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PODCAST

The Business Animal

Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

business entrepreneurship

All Episodes

31:27

Creating Good Habits in Your Business for Success

The Business Animal ·

2022/05/10

Taking the time to create habits in your daily activities will support the growth of your business and ensure your longevity in the animal, equine and/or pet-based industry that you love so much. Join Kim and Cara and they discuss three big things you can do to harness the power of better habits in your business. Resource: https://jamesclear.com/atomic-habits

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36:44

Public Relations 101

The Business Animal ·

2022/05/03

Public relations is about putting yourself and your business in the spotlight. It is an arm of marketing many people don’t utilize to the fullest extent — or at all! It is incredibly valuable and the only investment you need to make is time.

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26:37

You Should Share Your Story More Often

The Business Animal ·

2022/04/26

You Should Share Your Story More OftenYour story is highly valuable — to your business, your marketing. If you are a small business owner in an equine, pet and animal-based industry, YOU are very much your business. Your story is essential to help your audience feel connected to YOU and your business. Consumers who connect with your business are more likely to want to hear more from you and engage services when they feel connected to you and the business you represent. Join Cara and Kim as they

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27:26

Recognizing Your Unique Asset

The Business Animal ·

2022/04/19

Recognizing Your Unique AssetEvery business has a unique asset — something that they are KNOWN for that truly sets them apart from all other choices. It’s your secret sauce, your guarded recipe, the way you do it here, your patented magic. Some businesses never fully become aware of their unique asset — and those businesses don’t reach their potential. In this episode, Kim and Cara walk you through how to discover your unique asset and give you ideas on how to use it in your marketing and

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35:55

Understanding Yourself for Greater Success

The Business Animal ·

2022/04/12

YOU are the most important asset your business has — and getting to know yourself is key in becoming an asset that moves your business forward into its greatest potential. In this episode, Cara and Kim dive into ways you can better understand yourself so you can mindfully work on creating a positive direction in your life and your business.

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27:38

Upleveling Your Professional Skills

The Business Animal ·

2022/04/05

Upleveling your skills offers you the opportunity to open up increased income and refresh your business outlook. Join Kim and Cara this week as they discuss how they have both recently upleveled their skills and their offerings. You’ll find new ideas and a lot of inspiration.

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38:56

How to Overcome Sales Objections

The Business Animal ·

2022/03/29

Sales objections happen. Get comfortable with that idea and then understand where they most likely come from so you can be prepared when they happen. In today’s episode of The Business Animal, Kim and Cara break down the three most common objections and give you tips on how to overcome them.

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31:37

So You Want To Hire A Business Coach?

The Business Animal ·

2022/03/22

There are so many reasons you might want to work with a business coach in your animal, equine or pet-based business. Business coaches can be an incredible resource when you have a problem or a project you want to manage, but there are a few big things you need to consider prior to hiring a business coach. Join Cara and Kim as they discuss a few very important steps you should take before, during and after deciding to hire a business coach.

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31:22

Why Business Owners Should Be Doing Competitive Research

The Business Animal ·

2022/03/15

Competitive research is a type of research that small businesses should be doing to monitor and analyze what your competition is doing. For animal, equine and pet based businesses it can be a way to better understand why your customers choose you over the neighboring business right down the road OR why they choose your competitor over you. Join Kim and Cara as they share the reasons you should be doing competitive research for your animal, equine, or pet-based business and the types of information

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33:29

Our Best Three Tips to Bring the Wow to Your Next...

The Business Animal ·

2022/03/08

Expos and tradeshows are target rich environments for sales and marketing. Spring expo season is headed our way right now and it’s time to get ready in a way that will create success that does more than just cover the booth fee! In today’s episode, Kim and Cara talk about three key aspects of creating a happy expo experience for you and your business.

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30:37

Does Mindset Really Matter?

The Business Animal ·

2022/03/01

People always tell you changing your mindset will solve many of your business problems, but is that REALLY the truth? Join Cara and Kim as they dive into the all important topic of mindset — and what they have both learned about how mindset affects your business. Don’t skip this episode because you think it’s another “sunshine and roses” talk about mindset — we keep it real and raw.

