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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

24:32

Data Storytelling in Market Research and Great Buyer...

Ponderings from the Perch ·

2024/06/21

Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for underrepresented communities. Data Larks is a pioneering consultancy dedicated to diverse data storytelling and analysis. Hunter, with over 20 years of

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15:09

Join Us as We Celebrate Global Focus Group Day, with...

Ponderings from the Perch ·

2024/06/14

Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day is all about recognizing the heroes of market research,” Suzuki explians. “It's a day to honor the power of face-to-face interactions and the ‘A-ha’

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22:47

Personal Brand Building Through Better Storytelling...

Ponderings from the Perch ·

2024/06/04

Who here loves PowerPoint? Anyone… yeah, us too.On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach understands the power of storytelling to captivate audiences and drive meaningful change, and firmly believes that traditional presentation methods like

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25:27

Build Radical Relationships with Shawn Nason

Ponderings from the Perch ·

2024/02/23

He’ll admit, Shawn Nason is a lot.He’s looking for leaders who are mavericks. He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to build a sustainable and thriving business is to put people first. As an experienced evangelist and experienced ecosystem designer, he unapologetically

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20:20

How to Pass the Baton from Marketing to Sales for...

Ponderings from the Perch ·

2024/02/09

ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also immensely helpful is knowing how to bring your sales and marketing departments together for a revenue generation WIN. No more listening to marketing blame

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22:35

Entrepreneurship in Market Research with Alisa Hamilton

Ponderings from the Perch ·

2024/02/02

It’s time to quit thinking inside the box you’re creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Alisa started Harvest Insights out of a need she saw to help overwhelmed research teams be able to siphon off some of their overflow work on an as-needed

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15:11

4 Things your Marketing Agency must know to Serve the...

Ponderings from the Perch ·

2024/01/26

Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth. So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between qual and quant, nuances in the competitive landscape, getting familiar with insights associations and organizations, and still not being any closer to

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23:49

Identifying the Anomaly, Trend, or Bot for Better...

Ponderings from the Perch ·

2024/01/19

In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney, CEO and Momma Bird of Little Bird Marketing is joined by Andrew Moffatt, CEO and Co-Founder of Qrious Insight to discuss the future of dynamic brand tracking

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33:43

DEI 201: Diversity, Equity, and Accessibility with...

Ponderings from the Perch ·

2024/01/12

We’ve had DEI 101, can we advance? It’s time for 201. Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change. Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Diversity + Equity + Accessibility to build culture from the inside out. Entrepreneurial in spirit, creatively minded, and service at heart, Kimfer is a

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21:12

How Great Book Ideas Become Published Books

Ponderings from the Perch ·

2024/01/05

So, you want to write a book? Is the idea becoming a burden because you can just see a way forward to getting it done? In the true spirit of “always be helping” (ABH), our Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney pulls the curtain back and talks about her experience hiring a scribe to complete her book. The most important first step is to get clarity about WHY you MUST write your book. Are you looking for new clients? Want opportunities for public speaking? Want some street

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24:11

8th Annual Holiday Spectacular! Spectacular!

Ponderings from the Perch ·

2023/12/21

It’s here! Get ready for tidings and good cheer…it’s the 8th Annual Holiday Spectacular! Spectacular! The Peeps won’t be baking any treats this year, but we do have quite a few treats (and tricks) up our sleeve for you. Which holiday are we celebrating again? Little Bird Marketing is – as you may know – a marketing company. This year we’re covering something near and dear to our hearts…holiday marketing! While we don’t really do holiday marketing we can all appreciate a good holiday

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22:05

Market Research for the Tech Industry with Joanna Jones

Ponderings from the Perch ·

2023/12/15

Q: How did Microsoft Office get so famous? A: Word of mouth. Now, how did Microsoft Office improve its products using user experience research to satisfy customers and improve retention? No more dad jokes here. That’s a serious question for Joanna Jones with InterQ Research. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Joanna to this podcast episode on Ponderings from the Perch. Joanna founded InterQ Research, a full-service qualitative and quantitative research firm headquartered in

