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PODCAST

The Empathy Edge

Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Speaker, author, strategist, and empathy advocate Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership, cultures and brands to innovation,

business marketing

All Episodes

26:59

Jim Wharton: How Fostering Empathy with Animals...

The Empathy Edge ·

2024/07/30

Let me be clear: Humans ARE animals. Empathy for animals is not about thinking they're cute. It's about creating a strong connection where we understand their unique needs and habitats so we can be part of the solution to increase biodiversity, avoid extinction, and promote a healthy planet for ALL of us.Today, I am delighted to speak to Jim Wharton. We talk about how and why to create stronger connections between humans, animals, and nature at large, why empathy is required to make change, how to

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30:30

Tim Leon: The Return on Empathy for Brands and Marketers

The Empathy Edge ·

2024/07/23

Empathetic marketing is having a moment. But really, this trend has been a long time coming. Buyers today are savvy, everything is available online, and they have no patience for brands that don't understand them or their needs. My guest today, Tim Leon, coined the term Return on Empathy and talks about all that companies gain when they engage in more empathetic marketing tactics.We discuss what empathy marketing means, why marketers should embrace it, and how it applies equality to B2B as well as

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34:19

Barbara Huelat: Empathy for Dementia Caregivers and...

The Empathy Edge ·

2024/07/16

According to the NIH, an estimated 6.7M Americans 65+ are living with Alzheimer's dementia. This number could grow to 13.8 million by 2060 barring the development of medical breakthroughs. Today, you'll learn why dementia is not a disease, but a symptom, and what caregivers go through, experience, and need - especially from their managers and workplace colleagues.I talk with Barbara J. Huelat about what dementia is, how emotional interventions are more effective than cognitive ones, and how to

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18:46

July Hot Take: How Thoughtful Decisiveness Shows Your...

The Empathy Edge ·

2024/07/09

Today we're diving into Pillar Four of the 5 Pillars of Effective Empathetic Leadership featured in the new book coming September 10, The Empathy Dilemma - Decisiveness.Yes, factoring in various viewpoints is the way forward for empathetic leaders - and enables us to see more opportunities and avoid more risks. But we must combine that with swift and decisive action to make a call. Leaving your people in limbo or avoiding difficult conversations is unkind. And leaves your people paralyzed, unsure of

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42:28

Esther Goldenberg: Imagining Deborah's Untold Story...

The Empathy Edge ·

2024/07/02

What does it mean to tap into empathy and reimagine the life and experiences of someone only mentioned in a few sentences in history, whose story remains untold?My guest is Esther Goldenberg, educator and author of the Biblical fiction novel, The Scrolls of Deborah. We discuss how a few lines in the Bible sparked Esther's curiosity to imagine this woman's entire life story and perspective, how seeing historical events from other points of view can be so valuable and fill in gaps or change hearts,

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42:03

Dr. Nicole Price: From Engineer to Empathy Revolutionary

The Empathy Edge ·

2024/06/25

How do you get analytical, process-driven people like engineers, lawyers, and doctors to see the value of empathy and human connection? It's not that they CAN'T embrace it. It's just that they see the world and how to solve problems differently.My guest, Dr. Nicole Price believes two things: 1) everyone wants to do a good job and 2) empathetic leadership is critical to helping to leverage that desire. Today we talk about how she became an empathy revolutionary, how to open up a broader path to

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26:50

Amy Koford: Hypnosis for Self-Awareness and...

The Empathy Edge ·

2024/06/18

We talk a lot about the importance of self-awareness and self-care in helping you be a more empathetic and effective leader. In fact, those are two of my five pillars in my book, The Empathy Dilemma because they are vital to being a more effective leader and human. You may think of the traditional modalities, but have you considered hypnosis?Today, my guest is Amy Koford. We discuss how Amy got into this work, the power she's discovered in how hypnosis works, why it transforms lives, and she busts

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10:36

June Hot Take: How Clarity Makes You an Empathetic...

The Empathy Edge ·

2024/06/11

The book is coming! September 10 is the day that The Empathy Dilemma: How Successful Leaders Balance Performance, People, and Personal Boundaries hits shelves to help leaders dedicated to people-centered practices to get the best performance possible and balance the demands of the business with the needs of their people.I am so excited to share this with you! For the next 5 months, I'll be devoting a Hot Take episode to one of the 5 core pillars of EFFECTIVE empathetic leaders, outlined in the book

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48:17

Michael Bach: What Exclusion is Costing Your Company

The Empathy Edge ·

2024/06/04

The research is clear: investing in diversity, equity, inclusion, and belonging contributes to your bottom line. I hate to be so crass about a topic that should just be something we care about as humans connecting with other humans, but with all the recent backlash about diversity and equity initiatives, we have to get executive attention somehow.Today, you will hear about what’s driving that backlash and how we can fight against it through empathy and understanding. And why quite frankly, exclusion

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38:39

Jessica Swank: How Box Navigates the New World of Work

The Empathy Edge ·

2024/05/28

Post-pandemic leadership can be challenging. With the current market and increased expectations workers, leaders, and mid-level managers are squeezed, balancing the needs of the business with the demands of their people. This is why I'm excited to talk to a Chief People Officer of a global organization that is doing the work, navigating the journey, and experimenting with ways to better support their people.Today, I talk with Jessica Swank about how her company's leaders are navigating the

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43:40

Gautam Shah: Exercising with a Snow Leopard: Video...