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35:25

3 Ways to Better Understand Your Customers

The Business Animal ·

2022/02/22

When we start a business, we have our own reasons. As soon as our business becomes public, however, it really becomes the business of the clients and customers we serve. Really getting to know your customers is often the key to taking your business to the next level. From understanding their pain points and gain points to fully embracing their vocabulary, taking time to interview and research your customers means more engagement and more sales. It also helps you gain perspective on how your business

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29:07

Self Care for Entrepreneurs

The Business Animal ·

2022/02/15

Remember all that endless excitement and energy you had when you first started working your pet, equine or animal-based business? You would spend all of your time thinking about the next step you needed to take to make your dream a reality. Man, that was an exciting time! What happens when all those things you used to enjoy suddenly become annoying, frustrating or downright dreadful? THIS IS YOUR BODIES INTERNAL WARNING SYSTEM. It’s the sign you need that it’s time to take a time-out. Join Cara and

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28:21

Getting Reviews that Convert

The Business Animal ·

2022/02/08

Social Proof and Getting Better Testimonials were two of our most popular episodes last year and it has spawned a lot of interest for us to revisit some of the topics we touched upon. There is no better social proof for your animal, pet or equine-based business than customer product and service reviews. In fact, they are a key element to building an incredible brand. Join Kim and Cara as they discuss one of the easiest ways businesses can separate themselves from the competition. Want more from The

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25:11

Goal Setting for the Unenthusiastic

The Business Animal ·

2022/02/01

Here we are already in the early days of 2022 and everyone is talking about their goals! Do you feel left out of the conversation? Or maybe you’re in the conversation but not sure of the value you’re getting by setting goals. This week Kim and Cara will help light a little spark of goal setting excitement and get you moving productively forward on setting goals for your animal, equine or pet based business. Want more from The Business Animal podcast? Well we'd like to see more of you too!Follow The

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35:48

Turn Your Content Into Clients

The Business Animal ·

2022/01/25

You spend a lot of time creating content — making social posts, writing blogs, recording videos, making brochures, publishing podcasts. But how do you turn that content into clients? Content marketing is a marathon marketing strategy, but we have to set our sights on getting consumers across the finish line and into our businesses or it’s a lot of energy expended for no return. In this episode, Kim and Cara focus on three ways you can turn your content into clients.Want more from The Business

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36:55

Banishing Your Troll For A Better Business

The Business Animal ·

2022/01/18

Trolls are that nasty little voice in your head that keeps you awake at 3:00 am reminding you of all the things you struggle with. Telling you that you just aren’t good enough. You aren’t capable. You won’t be successful. That your business will fail. Trolls prevent you from taking action, taking new opportunities or taking the next step towards your goals. This week, Cara and Kim, are pleased to welcome back Melisa Pearce of Touched by a Horse to help us identify and banish our troll. You will not

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36:52

Do you need to rebrand your business?

The Business Animal ·

2022/01/11

Rebranding is something many entrepreneurs ponder regularly. As you grow your business, you learn and shift, and you begin to wonder if you should shift your branding. Rebranding is a big decision fraught with complications and encompasses way more than your logo and company slogan. “Your brand is what people say about you when you're not in the room,” says today’s guest, Maredith Davis of Maredith Davis Design. Do you need to change that conversation? Or maybe you’ve changed the way you do business

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41:06

Important Social Media Marketing Concepts You Should...

The Business Animal ·

2022/01/04

Paid social media advertisingIs it time to start paying for social media advertising for your animal, pet or equine-based business? Today, social media ads are among the top 5 ways that consumers are learning about new brands. On last week’s episode, covering organic social media, we learned that reach is never guaranteed, BUT paid social media increases the chances that your content gets discovered by an audience that you have specifically targeted as your ideal customer. On this week's episode of

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33:01

Important Social Media Marketing Concepts You Should...

The Business Animal ·

2021/12/28

Remember the good ol’ days of social media when you didn’t have to think about things like key performance indicators (KPIs)? When you could post something on your social media platform of choice and know that a large percentage of your audience would see what you posted. Today we are lucky if even a tiny percentage of our “follower” count actually see the content we are posting and working so hard to create. But how do you measure how your social media content is actually doing? On this episode of

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