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33:21

The Art of Content Collaboration with Andy Crestodina

Ponderings from the Perch ·

2023/12/11

Roll out the red carpet and act as paparazzi for those you admire in the business world; It’s time to start collaborating! CEO of Little Bird Marketing, Priscilla McKinney, is joined by content strategy expert, and good friend, Andy Crestodina to discuss the power behind collaboration. If you know Andy, you know he is helpfulness incarnate! In this episode, he’s doling out secrets to driving growth in content creation by finding ways to help others. Andy has been in the web design and interactive

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13:35

Marketing Plan Template Advice

Ponderings from the Perch ·

2023/12/08

A few questions from the CEO of Little Bird Marketing, Priscilla McKinney about your current marketing plan template: - When you think about your marketing efforts, is it strategic? - Have you defined and written down your goals and objectives? - How are you holding your marketing efforts accountable? - Are your marketing efforts repeatable? When we sit down to do something, it's easy to have the mindset of just getting it done. We get hung up on the daily hustle and bustle of marketing

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22:58

Reaching Gen Z for Market Research Insights with...

Ponderings from the Perch ·

2023/12/05

Don’t get caught sending an email to Gen Z expecting them to take your survey. They won’t see it in their inbox of 5,735 unread messages. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, to discuss how to best engage with Generation Z for market research. Jennifer is an expert in Gen Z engagement, specifically the ability to connect with younger generations for the purpose of consumer understanding and insights that move brands

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25:00

Exactly What are Successful Marketers Doing These...

Ponderings from the Perch ·

2023/11/17

Feel like you’re becoming irrelevant and lost in the industry? In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic, a Marketing and Leadership Consulting Firm, Nancie shares the issues marketers face and the steps to move past old thinking and onto new strategies. Marketers today are confronted

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53:50

LIVE from the Insights Association Corporate...

Ponderings from the Perch ·

2023/11/03

What do the greatest research minds share when brought together? If you’re experiencing a serious case of FOMO because you didn’t make it or are just wondering what everyone else was talking about while you were there, we bring you the Insights Association Corporate Researcher's Conference in a nutshell. When it comes to market research, consumer insights, shopper insights, survey sample fraud, focus groups, UX and CX, mock juries, what AI can do in the industry, and what the heck a synthetic

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21:25

The Industry Conference Pep Talk: 3 Ways to Maximize...

Ponderings from the Perch ·

2023/10/27

Spending too much money on in-person events? Experiencing FOMO when you don’t go to an industry conference? Struggling to get a return on investment from your trade show booth? You are not alone. Today, on Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, delivers the tried and true maxim for in-person events: “What you put into it is what you’ll get out of it.” She outlines tips to make the most of your experience during the next conference…should you

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33:04

What it Takes for Brands to Make Genuine...

Ponderings from the Perch ·

2023/10/20

Q: Who do you call if your insights are taking you to Japan? A: Myth-busting Japanese culture expert Dominic Carter and his team. Today, our CEO and Momma Bird, Priscilla McKinney, welcomes a good friend and experienced researcher, Dominic Carter, Representative Director and CEO of The Carter Group. Originally from Australia, where he was educated and started his career, Dominic has lived and worked in Japan since 1999. He has launched and nurtured several successful businesses in the market on

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23:53

Facing the Future of Market Research with Eileen...

Ponderings from the Perch ·

2023/10/13

You have been questioned. The marketing and market research industries have been challenged. But what if we had the courage to face them boldly? Join Priscilla McKinney, CEO and Momma Bird, here at Little Bird Marketing as she welcomes inspirational and aspirational colleague Eileen Campbell. With an amazing amount of experience in the industry and a finger on the pulse of what the change makers are thinking about today, she shares her insightful perspective about what conversations we should be

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