PODCAST

Media People Podcast

Victor Genova

Lively & insightful chats with the people who power the media industry.

business

All Episodes

00:56:14

EP52 - Bell VP of Digital Marketing and Sales - Corby...

Media People Podcast ·

2021/07/07

Vice President, drummer, and fellow podcaster, Corby Fine sits down to chat with us about the twists and pivots that comprise his story. A lifelong Toronto native, Corby attended Ryerson University where he studied Administration and Information management. After graduation, he jumped into the dot com start-up world as a project manager. He would pivot into sales, focusing on pharmaceuticals with Pfizer. This was at the time when Viagra was arguably worth more than gold, and made Pfizer reps the

00:59:14

EP51 - Porter Novelli VP, Head of Digital Innovation...

Media People Podcast ·

2021/05/26

Both personally and professionally—Saeed Zaman is probably one of the most globalized individuals you’ll ever meet. Born in Pakistan, his family moved to the Kingdom of Saudi Arabia when he was just four. When it came time for University, Saeed applied to a number of schools in the United States, ultimately landing at Purdue University in Indiana. His media career started immediately after graduation when he was recruited by Starcom’s Chicago office. From there he would continue to grow. Senior

01:09:28

EP50 - Think Start Inc. Co-Founder - Mohit Rajhans

Media People Podcast ·

2021/05/18

Content Marketer, producer, entrepreneur, educator, and author—these are some of the many roles comprising the career of today’s guest, Mohit Rajhans. But if the name sounds familiar, it’s probably because you’ve seen his work in front of the camera. Mohit’s eclectic career includes various reporting roles for the CBC, Breakfast Television, and OMNI Television—where he was Canada’s authority on Bollywood Cinema. Mohit Rajhans sits down to chat about his life growing up in Mississauga, attending an

01:08:40

EP49 - Scotiabank Director of Account Management,...

Media People Podcast ·

2021/03/30

Planning and transacting media used to be a straightforward process. You hired an agency, and benefitted from their collective buying power, vendor relationships, and knowledge. But in an age of data, disruption, and a slew of new platforms, many marketers are rethinking this time-old formula. One option involves finding new & innovative ways of working closer with your agency partners. But in some cases, it might involve taking certain responsibilities in-house. These are some of things that

00:48:46

EP48 - Accessible Consumer Tech Influencer - Joel Dembe

Media People Podcast ·

2021/02/09

Joel Dembe, Paralympian and former #1 ranked Canadian wheelchair tennis player returns to the show. When I first introduced Joel back in Episode 15, he had just retired from wheelchair tennis and was balancing a corporate communications career with becoming a media personality. Joel still works in corporate communications, but with increased responsibilities that include public relations. But that’s not the only thing he’s been up to. His media roles have also expanded to include a TED Talk, an

01:01:21

EP47 - COMMB President - Amanda Dorenberg

Media People Podcast ·

2021/01/19

Model, entrepreneur, talent manager, ad tech and marketing professional—these are just some of roles comprising the eclectic career of Amanda Dorenberg. A native of Prince Edward County, Canada. Amanda fast-tracked her education, graduating high school when she was just 16 before moving on to study computer programming in college, and marketing in university. Modelling was Amanda’s first big career move, which took her on shoots around the globe. While modeling, she saw an opportunity to put her

00:57:48

EP46 - TSN Head of Brand Partnerships - Jamie Saull

Media People Podcast ·

2020/11/03

For most of us? 2020 hasn’t been good for business, but if you work in the sport media world, it has been an absolute disaster. Professional leagues abruptly shut down mid-March because of COVID-19, and would spend months trying to find ways to safely restart. For today’s guest, Jamie Saull, his professional world came to a grinding halt. Jamie’s the Head of Brand Partnerships at TSN, a Canadian sports media company that produces live broadcasts and news content for its portfolio of online, TV,

00:43:13

EP45 - Pelmorex Head of Data Sales and Product...

Media People Podcast ·

2020/10/15

Do you work in digital media? If so, then you already know how comprehensive it can be. You could be working with anything from data to content to search or social—and that’s not even the full list. Today’s guest, Celeste Normington, has seen her career grow with the evolution of digital media. Celeste started out at the old Toronto.com, which offered local search engine advertising solutions well before Google was known for it. From there Celeste moved to Olive Media, where she rose through the

00:56:31

EP44 - Midas Exchange Senior Director of Strategy -...

Media People Podcast ·

2020/08/25

Marketer, strategist, and nerdologist—that’s the way Boris Cho introduces himself on LinkedIn. But if you dig a little deeper, you’ll learn that the Midas Exchange’s Senior Director of Strategy has one helluva story to tell. Boris was born in Sao Paulo, Brasil, and emigrated with his family to Canada at an early age. 1980’s & 90’s pop culture was a big part of his upbringing—everything from cartoons, comic books, video games, music and even professional wrestling. All of which helped shape the

00:51:42

EP43 - CANNADA BRANDS Founder & Creator - Jordan Brooks

Media People Podcast ·

2020/07/28

Science argues that people are either left brain or right brain thinkers. Left brain people are more likely to analytical, while right brain thinkers tend to be more creative. However, today’s guest, Jordan brooks, defies this theory by straddling both sides of the spectrum. A native of Barrie Ontario, music was one of Jordan’s passions growing up, but upon graduating from university he found himself working in the AdTech world. He’s held roles at AdConion, Olive Media, and was one of the early

01:05:38

EP42 - Pressboard Co-Founder & CEO - Jerrid Grimm

Media People Podcast ·

2020/06/23

Entrepreneurship is something that was engrained in Jerrid Grim’s psyche from an early age. In fact if you ask Jerrid, he’ll tell that his younger self believed that starting a business was the only way to make money. A native of suburban, Edmonton, Jerrid’s first job was a local flyer route. But unlike most kids who are stuck spending hours bundling flyers before lugging them out for delivery, young Jerrid outsourced part of the labour to his sisters—essentially turning his first job into his

00:43:01

EP41 - Wine Renaissance Woman & Entrepreneur - Angela...

