:07

Why is My Course Not Selling? - with Linda Reed-Enever

MAP IT Marketing ·

2022/09/01

Creating a course is very very different from selling a course. Whether it’s a DIY, blended learning, or group coaching course, there’s this idea that if you make it, they will come. That is simply not true. Every now and again someone will create a course that happens to catch an early wave of change and it’s an overnight success. But even if you’ve got a sizable list, an engaged audience and people like you, selling spots on a course is often far more difficult than the ‘course gurus” will let

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39:47

The Five Business Levers You Need for Business Growth

MAP IT Marketing ·

2022/08/25

If business growth is on your mind, you have five levers you can adjust in your business. The key is to know which one to work on first, and then what to do next. In this episode of MAP IT Marketing we take you through the five levers, and I show you what you can think about and change at each stage. One of the biggest differences between a marketing strategist and a digital marketing strategist is that if we’re looking at all types of marketing, we also will look at your whole business

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65:17

PR, Publicity and Self Publishing - with Elizabeth...

MAP IT Marketing ·

2022/08/18

Out of the many undesirable traits I have, my ability to underestimate the sheer volume of any one task has to be my least favourite. Match with my confidence that “it’s all going to turn out great” and I get myself into a few too many pickles for my liking. I have gotten better. But this year I discovered that my decision to self publish my book Be a Spider, Build a Web was a far bigger task than I had expected. Not only did I have to write the thing, but then I had to work out how to get it

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45:21

What the ACTUAL Instagram?! with Sarah Galbraith

MAP IT Marketing ·

2022/08/11

There is one constant in digital marketing. And that constant is change. Sometimes it’s a change for the better, sometimes it’s not, and sometimes so much changes at once it’s hard to work out what on earth is going on. Because I work with small business owners on marketing, I take hours a week to learn and stay updated. But with taking off a few weeks in July, I managed to miss one of the biggest (and quick to be removed) updates to Instagram in some time. I knew I needed help to work out what

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58:24

Sticking To Your Convictions For Your Own Brand with...

MAP IT Marketing ·

2022/08/04

I’m getting older (aren’t we all!) and often get super frustrated when trying to find clothing, and skin care that is targeted to me, but uses younger faces and bodies. I want to see things using my type of skin. Or my type of body. I first heard about our guest Gemma Ede’s range Conviction when someone I love following on Instagram - Emma John, talked about how she was using the product on her skin. Emma’s an incredible stylist and has influenced me before. Last time it was a white linen

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52:54

Getting The Sticky On Working In A Family Business

MAP IT Marketing ·

2022/07/28

I’ve got a particular love for family run businesses because we’ve got one ourselves! So when I heard that Fiona from The Damson Collection was now working alongside her son in her business, I really wanted to find out how that dynamic works. Fiona was an editorial and commercial photographer for twenty-five years, until she had to find an alternative income after losing her ability to see with binocular vision. (it’s since been restored) She had started up a macaron business, and moved to Hawkes

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25:21

Is Using a Webinar For Lead Generation a Dead Duck?

MAP IT Marketing ·

2022/07/21

I’m sure you’ve either experienced that “free webinar from hell” or heard about them. You know the ones where you sign up for what looked great on paper, to find it’s got three bits of fluffy info, and a forty minute sales pitch (with a promise of the good stuff if you stay and listen, only to find the “good stuff” was the fourth bit of fluff) I’m a huge believer in the power of using webinars to build trust, gain new clients, and make sales. But I’m not a fan of crappy webinars that waste the

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60:47

How to Thrive as a Neuro Divergent Business Owner

MAP IT Marketing ·

2022/07/14

Our guest today, Vanessa Victor has a saying. “Once you’ve met a Neuro Divergent person, you’ve just met a neuro divergent person.” What that means is that the way a neuro divergent brain works will present itself differently in everyone. With between thirty to forty percent of the population considered to be likely Neuro Diverse, and the fact a neuro divergent person is more statistically likely to own their own business, there’s a lot of us running around out there in small business land! I know

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15:58

Eight Steps to Marketing During a Recession

MAP IT Marketing ·

2022/07/07

While there are a few outliers who are thriving at the moment, many of the business owners I’m speaking to are definitely seeing a cool down in leads and sales at the moment. Now I’m not an economist, but I love to read and explore, and I’m also a mega planner. So with markets all over the world saying a recession is coming, and my desire to make sure both we and you are prepared, I thought this was a great opportunity to talk about how we need to market during a recession. If there’s anything you

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40:02

How to Thrive As a Creative Business Owner - with...

MAP IT Marketing ·

2022/06/30

I’m incredible thankful we now live in a world where pursuing a life where you can support yourself with your art and creativity is now a completely viable idea. When my mum was young, and she was a potter, it was the times of co-ops and you felt like you were on the edges. When I was younger it was still very much seen as a side gig and you had to be pretty sure of yourself to really commit to it. I think you still need to really believe in the importance of allowing your creative and artist life

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32:26

How to Use Storytelling In Your Marketing

MAP IT Marketing ·

2022/06/23

The human brain is hardwired for story over facts. This is the secret of all conspiracy theorists, politicians and cult leaders since forever. If you can tell a story, you can change a mind. Now I’m now suggesting that you listen to this podcast and go off to start your own cult! But I do want you to think about how you craft stories for your business, that help you attract your ideal clients, and help them trust you enough to buy from you. There are a few hooks involved with learning to tell

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47:54

Started a Facebook Group? Then What? - with Ines Curin

MAP IT Marketing ·

2022/06/16

I’m not a fan of nitty gritty action lists, but I do love mapping out a plan. I’m extremely goal orientated, and always want to know my “why” before I commit to anything. If the goal is juicy enough I’ll work incredibly hard to reach it. I also love the idea of being a little more whimsical with my planning, although if I’m completely honest, I’m not sure I’ve got it in me to do it! I can’t start something then work out how it’s all going

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23:21

13 Time Saving Marketing Hacks for Small Business Owners

MAP IT Marketing ·

2022/06/09

There are no guarantees in life except when it comes to this: once we use up time, we can’t get it back. For small business owners, trying to fit marketing into an already full on week, it’s easy to understand why marketing gets pushed to the bottom of the list. A lot of us don’t enjoy it, we can get freaked out by all the things we need to do, and quite frankly, it’s hard to know how we should be using our time best to market in the most effective way to get actual

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19:07

Why Your Content Marketing Strategy is Like a...

MAP IT Marketing ·

2022/06/02

This is not my normal type of podcast! I wanted to share with you some of my new book Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses. And I don’t think I’ve ever listened to a podcast that’s just the author reading out a chapter - but I did ask my incredible Facebook community if they thought it was ok, and they said yes - so here we go! This podcast is me reading Chapter Two of Be a Spider, Build a Web. It’s a breakdown of why our content marketing

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114 results

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