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PODCAST

Social Pros Podcast

Convince & Convert

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that

business marketing

All Episodes

46:44

Social Pros Unfiltered: Brand Mistakes with...

Social Pros Podcast ·

2023/11/24

We welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends, and how social pros should respond to cancel culture. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! ICUC Full Episode Details Trend-hopping is super common on social, but is jumping on trending content

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38:06

Creating Harmony in Creative Work with Joél Leon from...

Social Pros Podcast ·

2023/11/17

Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details If you want your creative team to hit it out of the park, then you’ve got to foster

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51:57

600 Episodes of Social Pros!

Social Pros Podcast ·

2023/11/10

It’s our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest changes in social and so much more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details When we published episode one of Social

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35:32

Being Socially Bold with Gabe Gomez at Edelman

Social Pros Podcast ·

2023/11/03

Being bold on social media isn’t always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week’s episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman, shares some food for thought on being socially bold. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details

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38:02

Unlocking Better Partnerships - A Deep Dive with Lucy...

Social Pros Podcast ·

2023/10/27

How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what are

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44:52

Greatest Hits: Why Every Brand Should Follow in...

Social Pros Podcast ·

2023/10/20

There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was

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33:39

How to D.A.N.C.E. with Data on Social

Social Pros Podcast ·

2023/10/13

What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros. Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details With every sales presentation you make, you have the chance to influence your audience and make a lasting impact – and data is

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32:52

Delta Vacations Approach to Non-Stop Social

Social Pros Podcast ·

2023/10/06

If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content. Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details What’s Delta Vacations’ formula for social media

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49:26

Social Pros Unfiltered: National Podcast Day Special

Social Pros Podcast ·

2023/09/29

Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert’s Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details It’s been a dramatic year in

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31:42

How Marvel Taps Into the Multigenerational Multiverse...

Social Pros Podcast ·

2023/09/22

How does Marvel connect with fans of all ages, hailing from every corner of the world, and speak to them in a way that truly resonates? Join us on this episode of Social Pros as we delve into Marvel’s incredible social strategy with their Executive Director of Social Media, Adri Cowan. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details

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43:03

The Formula for Successful Live Video with Stephanie...

Social Pros Podcast ·

2023/09/15

Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details TikTok has

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31:39

Greatest Hits: Inside Glossier’s Iconic Social Approach

Social Pros Podcast ·

2023/09/08

We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC We all know how fast-paced social media is. It simply does not sleep. There are many brands out

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38:20

How Repurposing Content Makes You A B2B Social Hero

Social Pros Podcast ·

2023/09/01

Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help

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32:50

Why Social Pros Don't Have to Know it All

Social Pros Podcast ·

2023/08/25

If you’re feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don’t need to know it all and what we can do instead. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With new platforms popping up, ever-changing

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42:09

Why Brands Go People-First on Social

Social Pros Podcast ·

2023/08/18

It’s easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that’s right for your brand? This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won’t want to miss. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC

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43:16

Taking on Toxic Social with Noam Bardin

Social Pros Podcast ·

2023/08/11

We are so pleased to welcome Noam Bardin, Founder of Post News, on this episode of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As much as we love social, we have to acknowledge that it comes with gray areas and undesirable aspects. Joining this episode to dissect social’s shortcomings is Noam Bardin,

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41:10

How to Get Better Audience Insights with SparkToro’s...

Social Pros Podcast ·

2023/08/04

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details What’s the best way to collect meaningful audience insights? As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available. On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can

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42:33

Fresh Social Takes with ICUC's Erika Lovegreen

Social Pros Podcast ·

2023/07/28

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In this ever-changing world of social, how can community managers serve their people in the best possible ways? Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice. Erika discusses why social listening is as crucial as ever,

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41:08

How Shiseido’s Social Leverages 150+ Years of Experience

Social Pros Podcast ·

2023/07/21

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners? Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts. Taylor discusses how

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41:56

How to Be a Social Selling Pro with Timothy Hughes

Social Pros Podcast ·

2023/07/14

Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it’s safe to say that a lot of people aren’t pros at social selling. Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their

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