x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Ahead of the Curve with Coco Mocoe

Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles. Business & Interview Inquiries:

business marketing

All Episodes

01:00:21

BookTok Drama Leads to Harrassment of Real-Life...

Ahead of the Curve with Coco Mocoe ·

2023/08/07

Thank you so much for listening to, rating and sharing the podcast! Send it to all your marketing friends. In today's episode, we react to these topics from a marketing perspective. Everything is based on opinion. 1. BookTok Drama (5:05) InTheKnow posted a great article recapping all of the booktok drama that went down this last week, if you want to read the full article. In short, a TikToker by the name of Kierra Lewis began fixating on hockey players after reading the smut novel

en

00:40:21

Doja Cat: When Celebrities Turn on Their Fans (ft....

Ahead of the Curve with Coco Mocoe ·

2023/07/31

Listen to Nicky and Coco's new show 'Share Your Screen' on YouTube, Spotify or Apple Podcasts! Follow Nicky on TikTok @nicky.reardon In this episode, we talk about the science behind fandoms. Refinery29 wrote a great article about this topic. We specifically focus on the fandoms around Doja Cat and Taylor Swift and their differing approach to handling that relationship. For business inquiries, email: cocomocoe@whalartalent.com

en

00:40:25

Barbie: How Mattel Rebranded "The Most Hated Doll" in...

Ahead of the Curve with Coco Mocoe ·

2023/07/24

Just a few years ago, Barbie was seen as a polarizing and sometimes hated figure - as documented in the 2018 documentary "Tiny Shoulder". Fast forward to 2023, Barbie could be argued as one of the most universally loved brands in the lead up to the release of the movie starring Margot Robbie and Ryan Gosling. But how did Mattel do it? To understand the branding of Barbie, we must first dive into her history. Did you know that the founder of Barbie, Ruth Handler, created the doll because

en

00:44:30

The talent manager behind your favorite reality stars...

Ahead of the Curve with Coco Mocoe ·

2023/07/17

Today's episode is on a guilty pleasure of mine, which is reality stars! Meet Courtney Bagby Lupilin (@courtneybagby), the founder of Little Red Management. She works as a talent manager to some of the biggest reality stars to come out of The Bachelor, Love is Blind, Teen Mom and more. Some topics we cover are: 1. How does she know what stars will have the biggest audience once a show ends 2. How do reality stars make money and stay in the limelight even after their season has come and

en

01:14:09

How Threads changed the social media landscape...

Ahead of the Curve with Coco Mocoe ·

2023/07/10

Mark Zuckerberg finally gets a win with Threads and Elon Musk does not appear to be happy. Plus, Threads seems to have changed the social media landscape over night. In a world where everyone is chasing short-form video, does this mark the move away from that? Sara McCord is a marketing and communications professional who I found on TikTok. She brought great thoughts to this discussion. You can find Sara McCord's blogpost on the topic here or find her on TikTok @SaraJMcCord -- Here is the

en

00:33:27

Why I Left BuzzFeed (A Love Letter to the Last 3 Years)

Ahead of the Curve with Coco Mocoe ·

2023/06/19

When you are listening to this, I will be in Cannes Lion in the south of France. Thank you for all the opportunities you have afforded me as my audience. I have gone from an entry-level marketing employee to traveling the world to talk about marketing to some of the most brilliant people in the industry. Thank you, thank you, thank you. I hope I make you proud as my audience. -- cocomocoe@whalartalent.com

en

01:03:00

The Renaissance of YouTube & Long-Form Digital Media...

Ahead of the Curve with Coco Mocoe ·

2023/06/12

Are people growing tired of short-form videos, like TikToks and Reels? That is a loaded question with no right or wrong answer. But I do predict that we are about to see a resurgence of YouTubers and long-form media, like podcasting, as people seek out more substance than 10 second videos. Today I got to speak to Michael Lindsay and Matthew Schueller (@michaelandmatt) who grew their platform on YouTube and are now launching a podcast about their surrogacy and their fatherhood journey as a same-sex

en

00:52:55

“The Idol”: Is Life Imitating Art with Lily...

