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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

business marketing

All Episodes

25:22

StW: ARN races to rescue SCA takeover as Anchorage...

Unmade: media and marketing analysis ·

2024/05/12

Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead.Today: ARN Media fights to save its Southern Cross Austereo takeover as Anchorage Capital Partners gets cold feet; a crucial week in Parliament for TV sports rights; and is Open AI about to launch its Google challenger? Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Upgrade

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43:57

The Unmakers: Fabulate it - How an Australian tech...

Unmade: media and marketing analysis ·

2024/05/08

Welcome to an audio-led edition of Unmade. Today we’ve an episode of our series focusing on industry startups, The Unmakers. We talk to the co-founders of fast growing influencer platform Fabulate. And further down, mixed fortunes on the Unmade Index.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event

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20:03

StW: Cost cutting on Nine agenda as Sneesby spray...

Unmade: media and marketing analysis ·

2024/05/05

Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead.Today: Nine under pressure from investors as questions are asked about CEO Mike Sneesby’s behaviour to staffer; SXSW lineup unveiledToday:Nine boss Mike Sneesby gets ready to front the Macquarie investor conference, as The Australian reports that he puts pressure on one of his journalists over coverage of Stan. And SXSW revleas its first speakers for October’s Sydney event - it’s AI-a-gogo.Further reading:* Unmade: How

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39:42

Prophet growth: How Jordan Taylor-Bartels is using...

Unmade: media and marketing analysis ·

2024/05/01

Welcome to an audio-led edition of Unmade. Today we’ve an episode of our series focusing on industry startups, The Unmakers. We talk to the latest entrant into the increasingly competitive marketing mix modelling sector, Jordan Taylor-Bartels, the co-founder of Prophet.In today’s episode of The Unmakers, we talk to Jordan Taylor-Bartels about Prophet, the analytics platform he’s been quietly building for the last three years, before finally publicly launching it in March.There were several industry

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25:28

StW: K+J Day; Cosmo is back; Google hides local ad...

Unmade: media and marketing analysis ·

2024/04/28

Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead.Today: Kyle Sandilands and Jackie Henderson smash onto the Melbourne airwaves, and go full bore from the first talk break; Cosmo magazine is coming back; and the coming war between Australia and the digital giantsHave you considered becoming a paying member of Unmade to get the full picture? Only our paying members receive our members-only Tuesday analysis; get access to our archive where all our content is paywalled

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22:13

StW: TikTok crackdown; Consumers' sauce sacrifices;...

Unmade: media and marketing analysis ·

2024/04/21

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: TikTok piles the pressure on the television industry as US legislators put the squeeze on the short form video platform; the TV revenue slump still hasn’t hit bottom; how consumers are making brand compromises in the cost of living crunch.Today:* The US House of Representatives voted over the weekend to force the Chinese company ByteDance to sell TikTok or be banned. That means the law could be on Joe Biden’s desk for

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35:13

Anthony DeCeglie on the Nightly: 'There's a demand...

Unmade: media and marketing analysis ·

2024/04/17

Welcome to an audio-led edition of Unmade. Today we talk to Anthony DeCeglie, the editor-in-chief of Seven West Media’s Perth-based news masthead operations including The West Australian, Perth Now and the group’s newest text-led news brand - The Nightly.‘There’s nothing more impactful than a front page’: Anthony DeCeglie on why The Nightly is edition-ledToday’s conversation features two players from Australia’s news landscape.At the end of February, the country got a new national news brand - The

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21:29

StW: How 2GB led the way on Bondi Junction attack as...

Unmade: media and marketing analysis ·

2024/04/14

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: How Nine’s radio and TV operations shone in the aftermath of Saturday’s Bondi Junction attack, while the ABC failed to launch and Seven named the wrong man.2GB steps up as other broadcasters failSaturday afternoon saw many broadcasters caught flatfooted as news began to break of the murderous attack at Bondi Junction. With weekend production levels and staff on holiday because of the school break, many were slow to react

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36:24

How Daniel Kahneman, the grandfather of behavioural...

Unmade: media and marketing analysis ·

2024/04/10

Welcome to an audio-led edition of Unmade. Today we discuss how psychologist Daniel Kahneman changed marketing thinking with his work on behavioural economics. And further down in this post, after hitting an all time low on Tuesday the Unmade Index continues to sink.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to

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18:34

StW: James Warburton set to leave Seven next week;...

Unmade: media and marketing analysis ·

2024/04/07

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Warburton set to depart Seven West Media next Thursday; a failing grade for the pitch process; and how the AI giants are stealing content.Warburton brings forward exit as Lehrmann headlines swirl; problematic pitches; and AI corner cuttingToday:* James Warburton now set to leave Seven next week;* An new study suggests agencies are unhappy with the state of pitching* AI creators cutting corners on gobbling up training

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45:53

'It's fear that stops men standing up. They don't...

