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PODCAST

Media And Marketing w/Jon Rognerud

Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what"s working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better. Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is currently a

business

All Episodes

18:52

How To Double Or Triple E-Commerce Sales With This...

Media And Marketing w/Jon Rognerud ·

2019/04/25

Facebook Corporation reported a very strong earnings report in Q1... just released. They reached 2.38 billion monthly users, up 2.5 percent from the previous quarter, and it pulled in $15.08 billion in revenue. If you are thinking or seeing comments about Facebook not being the right platform to get new customers, clients or patients - you might have to retract a bit :-) There still is an amazing opportunity here. And, if you are a business owner running e-commerce stores and selling directly

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19:38

Video Sequencing Framework With Facebook Ads To...

Media And Marketing w/Jon Rognerud ·

2019/04/24

"Wow - what a cool tip, that will really help me.. thanks!" Yes, that's exactly what you want your prospects to say when they see your new video education framework on Facebook. This unique approach is what I talk about today - the ability to use videos, you (on camera, optional but highly recommended) and a series of useful, unique, helpful videos to inform, educate and inspire your audience to action. ... and yes, with a clear call to action and a sense of (not forced or fake) urgency. Download

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22:10

Facebook Ads: How To Get An Explosion Of Direct Dial...

Media And Marketing w/Jon Rognerud ·

2019/04/23

Getting people and businesses to call you is a favored approach to grow your organization. Cold calling and doing outbound sales calls is a less desired model. You are not in control and more stressed than you should. The old "just dial - it's a numbers game" is not a happy scenario. Plus, you are not Grant Cardone (and you don't have to be). So... Today, I'll talk about - and show you a framework that works really well for the "direct dial inbound lead gen" businesses. This is perfect for lead

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15:50

Tools For Maximum Website Performance: Where To Start...

Media And Marketing w/Jon Rognerud ·

2019/04/22

Are you optimizing your website user experience for desktop and mobile? Speed is massively important in today's competitive markets. Get ready to OPTIMIZE! In today's broadcast, I talk about the tools, systems and approach you must use to get faster load times so you get more love from users and search engines alike. Here's one of the tools I talk about, and it's free: www.gtmetrix.com Listen and watch on YouTube to get the full picture, and to to learn what's most important to start with. --

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13:23

Friday Footage: How To Build The BEST Facebook Ad...

Media And Marketing w/Jon Rognerud ·

2019/04/19

This is the first episode of a weekly educational hot tip I call 'Friday Footage' (for now). Today - I'll show you how to create the BEST (engaging) creative for the Facebook Feed that is working right now. The creative is a static image, 1x1 (dimension). We call this the "boxed" version. You may or may not know about it? So... use this to get better engagement and throughput from your top of funnel ads. (And yes, consider the 1x1 video version also). Here's how to do it: canva.com 1080x1080

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15:07

There Is A NEW Art Of Selling (That Puts You In...

Media And Marketing w/Jon Rognerud ·

2019/04/18

You've seen the "old way" and "new way" of selling - lots has been written about it. However, the old way still works but the new way has already taken foothold and developing further as we speak. Don't miss this new way of selling. So, which one should you choose? I'm obviously biased (being an online driven person) But, even though I've worked in call-centers, and doing "smile/dial for dollars" sweatshop-style selling, I know what REALLY works best. This episode talks about the two stages of the

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14:12

Why Facebook Ads Never Work Right ... The First Time...

Media And Marketing w/Jon Rognerud ·

2019/04/17

Hey - if you have been listening to my podcast for a while, you've heard me talk about Facebook ads and the issues folks are having. In fact several episodes back - I talked about Facebook ads mistakes and the common issues there. Today, I wanted to share a couple of slides from a presentation I made last week at Chapman University - and one slide in specific. This ONE slide explains why Facebook Ads don't work right out the gate. And, it's not what you think! Hopefully, you'll take this to heart,

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15:32

Facebook Ads: How To Double Sales From Your Current...

Media And Marketing w/Jon Rognerud ·

2019/04/16

Ask any business owner about want they want more of - and the answer is 98% of time... SALES! What many don't know, however - is that they ALREADY have assets and data that can be used PROFITABLY for ads via "custom audiences". READ ON... For Facebook (and Google) you can compile existing CRM data and export this (name, email). Next, you can upload these data sets (segmented by buyers vs. subscribers) to ad platforms. Finally, ads can be presented to "warm" (subscribers) and "hot" (buyers) audiences

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18:59

The Most Important Thing You Can Do For Finding Your...

Media And Marketing w/Jon Rognerud ·

2019/04/15

Are you familiar with the "10 market profiling questions" to ask ... before you write any new copy or message? Well today, it's your day! If you follow these steps, you'll end up with a totally transformed message to market match - and you'll end up selling more and receive more love from your target audience at the same time! Here's the 10 steps in PDF format - and I cover it on the broadcast today: https://jonrognerud.com/docs/top-10-market-profiling-questions.pdf Here they are (Dan Kennedy,

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18:42

Local Business Marketing: 19 Ideas That Can Skyrocket...

Media And Marketing w/Jon Rognerud ·

2019/04/12

Let's talk about expanding and growing sales for your local, small business. It seems overwhelming at times, doesn't it? And, on top of that, business flow is not always consistent, and not predictable... There are seemingly too many opportunities to grow a business in a local market - and it's hard to know which option to choose first. That includes everything online as well (Note: if you want a Facebook Ads Audit, go to http://www.fbadsreview.com) BUT ... here's the good news: ...you only new a

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14:23

Paid Advertising: How This 5-Stage Ladder Perfectly...

