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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:35:55

How Fur's Founders Pioneered a New Beauty Category...

Shopify Masters ·

2025/02/04

From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.For more on Fur and show notes click here.

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00:29:34

Going from Creating Content to Making Products

Shopify Masters ·

2025/01/30

Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage.To learn more about Hotel Lobby Candle and for show notes: https://www.shopify.com/blog/hotel-lobby-candle-storytellingFor video interviews with founders,

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00:40:22

Transforming Ancient Beauty Rituals into Modern Success

Shopify Masters ·

2025/01/28

From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges.For more on Sugardoh and show notes click here.

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00:24:57

Growing a Hobby Into a Business

Shopify Masters ·

2025/01/23

Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefront in East London.To learn more about London Terrariums and for show notes: https://www.shopify.com/blog/london-terrariums-scaling-hobbySubscribe to the Shopify Masters YouTube channel for video interviews.

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00:30:21

Soft-launch Strategies That Lead to Immediate Sellouts

Shopify Masters ·

2025/01/21

Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.

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00:34:28

How Private Equity Approaches Ecommerce

Shopify Masters ·

2025/01/16

Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmeets.To learn more about Piper and for show notes: https://www.shopify.com/blog/piper-private-equityFor video interviews, subscribe to the Shopify Masters YouTube channel.

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00:37:05

Go Viral While Spending Zero Dollars on Ads

Shopify Masters ·

2025/01/14

Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.Read more about Good Girl Snacks and show notes here.

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00:32:36

How Many Product Iterations Do You Need to Launch?

Shopify Masters ·

2025/01/09

Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch.To learn more about LatchLight and for show notes: https://www.shopify.com/blog/latchlight-product-designSubscribe to the Shopify Masters YouTube channel for video interviews.

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00:34:23

The Slow Burn Strategy to Massive Retail Success

Shopify Masters ·

2025/01/07

Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.For more on Stoked Oats and show notes click here.

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00:24:18

Brand Building with an Indigenous Designer

Shopify Masters ·

2025/01/02

Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, events, and more.For more about Here's 2 You and show notes: https://www.shopify.com/blog/heres-2-you-creativityWatch the video of this interview on the Shopify Masters YouTube channel.

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00:40:43

How to Sell Premium Products at Scale

Shopify Masters ·

2024/12/31

Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.For more on Island Creek Oysters and show notes click here.

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00:30:50

The Secret to Monetizing as an Artist

Shopify Masters ·

2024/12/26

Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.Watch the full video interview on YouTube here. For more on Snotty Nose Rez Kids and show notes click here.

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00:25:43

These Founders Started a Global Business with Just $4k

Shopify Masters ·

2024/12/24

Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is now distributed all over the world and the company has stores in Hawaii and California.For more about Aloha Collection and show notes: https://www.shopify.com/blog/aloha-collection-resourcefulSubscribe to the Shopify Masters YouTube channel for more interviews.

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00:32:40

The Secret to Native Artist Success: It's Not What...

Shopify Masters ·

2024/12/19

Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.Watch the full video interview on YouTube here. For more on Eighth Generation and show notes click here.

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00:35:37

How the StockX Co-Founder Builds Hype for New Products

Shopify Masters ·

2024/12/17

Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hypeTo watch in-person interviews, subscribe to the Shopify Masters YouTube channel.

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00:31:40

This Founder's Mission Is to Empower Indigenous Youth

Shopify Masters ·

2024/12/12

Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect with her Navajo culture, and in doing so, she has found her life's purpose in helping uplift other Native artists.Watch the video interview with Amy on the Shopify Masters YouTube channel.

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00:01:37

Build Native, A Shopify Miniseries

Shopify Masters ·

2024/12/10

In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the founders of 4Kinship, Eighth Generation, Snotty Nose Rez Kids, and Here's To You to explore what it means to be a creative entrepreneur, uplift one’s community, and gain recognition from international media outlets.Tune in Thursdays on our YouTube channel or your favorite podcast platform to

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00:37:03

Shopify CEO Tobi Lütke Shares His Secrets to...

Shopify Masters ·

2024/12/05

Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexpected bumps, from wrestling with code to sending notarized copies of his passport to Utah just to accept credit card payments.Inspired by these challenges, Tobi decided to make starting a business easier for everyone. In this

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00:35:39

Differentiation Strategies Every Founder Needs to Hear

Shopify Masters ·

2024/12/03

Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.For more on Ceremonia and show notes click here.

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00:29:30

How This Sports Company Found a Competitive Advantage

Shopify Masters ·

2024/11/28

Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories.To learn more about Joola and show notes: https://www.shopify.com/blog/joola-pickleballSubscribe to the Shopify Masters YouTube channel:

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738 results

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