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PODCAST

Managing Marketing

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management

business marketing

All Episodes

26:25

Jemma Downey And Ellie Discuss In-House Agency...

Managing Marketing ·

2024/03/05

Jemma Downey is Group Head of Commercial Excellence at Asahi Beverages, before which she developed a wide-ranging career spanning agencies, marketing and commercial roles in numerous international markets. Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-house agency team and how to get the best out of them, the importance of KISS to any team trying to understand marketing effectiveness in a commercial

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47:10

Tom Donald, Mick Boston And Darren Talk The Benefits...

Managing Marketing ·

2024/02/27

Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. Being inside a major Australian beverages company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside.When the industry talks about in-house agencies, many think about production and maybe media. But what happens when an organisation takes creative strategy and design leadership in-house? What are the implications and opportunities for the

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43:20

Christopher Melotti And Darren Discuss The Rise And...

Managing Marketing ·

2024/02/20

Christopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. Often considered by some in advertising as the poor relation of B2C, B2B marketing has undergone a significant transformation with an increased focus on building strong brand relationships that support sales and create the platform for business growth. Chris is uniquely placed to share his views on B2B marketing as he has worked in advertising agencies and

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35:07

Alana Burnside and David Talk portfolios, creativity...

Managing Marketing ·

2024/02/13

Alana Burnside is the marketing director of the Industry SuperFund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency; the potentially; life-changing importance of superannuation marketing; and the power of consistency in a marketing world often obsessed with the ‘bright, shiny and new’. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify:

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39:29

Jessica Bray And Darren Chat About How You Grow Up...

Managing Marketing ·

2024/02/06

Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry Bray. Having grown up in a household of media and advertising, it is perhaps not surprising Jessica is working in that same industry. Jessica speaks openly and honestly about her career path and the challenges and opportunities it has presented her to date and the future challenges for the industry from the perspective of someone who has almost spent their entire life in the media

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44:48

Sue Parker And Darren Discuss Ageism In Advertising...

Managing Marketing ·

2024/01/30

Sue Parker is the Executive Job Search Strategist at the Dare Group, who recently wrote a piece for mUmBRELLA sharing her opinions on the missed opportunity in the latest Meat and Livestock Australia television commercial for Lamb titled The Generation Gap. The MLC TVC can be viewed here on YouTube https://www.youtube.com/watch?v=V1e0apyGASc Her article was independently picked up by LinkedIn News Australia and put the topic of ageism and stereotypes at the top of the agenda. Stereotypes

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29:38

Kerrie Spaagaren And David Discuss the world of the...

Managing Marketing ·

2024/01/23

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-covid world of brand experience, the need for ideas to be achievable, and the rapid advances in measurement of brand experience effectiveness. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify:

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43:02

Nick Hand And Darren Discuss Value Based Pricing For...

Managing Marketing ·

2023/12/12

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the considerations for agencies, advertisers and procurement in dealing with value based pricing models. Value based pricing or Output based pricing has been around for quite a while, but until recently has struggled to gain any meaningful traction until now. Driven by the rise of

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46:23

Ben Oliver And Darren Chat The Challenges And...

Managing Marketing ·

2023/12/05

Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand of the challenges and benefits of taking media in-house. While we have talked about in-house agencies before, this is the first time we have discussed in-house media and it is interesting that the in-house creative or content side of the in-house model appears to get more attention than the media. Yet more money is invested by companies into media channels than the content that run in

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37:22

Nick Hunter And Darren Discuss The Competitive...

Managing Marketing ·

2023/11/28

Hick Hunter is the CEO, ECD and co-founder of Paper Moose, a purpose-driven independent agency where strategy, creative ideas and specialist expertise drives positive change for brands, communities and the environment. They are also a certified B-Corp. The advertising industry is incredibly competitive, with agencies competing for a share of business, a share of advertiser budgets, and a share of the talent in the marketplace. In the past few years, we have noticed a rise in not just the number of

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47:01

Julian Cole And Darren Talk About Good Briefs, Bad...

Managing Marketing ·

2023/11/21

Julian Cole is the Strategy Principal at the Strategy Finishing School, where more than 4,000 strategies from agencies, clients and elsewhere have come to round out their strategic capabilities, particularly when it comes to briefing. Julian has a particular interest in improving briefing, particularly the creative brief. For over a decade, procurement has been looking for ways to reduce marketing and advertising costs. One of the main focuses has been reducing agency fees. But of course, there was

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51:19

Kirsty Muddle, CSR And Darren Chat A Broader Role For...