Unmade: media and marketing analysis ·

2024/04/04

Today’s conversation offers a depressing picture of how little progress the communications industry has made compared to other industries in making adland a safe environment for women.The discussion, convened by Unmade’s Cat McGinn, features Jasmin Bedir, Darren Woolley and Liam Walsh. A key question: are the industry’s male executives putting career expediency ahead of doing the right thing when they see a problem?Bedir is CEO of creative agency Innocean and founder of campaign group Fck the

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31:41

As Paramount+ preps its local ad tier, ANZ boss...

Unmade: media and marketing analysis ·

2024/03/27

Welcome to an audio-led edition of Unmade. Today’s conversation features the boss of Paramount’s Network Ten, Beverley McGarvey, in one of the first interviews since her promotion, alongside the global head of the Paramount+ Marco Nobili.Of all the media brands in Australia, the future of Paramount and its free to air network Ten, is the hardest to predict, with both global and local forces at play.Globally, the ownership of Paramount is developing into a tug-of-war between private equity house

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18:01

StW: Google tells agencies AI will eat their jobs;...

Unmade: media and marketing analysis ·

2024/03/24

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: New AI developments in agencies, search and film production; an odd job ad from Accenture; and we reach the pointy end of the smart TV apps debateIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only

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32:16

Voice of the indies: Sam Buchanan on the rise of...

Unmade: media and marketing analysis ·

2024/03/20

Welcome to an audio-led edition of Unmade. Today’s edition features Sam Buchanan, boss of Independent Media Agencies Australia, the fastest growing of the new generation of industry associations.Also today, Seven West Media takes a 5% hit on its already challenged share price.Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Upgrade today‘We haven’t been

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14:42

StW: ACCC takes aim at search; SCA board spill...

Unmade: media and marketing analysis ·

2024/03/17

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: The ACCC sets put how it plans to examine the search ecosystem; and the vote against the chair of Southern Cross Austereo approaches 40%Today: Search in the spotlight; SCA agitators close on 40% for anti-chair voteIn today’s conversation:* The ACCC begins its inquiry into the search market;* Google starts ‘nuking’ AI-created content from search results;* When the main Meta news deals end;* The push against Southern Cross

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31:51

'Every question was being answered the wrong way' -...

Unmade: media and marketing analysis ·

2024/03/13

Welcome to an audio-led edition of Unmade. Today’s edition features The Saturday Paper’s editor-in-chief Erik Jensen, the only person in Australia at the helm of a national newspaper they founded. Also in today’s post, the Unmade Index rally continues for a strong second day.Have you considered becoming a paying member of Unmade to get the full picture? Only our paying members receive our members-only Tuesday analysis; get access to our archive where all our content is paywalled after two months;

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22:09

StW: Countdown to Kyle; 'AI will do 95% of agency...

Unmade: media and marketing analysis ·

2024/03/10

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today: OpenAI’s Sam Altman predicts 95% reduction in agency jobs; Melbourne radio gets ready for a huge week; and Nine talks to Antony Catalano about buying back his papers.Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Become a member today!PerthboundUnmade publisher Tim Burrowes

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40:34

'The slog is relentless': Claire Kimball and Kate...

Unmade: media and marketing analysis ·

2024/03/06

Welcome to an audio-led edition of Unmade. Today’s edition features the story of how Claire Kimball and Kate Watson grew The Squiz from a daily newsletter to a multi faceted brand via podcasting, with events now on the horizon.‘We thought there would be an acquirer by now’: How The Squiz made an early pivot towards daily podcastsThis month The Squiz reaches its seven years in the market. Starting life as a daily, agenda-free catchup of the key developments, with a female skew, The Squiz surfed what

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18:47

StW: Media's coming war with Meta as Facebook turns...

Unmade: media and marketing analysis ·

2024/03/03

Welcome to Start the Week, our Monday scene-setter for the week ahead.MetacrisisToday:* Facebook pulls of of the news ecosystem, setting up a confrontation for parent company Meta* Looking ahead to this week’s Future of TV Advertising conference as the industry’s measurement divisions widenFurther reading:* Unmade: The wheels fall off for news* Australian Financial Review: Onerous demands and threats: Inside Facebook’s secret media deals* Australian Financial Review: Michael Miller - The time has

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40:09

'We couldn't get a pulse back' Patrick Delany on the...

Unmade: media and marketing analysis ·

2024/02/28

Welcome to an audio-led edition of Unmade. Today’s edition features an in depth interview with Patrick Delany, the mastermind of Foxtel Group’s pivot away from broadcast TV, towards streaming, and now aggregation.‘If we started a business like Kayo inside Foxtel it would get killed’: Patrick Delany sets out Hubbl’s stallLast week, Foxtel Group reached another inflection point.After winning the subscription TV wars, the company had lost its way when the streamers arrived. It began to bleed

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