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PODCAST

Brand for Good

Lorraine Schuchart

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world"s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar

business marketing

All Episodes

10:02

Episode 85: Beyond the Vision Board: Casting a...

Brand for Good ·

2023/12/12

This week, Lorraine shares why you need a strategic vision for your business. She explains why vision boards and vision statements are not enough to achieve a visionary goal. She also tells you why she supports the idea of formulating a 'big, bold, three-year vision' as a foundation for your business. Later, for the first time, Lorraine reveals her 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions

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19:23

Episode 84: You Can’t Build a Personal Brand Without PR

Brand for Good ·

2023/11/28

Where does personal branding intersect with public relations? When people hire Lorraine to help them grow their brand online, they are going to her for help with growing their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR. That is what Lorraine discusses in this week’s episode, as well as:

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24:34

Episode 83: Identity, Influence & Impact in 2024

Brand for Good ·

2023/11/21

Though there is a prevalent philosophy among many of the best known marketers that business owners must be omnipresent on social media, that is neither feasible nor desired by many entrepreneurs–Lorraine included. In this episode, Lorraine discusses where timeless strategies meet technology. She also shares how you can plan to uplevel your identity, expand your influence and spread your impact for easier, more sustainable growth in 2024 (and beyond)! Prosper for Purpose Links: Email your thoughts

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18:24

Episode 82: Going Beyond

Brand for Good ·

2023/10/31

At a time when “busyness” and stress are high, why would you want to go beyond what you’re doing already, especially without a business rationale? …Because sometimes the ROI is joy, sometimes the ROI is purpose, and sometimes the ROI is bringing light into dark spaces. There are many ways that each of us can go beyond our work for the people we serve, the people who work with us, for the communities we live and work in, and for the causes we believe in. We can bring that light, caring and compassion

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22:40

Episode 81: 7 Key Business Functions Enhanced by PR

Brand for Good ·

2023/10/24

Public relations (PR) is unique in that it alone holds the power to influence virtually every other key area of your business. Join Lorraine as she discusses the critical impact of PR on key business functions. She explains how PR can enhance seven crucial business functions, demonstrating its pivotal role in shaping a company's image, reputation, and success. In addition to learning the tangible steps you can take right now, this episode will help you gain a new perspective on the role that PR can

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32:41

Episode 80: Saving the Planet through Real Estate...

Brand for Good ·

2023/10/17

Carolyn Pistone describes herself as a committed Earthling dedicated to saving the planet using real estate. She is the President and Managing Director at Clear Blue Commercial, the ONLY commercial real estate firm to be a certified Green Business, a certified Small Business, a certified Woman Owned Business, AND a certified B-Corp. Carolyn is a proud REALTOR®, EcoBroker®, and Certified Green Building Professional®. These experiences have inspired her to bring earth-saving practices to real estate

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44:01

Episode 79: Becoming the Local Expert with Grant...

Brand for Good ·

2023/10/10

Is it possible to cover training for your business like an athlete trains for his sport, the importance of marketing data, the rules of reciprocity, brand influence and social impact ALL in one episode? The answer is yes! Grant Findlay-Shirras is the CEO and Co-Founder of Parkbench.com, a portfolio company of NAR REACH and 500 Startups. He's the creator of the Local Leader® Real Estate Sales & Marketing System, an international bestselling author of "Become A Local Leader" and "Referral Secrets,"

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34:11

Episode 78: Ethical Swag with Tara Milburn

Brand for Good ·

2023/10/03

Tara Milburn is a leader focused on using the power of business to address some of our biggest global challenges. She has been part of the startup ecosystem since the early nineties with some non-traditional beginnings. She was part of a team that built a privately funded arena for the NHL Vancouver Canucks, the first international expansion with the NBA and the 2010 Olympic Winter Games domestic bid. With 30 years in business, Tara is leading by example to demonstrate that caring and

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30:12

Episode 77: Influencer Marketing with Bradley Hoos

Brand for Good ·

2023/09/26

Bradley Hoos is the chief growth officer at The Outloud Group, an influencer marketing agency that helps brands tell their stories through influencers. A former engineer turned marketing innovator, Hoos is responsible for setting company strategy, building client relationships and making new business models come to life. Listen as Brad shares how influencers drive more sales and create deeper customer loyalty for brands. Learn how businesses of any size can begin to implement influencer marketing to

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34:57

Episode 76: Waste Warrior with Lindsey McCoy

Brand for Good ·

2023/09/19

Lindsey McCoy began her quest to end single-use plastics after spending 10 years working on environmental education in the Bahamas—islands full of single-use plastic. Lindsey is the co-founder and CEO of Plaine Products, which offers premium personal care products in aluminum bottles that can be returned, refilled and reused. Her company is based in the US and its products are vegan, non-GMO, cruelty-free, biodegradable, color-safe and free of parabens, sulfates and toxins, good for the body and the

