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PODCAST

The VA Simple™ Podcast

Susan Mershon - The Techie Mentor

The VA Simple™ Podcast is your go-to show for building a freedom-based Virtual Assistant business—starting with the skills you already have. No fluff. No busywork. Just clear, actionable episodes to help you launch, grow, and scale on your terms. Formerly known as VA Tips, Tricks + Advice and The Techie VA Podcast, this show has evolved to focus fully on simplicity, strategy, and a skills-first approach to building a business that truly fits your life.

business entrepreneurship

All Episodes

06:34

VATTA #204: From Generalist to Specialist: The Power...

The VA Simple™ Podcast ·

2023/11/07

In this episode, I explore the world of task specialization. I'll break down the concept, emphasize its importance, and provide practical ways to start. I'll show you how to leverage your existing skills, experiences, and interests for specialization and offer tips on conducting a skills assessment. Join me for an episode filled with insights and inspiration, highlighting the transformative power of task specialization for virtual assistants aiming to excel in their careers. I invite you to listen

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07:56

VATTA #203: Finding Your Niche: The Power of Industry...

The VA Simple™ Podcast ·

2023/11/01

In this week's episode, I explore the art of industry specialization for Virtual Assistants and Freelancers. I delve into the 'why' and 'how' of selecting the right industry to focus on in your business. Learn how aligning your passions, skills, and interests with the right industry can elevate your work and strengthen your client relationships. Discover practical tips and insights to guide your journey toward industry specialization, unlocking the power of becoming an industry expert as a VA. I

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08:45

VATTA #202: Embracing Imperfection: VAs and Authenticity

The VA Simple™ Podcast ·

2023/10/24

In this episode, I dive into the power of authenticity. I explore why it's the bedrock of trust, highlighting the pivotal role it plays in nurturing genuine connections with prospects and clients. Discover the power of aligning your personal brand with authenticity and the significance of creating authentic content. I also discuss acknowledging mistakes and embracing vulnerability in your business. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If

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10:24

VATTA #201: VA Marketing Unleashed: 5 Strategies for...

The VA Simple™ Podcast ·

2023/10/17

In this week's episode, I'm diving into the world of marketing and unleashing the strategies that can supercharge your success. Whether you're a seasoned VA looking to amplify your client base or just starting in the field, these five proven marketing tactics will set you on the path to triumph. Tune in now and discover how to unleash your full marketing potential as a VA. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this

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10:32

VATTA #200: Unveiling Your VA Niche: A Step-by-Step...

The VA Simple™ Podcast ·

2023/10/10

In this week's episode, I dive deep into the journey of uncovering your niche as a Virtual Assistant. I get that entering the VA industry can be overwhelming, given the myriad of skills one possesses. However, discovering your unique niche is the key to not only finding fulfillment in your work but also excelling in your chosen field. Join me as I guide you step by step through the process of identifying your core skills, aligning them with your passions, and ultimately unveiling the niche that will

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07:25

VATTA #199: Mastering Tech Tools: The Essential...

The VA Simple™ Podcast ·

2023/10/03

In this week's episode, I'm diving into the realm of essential tech tools for your VA business. Whether you're a seasoned tech-savvy VA or embarking on your journey, this episode provides valuable insights and recommendations to boost your productivity. Plus, as an update to a previous episode, I'm excited to include a free checklist of my recommended tools to supercharge your VA business toolkit. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. Here

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05:52

VATTA #198: Mastering Specialization: The Four...

The VA Simple™ Podcast ·

2023/09/26

In this episode, I explore the secret to success: Specialization. Discover the four essential pillars of specialization — Industry, Task, Tool, and Niche — and learn how they can set you apart in the competitive VA industry. Whether you're a seasoned VA looking to fine-tune your services or just starting out, this episode is your roadmap to becoming a sought-after expert in your chosen niche. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found

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07:54

VATTA #197: Empowering Your VA Journey: Unveiling the...

The VA Simple™ Podcast ·

2023/09/26

In this episode, I introduce the groundbreaking VA Freedom + Flexibility Framework, your key to unlocking the freedom and flexibility you've been craving in your business. Join me as I unveil this powerful tool and explore how it can revolutionize your path to success. This episode is a must-listen if you've been searching for a way to reclaim control and balance. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode,

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03:29

VATTA #196:The Future of Work: VAs vs. AI - Myths and...

The VA Simple™ Podcast ·

2023/09/12

In this episode, I explore the evolving relationship between Virtual Assistants (VAs) and Artificial Intelligence (AI). I delve into the unique strengths of VAs, highlighting their invaluable human touch, problem-solving abilities, and creative thinking. While AI automates routine tasks, I discuss how VAs thrive by adapting to tech-savvy and strategic roles. Join me for a deep dive into the future of work, where VAs and AI collaborate to provide exceptional service. I invite you to listen and share

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06:28

VATTA #195: AI-Driven Success: Elevate Your Marketing...

