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PODCAST

Octopus Digital Strategy

Welcome to Octopus. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their career. It is designed to help prospective digital strategists get started in the industry and chart a roadmap for their careers with insights and perspectives from those that have worked in this space and helped shape it.

business management & marketing

All Episodes

17:35

Episode 24: The Digital Strategist In Sweden

Octopus Digital Strategy ·

2015/10/20

Kristin Heinonen is a digital trend analyst at Medievarlden, a subscription service for media executives, as well as Program Curator at The Conference, an international digital conference with 3000 visitors from around the world. As a digital strategist Kristin has worked for some of Sweden's best known companies and large media organizations. She is also listed as one of the most creative people on the Swedish web scene by Internet World magazine, is a co-founder of Sweden Social Web Camp,

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17:38

Episode 23: The Digital Strategist In Integrated...

Octopus Digital Strategy ·

2015/10/13

Ya-Yung Cheng, who goes by YY, is the Senior Director of Digital Marketing and Platforms at Sylvan Learning, the leading provider of K through 12 tutoring and supplemental services in North America. YY brings almost 20 years of marketing experience to the role, with positions at American Express, Ingenio and Yahoo along the way. YY is a graduate of the University of Pennsylvania and has an MBA from UC Berkeley. She joins us from Baltimore, Maryland to discuss the role of the digital strategist in

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07:01

Episode 22: The Digital Agency Strategist

Octopus Digital Strategy ·

2015/10/06

The advertising agency. Maligned and mocked. Its obituary has been written countless times. Its sheen of mid-century cachet long diminished. Brands are taking business and talent in-house. Ad-tech platforms and vendors line up to tell CMOs that they don't need to spend money on agencies any more; that they can move the funds they used to spend on Friday night beer carts and hip offices for agencies of record on more working media to help them achieve their ever more aggressive objectives and hold on

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16:08

Episode 21: The Digital Strategist In Scandinavia

Octopus Digital Strategy ·

2015/09/29

Louise Broberg is a digital and social strategist with strong copywriting roots. A native of Sweden, working in Norway and with experience with a Danish company, Louise understands what it means to work as a strategist across Scandinavia, with all the complexities and nuances of this region. She joins us from Oslo to discuss the role of the digital strategist in Scandinavia.

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08:16

Episode 20: What To Do When You Get It Wrong

Octopus Digital Strategy ·

2015/09/22

To listen to podcasts and read blogs on the subject of digital strategy, it's easy to get the impression that ths is a straightforward business, where everything is awesome, or at least it would be if pesky clients could only grasp the wisdom of your words and if we applied the '7 rules for success'. But what happens when you get it wrong? I'm not talking about marginally missing the mark, but rather catastrophically, spectacularly failing. What happens when you realize that your well considered,

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19:45

Episode 19: The Digital Strategist In Italy

Octopus Digital Strategy ·

2015/09/15

Dr. Elisa Cerruti is a Digital Marketing Strategist consulting with CMOs, startups and digital marketers on the planning and execution of their marketing strategies. Prior to working as a consultant, Elisa taught marketing and management as a lecturer and adjunct professor for start up incubators and for executive programs. Elisa started her career as a project manager in the arts, before earning her PhD, and then a research fellowship in Business Administration at the University of Turin. She joins

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19:46

Episode 18: The Role Of The Digital Strategist In...

Octopus Digital Strategy ·

2015/09/08

Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; and was editor-in-chief of Directgov, working in the Cabinet Ofiice's eGovernment Unit. He began his career in journalism as a technolofy writer, working as a reporter for PC Week and news editor of Network News before moving on to become a founding

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21:01

Episode 17: The Digital Strategist In Sales

Octopus Digital Strategy ·

2015/09/01

Ian Lee is VP Strategy at Sensei Labs, a division of Klick Inc. He is a twenty-five year veteran of strategic consluting, digital marketing, solutions architecture and client service. He has worked with clients across a broad spectrum of both consumer and B2B industries, devising business and techical solutions for marketing, infrastructure, collaboration and knowledge management. Prior to joining Klick, Ian held senior leadership positions at several prominent North American digital agencies,

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09:38

Episode 16: An Open Mind

Octopus Digital Strategy ·

2015/08/25

'It's how we've always done it'. These are the words of bureacuracy. The words of inflexibility. Words that may make sense in the context of a well oiled machine delivering efficiently in a static environment. But as we've seen, digital media is not static. It's dizzyingly dynamic. And efficiency and success in this space are not achieved through myopic adherence to legacy processes, but to approaching challenges and opportunities with an open mind. We explore this subject with perspectives from the

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26:25

Episode 15: Digital Strategy And Transformation In China

Octopus Digital Strategy ·

2015/08/18

Matthias Hendrichs is Managing Director with the Gao Feng Advisory Company, a pre-eminent strategy and management consulting firm based in China. Before joining Gao Feng as the lead for their digital practice for Greater China, Matthias worked in Europe and Asia for blue chip companies such as Bertelsmann and BASF. He consults, speaks and writes extensively on the subject of digital transformation and disruption in China. He joins us today from Hong Kong to discuss this subject.