Ahead of the Curve with Coco Mocoe ·

2023/06/05

“The Idol” recently premiered on HBO Max featuring Lily Rose-Depp, The Weeknd, Jennie Kim and more. It is created by Sam Levinson who also created “Euphoria” and has been hit hard by critics, at one point having 10% on Rotten Tomatoes. I personally liked the first episode and I am interested to see more. Here is an article from Hollywood Reporter on Lily Rose-Depp's defense of the show. I talk to Jasmine Darya in this episode about the intersection of celebrities and fashion. And how the use

en

01:22:56

The Many Missteps of a Tarte Brand Trip (ft....

Ahead of the Curve with Coco Mocoe ·

2023/05/29

Today’s episode is with media & branding expert @culturework who I found after her coverage of the Tarte F1 trip debacle that took over the FYP recently. Here is an article by Refinery29 that summarizes what happened, for extra reference. Her insights were super valuable and I wanted to dive deeper with her to highlight the often unfair treatment of POC creators - not just by algorithms but by brands, as well. We also discuss the ‘Horses’ restaurant drama that started in West Hollywood and

en

01:34:44

Why the Kardashian’s are turning their show into a...

Ahead of the Curve with Coco Mocoe ·

2023/05/22

This was an episode for the history books! I found Alegría on TikTok when she posted a TikTok about Succession and the Kardashians. I had to have her on the podcast to pick her brain even further. Find Alegría on social: TikTok: @alegría.irl Instagram: @wawa.jpg In this episode, we talk about: The Kardashians potentially modeling their new season on Hulu after Succession The idea of class and wealth in the U.K vs. the U.S. The representation of class systems in the Succession

en

00:57:54

Vanderpump Rules: What the cast zodiac signs say...

Ahead of the Curve with Coco Mocoe ·

2023/05/18

The long-awaited Vanderpump Rules finale to season 10 (episode 15) is here. This is bigger than a super bowl. Super bowls happen once a year. This 'Scandoval' was once-in-a-lifetime! We break down the episode scene by painful scene. And then we end the episode with a deep dive into the cast zodiac signs and what it could all potentially mean. For context, here are the cast zodiac signs from what I could find online: Virgo: Lisa Vanderpump, Lala Kent, Raquel Leviss Cancer: Ariana Maddix, Tom

en

00:43:45

Shirah Benarde: How she made $40k from TikTok & had...

Ahead of the Curve with Coco Mocoe ·

2023/05/08

Have you ever watched Shark Tank and wondered about the behind-the-scene details or what happens to the contestants after they strike a deal with a shark? Today's episode is with Shirah Benarde (@shirahbenarde). She and her brother founded the anti-roofie scrunchie brand, NightCapIt (@nightcapit). They had one of the fastest deals in Shark Tank history with Lori Griener. Here is the NightCap site if you want to purchase protection for your drinks! Here is a viral clip from their episode of

en

00:28:49

Met Gala 2023: The Subliminal Messages Behind the...

Ahead of the Curve with Coco Mocoe ·

2023/05/02

In this episode, we delve into the 2023 Met Gala - the most highly anticipated fashion event of the year. Join us as we discuss the stunning red carpet looks, the most talked-about celebrity appearances, and the overarching cultural themes that defined the event. From the fashion-forward to the controversial, we break down every aspect of this unforgettable evening, providing insights and commentary that you won't want to miss. Tune in for a deep dive into the Met Gala 2023, and discover all the

en

00:47:33

@caroreyrey: The Rise of Latinx Representation in...

