Health Nonprofit Digital Marketing

Is your healthcare content connecting with your audience? In this episode, Betsey O'Brien of Desire Path Marketing comes on the show to discuss mistakes nonprofits make with their website content, signs your content is falling short (and what to do about it), and how to prioritize content improvements on your site. Betsey works with strategic planners, web developers, video producers and others to advance the communications goals of leading health care nonprofits. She has written for many

If you provide online health information, people must trust you before they choose to read it. However, many nonprofit health organizations miss this critical step when crafting their digital platform. In this solo episode, Spencer breaks down the six website trust signals he's observed in Brooks Digital's research, and how they fit into the larger arc of effective health information. Article: 6 Trust Signals For Online Health InformationArticle: The Complete Guide to Nonprofit Website User

The ALS Ice Bucket Challenge is the gold standard of viral marketing and fundraising campaigns. So who better to bring on the podcast than Morgan Roth of The ALS Association? In this episode, Morgan shares how the Ice Bucket Challenge began, why it was so successful, the pros and cons of viral marketing campaigns, and her advice for other organizations seeking to emulate the same success. Check out The ALS Association websiteEmail MorganConnect with Morgan on LinkedInFollow Morgan on

What does it take to make your health resources multilingual? Lynette Fludd of the Hormone Health Network comes on the show to talk about evaluating the need for providing health resources in multiple languages, whether you should use automated or professional translation services, and the importance of getting translation right when communicating health information. Check out the Hormone Health Network websiteEmail Lynette

Should your organization use TikTok as a marketing channel? As one of the biggest nonprofits on TikTok right now, Sara Goldberg & Michelle Sagan of the National Down Syndrome Society discuss why they've been so successful, how they leverage the work of their policy team, and the unexpected fundraising opportunities they discovered on TikTok. Check out the NDSS website and TikTokEmail Sara & MichelleConnect with Sara & Michelle on LinkedIn

In today’s rapidly-changing marketing landscape, agile methodologies are increasingly being adopted by marketing teams. In this episode, Lesli Proffitt Nordström of the National Organization for Rare Disorders (NORD) discusses how she uses agile marketing to boost the productivity of her team by over 200%. Check out NORD’s websiteEmail LesliConnect with Lesli on LinkedIn

Creating awareness for a little-known health condition is challenging—let alone promoting your organization’s existence in that space. Patrick McCartney of the International Essential Tremor Foundation comes on the show to talk about his experience using corporate partnerships to amplify awareness and how he chooses effective marketing channels with limited resources. See the work of the International Essential Tremor FoundationEmail PatrickConnect with Patrick on LinkedIn

As a complement to the patient-provider relationship, health nonprofits have the opportunity to adopt a unique tone of voice. Carli Feinstein of Craft & Commerce comes on the show to talk about her experience refining brand voice at Bright Pink and how she uses it in her work at Craft & Commerce. See Carli’s work: Craft & CommerceSign up for Dollars & ChangeConnect with Carli on LinkedIn