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PODCAST

Customer Growth Sessions

Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.

business marketing

All Episodes

24:48

How Emerging Brands Can Grow Through Influencer...

Customer Growth Sessions ·

2024/07/26

In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify.To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/. For more insights, visit Marketbite or contact her via email at amber@mktbite.com or on Linkedin

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31:15

How to Invest in New Technology for Your Ecommerce...

Customer Growth Sessions ·

2024/07/16

In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications.Get in touch with Tonic to learn more, or by contacting Lauren directly: lauren.linzer@hellotonic.com

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22:43

Selling Internationally: International Logistics with...

Customer Growth Sessions ·

2024/07/05

In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping.Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for international growth, and highlights tools and trends that benefit e-commerce businesses aiming to reach international markets. To learn more about Mayple and to

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50:13

Scaling a Franchise, Brick and Mortar vs. Ecommerce,...

Customer Growth Sessions ·

2024/06/18

Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry.Erin discusses how Bella Bridesmaids has expanded into a successful franchise with over 40 locations across the U.S., all renowned for their exceptional customer service. Learn how the brand continuously

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39:07

Acquiring Your First $1,000 in Ecommerce Sales with...

Customer Growth Sessions ·

2024/06/03

Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet.We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space. Greg shares his experiences and strategies around customer acquisition, the power of content creation, and the importance of offer strategy for early-stage brands, with a particular focus on how brands can acquire their

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37:16

Building a Community-Driven Business with Jason...

Customer Growth Sessions ·

2024/05/23

Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard, as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple beard-growing contest among friends sparked the creation of a flourishing beard care brand.Learn about the brand's deep connection to community and

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36:00

Email Segmentation with George Kapernaros, Owner of...

Customer Growth Sessions ·

2024/05/14

Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency. George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns. Looking to connect with George? Visit the YOCTO Agency website or reach out to George on Linkedln.

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26:40

Scaling a Business Through Community Education with...

Customer Growth Sessions ·

2024/04/23

Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry. Explore how Bill's journey in the industry has led to success and innovation in the field. Looking to get in touch with Bill? Learn more about Bill Spohn visit trutechtools.com website or send him an email:

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29:30

Scaling Your Email Lists with Damon Didier, the...

Customer Growth Sessions ·

2024/04/09

Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce.Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts and drive customer engagement for better results. Looking to connect with Damon? Visit https://winatecommerce.com/ for more information, or reach out to

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41:48

Community-Driven Business Growth with Bastian...

Customer Growth Sessions ·

2024/03/27

Today, we're talking about community-driven business growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch.Bastian shares the inspiring journey of creating and scaling extreme hiking events from a small gathering to large community-driven experiences pushing participants beyond their limits. He delves into the significance of building a robust community, the challenges and triumphs of expansion, and the innovative strategies implemented for growth and engagement. Looking to learn more about

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34:50

Starting an Ecommerce Business with Ramin Ramhormozi,...

Customer Growth Sessions ·

2024/03/12

Today, we're talking about how to start an ecommerce business with Ramin Ramhormozi, the Managing Partner at SKU Agency.We discuss primary considerations before launching your first website, scaling up manufacturing, and more. Looking to get in touch with Ramin? Learn more about The Ecommerce Revolution community here or connect with Ramin on LinkedIn.

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19:56

How to Build [+ Systematize] an Influencer Marketing...

Customer Growth Sessions ·

2024/03/04

Today, we're talking through how you can build and systematize an influencer marketing campaign with Johan Jedåker, the Founder of Better Support.Johan shares guidance on how to find influencers to partner with, common mistakes he sees in influencer marketing, benchmarks for how much to expect to pay for a campaign, and much more. Looking to get in touch with Johan? Learn more about Better Support on their website, or contact Johan directly via email or LinkedIn.

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37:06

How to Design + Prioritize CRO Experiments with with...

Customer Growth Sessions ·

2024/02/22

Today, we're talking through Holistic CRO with Nils Koppelmann, Experimentation Consultant at 3tech.Nils shares his guidance on how to design and prioritize CRO experiments to grow your business, talking through the intersection of customer development and conversion rate optimization to learn about your customers to improve your product and website experience. Looking to get in touch with Nils? Connect with him directly on LinkedIn and subscribe to his newsletter, Experimentation Tuesday. A few

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08:50

SEO Shorts: The SEO Road Trip — Explaining the...

Customer Growth Sessions ·

2024/02/16

Today, we're taking a break from interviewing other experts to bring you our first episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. We're discussing the 3 core principles of SEO: Relevancy, Authority, and Crawlability. Our Managing Partner, Pat Ahern, explains these principles by equating them to a road trip. See https://intergrowth.com/seo/principles/ for more.

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24:44

Google Ads Performance Max Campaigns with Jim...

Customer Growth Sessions ·

2024/02/02

Today, we're talking through Google Ads Performance Max (PMax) campaigns with Jim Hammerel, CEO of the Google Ads agency, Xtropy. Jim dives into the pros and cons of PMax, what types of businesses see the best results from it, and how to effectively drive results with PMax. Jim also shares a secret script that can be used to uncover hidden data from your PMax campaign: https://github.com/agencysavvy/pmax. Looking to get in touch with Jim? Learn more about Xtropy here, or connect with him

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33:32

Meta Ads with Nils Nordström, Founder and Senior...

Customer Growth Sessions ·

2024/01/22

Today, we bring Nils Nordström, the Founder and Senior Marketing Consultant at Flax Digital, onto the podcasts to talk through strategies for ecommerce businesses to build and scale their Meta Ads/Facebook Ads campaigns to scale their business. We talk through the pros and cons of Meta Ads, Nils' top recommendations on how to successfully build a Meta Ads campaign from scratch, common Meta Ads mistakes that cost businesses thousands, and how to monitor progress over time. Looking to get in touch

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26:19

Email and SMS Marketing for Ecommerce with Jimmy Kim,...

Customer Growth Sessions ·

2024/01/19

Today, we're speaking with Jimmy Kim, the Founder and CEO of ⁠Sendlane⁠, about how businesses can level up their email and SMS marketing for better customer retention. Looking to get in touch with Jimmy? Connect with him on ⁠LinkedIn⁠ or ⁠Twitter⁠.

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77 results

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