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PODCAST

Marketing Moves

VividFront, LLC

The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.

business marketing

All Episodes

00:47:39

How Tech Start-Ups Leverage Thought Leadership: Ft....

Marketing Moves ·

2024/02/01

Crafting a go-to-market strategy in the alluring SaaS space requires confidence and content.Gerald Hetrick, CEO of manufacturing operations platform Docket, repeat tech entrepreneur, and EOS Implementer, chats with VividFront’s President, Madison Riddell, about his approach to building B2B brands that sell. Gerald unpacks why he chose the tech industry, his velocity vs. quality mindset for producing thought leadership, insourcing vs. outsourcing marketing execution, and his secrets to generating

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00:43:32

How Your Personal Brand Can Transcend Into Measurable...

Marketing Moves ·

2024/01/19

What do a Restaurateur, Author, Keynote Speaker, and CEO have in common? They're all hats Raquel Eatmon has worn throughout her impressive entrepreneurial journey.In this episode, Raquel chats with VividFront’s President, Madison Riddell, about building your personal brand by trying on many hats, while still staying true to yourself. She shares her lessons learned, mistakes made, and thought-provoking advice, including her trials & tribulations in running her own “Woman of Power” leadership

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00:25:52

Awards Events for B2B Growth: Ft. Kelly Keefe (ERC)

Marketing Moves ·

2024/01/08

Building a great workplace is key to attracting and retaining top talent. Kelly Keefe, President of ERC, helps company leaders build their workplaces through thought leadership, comprehensive data, and HR solutions. Through ERC’s awards program, NorthCoast 99, Keefe and her team collect data to see what top performers are looking for when it comes to workplace culture. In this episode, Kelly talks with VividFront’s CEO, Lisa Perry Kovacs, about how to keep an award program credible, how it’s an

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00:25:45

The Evolution of a Marketing Strategy: Ft. Aaron Saks...

Marketing Moves ·

2023/12/21

As your business grows and evolves, so will your marketing mix. Aaron Saks, General Manager of Green Paper Products, doesn’t look at a marketing budget as a fixed cost, but as a variable cost. In this episode, Aaron talks with VividFront’s Director of Web Accounts, Nate Statt, about Green Paper Products' fluid approach to marketing and the state of working in the eco-friendly space.

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00:47:19

The Godfather of Content Marketing: Ft. Joe Pulizzi

Marketing Moves ·

2023/12/11

Building a content business starts with the audience and what they want to know. Joe Pulizzi, “The Godfather of Content Marketing,” Bestselling Author, and Founder of CEX (Content Entrepreneur Expo), CMI (Content Marketing Institute), Content Marketing World, and The Tilt, helps content creators become content entrepreneurs. Joe talks with VividFront’s CEO, Lisa Perry Kovacs, about what creators need to focus on to build a viable business, what exactly a content entrepreneur is, a preview of CEX

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00:24:35

Culture as a Revenue Driver: Ft. Ron Kaminski...

Marketing Moves ·

2023/12/01

Company culture is more than foosball tables and team outings. Ron Kaminski, Founder and Visionary of CultureShoc, helps companies build culture and turn employees into brand reps. Ron shares his insights with VividFront’s CEO, Lisa Perry Kovacs, about defining company culture, helping organizations find their purpose and share that with their people, and how culture is an unexpected, yet powerful revenue driver.

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00:44:17

Branding in the Luxury Apparel Space: Ft. Ali Putnam...

Marketing Moves ·

2023/11/16

Branding from the ground up is no easy feat. On our latest episode, special guest, Ali Putnam, shares with VividFront's President, Madison Riddell, the vision and marketing tactics behind her brand of luxury women's golf apparel, A.Putnam. With versatility at the forefront, Ali's brand focuses on elevated style, on and off the course.

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00:09:38

Direct Mail, but Make It Digital

Marketing Moves ·

2023/11/10

On this episode of (Mini) Marketing Moves, VividFront's Consumer Marketing Directors Molly Killeen and McKenzie Clark discuss their current favorite eCommerce marketing tactic - Direct Mail Retargeting. Listen now to learn why it's an effective way to reach prospective customers outside of crowded digital advertising platforms...just in time for the busiest shopping season of the year.

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00:47:10

The Art of Organic Social Media: Ft. Kyle and Kaitie...

Marketing Moves ·

2023/10/31

Growing your social media organically can be a tough code to crack. Kyle and Kaitie Nickel, founders of digital media company, Cleveland Vibes, seem to have found the key. Hear these proud Clevelanders chat with VividFront's Ashtyn Morris, about how they help local creators thrive, their most successful social channel, and advice to brands looking to build their business from the ground up through organic social media.

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00:07:25

Is SMS Superior to Email Marketing?

Marketing Moves ·

2023/10/23

Introducing Mini Moves, a spinoff of Marketing Moves that provides you with the same valuable marketing content, but in 10 minutes or less. This series is perfect to listen to while you're making your morning coffee, commuting to work, or taking a break during the busy work day. On our first episode, Kyle Mollison, VividFront's Director of B2B Marketing, and Rachel Reed, Senior Marketing Executive, discuss the impact and success they've seen from SMS texts rather than traditional email marketing. If

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00:34:08

Start-Ups, Venture Capital & Building a Personal...

Marketing Moves ·

2023/10/20

Building authentic relationships is key to building a business. On this episode, special guest Adam Kaufman, Founder of Up2 Opportunity Fund - a technology venture capital company - and Host of the Up2 podcast, shares why true humility is the foundation for greatness. Hear Adam talk about everything from what he looks for in entrepreneurs when considering investments to how he preps for podcasts with VividFront's President, Madison Riddell. If you’re an entrepreneur, working at a startup, interested

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00:38:50

Niche Marketing in the Non-Alcoholic Beverage Space:...

Marketing Moves ·

2023/10/18

Starting your first business is challenging. Starting your first business in a new, relatively unexplored industry is even more challenging. This episode's special guest, Molly Cheraso, Founder of Verbena Free Spirited, had a vision for the first non-alcoholic cafe & bar in Cleveland, and she delivered. Hear Molly talk about her sources of inspiration, market research process, brand-building, and more with VividFront's President, Madison Riddell. If you're marketing in a growing niche segment, this

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00:54:08

Bridging the Relationship Between Sales and...

Marketing Moves ·

2023/09/08

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00:55:16

Building A Multi-Million Dollar Jewelry Brand: Ft....

Marketing Moves ·

2023/06/19

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00:19:28

Branded Search - Should You Bid On Your Own Brand Name?

Marketing Moves ·

2023/04/13

Are you bidding on your brand name? The controversial ‘branded search debate’ is the hot topic of our newest podcast episode. Listen to Marketing Executive, Karen Steinbauer, unpack our POV as a Google Premier agency managing millions in search advertising spend each year. If you're a branded search skeptic, this episode is for you.

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00:37:18

What is Headless?

Marketing Moves ·

2023/03/20

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00:37:50

Are Marketing Agencies Worth It?

Marketing Moves ·

2023/01/30

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00:22:27

How to Negotiate with Influencers

Marketing Moves ·

2022/12/09

Influencer marketing is such a key strategy for brands - it needs no introduction. But as the supply of influencers increases rapidly, so does the demand - and you know what that means! The price of influencers is going Up... and Up...and Up. How can we be sure to get the most bang for our buck, and design profitable influencer programs? Here to help - we have VividFront’s Director of eComm Paid Media, McKenzie Clark.

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98 results

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