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PODCAST

Online Confidential with Jody Milward

Discover Secret Ad Manager Business and what you need to know to create 6 figures working from home or anywhere as a Facebook or Meta Ad Manager.

business marketing

All Episodes

08:49

Vanilla. Great for Ice Cream, not for Ad Copy

Online Confidential with Jody Milward ·

2022/09/15

If I see one more webinar ad from a business coach who coaches other coaches about business coaching that is all vanilla, fluffy, and vague…I will puke! As an ad manager, it's generally not your job to be a copywriter. However, a lot of the time, you probably end up writing the ad copy for clients because that's just what happens. Lately, the ad copy in the newsfeed for webinar ads that invite coaches to watch a webinar about coaching other coaches, is waffly, vanilla and vague. It’s the

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12:05

Learn How this Ad Manager Gained Confidence Running...

Online Confidential with Jody Milward ·

2022/09/14

Despite doing other Facebook Ad courses, Loredana always felt there were pieces missing. When it came time to run a launch for a client she was looking for proven launch strategies to give her the confidence run these campaigns for her clients. Discover how the Elite Ad Manager Certification provided Loredana with the strategies and confidence she was looking for - which also has helped her to increase her rates. You can find Loredana at https://loredanabaranga.com/

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09:28

Signed A Client Who Isn't A Good Fit...What Now?

Online Confidential with Jody Milward ·

2022/09/08

Despite everything you know, there are times when you sign on a client who is not the right fit. It happens to all of us. Whether you’re new to being an ad manager, or you’re an experienced ad manager, the way you manage clients who don’t turn out to be a good fit is a rite of passage to claim your ad manager label. You want to help people and often it’s a case of wearing your heart on your sleeve. You get on calls with people you know you can help and take them on board. Maybe there are red

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11:42

Discover how Karen was able to embrace change to...

Online Confidential with Jody Milward ·

2022/09/05

Karen discovered that being around other Facebook ad managers and being able to learn from them and being open to change is what made her the successful ads manager she is today! You can find Karen at karennelsondigital.com To learn more about the Elite Ad Manager Certification program https://eliteadmanager.com/

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07:31

Should you include Ad copy in your Facebook Ad...

Online Confidential with Jody Milward ·

2022/09/01

Getting people to opt in to offers from Facebook ads means having great ad copy. The messaging people read in your client’s ads will either resonate with them and attract them to their offer…or not. You want to help your clients find great leads but it’s practically impossible when their ad copy won’t convert. Maybe you have a client who insists on writing their own ad copy, and because they don’t understand Facebook advertising policies their ads are likely to be rejected. Or they expect

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12:13

From $2,000 a month to now $2,000 a day

Online Confidential with Jody Milward ·

2022/08/29

Learn how Cassandra went from making $2,000 a month as an ESL teacher to now managing clients that are spending $2,000 a day. You can find Cassandra at https://theseedsuite.com/ To learn more about the Elite Ad Manager Certification program https://eliteadmanager.com/

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08:01

Do you really need to build an audience with Facebook...

Online Confidential with Jody Milward ·

2022/08/25

Reports are coming in that unexplainable rising ad costs are causing ad managers who only run conversion campaigns to experience migraine-like headaches that last for the entire length of client campaigns. Remote offices all over the world are where ad managers are hiding and crying into their morning coffee looking dishevelled and exhausted because… Costs per click have doubled, tripled or more… Conversion rates have hit rock bottom… CPMs are higher than the temperature of lava… Costs per

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15:47

Learn how Crystal was able to boost her confidence...

Online Confidential with Jody Milward ·

2022/08/24

Learn how Crystal was able to boost her confidence with the strategies she learned while in the Elite Ad Manager Certification program. You can find Crystal at www.crystalcherrydigital.com/ To learn more about the Elite Ad Manager Certification program https://eliteadmanager.com/

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06:22

What do you do if your client wants to run Facebook...

Online Confidential with Jody Milward ·

2022/08/18

Is there anything more exhilarating in your day as an ad manager than seeing results that show you’re helping clients get more leads and more sales, at the lowest possible cost per lead? 😎 If you can think of something more thrilling, let me know! 😉 You’re driven by the results and want to do your best to help your clients. So when a client tells you they want to run facebook ads to multiple funnels, what do you do? Do you say… ‘Sure, I’m onto it!’ or ‘Can we have a chat about this

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07:43

Meet Corin Goodman, one of our UK Elite Ad Managers

Online Confidential with Jody Milward ·

2022/08/15

Listen to why Corin chooses to run Facebook ads for businesses that are purpose-driven and making an impact. You can find Corin at www.coringoodman.com/ To learn more about the Elite Ad Manager Certification program https://eliteadmanager.com/

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05:24

When It’s Ok To Let Ad Frequency Go High

Online Confidential with Jody Milward ·

2022/08/11

How high should you let the frequency of ads go? If you’ve panicked when you’ve seen high frequency on ads, here’s some good news! There are times when a high frequency is totally okay despite what some expert textbooks will tell you. On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I explain when to know it’s ok to let the frequency metric go high and when you want it to stay limbo low.