Managing Marketing ·

2023/11/14

Kirsty Muddle is the CEO of dentsu Creative Australia and New Zealand and Cate Stuart- Robertson (AKA CSR) is the Chief Client Officer at dentsu Creative. Both have extensive experience in media and advertising with a particular creative focus, and recognised leaders in the industry. A lot of time and effort is expended by advertising agencies extolling their creativity. It is, after all, one of the creative industries. Increasingly the conversation is now turning to the role and value creativity

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40:06

Kat Kennan And Darren Discuss The Importance Of...

Managing Marketing ·

2023/11/07

Kat Kennan is a certified trauma-informed professional and Founder and CEO of Radical Customer Experience™️ - a groundbreaking consulting firm that encourages brands to establish genuine connections with their customers by embracing strengths-based, trauma-informed, and inclusive marketing services. Nearly 73% of adults in the United States have experienced some type of traumatic event at least once in their lives. Despite its advancements, modern marketing still relies on techniques meant to make

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38:10

David Sutherland And Darren Chat The Ins And Outs Of...

Managing Marketing ·

2023/10/31

David Sutherland is the Managing Director at the Micro Agency, part of the M&C Saatchi Group. He has built his career as an in-house agency model consultant, helping advertisers select the suitable model for them and implementing it into their roster. When the industry talks about in-house agencies, the conversation quickly turns to either in-housing or outsourcing, as if these are the only options. But in fact, there is a wide array of agency sourcing options, with most advertisers choosing one

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36:25

Dani Bassil And Darren Chat Advertising And...

Managing Marketing ·

2023/10/24

Dani Bassil started her career in Sydney before migrating to the UK early this century to work in number of highly respected agencies including Mother, Weiden & Kennedy, VCCP and the CEO of Digital UK. She recently returned to Australia to take up to role of Chief Executive Officer at Clemenger BBDO Australia. Dani shares her experience not only working in, but being an industry leaders in both the UK and Australia. Exploring how market size and geography play a role in the approach to

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36:32

Nichole Williamson Davidson And Darren Discuss...

Managing Marketing ·

2023/10/18

Nichole Williamson Davidson is a branding and digital marketing expert, currently the Chief Brand Officer at Zilker Media, an end-to-end marketing solution for thought leaders and the companies they lead. Nicholes believes that business executives should focus on their personal brand and not just their institutional brand. This philosophy and approach have seen her create successful digital strategies for thought leaders, best-selling authors, and community brands seeking to grow their online

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48:20

Liam Loan-Lack And Darren Chat Dealing With...

Managing Marketing ·

2023/10/10

Liam Loan-Lack is Head of Marketing APAC & Canada at CMC Markets. He is also a Non-Executive Director, B2B/B2C Growth Consultant, Marketing Effectiveness Specialist and Marketing Academy Alumnus. A lawyer by training, Liam has multidimensional experience working in agencies and as a marketer, which has given him a relatively unique perspective on the many challenges facing marketers today. He shares his perspective on a range of marketing and business challenges, from the approach to marketing

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36:10

Murray Howe And Darren Talk Closing The Gap By...

Managing Marketing ·

2023/10/03

Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of the dissatisfaction CEOs have with their CMOs, and the industry points to the short tenure of the CMO as a symptom and a cause. But marketing, well executed and well positioned within any organisation, can drive

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35:37

Jack Bensimon And Darren Talk About Rethinking Client...

Managing Marketing ·

2023/09/26

Jack Bensimon is the Founding Partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he talks about the issue of clients’ conflicts of interest. There appears to be a massive discrepancy in the way companies work with their consulting partners and how they work with their advertising agencies. On the one hand, consultants are often chosen and valued for their category experience, and working with two or more companies in the same category makes them an

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36:51

Patrick Rowe And Darren Talk About Managing Agency...

Managing Marketing ·

2023/09/19

Patrick Rowe is the CEO of Saatchi & Saatchi Australia, a powerhouse agency brand considered one of the most successful in the world. Founded in 1970 in London, it became known as the place where nothing is impossible. It also became the largest advertising agency in the world, with offices worldwide. The advertising industry is often accused of being obsessed with the new and bedazzled by change. But what about longevity? What about the challenges of sustaining long-term business success? Pat

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