The VA Simple™ Podcast ·

2023/08/29

In this episode, I'm diving into the transformative world of AI and its profound impact on marketing and client acquisition for Virtual Assistants. Join me as I explore how embracing AI can revolutionize your marketing efforts, help you craft compelling messages, and attract clients like never before. From generating personalized content to identifying your ideal audience, discover the power of AI as your secret weapon for success in the VA landscape. Tune in to gain insights, strategies, and

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05:38

VATTA #194: LinkedIn Goldmine: Finding High-Value...

The VA Simple™ Podcast ·

2023/08/22

Join me in this episode as I jump into LinkedIn, a treasure trove for Virtual Assistants seeking high-value clients. Discover practical strategies to leverage this professional network, build meaningful connections, and avoid the pitfalls of trendy but ineffective feeding frenzies. Learn how to make the most of LinkedIn to grow your client base and establish yourself as a sought-after VA in your industry. Don't miss out on these valuable insights to unlock the true potential of LinkedIn for your

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05:55

VATTA #193: Online Project Management Essentials:...

The VA Simple™ Podcast ·

2023/08/15

In this episode, I dive into the core principles of effective online project management, spotlighting the vital skills that drive success. Discover a project manager's pivotal role in managing tasks + teams, mastering communication, and achieving project objectives. I'll debunk the myth that being a tech guru is essential and explore how honing your management skills can propel your projects and career to new heights. Join me for practical insights, valuable tips, and a fresh perspective on the

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10:01

VATTA #192: The Perils of Bad Coaching and Training:...

The VA Simple™ Podcast ·

2023/08/08

In this compelling episode, I delve into the perils of bad coaching and training, exploring the potential damage it can cause to you and our industry. Learn tips on safeguarding yourself from falling victim to false marketing claims and ineffective services. Discover tips on vetting coaches and trainers, ensuring legitimacy, and making informed choices. These tips will empower you and help you avoid the pitfalls of lousy coaching + training. I invite you to listen and share your thoughts! Your

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09:42

VATTA #191: The Reality Behind Making 10k in a Month:...

The VA Simple™ Podcast ·

2023/08/01

In this candid and eye-opening episode, I delve into the deceptive allure of making 10k in a month with no experience; a promise often splashed all over social media. Join me as I separate fact from fiction and empower you with practical tips to truly understand what it takes to make that kind of money and what they're not telling you. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe to my podcast, "VA

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05:12

VATTA #190: Embracing WordPress Services Without...

The VA Simple™ Podcast ·

2023/07/25

In this episode, I challenge the common misconception that you need to be a designer or tech expert to dive into the world of WordPress services. Get ready to unlock your potential and embark on a journey of success in WordPress without the need for traditional design, tech skills, or any WordPress experience! I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. To learn more about how you can offer WordPress Services go to -

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07:30

VATTA #189: From Zero to Two: My Journey to Landing...

The VA Simple™ Podcast ·

2023/07/18

In this episode, I reveal the secrets behind landing my first two VA clients. Tune in to learn valuable tips and insights, actionable strategies, and practical advice to empower you to advance your VA career and help you find clients. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. Here is the link to my LinkedIn For Virtual Assistants course I mention in this episode - https://programs.thetechiementor.com/link-sales If you found value in this

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05:07

VATTA #188: Navigating the Storm: Handling Angry...

The VA Simple™ Podcast ·

2023/07/11

In this episode, I delve into the crucial topic of handling an angry client with professionalism and empathy. Dealing with unhappy clients can be challenging, so I'm providing valuable tips and strategies to navigate these situations gracefully. Learn to maintain your composure, actively listen, and respond with empathy while defusing tension and working towards a resolution. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this

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08:02

VATTA #187: Unlocking Success: The Power of CEO Focus...

The VA Simple™ Podcast ·

2023/06/27

In this episode, I delve into the practice of dedicating a week once a quarter to work on your business as CEO. Discover the benefits of this focused approach, from refining services and setting strategic goals to improving client relationships and enhancing your systems. Join me as I provide actionable insights and practical tips to help you elevate your business. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode,

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05:54

VATTA #186: Discovering Your Hidden Strengths:...

The VA Simple™ Podcast ·

2023/06/20

In this episode, I dive into the transformative power of discovering your innate strengths and aligning them with your offers. Join me as I explore the importance of self-awareness and how it can lead to remarkable shifts in your business. Understanding your core strengths is crucial for creating offers that resonate with your nature. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe to my podcast, "VA Tips,

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08:06

VATTA #185: Tech Audits: Maximizing Revenue from Your...

The VA Simple™ Podcast ·

2023/06/13

Join me in this episode as I explore the undeniable benefits of offering tech audits to your clients. They're a great way to increase your revenue and your position as an expert. Plus, I share tips on structuring them to help you hit the ground running! I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + Advice." It offers a fresh perspective without fluff or hype, available on

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164 results

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