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13:27

Learn how Anneloes combines her marketing knowledge...

Online Confidential with Jody Milward ·

2022/08/08

Meet one of our Certified Elite Ad Managers, Anneloes Zuiderveen. Discover how Anneloes combines her marketing knowledge with her Facebook ads knowledge to help European business owners with their ads. She discusses the quickest way for a Facebook ad manager to check if clients are ready to run ads. 1. Is there a strong headline? 2. Pain points. Are they really specific? 3. Is there a substantial frequently asked questions part of the site? You can find Anneloes at

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06:42

What should you change first? Audience or Ad to lower...

Online Confidential with Jody Milward ·

2022/08/04

Nothing sends Ads Managers hurtling into a pit of despair faster than seeing CPMs and lead costs closer to boiling point. If you’re ever stuck wondering what to change first to reduce those high lead costs… Do you change the ad copy first?... Or should you change the creative?... Or do you need to test a different audience?... Especially if you’ve got a small budget like $20 a day to work with… On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad

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19:35

Meet one of our Certified Elite Ad Managers, Amanda.

Online Confidential with Jody Milward ·

2022/08/02

Amanda went from corporate work in marketing to working from home as a Facebook ads manager, which now allows her to run her business around spending time with her children. Learn more about becoming a Certified Elite Ad Manager at https://eliteadmanager.com/

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08:31

Diversify your Ad Management services the right way

Online Confidential with Jody Milward ·

2022/07/28

Blink and you might miss changes Facebook makes to the platform. The goal posts are always moving and you might be tempted to think about running ads on other platforms to diversify your services and maintain revenue. It’s hard to ignore when you hear things like… …TikTok ads are going crazy! …Pinterest ads are hot! …Facebook ads aren’t working! And this is where a lot of Ad Managers get stuck with offering only Done for You services. In this episode of Online Confidential, where I

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06:02

Don't let your money stories limit what your clients...

Online Confidential with Jody Milward ·

2022/07/21

Have you ever offered a client a price on your services that you thought was a ‘fair price’... …But deep down you knew you were low-balling what you could have offered? You just couldn’t bring yourself to go higher because a tiny little voice whispered in your ear, ‘You’re not worth that much’ ‘They won't pay that much’ ‘That's too much to charge, you’re not an expert’ ‘I can only charge them this much’ If thoughts like these have ever

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05:06

How and when to use Collection Ad Formats

Online Confidential with Jody Milward ·

2022/07/14

Your ads might be converting well at top-of-funnel but that audience is heading into the ‘hello, is anybody there?’ bottom-of-funnel. So you’re going to need more than the usual tricks in your ad manager toolbox to retarget that audience and get them over to the conversion party. I’ve been using a new ad campaign strategy with Collection ads that’s an alternative to a video view campaign for retargeting the bottom-of-funnel audience. If you haven’t used Collection ads in your retargeting ads

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08:08

How to get more sales from Ads without more Ad spend

Online Confidential with Jody Milward ·

2022/07/07

That close of cart deadline is fast approaching but retargeting those smaller bottom of funnel audiences for conversions is like trying to hit a pinata blindfolded. You’ve done all the great work of bringing qualified leads into your client’s funnel and while retargeting those bottom of funnel audiences may be hit and miss… There is a strategy that will help your client get more sales without increasing their ad spend. It’s a little outside the usual ad manager toolbox but it will make you

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08:09

What to do when your client decided to do a...

Online Confidential with Jody Milward ·

2022/06/30

It’s Tuesday and you’re under the pump with reporting and reviewing the results across all your client campaigns when hear **ping!** and this message from a client slides across your screen… “Heya, I want to have some ads tomorrow for this new promotion” That sip of coffee just went down the wrong way… …and you can feel the overwhelm creeping up the back of your neck… 😰 How should you respond? Do you drop everything and get those new ads underway? Well, you could… but you don’t want to

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09:48

So you sent a Proposal... 4 ways to close the deal...

Online Confidential with Jody Milward ·

2022/06/23

If you’ve been managing ads for clients for more than a minute you’ve felt that thrill of jumping off an ace discover call and feeling so close to signing up a new client. You hammer out an amazing proposal, hit send and wait… …3 days goes by… you send a friendly message about your proposal… …7 days goes by… you send another friendly message about your proposal… …it’s day 10 now… …and the only thing the prospective client has sent back to your inbox is… …crickets…you’ve been ghosted 👻 You

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114 results

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