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PODCAST

When It Hits the Fan

Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week"s biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as

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All Episodes

28:01

Apple’s ad backlash, 'I’m not your mum' and Zahawi’s...

When It Hits the Fan ·

2024/05/14

This week, two of the world’s biggest tech companies have found themselves in PR crises of their own making. Why did Apple's new iPad Pro 'crush' advert misfire so badly? Meanwhile at Baidu - China’s biggest search engine - its PR boss has lost her job after videos of her promoting a toxic work culture went viral. David Yelland and Simon Lewis go to the heart of a secret and little understood reputational war and look at the real battle between the west coast of America and China’s Silicon Valley

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28:29

Co-op Live, political spin and inside the Trumpian...

When It Hits the Fan ·

2024/05/07

David Yelland and Simon Lewis discuss Manchester’s Co-op Live arena opening delays – will these prove to cause long-term reputational damage to the great north-western institution, or will they be a blip that's soon forgotten? Also, why did so-called "well-placed sources" in Westminster seek to spin the London Mayoral Election result after the polls had closed? Was it good PR? And how’s it going for Donald Trump trying to spin from inside his Manhattan court room? David and Simon peak inside the

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28:22

Huw Edwards, PR speak and runaway horses

When It Hits the Fan ·

2024/04/30

David Yelland and Simon Lewis discuss the resignation of Huw Edwards and how the BBC has handled this ongoing crisis – its PR, its strategy and the enduring power of the tabloids in this country to throw an incendiary device into famous places. They also lift the lid on the art of euphemistic spin and how the language of PR was used in the Post Office IT Horizon scandal - or should we say “anomaly”? And, runaway horses - how the Army responded to the surreal and shocking Household Cavalry rampage

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35:55

Matthew Freud special

When It Hits the Fan ·

2024/04/22

In a special episode of When It Hits the Fan, Simon Lewis and David Yelland talk to Matthew Freud about his 40-year career at the head of one of the most influential PR businesses in the world. Freud Communications has promoted and protected the reputations of the biggest names in Britain. Born into the famous Freud family, he married into a global media dynasty to become Rupert Murdoch's son-in-law. He has kept the secrets of the rich and the powerful as well as advising prime ministers and pop

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28:30

Dorothy Byrne special

When It Hits the Fan ·

2024/04/16

On When It Hits the Fan, we often talk about crises as if they should be avoided at all costs. But Dorothy Byrne, the former head of News and Current Affairs at Channel 4, is living proof that walking towards the fan is often a hallmark of people that effect positive change.In this special deep-dive interview, David Yelland and Simon Lewis talk to Dorothy about the relationship between PR and journalism, being lobbied, and her fearless approach to reporting the truth – including her 2019 MacTaggart

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28:24

Mick Lynch special

When It Hits the Fan ·

2024/04/09

In this special episode, David Yelland and Simon Lewis talk to Mick Lynch, the leader of the RMT, about how to get your point across.We seem to be living through a time when words too often fail us. But there are some people in our body politic whose words cut through - regardless of our own thoughts on their views. Many of Mick Lynch's head-to-heads with journalists and politicians have gone viral. Like - when speaking directly to a government minister - “He’s lying… you are telling lies.” To a

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10:00

Introducing Helen Lewis Has Left the Chat

When It Hits the Fan ·

2024/04/05

Have you ever been trapped in a group chat nightmare, either grabbing the popcorn or wondering how to leave without causing a scene? Who’s the admin in your family group, and do they wield that power responsibly? Do you ever wonder if it’s appropriate to use emojis when talking to your boss? The rise of instant messaging has made our social and professional lives faster, more casual — and more chaotic. But amid all the discussion of the effects of public social media, such as Facebook and Twitter,

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28:18

What can we learn from Kate?

When It Hits the Fan ·

2024/03/26

In this episode, David Yelland and Simon Lewis discuss the lessons learnt from the Princess of Wales’s video announcement that she is undergoing treatment for cancer. It raises some important issues for the Royal Family in a social media age. And for all of us. What is privacy in the online world? How can people in the public eye manage their privacy in the global village that is social media? And for the Royal Family going forward, what can the Palaces do to protect individual members while also

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28:27

TikTok and China, how to make a royal story go away...

When It Hits the Fan ·

2024/03/19

In this episode, David Yelland and Simon Lewis are talking TikTok. In the US, the social media platform is facing an existential threat. But behind it is a world of Chinese PR that’s not making the headlines. How does it work? And what are all the western PR agencies embedded in China doing there?Also, as the risk of IT system crashes and cyber attacks escalates, David and Simon lift the lid on the role of communications in the booming cybersecurity sector.And following the short video of the

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28:30

The Palace in crisis

When It Hits the Fan ·

2024/03/12

As a former editor of The Sun, and the late Queen’s first communications secretary, David Yelland and Simon Lewis used to be on opposing sides of a Royal PR disaster – David working to expose a story that Simon was trying to control. In this special episode, they bring everything they know about how Palace PR works to shed some light on the events surrounding Kate Middleton’s absence and the controversy surrounding her Mother’s Day family photo. What’s really going on behind the scenes? And does a

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28:09

Christian Horner crisis continues, the Telegraph...

