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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

44:06

This Person Can Increase Profits Without You Lifting...

Bringing Business to Retail ·

2024/03/14

Discover the one weird trick freight companies DON'T want you to know! Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year. Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work. Listen now to learn the freight industry secrets that could save your business!

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44:31

How Taylor Swift Can Get YOUR Business In The Media -...

Bringing Business to Retail ·

2024/03/07

TayTay has left the building, but is it too late to capitalize on her tour? Heck NO! Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity. I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys! (not that I’m suggesting Ms Swift owns the latter…) Billionaire Swifty can sell your products - for free. Want to know how? Meet today’s guest on the Bringing Business to Retail podcast, who’s just blown my mind about how PR can be your secret

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57:17

Steal The Marketing Secrets Of Lululemon & Pottery...

Bringing Business to Retail ·

2024/02/25

Scale your retail business with marketing secrets from Lululemon and Pottery Barn! Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-channel marketing.

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32:22

How To Find The Most Profitable Products That Will...

Bringing Business to Retail ·

2024/02/16

In this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and stocking inventory that actually sells fast.

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40:18

Beat Burnout: Strategies for Sustainable Business Growth

Bringing Business to Retail ·

2024/02/09

If contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business. Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re starting to see the warning signs of one, it’s time to urgently find a solution… because the others are close on its heels. In this episode, we’re looking at how these 4 B’s feed off of each other, what we can do to keep them away, and what’s at risk if we

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46:22

How Kristine Increased Her Revenue to 2000%

Bringing Business to Retail ·

2024/02/02

Tired of small profits and imposter syndrome? In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers. Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small and start scaling up your store!

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25:47

This Strategy Will Change The Way You Operate Your...

Bringing Business to Retail ·

2024/01/26

Are you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which one to focus on?

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23:59

3 Luxuries I Splurge On (Even Though I'm A Tightass!)

Bringing Business to Retail ·

2024/01/12

As my business have grown, my views on spending has definitely changed. In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level. Hoping this gives you some inspiration for rewarding your own hard work as your business succeeds!

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42:36

How To Keep Your Customers Shopping (Even In A...

Bringing Business to Retail ·

2024/01/04

What’s cheaper - keeping a returning customer or finding a new one? Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers. And around here, we do things the easy, smart way, not the difficult, expensive way. I first shared this conversation last year, but it’s so important that I’m assigning it to the top of your 2024 listening list… … Because if you don’t understand your

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01:17:58

How To Have Customers Lining Up To Buy (Dionne's $30k...

Bringing Business to Retail ·

2023/12/28

Some of my favourite retail and eCommerce origin stories go like this: Someone stumbles across a problem when they’re trying to buy a product. They search high and low, but they can’t find a solution to what they’re looking for. So… … They make the solution themselves! Today’s podcast guest, Dionne Keen, did just that. When she couldn’t find any clothes for her 6yo son that offered the quality and variety she was after at a price point that worked, Little Kinfolk was born. Kids’ clothing

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14:49

Should I Pay My Team Bonuses

Bringing Business to Retail ·

2023/12/21

I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay. In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.

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33:38

The Episode You Were Never Meant To Hear

Bringing Business to Retail ·

2023/12/19

For those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down. But what I’ve learned is that while you can visit the misery and the frustration, you can’t live there. Visit, sure. Live, no. In today’s podcast episode, I will share with you the simple things I do to get through those tough times that don’t cost a thing but could be the hope you need as we reach the end

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55:47

TikTok Tactics That Work - Tom Moult

Bringing Business to Retail ·

2023/12/07

Ok, I’ll admit it: I’m a total TikTok skeptic… … At least, I was until today’s episode, when my guest Tom Moult changed my mind for good! If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if you’re a skeptic like me, you could be leaving serious money on the table. In this week’s episode of the Bringing Business to Retail podcast, Tom Moult, co-founder and CEO of Buttr Marketing, shares 3 simple

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34:00

Use These Tips To Sell More

Bringing Business to Retail ·

2023/11/30

The kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your business… … And if you’re not using them, you’re leaving money on the table. Whether you’ve met your goals or not over the recent spending extravaganza, it’s time to keep your foot on the pedal. Here’s the fuel you need to hit that next stretch goal, the one after that, and the absolutely audacious goal you never thought was possible. Jump into this week’s Bringing

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47:57

Simple Strategies To Get Your Customers To Buy More -...

Bringing Business to Retail ·

2023/11/26

Ever found yourself in the midst of a pushy sales conversation? It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale? I don’t know about you, but it’s a big no from me. There’s a reason sales have such a negative perception around them. Most salespeople? They suck. They’re trying to push a sale, all without actually understanding the person they’re talking to. Their customer isn’t a human - they’re just

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44:53

From Retail Owner To Exit: One Woman's Journey To...

Bringing Business to Retail ·

2023/11/17

Why are we so quick to devalue our own products? Fear of overcharging is a major hurdle for retail and eCommerce store owners, often leading to a discounted race to the bottom. In this episode of Bringing Business to Retail, we're joined by strategic coach and former retail business owner Catlyn Calder. Having successfully built and sold an eco-refill store in New Zealand, Catlyn has firsthand experience in overcoming the challenges of growing a retail business. She shares her journey navigating the

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38:09

4 Things You Need To Triple The Value Of Your Business

Bringing Business to Retail ·

2023/11/09

Do you know the four things you need to do to triple the value of your business? Sure, you might not be thinking about selling it today… but what about down the track, when seasons change, priorities move, and you’re ready to dream a new dream? Don’t let your hard work crumble into a house of cards. These four steps are free, simple, and can set your business up for a potential future sale for a price that’s not just satisfying… it’s sexy. Dive into this week’s episode to discover the 4 things you

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38:29

Customers Don’t Care About Your Products - John Chan

Bringing Business to Retail ·

2023/11/02

Your customers don’t care about your products. After all, why should they? In a world full of countless product options, yours is just another one they scroll past. Your job, as a retail or eCommerce store owner, isn’t to find the best products. It’s to give your customers a reason to STOP the scroll, pay attention, and press ‘buy now’. On this episode of Bringing Business to Retail, I’m joined by powerhouse John Chan from Berge Farrell to talk about the secret weapon you have in

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22:59

The 3 Most Under-used (but Free!) Ways To Get More...

Bringing Business to Retail ·

2023/10/26

If you truly believe that you need more customers to grow your business… Then how much time have you ACTUALLY spent creating, marketing and building advertising campaigns that actually focus on driving more traffic to your store or website? In the always-changing world of retail and eCommerce, you’ve got to be nimble to grow and survive. I’m taking a nimble approach to hacking your customer growth with these three under-used, overlooked strategies to get more customers without spending a

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19:34

Using Black Friday To Uncover What Customers Are...

Bringing Business to Retail ·

2023/10/19

If you don’t have a game plan for the holiday shopping period, you’re leaving tens of thousands of dollars on the table - and there’s NO chance for a do-over. With so much doom and gloom in the media about ‘how terrible it is for retailers’ right now, it’d make sense if you felt like your customers were more likely to keep their wallets in their pockets… … But spoiler alert that’s not what the data is saying SPENDING IS UP! And customer wallets are indeed open. Our Retail Academy retailers are

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