PODCAST

Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

business marketing

All Episodes

01:23:31

E010: CRO: Optimising Conversions, Increasing AOV and...

Marketing Operators ·

2024/06/04

00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives08:34 Defining CRO and its Impact on Revenue per User 28:47 Optimizing Team Structure and Design Support in E-commerce 44:10 The Impact of Video Experiences on Revenue and Customer Engagement 49:48 CRO Testing: Strategies for Optimizing the Customer Journey 55:59 Optimizing Conversion Rates Through Intuitive Navigation 58:12 Balancing Testing and Editorial Decisions in Website Design 01:02:16

01:12:40

E009: Ashton Wall: Putting Influencer Marketing At...

Marketing Operators ·

2024/05/28

This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more!00:00 Introduction 03:03 Seeding vs. Gifting: Influencer Engagement Strategies 08:27 Earned Media Value

01:17:54

E008: Your Questions Answered! Marketing Channel...

Marketing Operators ·

2024/05/21

00:00 Introduction06:44 Building High-Performing Teams 15:14 Insourcing vs Outsourcing 31:12 Scaling Channels and Finding New Growth Opportunities 04:59 Building a Strong Team for Business Success 39:10 Evaluating the Value of Software Solutions 53:26 The Role of Influencer Marketing in Brand Awareness 56:40 Underrated Software Tools for Business Efficiency 01:08:12 Overrated Software in the Industry 01:14:42 Underrated Software Solutions Operators Exclusive Slack:

01:18:04

E007: Product Drops: The Tactics and Strategies We're...

Marketing Operators ·

2024/05/14

00:00 Introduction 06:20 Informing New Products: Philosophy and Approach 13:17 Recent Product Drops by Ridge Wallet and Cody's Brand 28:00 Examples of Successful Brand Expansions 37:29 Process of Informing New Products 38:55 Understanding the Market and Customer Needs 40:21 Using Data and Gut Instinct for Product Development 41:35 Customer Service and Artificial Intelligence 52:02 Coordinating and Project Managing Product Launches 01:02:04 Teasing and Launching New Products 01:08:38 Sustaining

01:23:56

E006: David Herrmann: Paid Media, Creative Diversity...

Marketing Operators ·

2024/05/07

In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice

01:21:49

How 9-Figure Brands Structure Their Organisations and...

Marketing Operators ·

2024/04/30

00:00 Introduction 08:59 Team Building and Org Structure 27:15 Briefing and Planning Campaigns 35:50 88 Effort and Potential Impact in Campaigns 44:20 Hiring the Right People 51:28 Organizing Teams by Channel and Category 01:13:28 Effective Async Communication 01:20:32 The Power of Written Communication Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered

01:14:24

E004: All Things Forecasting! How we Forecast, the...

Marketing Operators ·

2024/04/23

00:00 Introduction 07:32 Ridge Wallet's Approach to Forecasting 28:29 Cohort-Based Forecasting 37:02 Forecasting Process and Seasonality 45:30 Preparing for High Growth and Customer Service 56:29 Balancing Goals and Morale 01:08:35 Opportunity Cost and Informed Decision Making Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered

01:21:42

E003: Holistic Retention Strategies and Driving LTV

Marketing Operators ·

2024/04/16

00:00 Introduction and Sponsor Acknowledgement10:09 Key Performance Indicators for Retention 27:02 The Challenges of Measuring Retention and LTV 39:56 The Need for Incrementality Testing in Retention 47:56 The Impact of First Order Value on LTV 55:33 Exploring Retention Channels 01:06:17 Reactivating Unengaged Customers 01:18:23 Exclusive Offers and Early Access Operators Exclusive Slack: ⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered

01:28:26

E002: Creative Testing, Content Creation and Ad...

Marketing Operators ·

2024/04/09

00:00 Introduction08:47 Content Creation and Collaboration 26:15 Cadence of Creative Ideation and Review Meetings 29:30 Balancing Net New Concepts and Iterations 29:59 Exploring New Personas and Concepts 32:06 Understanding Customer Insights for Creative Ideation 34:37 Finding Inspiration from Other Brands 51:55 Balancing Performance and Brand Alignment 59:23 Perception of Ads and Naming Conventions 1:04:57 Importance of Naming Conventions for Data Analysis 01:07:52 Organizing Tests and

01:21:14

E001: A Deep Dive into attribution and measurement

Marketing Operators ·

2024/04/02

00:00 Introduction 03:29 Episode One: Getting Started 04:44 Cody's Google Doc Conspiracy Theory 08:06 The Importance of Attribution and Measurement 13:08 Why Attribution is a Hot Button Issue 22:12 Challenges of Attribution 25:47 Consistency in Measurement 28:06 The Value of One-Day Click Attribution 34:19 Establishing Channel-Level Goals 36:58 Understanding Incrementality and its Importance 38:13 The Role of Post-Purchase Surveys 40:22 The Art of Triangulation 42:43 The Value of Post-Purchase

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