Media And Marketing w/Jon Rognerud ·

2019/04/11

Where should you start your advertising? Google? Facebook? YouTube? Twitter? And, what's the best campaign approach? Today's broadcast is about paid advertising and where to start - a common question. I'll walk you through a simple, but powerful framework pulled from the original works of Eugene Schwartz (the five stages of awareness) and "Breakthrough Advertising". (Get that book!) * Big shoutout to my friends Justin Brooke and John Belcher over at Adskills.com for developing this very cool graphic

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17:31

Where Content Creation Ideas Begin (Tips To Get...

Media And Marketing w/Jon Rognerud ·

2019/04/11

The phrases "analysis paralysis" or "writer's block", are very familiar to so many that deal in content creation. This applies to both online and offline content creation. But, here's the truth: Content development and finding seed ideas to get started, begin with YOU (and your team, if you are a larger enterprise). That means accessing the analytical as well as the creative mind. Analytical - in the sense that you must have a goal established, a purpose, and a destination (call to action) that

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47:33

Search Expert Chris Boggs: Growth Lessons From The...

Media And Marketing w/Jon Rognerud ·

2019/04/09

Mr. Chris Boggs is a well-known search marketing expert and business advisor in the search marketing community. Chris and I have met at many search (marketing) conferences over the years, and he always delivers top-notch insights, action-driven steps and shares deep knowledge to his audiences. This comes from his personal nature and style of communication, and from almost two decades in the search business. He stays current on the business of search and social, still learns every day - and loves

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23:14

Jeremy Born, CEO Of CoinGenius.ai - Thinking About...

Media And Marketing w/Jon Rognerud ·

2019/04/08

Today, I'm excited to share the interview I did with Jeremy Born, CEO at CoinGenius.ai - an AI-powered cryptocurrency intelligence engine. Another great training broadcast from experts in the field of business, sales, marketing, entrepreneurship and media. Essential learning: a) Cryptocurrency and the impact it has on investors, business owners, consumers, and what to look out for when doing your research. b) Benefits and drawbacks, risks. c) Trading opportunities and what it may mean for you. d)

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33:00

Alex Nerney: How To Build A $100k/Month Blogging...

Media And Marketing w/Jon Rognerud ·

2019/04/08

Alex Nerney is a successful entrepreneur, blogger and coach from www.createandgo.com He and his partner, Lauren McManus - overcame debt, crippling anxiety and their soul-sucking corporate jobs -- to make over $100,000 per month blogging and travel the world to amazing places like Portugal, Peru, Bali, and others. Their mission right now is to help 1,000 students make $100/m blogging, 100 students make $1,000/m blogging, and 10 students make $10,000 per month blogging. Listen to the story, and more

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11:40

This Is The World's Best Traffic Source (Not What You...

Media And Marketing w/Jon Rognerud ·

2019/04/07

Are you struggling to find the best (highest quality) traffic for your business? You're not alone. Traffic is essential to any business, it's indeed the lifeblood of that business. So today... I'll dissect the model that we use at the agency, and how you can get the best traffic source that works. This is one of the most important lessons you'll face when dealing with digital marketing online today. The first question we most often get is: "I need more traffic - and what's the best (cheapest) place

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16:51

6 Reasons You Must Use GTM For Your Website (Zero...

Media And Marketing w/Jon Rognerud ·

2019/04/06

Google Tag Manager: Are you using it for your website? Why Not? If you are like most business owners, you are using tracking scripts and code snippets on your site that feed other 3rd party tools. For example, Google Analytics, Hotjar, Taboola, Outbrain, Facebook Pixel, Adwords, etc. Keeping track of all these scripts and managing them + involvement of your web/tech team, developers, etc - is a nightmare. Plus, it can take a long time to make changes & deploy (through the traditional development,

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15:29

Facebook Ads and Reminder Marketing: New Ways To Use...

Media And Marketing w/Jon Rognerud ·

2019/04/05

Still using the clicks->landingpage->ty model? In other words, you are: Getting traffic from ads, social or SEO, then pushing the visitor (person) to enter their name & email on a squeeze page or landing page, and then sending something useful via email, confirming receipt via the "ty" (thank you) page. (With a possible upsell too, perhaps) Yes, this still works great and makes a lot of money for those who implement it the right way. But... ...not here today to talk about that model. We're going

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22:59

How To End Your Digital Marketing Worries - #052

Media And Marketing w/Jon Rognerud ·

2019/04/04

You have a great business. You have a great team. You've been doing this for a good while, and loving it. Your customers, clients or patients love you too. There's just one problem... You're stagnant. You're not clear on your next steps. You know digital marketing is what you need more of. So... How do you move your business to the next level with consistency and predictability? And, with a plan you can understand and see the end results of? Hiring more staff creates too much overhead, overwhelm and

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20:13

Business Owners Who "Know It All" Are Not Invited To...

Media And Marketing w/Jon Rognerud ·

2019/04/03

This episode is not for the presumptuous or overconfident business owner or entrepreneur that knows it all. You'll learn why in these minutes we spend together together today. I hope you'll listen carefully. So Jon... why such a "strange" headline? Because... I've spent a lot of time in this field (digital marketing and dealing with clients) and wanted to make sure I got today's message across to you. This is a personal broadcast to you, a man or woman who has a real interest in growing your

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87 results

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