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PODCAST

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place.Each week, we deliver practical, hands-on strategies designed to help you:Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system

business marketing

All Episodes

25:42

Unlocking Profitability Through Niching Down... with...

Digital Dominance: Proven Marketing Strategies to... ·

2025/01/14

SummaryIn this episode of Digital Dominance, Jeffro interviews Vanessa McQuade, VP of Sales and Marketing at Intrigue, discussing the critical importance of niching down for small and medium-sized businesses. Vanessa shares insights on how to evaluate and refine your niche, the connection between niching and revenue goals, and strategies for identifying your ideal clients. The conversation emphasizes the need for tracking metrics and setting clear goals to optimize marketing efforts and impro...

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24:21

How to Unlock Podcasting as a Business Asset ...with...

Digital Dominance: Proven Marketing Strategies to... ·

2025/01/09

Summary In this episode of Digital Dominance, Jeffro and Ryan Sullivan discuss the potential of podcasts as a powerful business tool rather than just a content medium. They explore who should start a business podcast, the importance of having a strategy, and how to monetize effectively. Ryan shares insights on repurposing podcast content for greater visibility and engagement, as well as strategies for approaching potential guests. The conversation emphasizes the need for planning and int...

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27:23

How & Why you should go from "Me to We"... with...

Digital Dominance: Proven Marketing Strategies to... ·

2025/01/07

SummaryIn this conversation, Jeffro and Zachary Colman discuss the importance of branding through community building, particularly for service-based businesses. Zach emphasizes the need for businesses to connect with their values and create a community around their brand, rather than focusing solely on transactional relationships. He provides insights on how service-based businesses can translate their personal beliefs into their branding strategy, the significance of understanding one's visi...

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25:20

Confidence Comes Later: Why you should start building...

Digital Dominance: Proven Marketing Strategies to... ·

2025/01/01

SummaryIn this episode of Digital Dominance, Jeffro interviews Angus Nelson, an executive coach and host of the Evolve Leadership Podcast. They discuss Angus's journey in digital marketing, the importance of storytelling, and how to build authentic relationships in business. Angus shares insights on the confidence paradox, emphasizing that confidence comes from experience and courage rather than certainty. He also highlights the role of ego in entrepreneurship and the value of surrounding one...

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25:34

You're not paranoid, security stakes are getting...

Digital Dominance: Proven Marketing Strategies to... ·

2024/12/25

SummaryIn this episode, Jeffro and Stephen McKeon discuss the importance of cybersecurity for small businesses and the potential risks they face. They highlight the sophistication of cybercriminals and the devastating consequences of a cyber attack. They emphasize the need for small businesses to take cybersecurity precautions, such as employee training, two-factor authentication, and regular software updates. They also discuss the role of blockchain technology in increasing transparency and ...

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25:29

Entrepreneur Mindset Secrets: No More "Rise and...

Digital Dominance: Proven Marketing Strategies to... ·

2024/12/18

SummaryIn this episode, Kevin Dooley shares his insights on entrepreneurship in the digital age. He emphasizes the shift from the grind mentality to the rise and create mindset, where entrepreneurs focus on being creative and innovative rather than working long hours. Kevin discusses the importance of mindset and breaking old habits to make this transition. He also highlights the significance of authenticity in business and the need to ditch the pitch and be yourself. Additionally, Kevin talk...

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27:28

Unlock Incredible Growth: Embrace the Magic of...

Digital Dominance: Proven Marketing Strategies to... ·

2024/12/11

SummaryIn this episode, we dive into how traditional service businesses can effectively incorporate digital tools to optimize their operations, ensure a higher return on investment, and adapt to changing market demands. Whether you're looking to refine your digital presence or completely transform your business processes, Christina's expertise will provide valuable perspectives on making the digital leap effectively.TakeawaysDigital tools streamline operations, enhancing efficiency and custom...

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22:20

Crafting Connection: Mastering Authentic Content and...

Digital Dominance: Proven Marketing Strategies to... ·

2024/12/04

SummaryBarbara Pocuchova discusses the importance of embodied messaging on platforms like LinkedIn and how it can enhance authenticity and resonance with the audience. She explains that embodiment involves connecting with one's own emotions and experiences and expressing them outwardly, creating a deeper connection with others. Entrepreneurs can use embodiment to improve their messaging by being more personal, vulnerable, and adding their own experiences to their content. However, they should...

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29:19

Conquer Imposter Syndrome and Ignite Your Authentic...

Digital Dominance: Proven Marketing Strategies to... ·

2024/11/27

SummaryIn this episode of Digital Dominance, Jeffro and Ashley Marshall discuss the impact of imposter syndrome, the importance of self-care, and how these factors relate to digital marketing. Imposter syndrome can hinder people from taking action in their digital marketing efforts, as they may not feel qualified or confident enough to speak as an authority. Ashley emphasizes the need to lead by example and overcome imposter syndrome by leaning on experience and knowledge. Self-care is crucia...

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31:16

Client Interview: What Happens When You Get A...

Digital Dominance: Proven Marketing Strategies to... ·

2024/11/20

SummaryIn this episode, Jeffro interviews Andrew Brewer, the practice manager for Oak Health Center, a mental health care provider in Southern California. They discuss the process of redesigning the Oak Health Center website and the impact it had on their business. They also touch on other website updates, such as custom forms for patient intake, provider bios, and referral campaigns. The conversation highlights the importance of collaboration, communication, and ongoing website maintenance t...