Media People Podcast ·

2020/06/09

Wine: It’s one of the few things as old as time. There are different types & colours, and it can range in price from inexpensive to unaffordable. It’s also the one of the few exports many countries aggressively compete to be known for. Picking the right wine is enough make your head spin, but today’s guest, Angela Aiello, has spent the better part of her career helping young adults make sense of it. Angela started in hospitality while at university, working in the Four Diamond restaurants at some

00:42:22

EP40 - Clue Digital Co-Founder & CEO - Joshua Alvernia

Media People Podcast ·

2020/04/28

Going out and starting your own company isn’t easy, but it’s difficult to resist when you have a solution that could benefit an entire industry. And that’s what today’s guest, Joshua Alvernia, and his peers have done. Josh is the co-founder and CEO of Clue Digital: a comprehensive marketing service that leverages automation, data science, and analytics to improve media performance on customer acquisition campaigns. Ad tech was the farthest thing from Josh’s mind growing up. He was in a band, with

00:26:53

EP39 - Group Director, Strategy @ Omnicom Media Group...

Media People Podcast ·

2020/04/14

From small-town Northern Ontario to the heart of Canada’s media industry, today we chat with Terra Sharek, Group Director of Strategy at Omincom Media Group’s, Red Magnet. Originally from Dundalk, Ontario, Terra spent the early part of her life on a farm. She moved to Beaverton during her high school years and then relocated to Barrie, Ontario to study advertising at Georgian College. Terra’s media career started before she even had the chance to graduate, beginning as a digital media assistant at

00:28:18

EP38 - datakris inc. Founder - Kris MAKUCH

Media People Podcast ·

2020/03/31

Data, it’s what many people refer to as the ‘new oil’. It’s supposed to provide the unbiased insights companies need to make key decisions. But extracting those insights is easier said than done, and that’s what today’s guest, Kris Makuch, aims to change. Kris is the founder of datakris, a consultancy that interprets and uses data to help companies retain and acquire new customers. Originally from Poland, Kris’ family immigrated to Canada and settled in Toronto when he was just 2 years old. He

00:35:53

EP37 - CYTRINE CONSULTANCY Founder - Cynthia Rubino

Media People Podcast ·

2020/02/25

Entrepreneur, senior media executive & leader, award winning media buyer, and one of the early advocates for mental health & wellness in the media industry, Cynthia Rubino, stops by to chat. A Cosssette media alumnus, Cynthia landed at the agency right out of university. In an industry where it’s not uncommon for talent to move around she stayed at Cossette, moving from planning assistant to media manager during her 16-year tenure with the agency. When Novus Media expanded into Canada, Cynthia was

00:25:53

EP36 - Daily Hive Co-Founder & CRO - Manny Bahia

Media People Podcast ·

2020/01/07

Starting a website might be easy, but finding success in today’s digital publishing world is extremely difficult. Both audiences and advertising dollars tend to be concentrated between a few popular platforms, with the rest of the internet duking it out for the leftovers. But that didn’t deter today’s guest, Manny Bahia, from jumping in. Manny is the co-founder and Chief Revenue Office of Daily Hive—a news, information, and entertainment site servicing millennial audiences through localized

00:40:44

EP35 - BRS CEO & Founder - Brooke Robinson

Media People Podcast ·

2019/10/29

You can call Brooke Robinson many things- social media maven, entrepreneur, and multiple sclerosis survivor. One of the OG’s of social media strategy, Brooke’s career started at Sunlife Financial, where she was charged with managing their social media presence. Her experience took her to the agency world, where she would start and head-up, Mindshare Canada’s first-ever social media department. There she worked on campaigns for clients such as American Express and Ford, to name a couple. It was

00:33:42

EP34 - Twitter Manager of Large Client Solutions -...

Media People Podcast ·

2019/08/20

Educator and Sales Leader, these are two ways you can describe today’s guest, Ivan Pehar. Ivan’s media career started agency side, where he worked at a number of (agencies) including Mediacom and OMD. His work in performance marketing caught the eye of AOL, which recruited him to manage advertising campaigns for their home internet service. He pivoted to AOL’s media sales department after the company got out of the ISP business, and went on to hold senior media sales roles at Sympatico MSN and

00:37:10

EP33 - Mellor Croy Managing Director - Zoltan Toth

Media People Podcast ·

2019/08/06

Many people have made the jump from media sales to agency life. But few have left the world of media sales to start their own agency, but that’s exactly what Zoltan Toth—Managing Director of Mellor Croy has done. A lifelong music aficionado, Zoltan's first media gig was overseeing the jazz time slot at his University's campus radio station. After graduation he parlayed that passion into a full time career, holding positions at Denon Music, Koch Entertainment, and Entertainment One. He pivoted

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Media People Podcast

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