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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:36:59

Episode 55: Syneos Health's Kathleen Starr

The MM+M Podcast ·

2020/05/05

Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced

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00:39:12

Marketers@Home Episode 2: Ipsen's Paul Murasko

The MM+M Podcast ·

2020/04/24

MM&M Marketers@Home Podcast: Pharma brand management in the age of coronavirus Paul Murasko, senior director and head of digital customer interaction for the North American market at pharma company Ipsen, offers brand managers his advice for rethinking media, budgeting and messaging during the crisis. This is the second in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19. Check us out at: mmm-online.comFollow us:YouTube:

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00:39:52

Marketers@Home Ep 1: Natalie McDonald, Create NYC,...

The MM+M Podcast ·

2020/04/07

First in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture intact during this time of great challenge and uncertainty. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:30:16

Episode 54: Guidemark Health's Michael Parisi and...

The MM+M Podcast ·

2020/04/02

MM&M's Larry Dobrow is joined by Guidemark Health's Michael Parisi and Jackie Singley to discuss healthcare's podcast revolution - and the coronavirus podcasts that have captured listeners' attention during the current crisis. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:43

Episode 53: Outcome Health's Matt McNally

The MM+M Podcast ·

2020/03/26

Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint - and what networks like Outcome are doing both to provide needed educational resources and accommodate marketers during an unprecedented time. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:25:06

Episode 52: MM&M's Larry Dobrow and Marc Iskowitz

The MM+M Podcast ·

2020/03/19

MM&M executive editor Marc Iskowitz relates his experience as the parent of a sick child who'd been unwittingly exposed to the coronavirus. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:25:15

Episode 51: CMI/Compas' Justin Freid

The MM+M Podcast ·

2020/03/13

Prior to the cancellation of SXSW, CMI/Compas EVP, growth and innovation Justin Freid joined MM&M's Larry Dobrow for a preview of the conference's health track. Even in the wake of the cancellation, Freid's commentary on health-tech and the evolution of industry-specific events still resonates. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:36:33

Episode 50: ZS Associates' Pratap Khedkar

The MM+M Podcast ·

2020/03/11

ZS managing principal Pratap Khedkar, who leads the company's global pharmaceuticals practice, joins MM&M's Larry Dobrow to discuss how the use of data and AI is revolutionizing the notion of customer-centricity in healthcare. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:39:26

Episode 49: WebMD's Dr. John Whyte

The MM+M Podcast ·

2020/03/04

WebMD chief medical officer Dr. John Whyte joins MM&M's Larry Dobrow to discuss his company's continuing evolution, his FDA tenure and health media coverage of the coronavirus. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:40:32

Episode 48: IQVIA Institute's Murray Aitken

The MM+M Podcast ·

2020/02/26

Covid-19 will mark a turning point in AI’s utility to combat an outbreak, said this week's podcast guest, Murray Aitken. As executive director of the IQVIA Institute for Human Data Science, Aitken spoke with MM&M’s executive editor, Marc Iskowitz, about the potential of big data to help track and predict the outbreak’s spread, as well as other areas where healthcare is combining science with analytics to improve understanding, from Alzheimer’s research to healthcare marketing. Check us out at:

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00:34:23

Episode 47: Healthline Media's Dr. Hanh Le

The MM+M Podcast ·

2020/02/18

Healthline's senior director, medical affairs Dr. Hanh Le joins MM&M's Larry Dobrow to discuss the state of the health media union and the media's coverage of the coronavirus. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:29:39

Episode 46: Buoy Health's Nate Ren

The MM+M Podcast ·

2020/02/12

The podcast's February spotlight on data continues with this week's guest, Nathanael Ren, cofounder and chief growth officer, Buoy Health, whose AI-powered symptom-checker is among a number of app-based screening tools on the front lines of helping detect the novel coronavirus. Nate speaks with Marc Iskowitz, MM&M executive editor, about how Buoy updated its algorithm for coronavirus as well as other bright spots in healthcare's embrace of AI-powered chatbots, the progress and the hurdles. Check

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00:25:57

Episode 45: Healio's Matt Holland and Andrea Gaymon

The MM+M Podcast ·

2020/02/03

Healio's Matt Holland and Andrea Gaymon join MM&M editor-in-chief Steve Madden for an engrossing conversation about innovating with content, giving clients exactly what they want and the benefits of working for family-owned companies. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:35:10

Episode 44: ConversationHealth's Dr. John Reeves and...

The MM+M Podcast ·

2020/01/29

On this week's podcast, Marc Iskowitz, MM&M's executive editor, spoke with Dr. John Reeves, co-founder and CEO, ConversationHealth, along with its co-founder and chief product officer, Lexi Kaplin, about how pharma is harnessing AI and messaging in chatbots to change the way it communicates, from the basics of "conversational" AI and machine learning to what kinds of chabots are proving most popular with pharma to the guests' views on the future of this technology. Check us out at:

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00:28:41

Episode 43: Carolyn Magill

The MM+M Podcast ·

2020/01/22

In this week’s episode, Carolyn Magill, CEO and board member for real-world analytics and evidence firm Aetion, speaks with MM&M’s executive editor, Marc Iskowitz. She offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA, where she sees synthetic trials ultimately carving out a niche, and how to ensure that patient privacy needs are met. Check us out at: mmm-online.comFollow us:YouTube:

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00:36:37

Episode 42: Tom Harrison

The MM+M Podcast ·

2020/01/14

MM&M's Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world's most successful and broadest-ranging careers. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:32:19

Episode 41: GCI Health's Wendy Lund

The MM+M Podcast ·

2020/01/08

MM&M's Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany's. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:30:07

Episode 40: Bristol-Myers Squibb's Lisa Flaiz

The MM+M Podcast ·

2019/12/20

In this final installment of the podcast for 2019, Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol-Myers Squibb, joins MM&M’s executive editor Marc Iskowitz to sum up the defining marketing trends of the past year—and to share her take on which ones might be a sign of things to come in 2020. You can read Flaiz’s take, as well as those of five other A-list marketers and consultants working across biopharma and med-tech, in Marc’s recently posted 7-Day

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00:42:01

Episode 39: Ogilvy's Ritesh Patel

The MM+M Podcast ·

2019/12/12

In this episode, MM&M's Larry Dobrow and Marc Iskowitz welcome Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.” Their wide-ranging chat spans Patel’s standout use cases (or lack thereof) for pharma chatbots and voice tech, as well as his summation of trends like the rise of women-led health-tech entrepreneurialism and the ongoing effort to bring the hospital to the home. Patel also offers his take on hot start-ups to keep an eye on, digital gurus to

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00:25:36

Episode 38: Lynn LaPierre

The MM+M Podcast ·

2019/12/05

A career is a winding road, and leadership consultant Lynn LaPierre’s is no exception. She started off studying neuropsychology then law. While poring over brain scans or legal documents, however, she missed the connection with people. She’s been on the talent side ever since, specifically in life sciences. Coinciding with the reveal of MM&M’s Best Places to Work winners, LaPierre joins MM&M executive editor Marc Iskowitz to discuss how the route to the top has changed in biopharma, why

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