Ahead of the Curve with Coco Mocoe ·

2023/04/24

Today's episode pulls back the curtain of Hollywood with Carolina Reynoso (@caroreyrey). Her and I met at our day job (BuzzFeed) and she has since gone on to film viral videos on red carpets like the Oscar's, meet Steven Spielberg, attend every exciting red carpet in the past year and much more. We talk about how she got her foot in the door to the industry. How she started out by working with celebrities like Zendaya and Justin Bieber. And her passion, which is Latinx representation in

en

00:34:28

Coachella 2023: Frank Ocean Makes History in the...

Ahead of the Curve with Coco Mocoe ·

2023/04/23

Coachella 2023 was one of the most dramatic years the festival has ever seen, in the worst way possible. And this time it wasn't the influencers who got the most hate; but surprisingly, one of the most anticipated headliners in Coachella history. In this episode, we talk about Frank Ocean's disappointing performance (or lack thereof) as the Sunday headliner. What exactly went wrong and the advice I would give him on repairing his image from a marketing standpoint. Is Frank Ocean an example

en

01:10:18

'Love is Blind' Season 4 Finale: How Netflix saved a...

Ahead of the Curve with Coco Mocoe ·

2023/04/14

In this episode, we take a deep dive into the highly anticipated finale of Love is Blind season 4, where the contestants reveal their final decisions on whether to stay engaged or walk away. Join us as we analyze the most dramatic moments, heartbreaking breakups, and heartwarming love stories that unfolded throughout the season. From dissecting the couples' final vows to uncovering behind-the-scenes secrets, we recap everything you need to know about this epic finale. Tune in to discover our

en

00:57:34

Timm Chiusano: How a Marketing Exec Became TikTok's...

Ahead of the Curve with Coco Mocoe ·

2023/04/10

Today's episode is with one of TikTok's favorite vloggers, Timm Chiusano (@timmchiusano). He has been compared to one of the greatest vloggers and storytellers of all time, Casey Neistat. We talk about his rise on the app, his background working in media and winning an Emmy while he was at ESPN, his process for creating his most viral vlogs, his thoughts on the future of influencer brand collabs and more. My favorite thing about Timm is his ability to remain curious. So often, people think

en

00:56:26

@JZEats: Why Selena Gomez & Paris Hilton have gotten...

Ahead of the Curve with Coco Mocoe ·

2023/04/03

Today we sit down with a 10-year veteran creator, JZ Eats. I wanted to chat with her because she represents the one niche of creator that is one of the most lucrative niches on the internet - even the biggest celebrities, like Selena Gomez and Paris Hilton, have dipped their toes in. And that would be food creators! Whether it is on Instagram, TikTok, YouTube or Pinterest - they remain some of the highest paid and highest engaged niche out of all creator-types. We dissect why that is in this

en

00:45:04

Gwyneth Paltrow: How a Ski Trial Helped Her Re-Brand...

Ahead of the Curve with Coco Mocoe ·

2023/03/30

Gwyneth Paltrow has become the most famous "almond mom" with her brand 'Goop' and her odd eating habits. But when it seemed like tides were turning against her, she began a trial for a ski accident in Utah. The trial has made her more relatable than ever, and seemingly by "accident". For more information on the trial, you can read this BuzzFeedNews article here. Shannon (aka FluentlyForward) and I talk about the dichotomy of Gwyneth Paltrow. What we can learn from a

en

00:32:14

Will TikTok get banned? How it could change the...

Ahead of the Curve with Coco Mocoe ·

2023/03/22

Hi guys, Coco Mocoe here. Today's episode is all about the potential TikTok ban in the U.S. and the different ways this scenario could play out if it comes to fruition. For more context on the TikTok ban, read this CNBC article: https://www.cbsnews.com/news/tiktok-ban-whats-next-company-purchase/ Here is an up-to-date article about the TikTok CEO testifying before congress: https://www.cnn.com/2023/03/23/tech/tiktok-ceo-hearing/index.html Some topics covered in this episode: Why the TikTok

en

111 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...