The Empathy Edge ·

2024/05/21

Visiting snow leopards in their natural habitat or hanging with penguins in Antarctica is a life-changing way to engage with nature but it's not within the grasp of most people. So how can we leverage technology to offer that exposure and foster empathy for wildlife conservation? My guest today, Gautam Shah, figured out a way to combine his passion with entrepreneurship to connect people with wildlife in fun, unique ways.Today we talk about why public engagement with wildlife is so important, and

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9:43

May Hot Take: Why is Self-Care Core to Empathetic...

The Empathy Edge ·

2024/05/14

Self-care is more than just manis, pedis, and massages. It is vital to helping leaders embrace empathy while also making tough business decisions, holding people accountable, and setting high-performance standards. It matters because depleted leaders are ineffective leaders.To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.comKey Takeaways:Empathy requires fertile soil to take root. If you’re stuck in self-preservation and not feeding your own soil, you won’t

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32:20

Diana Cutaia: How Psychological Safety Boosts...

The Empathy Edge ·

2024/05/07

What do psychological safety, your team's performance, and sports coaching have in common? Today, you're going to find out how belonging helps you innovate and perform beyond even what you thought possible.Today, Diana Cutaia defines what we mean by "peace" and that it is more than just the absence of violence. She also breaks down psychological safety and how both of these concepts are related. We talk about why psychological safety is such a buzzword, and why some organizations are merely ticking

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35:38

Andrea Butcher: Balancing Empathy, Accountability,...

The Empathy Edge ·

2024/04/30

The most popular question I get, by far, is how to balance empathy and accountability. often a false impression of empathy that makes us ask this question in the first place.Today, I'm talking with Andrea Butcher, CEO of HRD, a Leadership Development Company. Andrea is a visionary—she knows how to lead organizations from big picture to execution. Today we talk about what emerging leaders are asking for in leadership development programs, which skills they want to strengthen, and what is vital to

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31:23

Robin Hills: Understanding the Intelligence of Emotions

The Empathy Edge ·

2024/04/23

When you think of emotional intelligence, there are still many leaders out there who falsely believe it has no place in business. Business is about logic, not emotions, right? Wrong. How can being aware of yourself and others not have a place in an environment where relationships are everything?My guest today is Robin Hills. He defines emotional intelligence and its core components, the role motivation and empathy play, and why AI won't take over anytime soon. He talks about resilience and shares

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8:56

April Hot Take: Why Empathy Starts with Self-Awareness

The Empathy Edge ·

2024/04/16

The book is coming! September 10 is the day that The Empathy Dilemma: How Successful Leaders Balance Performance, People, and Personal Boundaries hits shelves to help leaders dedicated to people-centered practices to get the best performance possible and balance the demands of the business with the needs of their people.I am so excited to share this with you! For the next 5 months, I'll be devoting a Hot Take episode to one of the 5 core pillars of effective empathetic leaders, outlined in the book

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47:10

Logan Mallory: How a Culture of Gratitude Boosts...

The Empathy Edge ·

2024/04/09

US Surgeon General Vivek Murthy has called out an epidemic of loneliness and highlighted how workplaces are one way to help. How can people get their needs for connection and recognition met in appropriate ways at work? And how does this impact the overall performance of the organization?I dug into these questions and more with Logan Mallory. Today, we talked about why he is so passionate about this work and how his empathy for his customers comes from being a customer himself at one time! We

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39:14

Paul Rutter: Could you Live with Your Customers and...

The Empathy Edge ·

2024/04/02

Could YOU or YOUR company survive if you had to live and work with your customers and coworkers? Hearing every bit of praise, every complaint, and every...everything? That's what life is like for the cruise industry, where crew and customers live together for weeks in the middle of the ocean. And it's why my guest today, Paul Rutter, helps land-based companies apply the lessons he's learned from the cruise ship industry to create exceptional customer experiences.Today, we talk about what he learned

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34:10

Kat Kennan: How Trauma-Informed Marketing Offers a...

The Empathy Edge ·

2024/03/26

Marketing often relies on a lot of "tricks" to reach people in this noisy world. But we have an opportunity to be more intentional and responsible in our marketing - and when we do, that leads to increased customer engagement, loyalty, and yes, profit.Today, I talk with Kat Kennan about trauma-informed marketing and how we can rethink the way we promote our offerings. We talk about what trauma-informed marketing means, why brands need to pay attention, how to avoid cancel culture, and how to rethink

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26:58

Charles Gellman: Take Your Meds! AI-Assisted Robotics...

The Empathy Edge ·

2024/03/19

My guest today, Charles Gellman, is the CEO & Co-founder of HiDO Health and he has leveraged empathy from his own health experiences into AI-assisted robotics that will alter the future of medicine and healthcare. Charles is an outgoing data scientist with a Masters in Clinical Informatics, an accomplished speaker, and one of the top voices on AI-assisted robotics, digital health, and the impact on care.Today, he shares his personal story and shocking statistics on the big and costly problem of

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291 results

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