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45:17

Episode 75: Grit Leads to Greatness with Jenny Schroen

Brand for Good ·

2023/09/13

Jenny Kerr Schroen leads marketing for Delmarva Veteran Builders (DVB) in Salisbury Maryland, where she recently co-authored the children’s dystopian tale, Grit Leads to Greatness. Jenny’s story is just as fascinating as the one she co-authored, and that’s where we start on today’s episode. She grew up the middle child of three sisters in a creative, close-knit family in Northern Kentucky near Cincinnati, Ohio. After college, she explored the world while practicing graphic design and travel

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31:43

Episode 74: Branding Construction Trades as Noble &...

Brand for Good ·

2023/09/06

Chris Eccleston is the President and founder of Delmarva Veteran Builders located in Salisbury, Maryland. He has been in the construction industry since 2007, managing more than 150 million dollars in commercial construction projects and landing on the Inc. 500. His reputation for hiring veterans earned his company the Secretary of Defense Freedom Award. Chris has built not only a corporate brand but a personal one as well. Now he’s on a mission to build up the brand of the construction trades as

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38:19

Episode 73: Impact Your Bottom Line, Impact Your Life...

Brand for Good ·

2023/08/29

Byron Wolfe's gift for translating the complexities of business financial principles into easily understood concepts has made him one of the most highly sought financial and business consultants. He is the Founder of CFO•AF, a financial services and business consulting firm specializing in industries ranging from construction to crypto. Byron is the Chief Financial Officer for an INC 5000 company and is the fractional CFO of various companies with annual revenues from 3-25 Million. His certification

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34:36

Episode 72: Water is the New Gold with Riggs Eckelberry

Brand for Good ·

2023/08/22

Riggs Eckelberry is a nationally renowned entrepreneur revolutionizing the water industry, which has reached a critical breaking point in recent years despite being essential to the planet's survival. As the founding CEO of OriginClear, Riggs has developed innovative solutions to help businesses face rising water bills by tapping into new investment markets. Listen as Riggs explains: his approach to making “the people’s asset” more affordable and accessible, how his background in nonprofit

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36:26

Episode 71: Good Marketing with Lindsay Lashell

Brand for Good ·

2023/08/15

Lindsay Dayton LaShell is a marketing activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits. Listen as Lindsay and Lorraine discuss bad bosses, going out on your own and the art of charting a new course—all while doing good marketing for good people and producing great results. Guest Links: Website:

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35:32

Episode 70: B Corporation: From Assessment to Global...

Brand for Good ·

2023/08/08

In this episode, Lorraine speaks with fellow Certified B Corp Business owner Carolina Miranda. Carolina is the Founder and CEO of Cultivating Capital, where she works with small businesses to implement sustainable business practices and often to receive their B Corp Certification. As a B Corp Consultant, Carolina has helped businesses achieve B Corp certification, to increase their impact and score with recertification, and to develop action plans for team engagement. In 2021, she was one of three

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30:59

Episode 69: The 4 Renegade Brand Archetypes with Ann...

Brand for Good ·

2023/08/01

Ann Bennett believes that leaders typically fall into one of four main categories of brand archetypes and that embracing yours will “capture your market so you can make bank.” Ann is a former award winning designer for Vogue Magazine who now works with entrepreneurs to help them illuminate, translate and amplify their unique brands so they can be found by the people who need them. Ann’s life mission is to help entrepreneurs own, honor and unleash their Rebel Voice to become a Rockstar so they can

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28:12

Episode 68: Understand Your Numbers with Danielle Hayden

Brand for Good ·

2023/07/18

Knowing your business financials is one thing; understanding them is often another. Danielle Hayden believes that your bookkeeper should help you with both. Danielle is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of

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24:26

Episode 67: Stories Sell

Brand for Good ·

2023/07/11

We’ve all heard the phrase “facts tell, stories sell.” It’s because stories convey information in ways that cause people to respond and remember more consistently than information alone. When we tell stories, we are more relatable and more memorable. In this episode of The Prosper Project, Lorraine talks about an essential skill that a lot of entrepreneurs struggle with writing. The ability to write copy that moves the people you want to work with is critical to building your business. From the copy

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27:43

Episode 66: Legacy Ghostwriting with T.L. Champion

Brand for Good ·

2023/06/27

If you’ve ever thought your life would make a good story, tune in as T.L. Champion explains how she can be of assistance! T.L. has owned Champion Studios, a professional ghostwriting service, for 25 years. During her career as a freelance copywriter, she developed successful marketing campaigns for top brands worldwide. Capitalizing on that experience, she shifted her focus to helping clients one-on-one, transforming several into best-selling authors. To achieve this, T.L. uses a simple, proprietary

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