When It Hits the Fan ·

2024/03/05

David Yelland and Simon Lewis return to Formula 1 and the latest instalment of the Christian Horner crisis. The alleged texts between the Red Bull boss and a female colleague have been leaked and the tabloids are feasting. Fighting a battle for your reputation in the red tops is a sure sign of a PR problem. Can using the star power of Horner’s wife, former Spice Girl Geri Halliwell, rescue the situation?David and Simon also go behind the scenes of one of the most controversial deals the British

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28:22

Talking crap, car crash interviews and Trident’s plop

When It Hits the Fan ·

2024/02/27

David Yelland and Simon Lewis discuss when using the word crap is not a crap comms strategy at all. Bill Winters, CEO of Standard Chartered, used it to describe the bank’s share price and the financial markets loved it. But crap probably wasn't signed off in the preparatory Q&A - David and Simon take us behind the scenes.Also, a fan-hitter par-excellence, a car-crash interview featuring Brad Banducci, the boss of Australia’s largest supermarket empire, who walked off during a TV interview for

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28:07

NatWest, the first 100 days and F1's Red Bull

When It Hits the Fan ·

2024/02/20

David Yelland and Simon Lewis discuss the coming PR tornado that is the apparent plan to sell the government's 38.6% of NatWest back to the public in a retail share sale. The communications challenge here is a big one - all while Nigel Farage is biting at the bank's heels. They also lift the bonnet on PR strategies for incoming CEOs – NatWest has one – and how an invitation to Wimbledon or the opera can be as important as your balance sheet when learning to navigate the elite highest reaches of the

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8:03

Quick Wins: How to deal with imposter syndrome

When It Hits the Fan ·

2024/02/16

Quick Wins is a series of short guides from the When It Hits the Fan team that’ll help you manage your own personal PR so you can navigate the world of work like a pro.In this episode David Yelland and Simon Lewis share their tips on how to deal with imposter syndrome. It’s that feeling when you are performing well in your job but you still doubt your abilities and feel like a fraud. According to a recent study, around 70% of people will experience this at least once in their lives. So you’re not

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28:41

F1’s Christian Horner, Soho House and The National Trust

When It Hits the Fan ·

2024/02/13

David Yelland and Simon Lewis discuss how it has hit the fan for two global, glamorous names this week – the first is F1 Red Bull boss Christian Horner, husband of former Spice Girl Geri Halliwell, who finds himself in the news for all the wrong reasons, and the second is the glitzy private members' club Soho House, under attack from the wolves of Wall Street. They also look at the culture wars pushback led by the communications director at the National Trust, and why bravery is so important in

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7:06

Quick Wins: How to manage your reputation online

When It Hits the Fan ·

2024/02/09

Quick Wins is a series from the When It Hits the Fan team that helps you navigate your own personal PR in just a few minutes. After all, if the rich and powerful have a personal PR guru to help them get to the top, why not you?In this episode – in our increasingly digital world, a couple of clicks can make or break a person’s reputation. The internet can be a great tool for building up your public image, but it can be a tricky business. David Yelland and Simon Lewis share their top tips on how to

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28:24

The King's cancer, Facebook PR and Greta Thunberg

When It Hits the Fan ·

2024/02/06

David Yelland and Simon Lewis discuss how the Palace is managing news of the King’s cancer diagnosis. How will the royal communications team be controlling the release of information in the coming weeks? Also, in the wake of Meta CEO Mark Zuckerberg’s apology to parents of children who have suffered on social media, David and Simon look at why real change is so hard in Silicon Valley when it comes to child safety, and the PR fallout. Is there a strategic communications plan that can stop tech

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28:21

Klopp’s reveal, vaping PR and Barbie’s disappointment

When It Hits the Fan ·

2024/01/30

David Yelland and Simon Lewis enter into the secret world of secrets and discuss how it is still possible to keep big news under wraps – how Liverpool manager Jurgen Klopp kept his departure from Anfield out of the press with the help of his "inner doughnut". As the UK government moves to ban disposable e-cigarettes, David and Simon look at how PR has helped the vaping market capture Britain. And following the controversy surrounding Greta Gerwig and Margot Robbie failing to win Oscar nominations

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10:14

Quick Wins: How to deal with a difficult boss

When It Hits the Fan ·

2024/01/26

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.In this episode, David Yelland and Simon Lewis share their advice on how to work with a tricky boss. Managing this relationship is a key part of getting on in your working life. So understand their goals, make them look good, and if that doesn't turn them into a pussy cat, have the confidence to call out really bad behaviour.Producer: Sophie SmithExecutive Producer: Eve

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28:20

CEO salaries, Jordan Henderson and prostate PR

When It Hits the Fan ·

2024/01/23

David Yelland and Simon Lewis discuss the fan-hitting hornet’s nest that is executive pay. After Centrica CEO Chris O’Shea said he couldn’t justify his £4.5 million pay packet, they ask - is the BBC Breakfast sofa a wise PR move for a chief executive? Footballer Jordan Henderson - why his communications strategy is a little... offside. And, the power of high-profile people being open about their medical conditions – how a prostate diagnosis can be used for the public good.Producer: Eve

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