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23:20

How Social Marketing Is Like Sharing Ice Cream......

Digital Dominance: Proven Marketing Strategies to... ·

2024/11/13

SummaryIn this conversation, Ashley Stanford, a digital marketing consultant, discusses the current landscape of digital marketing and the importance of diversifying marketing channels. She emphasizes the effectiveness of lead generation strategies and the benefits of having agency partnerships. Ashley also introduces the concept of Ice Cream Social, a tool that encourages client referrals. She highlights the significance of leveraging social media and word-of-mouth marketing to expand reach ...

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23:38

You're Missing Opportunities If You're Not Talking To...

Digital Dominance: Proven Marketing Strategies to... ·

2024/11/06

SummaryIn this episode, Jeffro interviews Alex Levin, the co-founder and CEO of Regal.io, about effective outbound marketing strategies. They discuss the difference between inbound and outbound marketing, the importance of human-to-human conversations in building trust, and the need for personalized and data-driven outbound campaigns. Alex emphasizes the value of treating customers like royalty and bridging the gap between marketing and contact center teams. They also touch on the role of AI ...

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27:45

Why Business is Simple But Not Easy... with Adam Hurd

Digital Dominance: Proven Marketing Strategies to... ·

2024/10/30

SummaryIn this episode, Adam Heard, a business coach, shares his insights on simplifying business operations, the power of focused time blocks, and the importance of belief, behavior, and becoming. He emphasizes the need for personal development and mindset in addition to learning digital marketing strategies. Adam introduces the concept of the Power Hour, which involves dedicating time each day to branding, marketing, and relationship building. He also offers a free book giveaway to 10 subsc...

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23:40

Why No One is Safe from Google Ads Suspensions......

Digital Dominance: Proven Marketing Strategies to... ·

2024/10/23

SummaryThe conversation with John Horn, CEO of Stub Group, delves into the complexities of Google Ads account suspensions and the challenges faced by advertisers. John shares insights on the reasons for suspensions, the process of resolution, and the impact on businesses. He also discusses the comparison between Google and Facebook ads, the interaction between SEO and PPC efforts, and the potential impact of SEO issues on ad account suspensions.TakeawaysGoogle Ads account suspensions can have...

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31:08

This Expert Storyteller Believes Manipulation is...

Digital Dominance: Proven Marketing Strategies to... ·

2024/10/16

SummaryIn this episode, Matthew Dicks, an internationally bestselling author and master storyteller, discusses the power of storytelling in digital marketing and its impact on service-based businesses. He explains the biological and psychological effects of storytelling, the ethical considerations of manipulation, practical steps for integrating storytelling into marketing, and the measurement of storytelling impact.TakeawaysStorytelling has a significant impact on the brain chemistry of the ...

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28:10

How To Build A Company Culture That Strengthens Your...

Digital Dominance: Proven Marketing Strategies to... ·

2024/10/09

SummaryIn this episode, Jeffro interviews Bart McCollum and Dr. Gerald Hannah, authors of the book 'You Before Me,' which focuses on company culture and its impact on digital marketing. They discuss the importance of aligning team values with the company's vision and how a healthy company culture can positively affect marketing messages. The conversation explores the definition of company culture, signs of a healthy culture, and how to assess and improve your current culture. They also discus...

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27:18

Why and How to Use AI for your Website Content......

Digital Dominance: Proven Marketing Strategies to... ·

2024/10/02

SummaryIn this episode, Jonathan Gilham, founder and CEO of originality.ai, discusses AI-generated content and its impact on SEO. He explains that Google is in a tricky position, as AI-generated content could potentially replace the need for Google search. However, Google also needs to ensure that its search results are not filled with spammy AI content. Jonathan emphasizes the importance of collaboration between AI and human moderators to maintain authenticity and trustworthiness in content....

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28:11

The Astonishing Power Of AI And Video Marketing......

Digital Dominance: Proven Marketing Strategies to... ·

2024/09/25

SummaryIn this episode, Jeffro interviews Nick Niehaus, the co-founder and CEO of Business Video School, about the intersection of video, artificial intelligence (AI), and lead generation strategies for small business owners. They discuss the power of video in marketing, the impact of AI on lead generation, and practical strategies for leveraging video and AI effectively. Nick emphasizes the importance of using video messaging to build trust and relationships with customers, and how AI can be...

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24:25

How To Make Serious Business Out Of Funny Memes......

Digital Dominance: Proven Marketing Strategies to... ·

2024/09/18

SummaryHumor works well in marketing as it captures attention, increases brand recall, and creates a positive brand image. Ryan Reynolds is a great example of using humor effectively in marketing. To infuse humor into social media content, it should be authentic to the brand and not forced. Memes are a popular form of humor that can be used in static posts. It's important to know the audience well and create content that resonates with their experiences. However, not every post needs to be fu...

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26:25

How to Get Your Company Ready for 8 Figure Growth......

Digital Dominance: Proven Marketing Strategies to... ·

2024/09/11

SummaryNicole Glover, owner of Glover Strategic Marketing, discusses the importance of being prepared for dramatic business growth. She emphasizes the need for clear vision, authentic marketing, and investment in operations and strategy. Nicole advises business owners to identify bottlenecks and implement standard operating procedures to ensure scalability. She also highlights the significance of targeting the right clients and investing in marketing. Nicole encourages entrepreneurs to be ope...

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140 results

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