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14:20

Episode 14: The Role Of Gender In Digital Strategy

Octopus Digital Strategy ·

2015/08/11

Erin Burrell is the Managing Consultant with Stibo Systems, an enterprise software company based in Denmark. She brings a decade of experience in digital marketing, including eCommerce and CRM responsibilities at the Home Depot and Sears. She also maintains an excellent blog at Erinburrell.ca. She joins us today from Auckland, New Zealand to discuss the role of gender in Digital Strategy.

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19:04

Episode 13: The Digital Strategist As Transformation...

Octopus Digital Strategy ·

2015/08/04

Octavian Mihai is a digital strategist, a consultant and an agent of transformation within and on behalf of major Madison Avenue advertising agencies. Over the course of his career he has created and sold agencies as well as worked as SVP at McCann RCW. He joins us today from New York to discuss the role of the digital strategist as a trnsformation agent.

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15:29

Episode 12: The European Digital Strategist

Octopus Digital Strategy ·

2015/07/28

David Jowett is President of DAC Group Europe, a role to which he brings enormous experience running international and pan-European organizations. In previous roles he was Managing Director of Mediacom UK and President of Global Clients for Aegis Media. He joins us today from London to discuss the role of the digital strategist within a European context.

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21:54

Episode 11: The International Digital Strategist

Octopus Digital Strategy ·

2015/07/21

Gustavo Arruda is Global Director of Marketing at OpenSRS, a division of Tucows. With a strong background in digital marketing, Gustavo is responsible for the digital strategy for the storied technology company. He joins us from Toronto to discuss what it takes to work as a digital strategist in an International context.

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29:04

Episode 10: The Digital Strategist In Higher Education

Octopus Digital Strategy ·

2015/07/14

Andrew Hickey is Director of Digital Marketing at eCornell, the online arm of Cornell University in Ithaca, New York. Andrew leads the team that is responsible for the strategy and execution that is driving the growth of online education at the Ivy League school. He joins us to discuss the role of the digital strategist in the higher education space.

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20:06

Episode 9: The Role Of The Blog In Digital Strategy

Octopus Digital Strategy ·

2015/07/07

Viviana Machado is Manager of Digital Media and Content at The Home Depot. While her work there is interesting, what really sets her apart is how she has put herself on the map over the last five years with her acclaimed food blog,foodiesinked.com. This venture reflects a deeply held personal passion and has also impacted her career trajectory. She joins us from Toronto to discuss this.

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25:04

Episode 8: The Digital Strategist In The Shadow of...

Octopus Digital Strategy ·

2015/06/30

Scott Ensign is VP of Search Marketing at DAC Group, one of the largest independent digital performance agencies around. In this capacity, he has built a sizeable team of search marketers on both the paid and organic side and is heavily involved in recruiting and developing the skills and careers of these folks. He joins us this episode from New York to discuss the opportunity and the challenges that come with being a strategist in the shadow of Google.

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25:22

Episode 7: The B2B Digital Strategist

Octopus Digital Strategy ·

2015/06/23

This episode we welcome David Kavanagh from Toronto to talk about his career as a digital strategist within a B2B companies. David is Director of Digital Strategy at ADP, one of the world's largest providers of business outsourcing solutions, and is at the heart of driving digital strategy within the company. We started by exploring how he developed his career within the B2B space.

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21:17

Episode 6: Digital Strategy As A Passion Project

Octopus Digital Strategy ·

2015/06/16

This episode we welcome Ahmed Elemam, a key member of the digital team at Westjet in Calgary to talk about a digital career as a passion project. Ahmed grew up with a passion for travel that in combination with his affinity for technology led him into a multi-disciplinary career in digital. We began by discussing his start in digital media.

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22:25

Episode 5: The Future of Digital Strategy

Octopus Digital Strategy ·

2015/06/09

Nectarios Economakis joins us from Montreal to give us his perspective on digital strategy. With experience on both the agency and client side, Nectar left his role at Google, where he was the first member of the sales team in Montreal to collaborate with partners on a new venture, the PNR, a management-consulting firm with a technology and digital focus. I started by asking him how he decided this was the right career path for him.

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104 results

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